Apipharma

What Apipharma does

Apipharma is a privately held, family-controlled dietary-supplement manufacturer that produces natural, bee-derived health products — principally royal jelly, honey, and propolis formulations — for the consumer wellness market. Founded in 1974 in Nasice, Croatia, the company positions itself as "Europe's leading" and "oldest and most modern European manufacturer" of medical and pharmaceutical products based on these ingredients, with claimed distribution in more than 40 countries and roughly 50 years of continuous operation. Its core product portfolio is narrow and tightly clustered: Vitarojal (royal jelly liquid vials for adults 12+), Vitarojal Junior (a children's variant for ages 4–12), Infant and Children's Probiotic Drops combining L. reuteri and Lactobacillus Rhamnosus with Vitamin D, and a Children's Vitamin D3 spray (130 sprays per bottle). All products are positioned for immune support and daily wellness, are free of high-fructose corn syrup, synthetic dyes, and synthetic sweeteners, and emphasize the proprietary 10-HDA fatty acid present in royal jelly.

The US business, Apipharma USA, is headquartered in Tempe, Arizona, and is the primary commercial interface for North American customers. Revenue is generated through two channels: direct-to-consumer e-commerce via a Shopify-powered storefront at apipharma.com, and a wholesale portal (apipharma-usa.myshopify.com/apps/wpdapp) serving bulk buyers and retailers. The company also offers a free POS system to retail partners to lower adoption friction. Pricing is unit-based, ranging from $15.95 (children's Vitamin D3 spray) to $34.95 (royal jelly and Vitarojal Junior boxes of 10 vials), with shipping calculated at checkout. Customer acquisition is driven by content marketing through the 'Notes from the Hive' blog and an organic social presence on Facebook, Instagram, and YouTube, targeting health-conscious parents and families seeking natural alternatives to synthetic supplements.

The underlying technology is biological rather than digital: differentiated formulations built around the 10-HDA fatty acid in royal jelly and specific probiotic strains, delivered in age-targeted formats (vials, drops, spray). The company employs approximately 30 people and operates with no disclosed institutional funding, parent company, or acquisition activity, consistent with its self-description as a family business.

Name

Apipharma

Legal name

Apipharma USA

Website

https://apipharma.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Apipharma is a family-controlled, Croatia-founded dietary-supplement manufacturer producing bee-derived products — royal jelly, probiotics, and vitamin D — for health-conscious families via a Shopify DTC storefront and wholesale channel in the US market.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Children’s Vitamins & Supplements (CRADAGAJ), Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Natural dietary supplements
• Bee-derived health products
• Royal jelly supplements
• Children's vitamin drops
• Probiotic supplements

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Apipharma generates revenue through direct-to-consumer sales of dietary supplements via their Shopify-powered e-commerce website. Products include royal jelly supplements, probiotic drops, and vitamin D3 sprays sold at fixed price points with shipping calculated at checkout.
2. Wholesale/Bulk Sales: The company maintains a wholesale channel through a separate Shopify wholesale portal (apipharma-usa.myshopify.com/apps/wpdapp) for bulk purchasers and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Apipharma manufactures and sells bee-derived dietary supplements and pharmaceutical products based on honey, royal jelly, and propolis. The company's core product range includes the Vitarojal Royal Jelly line (for adults and children), Infant and Children's Probiotic Drops with vitamin D, and Children's Vitamin D3 Spray. These products are marketed as natural immune and digestive support supplements for the whole family, sold primarily through direct-to-consumer e-commerce with supplementary wholesale channels.

Product overview

Apipharma offers a focused portfolio of bee-based dietary supplements and children's health products, leveraging honey, royal jelly, and propolis as primary ingredients. The core product line includes the Vitarojal Royal Jelly family (Vitarojal for adults 12+, Vitarojal Junior for children 4-12), Infant and Children's Probiotic Drops for digestive and immune support, and Children's Vitamin D3 Spray for daily supplementation. All products are positioned as natural, immunity-supporting supplements designed for the whole family. The company also provides a free Apipharma POS system for retail shelf management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitarojal - Royal Jelly - Daily Liquid Dietary Supplement A daily liquid dietary supplement containing royal jelly designed to support the immune system, suitable for ages 12 and up. Each box contains 10 vials with one vial consumed per day during or following a morning meal. Features proprietary 10-HDA (10-hydroxy-2-decenoic acid) content.
• Vitarojal Junior - Children's Royal Jelly - Daily Liquid Dietary Supplement A children's daily liquid dietary supplement with royal jelly formulated to support the immune system for children ages 4-12. Each box contains 10 vials.
• Infant and Children's Probiotic Drops Daily probiotic drops with Vitamin D that promote digestive health and support immunity for infants and children ages 0-3 years, helping to relieve occasional gas and digestion discomfort. Contains L. reuteri and Lactobacillus Rhamnosus with 1 billion cells per serving.
• Children's Vitamin D3 Daily Supplement Vitamin Spray A daily Vitamin D3 spray supplement for children ages 2 and up that provides immunity support. Delivered via one spray shot in the mouth per day with 130 sprays per bottle, featuring a berry taste.
• Apipharma POS Point of sale system for retail shelves management, offered free of charge to retailers stocking Apipharma products.

Quantifiable outcome

• Immune support through 10-HDA and antioxidant compounds in royal jelly
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Garden of Life: Organic and pediatric supplement line (including children's probiotics and vitamin D); comparable to Apipharma's clean-label, natural positioning across children's categories.
• Gaia Herbs: Botanical and herbal supplement brand emphasizing clean-label, plant-based ingredients; closely comparable to Apipharma's natural, bee/botanical-derived positioning.
• Culturelle: Leading pediatric probiotic brand featuring L. rhamnosus GG; directly comparable to Apipharma's Infant and Children's Probiotic Drops in the same probiotic-for-kids category.
• Y.S. Eco Bee Farms: Long-standing US-based manufacturer of royal jelly, propolis, and bee pollen supplements; directly overlaps with Apipharma's bee-derived product portfolio and natural-supplement positioning.
• Zarbee's: Children-focused natural supplement brand (immune syrups, vitamins) sold in major US retail; directly comparable to Apipharma's pediatric immune and vitamin D3 spray products.
• Bee & You: Direct competitor marketing propolis, royal jelly, and honey-based dietary supplements globally with a similar bee-derived, natural-ingredient positioning aimed at immune and general wellness.
• Sambucol: Black elderberry-based immune support brand with strong pediatric skew; directly comparable to Apipharma's immune-support positioning for children and families.

Broad incumbents

• Nature's Way: Major US supplement incumbent with broad pediatric, probiotic, and immune-support lines; overlaps with Apipharma's range as a larger, broader player in the same supplement categories.
• NOW Foods: Large US supplement manufacturer and retailer with royal jelly, propolis, and probiotic lines; competes with Apipharma across multiple overlapping supplement categories at scale.
• Solgar: Established supplement manufacturer with royal jelly and immune-support SKUs; comparable as a broad incumbent in the same bee-derived and immune categories Apipharma addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6SElsoqnuZ2rEdagaNtnxQ
• Facebookfacebook.com/usa.apipharma
• Instagraminstagram.com/apipharma.usa
• LinkedInlinkedin.com/company/apipharma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apipharma