WE CONNECT
- Company typePublic
- Founded2015
- HeadquartersCroissy-beaubourg, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
WE CONNECT firmographics
Firmographics- Name
- WE CONNECT
- Legal name
- WE.CONNECT
- Website
- https://connect-we.fr
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
WE CONNECT industry classification
Industry- Product category
- Consumer Electronics Accessories & IT Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Wearables & Personal Electronics Distribution (CRAOACAI)
- akta.pro secondary industries
- Mobile Devices & Accessories Distribution (CRAOACAE), Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
Keywords
Where WE CONNECT is headquartered
LocationHeadquarters
- HQ city
- Croissy-beaubourg
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
WE CONNECT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Third-Party Brand Distribution: WE Connect acts as a distributor/wholesaler for major tech brands (HP, Lenovo, Dell, etc.) intermediary between manufacturers and retail chains/specialized resellers. Revenue generated through product margins on distributed hardware.
- Own Brand Accessory Sales: Design, assembly, and distribution of consumer electronics accessories under proprietary brands (WE, D2 Diffusion, ONLAN, HALTERREGO, HEDEN, IZZY, Gamium). Products include storage devices, peripherals, audio systems, connectivity solutions, gaming gear, and urban mobility devices. Sold via e-commerce and retail channels.
- MCA Technology Acquisition Revenue: Acquired MCA Technology in June 2024 (110M euros revenue in 2023) specializing in direct distribution of Dell and Lenovo products with value-added security/cybersecurity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for consumer accessories |
| One time/ perpetual license | One time/ perpetual license | Warranty extension service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
WE CONNECT product offering
Product offeringCore offering
WE CONNECT designs, assembles, and distributes consumer electronics accessories (storage, PC peripherals, smartphone/tablet accessories, audio, gaming gear, urban mobility, connected objects, connectivity/charging products) under its own brands (WE, Gamium, D2 Diffusion, ONLAN, HALTERREGO, HEDEN, IZZY). The company also acts as a wholesale distributor of third-party IT and PC brands (HP, Lenovo, Dell, Acer, Epson, Samsung) to large retail chains and specialized resellers in France and Europe through subsidiaries M.G.F., PCA France, MCA Technology, Octant, and Ezratis. Direct-to-consumer sales are conducted via the proprietary e-commerce platform connect-we.fr.
Product overview
WE CONNECT operates as a dual business: (1) distribution of IT/bureautique equipment for major third-party brands (HP, Lenovo, Dell, Samsung, Acer, Epson, etc.) through subsidiaries M.G.F, PCA France, MCA Technology, Octant, and Ezratis; and (2) design, assembly, and distribution of consumer electronics accessories under owned brands including WE (primary brand launched 2008 with Samsung partnership), Gamium (gaming peripherals), D2 Diffusion (connectivity, acquired 2012), ONLAN, HALTERREGO, HEDEN, and IZZY. Product portfolio spans storage devices, PC accessories, tablet/smartphone accessories, car accessories, sport accessories, audio products (speakers, headphones), urban mobility (electric scooters, balance boards), connected objects (webcams, smart plugs), connectivity/charging solutions, gaming accessories, toys, battery banks, and warranty extensions. The company also offers distribution services and second-life product programs.
Differentiator
Problem solved
Functional benefit
Brands
- WE. Brand created in January 2008 in partnership with Samsung, specializing in multimedia accessories including audio, connectivity, gaming, multimedia, telephony and TV products
- D2 Diffusion
- ONLAN
- HALTERREGO
- HEDEN
- IZZY
- Gamium
- WE SECONDE VIE
Products and services
- WE Brand Consumer Electronics Accessories Primary own-brand of multimedia accessories covering audio, connectivity, gaming, multimedia, telephony, and TV categories; sold to consumers via connect-we.fr e-commerce and retail channels.
- Gamium Gaming Peripherals Gaming peripherals line including PC components, RGB keyboards, gaming mice, headsets with neodymium drivers, game controllers, and accessories for consoles including Switch.
- D2 Diffusion Connectivity Products Connectivity and multimedia brand offering audio/video connectivity solutions (cables, adapters, hubs, and converters) for sound, image, and multimedia.
- Storage Products
Quantifiable outcome
- Revenue growth from 66.6M EUR (2015) to 451.2M EUR (2025) - 10-year CAGR exceeding 50%
- +1 more outcomes
Companies that use WE CONNECT
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
WE CONNECT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WE CONNECT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Exertis France and Exertis IberiacoreWE Connect acquired Exertis France and Exertis Iberia in September 2025, significantly expanding distribution capabilities in France and Iberian Peninsula markets.
- EpsonminorNew strategic partnership with Epson signed November 2022 for distribution of Epson products.
- HPcoreStrategic agreement with HP, world leader in PC manufacturing. HP extended partnership with WE Connect in May 2019 for commercialization of PCs and laptops. Comprehensive strategic accord announced September 2023.
- AcerminorStrengthened collaboration with Acer through gaming accessories partnership signed May 2019.
- LenovocoreWE Connect signed major distribution agreement with Lenovo in June 2018 for distribution of Lenovo products in France. MCA Technology (acquired 2024) maintains direct distribution relationship with Lenovo.
- D2 DiffusioncoreWE Connect acquired D2 Diffusion in October 2012, a company specializing in connectivity since 1981. This acquisition strengthened WE Connect's positioning in the accessories market and enabled entry into the connectivity/connectique market.
- SamsungcoreWE. brand created in January 2008 in partnership with Samsung. Initial focus on multimedia hard drives bridging PC and TV. Brand has since expanded to multiple product universes including Audio, Connectivity, Gaming, Multimedia, Telephony, and TV.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
WE CONNECT competitors and assessment
Company assessmentDirect peers
- CMS Distribution: UK-headquartered value-added IT peripherals and accessories distributor with own brands — directly comparable to WE's D2 Diffusion / HALTERREGO accessories play and reseller channel motion.
- Esprinet: Italian-listed IT and consumer-electronics distributor serving SMB resellers, retailers and e-tailers across Southern Europe — comparable customer segments, vendor portfolio and Iberian/Med footprint that overlaps with WE's expansion path.
- ALSO Group: Swiss-listed pan-European IT distributor carrying HP, Lenovo, Dell and own-/exclusive-brand accessories across resellers and retailers — the closest functional mirror to WE Connect's dual distribution + own-brand model.
- Exertis (DCC Technology): Parent of the Exertis France and Exertis Iberia businesses WE acquired in Sept 2025; the broader Exertis international footprint is the most directly overlapping distribution platform WE has been buying into.
Broad incumbents
- TD SYNNEX: Global IT distribution giant (post Tech Data + SYNNEX merger) carrying HP, Lenovo, Dell and a broad CE/peripherals assortment — a competitive landscape reference for WE's vendor portfolio.
- ScanSource: US-listed distributor of specialty technology solutions including communications, mobility and consumer-electronics accessories — analogous hybrid distribution-plus-own-brand posture.
- Ingram Micro: World's largest IT distributor, mobility and consumer-electronics wholesaler — the global scale benchmark for an asset-light distribution model that WE Connect operates regionally.
- Arrow Electronics: Global electronic components and enterprise-computing distributor — relevant reference for component-side distribution economics and M&A-driven scale playbooks.
- Bechtle AG: German-listed IT systems integrator and B2B reseller/distributor with strong European footprint — comparable route-to-market in DACH and an indirect ceiling on WE's German prospects.
Emerging players
- Maverick AV Solutions: European AV/IT accessories and connectivity specialist distributor — adjacent peer in the cables, connectivity and pro-AV category where D2 Diffusion and WE. compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WE CONNECT social profiles
Digital presenceWE CONNECT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WE CONNECT leadership team
Management profileNumber of profiles
Profiles1 record
WE CONNECT subsidiaries and ownership
Company hierarchySubsidiaries6 records
WE CONNECT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WE CONNECT M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WE CONNECT
What does WE CONNECT do?
WE CONNECT designs, assembles, and distributes consumer electronics accessories (storage, PC peripherals, smartphone/tablet accessories, audio, gaming gear, urban mobility, connected objects, connectivity/charging products) under its own brands (WE, Gamium, D2 Diffusion, ONLAN, HALTERREGO, HEDEN, IZZY). The company also acts as a wholesale distributor of third-party IT and PC brands (HP, Lenovo, Dell, Acer, Epson, Samsung) to large retail chains and specialized resellers in France and Europe through subsidiaries M.G.F., PCA France, MCA Technology, Octant, and Ezratis. Direct-to-consumer sales are conducted via the proprietary e-commerce platform connect-we.fr.
Is WE CONNECT a public or private company?
WE CONNECT is a public company. It is classified as public and is currently operating.
When was WE CONNECT founded?
WE CONNECT was founded in 2015. It employs 101 to 250 people.
Where is WE CONNECT based?
WE CONNECT is headquartered in Croissy-beaubourg, France, in the Europe region.
How does WE CONNECT make money?
Three revenue lines are on record. Third-Party Brand Distribution is the primary driver. The others are own Brand Accessory Sales and MCA Technology Acquisition Revenue.
Who are WE CONNECT's main competitors?
Direct peers on record are CMS Distribution, Esprinet, ALSO Group and Exertis (DCC Technology). Broad incumbents are TD SYNNEX, ScanSource, Ingram Micro, Arrow Electronics and Bechtle AG. Maverick AV Solutions is listed as an emerging player.
Does WE CONNECT have an API?
No public API is recorded for WE CONNECT.
What industry is WE CONNECT in?
WE CONNECT's product category is Consumer Electronics Accessories & IT Distribution. Its primary akta.pro industry code is CRAOACAI, Wearables & Personal Electronics Distribution, with a secondary code of CRAOACAE, Mobile Devices & Accessories Distribution. Its NAICS code is 42343 and its SIC code is 5045.