APII EXPORT

What APII EXPORT does

APII EXPORT (legal name: AGENCE DE PROSPECTION ET D'IMPLANTATION INTERNATIONALE) is a French commercial intermediation firm founded in 1994 and headquartered in Bordeaux, France. The company operates as a broker between French industrial manufacturers and African buyers, channeling agricultural equipment, livestock facilities, and agro-industry processing technology into North and Sub-Saharan African markets. APII does not manufacture products; instead, it selects and coordinates a curated portfolio of French industrial partners (Agram, Labaronne Citaf, CMF Group, Groupe Toy, Bayle, Setrem, OCM-O, Capgenerateur) and matches them with vetted local resellers, distributors, and project holders across Morocco, Tunisia, Algeria, Côte d'Ivoire, Cameroon, Senegal, Gabon, Ghana, and Congo. The company reports a network of approximately 3,000 resellers, distributors, and major accounts, supported by 6 technical and commercial implantations and named regional contacts in each market.

The product catalog is organized into three main lines: Agro-équipements (soil working tools, seeders, planters, irrigation systems, greenhouses and tunnels, precision agriculture technologies), Équipements Élevage (equipped livestock buildings, feed factories, slaughterhouses, flexible water storage tanks), and Agro-industrie (raw material processing, extrusion, and complete canning lines). Underlying technology is supplied entirely by partner manufacturers rather than developed in-house; APII's value-add lies in technology selection, adaptation to local African conditions, and project accompaniment. Revenue is generated through equipment sales intermediation and project consulting services on a custom quotation basis, with multi-year commercial partnerships rather than disclosed standard pricing. Go-to-market combines enterprise field sales with a channel partner model: direct prospecting and coordination of commercial and technical meetings on one side, and a network of local distributors (UTS, BEFCI, MOTOREST, SARMAGA, MAFI) on the other. The company has 1-10 reported employees, no disclosed funding, and no public revenue figures.

Name

APII EXPORT

Legal name

AGENCE DE PROSPECTION ET D'IMPLANTATION INTERNATIONALE (APII)

Website

https://apiiexport.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

APII EXPORT is a French commercial intermediation firm, founded in 1994 and headquartered in Bordeaux, that brokers French agricultural equipment, livestock systems, and agro-industry technology to vetted African buyers across 9+ countries via a 3,000-account reseller and distributor network.

Ownership category

akta.pro rank

Product category

Industrial Equipment Commercial Intermediation

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

akta.pro primary industry

Export Promotion & Market Access Support (BPADAMAC)

Keywords

• Agricultural equipment export
• Livestock facility solutions
• Agro-industry processing lines
• Commercial intermediation services
• French-African industrial trade

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Equipment sales and commercial intermediation: APII generates revenue by connecting French industrial manufacturers with African buyers, facilitating equipment sales, and providing commercial representation and coordination services across Africa.
2. Project consulting and accompaniment services: The company provides personalized analysis and expert consultation to help African project carriers access specific and non-standardized know-how from French manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

APII EXPORT is a French commercial intermediation agency founded in 1994 that brokers and coordinates the sale of French-made agricultural equipment, livestock facilities and agro-industrial processing lines to African project holders. The firm selects and coordinates French industrial partners, prospects customers, manages local commercial animation, and accompanies buyers through project realization via a network spanning Maghreb and Sub-Saharan Africa.

Product overview

APII EXPORT is an international agricultural and industrial equipment export company that acts as a commercial partnership broker, connecting African project holders with French industrial partners. The company offers three main product categories: Agro-équipements (soil working tools, seeders, planters, irrigation, greenhouses/tunnels, precision agriculture), Équipements Élevage (equipped livestock buildings, feed factories, slaughterhouses, water storage), and Agro-industrie (raw material processing, extrusion, canning lines). These products work together to provide complete agricultural and industrial solutions from farm equipment to food processing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Agro-équipements (Agricultural Equipment)
• Équipements Élevage (Livestock Equipment) Complete livestock equipment solutions including purpose-designed animal buildings, feed factories, slaughterhouses, and water storage, sourced from French industrial partners for African livestock operators.
• Agro-industrie (Agro-industry Processing) Industrial agro-processing solutions covering raw material treatment, extrusion, and complete canning lines for African food manufacturing operators.
• Project Consulting and Accompaniment Services Personalized project analysis combining technical, industrial and financial expert selection to accompany African project carriers through realization, including market studies, commercial strategy, dealer/importer research and direct representation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• UTS (Cameroon)coreChannel Partner/ Reseller/ DistributorMore than 50 employees across Cameroon and the sub-region with over 1000 industrial projects completed in engineering, mechanical construction, metal construction, agri-food, energy, and civil engineering fields.
• BEFCI (Côte d'Ivoire)coreChannel Partner/ Reseller/ DistributorOperating for over 10 years, specializing in construction, electrical installation (electrical wiring, generator sets), solar panels, and industrial maintenance.
• MOTOREST (Algeria)coreChannel Partner/ Reseller/ DistributorFounded in 1995, with social capital of 235,000,000 DZA and more than 100 employees across two distribution units and industrial units. Maintains and distributes major agricultural equipment brands and collaborates with APII for livestock.
• SARMAGA (Morocco)coreChannel Partner/ Reseller/ DistributorCompany founded in 2000, specialized in design, construction and supply of agro-food and agro-industrial equipment.
• MAFI (Tunisia)coreChannel Partner/ Reseller/ DistributorSince 2000, offering a wide range of equipment meeting international quality standards. Based in Tunisia, providing personalized and guaranteed products with competent technical support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CNH Industrial: CNH Industrial owns Case IH and New Holland Agriculture, with a major presence in African markets. Comparable as a competing global ag-equipment manufacturer whose products directly substitute for APII's French OEM catalog.
• John Deere: John Deere is a global agricultural and construction equipment OEM with established African distribution. Comparable as a competing equipment supplier whose products may substitute for the French OEMs APII represents, and as a benchmark for international ag-equipment distribution into Africa.
• Lemken: Lemken is a German agricultural equipment manufacturer specializing in tillage, seeding, and crop protection with a strong international footprint. Comparable as a competing European ag-machinery OEM selling into similar emerging markets.
• Manitou Group: Manitou is a French manufacturer of material handling, aerial work platforms, and agricultural equipment with a global dealer network including Africa. Comparable as a French industrial OEM whose products flow through APII's African channel, and a peer for French agricultural/industrial equipment exporters targeting emerging markets.
• CFAO Group: CFAO (now part of Toyota Tsusho) is a long-standing French-African distribution and services conglomerate operating across mobility, healthcare, consumer goods, and equipment. Directly comparable to APII as a French-headquartered group that intermediates Western/Asian supply with African end-markets, though at vastly larger scale and with proprietary operations.
• Kuhn Group: Kuhn is a leading French agricultural machinery manufacturer (tillage, seeding, spraying, hay/forage) with an established international dealer network. Comparable as a French ag-equipment OEM whose products are part of APII's catalog and as a peer benchmark for French ag-machinery exporters.
• AGCO Corporation: AGCO owns Massey Ferguson, Fendt, and Valtra and operates significant African distribution. Comparable as a competing global ag-equipment supplier whose products overlap with APII's portfolio (tillage, seeding, livestock, grain handling).

Others

• Bureau Veritas: Bureau Veritas is a French testing, inspection, and certification company with deep African coverage. Comparable as a French-headquartered firm monetizing African market access through service intermediation, and a partner/adjacent in cross-border project execution.
• SGS SA: SGS is a Swiss-based testing, inspection, and certification company with extensive African operations. Comparable as a service-based intermediary facilitating international commerce into African markets, overlapping with APII's trade facilitation role.
• Altrad Group: Altrad is a French-headquartered industrial services and equipment group with significant African operations. Comparable as a French-rooted industrial company with established African execution capability, illustrating a scaled French-Africa industrial model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDib6Bq8l7b89uSWUkMv2vw
• LinkedInlinkedin.com/company/apii-export

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APII EXPORT