Apex Medical Center Co., Ltd

What Apex Medical Center Co., Ltd does

Apex Medical Center Co., Ltd (บริษัท เอเพ็กซ์ เมดิคอล เซ็นเตอร์ จำกัด) is a Thailand-incorporated, privately held aesthetic healthcare company founded in 1995 that operates two main commercial brands: APEX Surgery Hospital and APEX Clinic. APEX Surgery Hospital runs two specialized plastic surgery hospital branches — the AACI-accredited Ploenchit location in central Bangkok and a Phuket branch — staffed by 20+ board-certified plastic surgeons with international training (USA, Taiwan, South Korea) including CMO Dr. Somboon Waiprip. APEX Clinic delivers non-surgical aesthetic treatments from a portfolio of FDA-cleared devices and pharmaceutical partners.

The company's service mix spans surgical procedures (facelifts starting at 180,000 THB, rhinoplasty from 129,000 THB, breast augmentation from 69,000 THB using Mentor and Motiva silicone implants, double eyelid surgery, liposuction, tummy tuck, zygoma reduction, brow lift, hair transplantation) and a broad non-surgical offering (laser hair removal with Alexandrite and YAG platforms — over 3 million cumulative treatments since founding — Botox, dermal fillers, Ultherapy, Thermage, CoolSculpting, Pico laser, Morpheus8, Profhilo, snore laser, hair restoration, hormone therapy, and IV/wellness drips). Since 2024 the company has added a weight management program using injectable GLP-1/GIP medications (Mounjaro and Wegovy), with entry pricing at 990 THB for a 1 Week 1 Kilo package.

The business model is direct-to-consumer: APEX sells discrete procedures and treatment packages to individual patients through its own hospital branches, website, LINE Official account, social media channels (Facebook, Instagram, TikTok, YouTube, X), and a multilingual international patient services operation (Thai, English, Chinese). Customer segments are aesthetic-conscious Thai consumers plus international medical tourists. The company monetizes through one-time surgical fees and recurring non-surgical treatment packages, with no third-party payor, distributor, or B2B enterprise channel. Marketing combines content marketing, social media, paid promotions, earned media (Surgery Wars reality TV on Workpoint 23 from July 2026), and Trustindex-verified Google reviews (1,070+, Excellent rating). No external funding, M&A activity, or parent ownership is evidenced in the source data.

Name

Apex Medical Center Co., Ltd

Legal name

บริษัท เอเพ็กซ์ เมดิคอล เซ็นเตอร์ จำกัด (Apex Medical Center Co., Ltd.)

Website

https://apexmedicalcenter.co.th

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Apex Medical Center Co., Ltd is a Thailand-based, privately held aesthetic healthcare company founded in 1995 operating APEX Surgery Hospital and APEX Clinic, delivering surgical and non-surgical cosmetic services to Thai consumers and international medical tourists across Bangkok and Phuket.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Medical Aesthetics

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (62231)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Hospitals (8060)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Plastic surgery services
• Aesthetic clinic treatments
• Cosmetic surgery hospital
• Laser hair removal
• Non-surgical aesthetics

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, rhinoplasty, breast augmentation, double eyelid surgery, liposuction, cheekbone reduction, tummy tuck, and eye bag surgery. Revenue is generated per procedure with pricing varying by complexity and materials used.
2. Non-Surgical Aesthetic Treatments: Non-invasive treatments including laser hair removal (series of sessions), botox, fillers, Ultherapy, Thermage, Coolsculpting, Pico laser, Profhilo, IV drips, and weight loss programs (Mounjaro, Wegovy pens). Revenue per session or package.
3. Weight Loss Programs: Medication-assisted weight management programs using Mounjaro (tirzepatide) and Wegovy (semaglutide) injection pens, offered as programs such as 1 Week 1 Kilo package at 990 THB.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

APEX operates two specialized plastic surgery hospitals (Ploenchit in Bangkok and Phuket) and a non-surgical aesthetic clinic under the APEX Clinic brand, providing surgical procedures (facelifts, rhinoplasty, breast augmentation, double eyelid surgery, liposuction, tummy tuck, zygoma reduction, hair transplantation) and non-surgical treatments (laser hair removal, fillers, Botox, Ultherapy, Thermage, CoolSculpting, skin boosters, weight management injectables such as Mounjaro and Wegovy, and snoring laser therapy). It serves both local Thai patients and international medical tourists with multilingual support.

Product overview

Apex Medical Center Co., Ltd operates two main service brands: APEX Surgery Hospital (a specialized plastic surgery hospital) and APEX Clinic (a non-surgical aesthetic clinic). Together they offer a comprehensive portfolio of cosmetic and medical services including surgical procedures (facelifts, rhinoplasty, breast augmentation, double eyelid surgery, liposuction, tummy tuck, zygoma reduction, hair transplantation), non-surgical aesthetic treatments (laser hair removal, fillers, Botox, skin tightening/lifting devices, laser skin treatments), and wellness services (weight management with injectable medications, IV therapy, hormone therapy). The company holds AACI international accreditation and operates hospital branches in Ploenchit (Bangkok) and Phuket.

Differentiator

Problem solved

Functional benefit

Products and services

• APEX Surgery Hospital Specialized plastic surgery hospital brand under Apex Medical Center offering surgical cosmetic procedures including facelifts, rhinoplasty, breast augmentation, double eyelid surgery, liposuction, and zygoma reduction, with branches in Bangkok (Ploenchit) and Phuket.
• APEX Clinic

Quantifiable outcome

• Over 3 million laser hair removal treatments performed since founding in 1995
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Mentor (Johnson & Johnson)coreOthersMentor is a breast implant brand (part of Johnson & Johnson) whose silicone implants (Memory Gel Xtra, Smooth Round, Ultimate) are used in APEX's breast augmentation procedures. APEX offers Mentor silicone breast augmentation as a core service offering.
• Motiva ImplantscoreOthersMotiva Implants provides silicone breast implants (Joy, Ergonomix, Silk Surface) used in APEX's breast augmentation surgeries. Featured in promotional materials and procedure pages.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yanhee Hospital: One of Thailand's most prominent cosmetic surgery hospitals, offering a similar wide menu of surgical and non-surgical aesthetic procedures to international medical tourists. Directly comparable to APEX in service mix, price positioning, and Bangkok-based medical-tourism GTM.
• Masterpiece Hospital: Thai cosmetic surgery hospital where APEX's CMO Dr. Somboon Waiprip previously practiced. Comparable in clinical positioning and surgeon-led aesthetic specialization.
• The Plastic Surgery Clinic (Dr. Rizk / similar clinic group): Specialty cosmetic surgery clinic (illustrative example of a globally comparable single-specialty aesthetic practice). Comparable as a specialty aesthetic clinic chain competing for inbound cosmetic surgery patients, with mid-sized operation profile similar to APEX.
• Naravee Aesthetic Clinic: Bangkok aesthetic clinic specializing in plastic surgery, fillers, and laser treatments with significant local and international patient base. Closely comparable mid-market competitor in service breadth and pricing tier.

Regional players

• JW Plastic Surgery Korea: Well-known Korean cosmetic surgery group catering to inbound medical tourists in a similar price tier to APEX. Comparable medical-tourism aesthetic positioning but anchored in Korea's established plastic-surgery reputation.
• ID Hospital: Korean specialty hospital focused on facial plastic surgery and aesthetic procedures with significant international patient flow. Comparable on inbound cosmetic surgery positioning.
• Beverly Wilshire Medical Centre: Malaysia-based integrated aesthetic medical centre offering surgical, laser, and wellness treatments with medical-tourism positioning. Comparable full-service aesthetic clinic model and regional Asian target market.
• Phuket Plastic Surgery Institute (PPSI): Phuket-based cosmetic surgery specialist directly competing with APEX's Phuket branch for international and tourist patients in southern Thailand. Comparable service menu and pricing.

Broad incumbents

• Bangkok Hospital (BDMS): Flagship tertiary hospital in the BDMS network offering a wide range of specialties including plastic surgery and aesthetics. Comparable on Thailand medical-tourism positioning and brand authority, but operates across all specialties rather than aesthetic-focused.
• Bumrungrad International Hospital: Largest internationally accredited private hospital in Thailand with a multi-specialty medical tourism focus including an aesthetic/cosmetic surgery center. Comparable on international patient acquisition and accreditation posture, but much broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApexProfound
• YouTubeyoutube.com/@Apex.beautyclinic
• Facebookfacebook.com/ApexProfoundBeauty
• Instagraminstagram.com/apexbeauty
• TikToktiktok.com/@apex.laser
• LinkedInlinkedin.com/company/apex-medical-center-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Medical Center Co., Ltd