What Apex Coding Academy does

Apex Coding Academy is an Egyptian EdTech academy founded in 2018 in Luxor by Eng. Nihad El-Adly, delivering one-to-one and small-group programming and computer science instruction in Arabic to children aged 6 to 15. The curriculum is structured in three progressive stages — Introductory (ages 6-10), Foundation (ages 8-15), and Specialization (ages 11-15) — and culminates in five specialization tracks covering Web Development, Mobile App Development, Game Programming, Robotics Design and Programming, and Artificial Intelligence. Younger students learn through gamified visual programming platforms (Scratch, PictoBlox), while older students progress to HTML, CSS, JavaScript, Python, and AI/ML concepts. Live virtual classes cap at five students per session and on-site classes cap at ten, with recorded sessions, final projects per track, and level certificates.

The business operates on a subscription-style recurring course revenue model targeting parents of children in Egypt and the broader Arab world via direct-to-consumer channels. Distribution combines online delivery (regional reach) with three physical branches: the Luxor headquarters, a Cairo branch opened in December 2023 inside the Atfal Masr Foundation in Nozha, and a Hurghada branch opened in May 2025. Free workshops, camps, and hosting of regional competitions (Code Challenge Championship, Codeavour, Robot Football Olympics, Afro-Asian Forum, Arab AI Olympiad) function as top-of-funnel acquisition. The company has trained over 6,100 students cumulatively since inception, holds STEM.org Educational Program Accreditation, and has received on-site endorsement from Egypt's Minister of Communications and Information Technology. Digital services (website development and hosting) have been exported to clients in Egypt, Saudi Arabia, and Austria, supported by ITIDA.

The operating model is small and founder-led, with 11 total employees, no disclosed external funding, and a heavy reliance on partnerships with the Atfal Masr Foundation, government ministries, EGBank, and international competition organizers to extend reach beyond what the lean internal team could deliver alone.

Name

Apex Coding Academy

Legal name

Apex Coding Academy

Website

https://apexcodingacad.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Coding Academy is an Egyptian EdTech academy founded in 2018 in Luxor that delivers one-to-one programming and computer science courses in Arabic for children aged 6-15, across three curriculum stages and five specialization tracks, offered online and at branches in Luxor, Cairo, and Hurghada.

Ownership category

akta.pro rank

Product category

Children's Coding Education

NAICS

Computer Training (61142), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Text-Based Programming (Python, Java, C/C++) (EDAMACAB)

akta.pro secondary industry

Introductory Coding (Block-Based & Beginner) (EDAMACAA)

Keywords

• Children coding education
• Arabic programming courses
• Youth STEM training
• Online coding classes
• Computer science academy

Headquarters

HQ city

Luxor

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Programming Courses: One-to-one and small group programming courses for children aged 6-15, offered both online and offline. Curriculum covers three stages: Introductory (ages 6-10), Foundation (ages 8-15), and Specialization (ages 11-15) with tracks in Web Development, Mobile Apps, Gaming, Robotics, and AI.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Apex Coding Academy provides specialized one-to-one and small-group programming and computer science courses taught entirely in Arabic for children aged 6 to 15. The curriculum is delivered in three progressive stages (Introductory ages 6-10, Foundation ages 8-15, Specialization ages 11-15) covering Web Development, Mobile App Development, Gaming, Robotics, and Artificial Intelligence through both live virtual classes (max 5 students) and on-site classes at branches in Luxor, Cairo, and Hurghada (max 10 students).

Product overview

Apex Coding Academy is an Egyptian Ed-tech academy providing specialized one-to-one programming and computer science courses in Arabic for children aged 6 to 15. The curriculum is structured in three progressive stages: Introductory Stage (ages 6-10), Foundation Stage (ages 8-15), and Specialization Stage (ages 11-15). At the Specialization Stage, students choose from five distinct tracks: Web Development, Mobile App Development, Game Programming, Robotics Design & Programming, and Artificial Intelligence. Courses are delivered through both Live Virtual Classes (online with max 5 students) and On Site Classes (in-person with max 10 students). The academy also offers supplementary workshops and camps for discovery learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Introductory Stage (Age 6-10) Early childhood coding education program for children aged 6-10, using gamification, interactive platforms (Scratch, PictoBlox), and experienced instructors to excite kids about coding and computer science fundamentals.
• Foundation Stage (Age 8-15) Intermediate coding and computer science skill development program for students aged 8-15, where students build final projects including web pages, games, and other applications.
• Specialization Stage (Age 11-15) Advanced programming specialization program for students aged 11-15, enabling them to produce software products like websites, games, and mobile applications in one of five tracks (Web Development, Mobile App Development, Game Programming, Robotics Design & Programming, Artificial Intelligence).
• Web Development Track Specialization track (part of Specialization Stage) teaching students aged 11-15 to design and build interactive websites, comprising 150 sessions with maximum 5 online or 10 offline students per class.
• Mobile App Development Track Specialization track teaching students aged 11-15 to design and build mobile phone applications.
• Game Programming Track Specialization track teaching students aged 11-15 to design and build games using clean code practices.
• Robotics Design and Programming Track Specialization track teaching students aged 11-15 to program and build robots through hands-on projects.
• Artificial Intelligence Track Advanced specialization track teaching students aged 11-15 AI concepts including machine learning, computer vision, embedded systems, and cybersecurity.
• Live Virtual Classes Online one-to-one and small-group instruction (maximum 5 students per session) with integrated curricula from beginner to advanced levels, recorded sessions, final projects per track, and certificates for each level.
• On-Site Classes In-person coding instruction at academy locations in Luxor, Hurghada, and Cairo with maximum 10 students per session, integrated curricula, final projects, and level certificates.
• Workshops and Camps Supplementary workshops and camps held throughout the year (online or on-site) for children aged 6-13 to discover programming concepts and start solving simple problems using code.

Quantifiable outcome

• 6,100+ students trained since 2018

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Code Challenge ChampionshipcoreStrategic or Co-development Partner · 20 May 2026Strategic partnership as the exclusive partner for implementing the Code Challenge Championship in Upper Egypt governorates. This is the biggest AI and Coding competition in Egypt, endorsed by STEM.org, designed for students aged 5 to 24. Apex serves as the exclusive agent for the tournament across all Upper Egypt governorates.
• Afro-Asian Forum for Innovation and TechnologycoreStrategic or Co-development Partner · 20 April 2025Active participation in the Afro-Asian Forum competition, the first African event in innovation and technology gathering children and youth aged 6-25. Apex has won multiple awards in this competition across various tracks including Game Design, Software Innovation, and Mobile Applications.
• Atfal Masr Digital Initiative (AMDI)majorStrategic or Co-development Partner · 8 February 2025Educational partner in the Atfal Masr Digital Initiative targeting programming and AI education for children across 10 Egyptian governorates. Initiative sponsored by EGBank and multiple ministries including Social Solidarity, Culture, and Education.
• Robot Football Olympics (RFO)coreStrategic or Co-development Partner · 16 December 2023Exclusive partner for Robot Football Olympics (RFO) in Egypt, organized by Robotna organization. The competition combines football with robotics for students aged 10-16 from MENA region.
• STEMpedia / CodeavourcoreStrategic or Co-development Partner · 28 September 2022Country Partner for Codeavour 2022, the biggest Global AI & Coding Competition hosted annually by STEMpedia for students aged 7-18. Apex hosts the national event for the competition in Egypt and previously participated as a local partner.
• Atfal Masr FoundationcoreStrategic or Co-development PartnerLong-standing partnership with Atfal Masr Foundation including hosting the Juniors Tech Summit 2023, housing Cairo branch inside their headquarters, and educational partnership in the Atfal Masr Digital Initiative (AMDI).
• Information Technology Industry Development Agency (ITIDA)majorStrategic or Co-development PartnerGovernment agency supporting Apex's digital exports. During Minister's visit, ITIDA CEO Ahmed Elzaher and VP Mahmoud Sofrata were briefed on Apex's activities and achievements.
• Information Technology Institute (ITI)minorStrategic or Co-development PartnerMinistry agreed for collaboration with ITI to provide advanced training programs including freelance skills and modern digital technologies to Apex students.
• STEM.orgmajorOthersEducational accreditation organization that granted Apex official accreditation for teaching technological fields. One of the oldest private research organizations providing STEM certifications globally.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Codezilla: MENA-focused coding and STEM education provider for children and youth with online and offline delivery. Competes directly with Apex for Arabic-speaking parents seeking structured programming curricula.
• iSchool: Egyptian EdTech offering coding, AI, and STEM programs for children and teens in Arabic, often delivered online and in small groups. Direct head-to-head competitor in the same Arabic-language, parent-paid kids-coding category.

Emerging players

• STEMpedia: Global STEM/coding education platform that runs Codeavour and provides AI/Robotics curricula used by schools and academies. Apex is Country Partner for Codeavour, making STEMpedia a partner and partial competitor for the same student competitions and curriculum inputs.
• Kodable: US-based kids coding education company with K-5 curricula and teacher tools. Comparable as a younger-stage competitor focused on age-banded computer science instruction, primarily English-language.

Regional players

• WhiteHat Jr: India-based one-to-one live coding education platform for kids, now part of BYJU's. Comparable in pedagogy (one-to-one live coding for children) and offers a reference point for how such a model scales regionally, though WhiteHat Jr serves India rather than MENA.

Broad incumbents

• Scratch (MIT Media Lab): MIT's free block-based programming platform widely used to introduce children to coding. Apex itself teaches Scratch in its Introductory Stage, so Scratch is both upstream infrastructure and a free substitute at the beginner level.
• Code.org: US-based nonprofit providing free K-12 computer science curricula and the Hour of Code globally. Represents the free, well-funded incumbent alternative that constrains Apex's pricing power in the introductory tier.
• Tynker: Global subscription-based kids' coding platform with self-paced and live classes. A broad incumbent competing for the same parents who might otherwise pay Apex for its small-group Arabic instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apexcodingacad
• Facebookfacebook.com/apexcodingacad
• LinkedInlinkedin.com/company/apexcodingacademy
• Instagraminstagram.com/apexcodingacad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Coding Academy