BET

What BET does

BET Inc. (株式会社BET) is a Tokyo-based entertainment company founded in November 2020 that operates Razz Production (Razzプロダクション), a virtual liver (VTuber) talent agency specialized exclusively in creators streaming on the IRIAM platform. The company acts as an intermediary agency, providing professional management, infrastructure, and distribution support for virtual content creators who use avatar-based livestreaming on IRIAM, a Japanese mobile-first VTuber platform. Its core technology is a talent management and content operations stack tailored to a single distribution platform, rather than proprietary avatar rendering, AI motion capture, or streaming infrastructure — the platform itself is operated by a third party (IRIAM).

In November 2023, BET became a wholly-owned subsidiary of Asukanet Co., Ltd. (株式会社アスカネット, TSE Growth Market ticker 4248), a publicly listed diversified company. The company maintains a small headcount of 16 employees including part-timers, and was capitalized at 10.1 million JPY (including capital reserves) as of its most recent disclosure. Its revenue model is a subscription/recurring management services stream tied to its roster of VTuber creators on IRIAM, with no public disclosure of unit pricing, creator count, or revenue. The company's GTM motion is direct-to-consumer through its Razz Production brand, distributed via its corporate website (betinc.jp), a dedicated Razz Production site (razz.jp), and a note.com blog, with no public enterprise sales motion, no disclosed enterprise customers, and no international footprint.

Name

BET

Legal name

株式会社BET

Website

https://betinc.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BET Inc. is a Tokyo-based VTuber talent agency operating Razz Production, which manages virtual liver creators on the IRIAM streaming platform. Founded in 2020, it became a wholly-owned subsidiary of Asukanet (TSE Growth: 4248) in November 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Management Services: Management services for virtual liver (VTuber) creators operating on the IRIAM streaming platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BET Inc. operates Razz Production, a virtual liver (VTuber) talent agency that manages and supports virtual livestreamer creators on the IRIAM streaming platform. The company provides talent representation, operational support, and platform-specific management services for VTuber content creators in Japan. Since November 2023, BET has operated as a wholly-owned subsidiary of Asukanet Co., Ltd.

Product overview

BET Inc. is a Japanese entertainment company that operates as a subsidiary of Asukanet Co., Ltd. (listed on the Tokyo Stock Exchange Growth Market). The company offers a unified portfolio centered on virtual liver (VTuber) talent management through its sub-brand Razz Production, which specializes in managing creators on the IRIAM streaming platform. The company was acquired by Asukanet in November 2023 and focuses on accelerating entertainment experiences through its VTuber agency services.

Differentiator

Problem solved

Functional benefit

Brands

• Razz Production (Razzプロダクション): Virtual liver talent agency operating under BET, specializing in the IR IAM streaming platform.

Products and services

• Razz Production (Razzプロダクション) A virtual liver (VTuber) talent agency specializing in creators on the IRIAM streaming platform, providing management, operational support, and distribution resources for virtual livestreamers. Targeted at individual VTuber content creators seeking professional representation on the IRIAM platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• KAMITSUBAKI STUDIO (THINKR): VTuber-focused music and talent agency under THINKR Inc., managing creators like KAF and RIM. Direct peer in artist-centric virtual talent management with a music-driven monetization model.
• Re:AcT: Japan-based VTuber talent management agency supporting multiple streaming platforms. Direct competitor focused on mid-tier VTuber talent development and production support.
• .LIVE (Dotlive): Japanese VTuber and virtual talent agency managed by Balus Inc., providing agency services for streamers on platforms including Mirrativ and others. Comparable niche agency model.
• ANYCOLOR: Operator of Nijisanji, the second-largest Japanese VTuber agency and a publicly listed company (TSE Growth Market). Directly comparable business model of multi-talented VTuber agency with revenue-sharing economics.
• V-Clan (Groovin' Inc.): Japanese VTuber agency operated by Groovin', providing talent management and production support on streaming platforms. Comparable mid-sized agency in the same competitive set as Razz Production.
• Cover Corp: Operator of Hololive Production, the largest VTuber talent agency in Japan and globally. Direct competitor in VTuber talent management with a far larger creator roster and overseas expansion.
• 774 Inc. Operator of well-known Japanese VTuber agency groups including AniMare and HoneyStrap. Directly comparable mid-sized VTuber talent management business.
• Brave Group: Japan-based VTuber and virtual IP production company operating multiple agencies (e.g., Riot Music, V Palette). Direct competitor in the Japanese VTuber agency space with diversified virtual IP operations.

Emerging players

• Idol Corp: Smaller Japanese VTuber agency offering talent management services to a limited roster. Comparable in scale and operational focus to BET's Razz Production.
• Aogiri Media: Japanese VTuber agency operating on YouTube and other streaming platforms with a focus on content creator support. Comparable emerging player in the Japanese VTuber talent space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BET