Apollo Health Insurance
Apollo Health Insurance is a privately held licensed insurance brokerage in Lee's Summit, Missouri, brokering individual, family, small/large group, Medicare, and supplemental health plans across all 50 US states through licensed agents, earning revenue exclusively via carrier commissions on a free-to-consumer model.
- Company typePrivate
- Founded-
- HeadquartersLee's Summit, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Apollo Health Insurance does
Apollo Health Insurance is a privately held licensed insurance brokerage headquartered in Lee's Summit, Missouri, founded in 2010 and operating with approximately 86 employees. The firm functions as a broker and advisor, not a technology or carrier entity: it does not issue policies but matches customers with insurance carriers across individual, family, small-group, large-group, Medicare, and supplemental lines. Apollo is licensed to broker insurance in all 50 US states and serves a horizontal mix of customer segments including Individuals and Families (ACA Marketplace, short-term, health-share), Small Business Employers (under 20 and 20+ employees), Large Business Employers (75+ employees), and Medicare Beneficiaries (Advantage, Supplement, Part D), plus supplemental insurance seekers for life, dental, vision, critical illness, and accident coverage.
The company's core operations are sales-led and human-advisor-driven, supported by a website with quote requests and an active presence across six social platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube) plus a referral program. No proprietary technology, AI, or platform product is disclosed; the value proposition rests on agent expertise, carrier breadth, and a free-to-consumer advisory model. Apollo generates revenue exclusively through commissions paid by insurance carriers for policies enrolled through its agents; customers are not charged for broker services, and the company discloses that customers pay the same premium whether using Apollo or shopping independently. Recognition signals include five consecutive years on the Inc. 5000 list, KC Business Journal Champions of Business, and Ingram's Corporate Report 100, with growth concentrated in the Kansas City region while licensing and digital channels extend reach nationally.
Apollo Health Insurance firmographics
Firmographics- Name
- Apollo Health Insurance
- Legal name
- Apollo Health Insurance
- Website
- https://apollohealthinsurance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apollo Health Insurance is a privately held licensed insurance brokerage in Lee's Summit, Missouri, brokering individual, family, small/large group, Medicare, and supplemental health plans across all 50 US states through licensed agents, earning revenue exclusively via carrier commissions on a free-to-consumer model.
- Ownership category
- akta.pro rank
Apollo Health Insurance industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
- akta.pro secondary industries
- Off-Exchange Individual Major Medical Plans (FSAIAEAB), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Worksite Hospital Indemnity Insurance (FSAIAMAB)
Keywords
Where Apollo Health Insurance is headquartered
LocationHeadquarters
- HQ city
- Lee's Summit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apollo Health Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Broker Commissions: Apollo operates as an insurance broker providing free services to customers. The company earns revenue through commissions paid by insurance carriers for policies sold and enrolled through their agents. This is a referral/commission-based model where services to consumers are provided at no cost, with carriers compensating Apollo for bringing them customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free broker services for all customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apollo Health Insurance product offering
Product offeringCore offering
Apollo Health Insurance is a licensed insurance brokerage that helps individuals, families, seniors (Medicare beneficiaries), and businesses find and enroll in health insurance plans from major carriers. Services are provided free of charge to customers, and the company earns revenue through commissions paid by insurance carriers. The product portfolio spans individual/family plans, ACA Marketplace plans, short-term and health-share coverage, group health insurance for employers of all sizes (including ICHRA), Medicare Advantage/Supplement/Part D, and supplemental insurance (life, dental, vision, critical illness, accident).
Product overview
Apollo Health Insurance operates as a health insurance broker offering a unified platform of products across multiple categories: Individual & Family Plans (Individual Health Insurance, Family Health Insurance, Health Share Coverage, Affordable Care Act Plans, Short Term Health Insurance), Group Health Insurance for businesses of all sizes (Under 20 Employees, Small Business Plans 20+, Large Business 75+, ICHRA Group Benefits), Medicare Plans (Medicare Coverage, Medicare Advantage, Medicare Supplement, Medicare Part D), and Supplemental Insurance (Life Insurance, Dental Insurance, Vision Insurance, Critical Illness Insurance, Accident Insurance). The company leverages its broker services model to connect customers with insurance carriers, providing free advisory services to help individuals and businesses find appropriate coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Family Health Insurance Health insurance plans for individuals and families, including Affordable Care Act (Marketplace) plans, short-term health insurance, and health-share coverage. Provides free quotes and enrollment in policies from multiple major carriers at the same premium customers would pay shopping independently. Targeted at individual consumers and households seeking affordable, quality health coverage.
- Group Health Insurance for Employers Group health insurance broker services for employers of all sizes, including plans for businesses with under 20 employees, small business plans for 20+ employees, large business plans for 75+ employees, and Individual Coverage Health Reimbursement Arrangements (ICHRA). Helps employers manage rising healthcare costs and secure competitive employee benefits.
- Medicare Plans Medicare enrollment assistance from licensed advisors, including Medicare Advantage plans (combining hospital, medical, and often prescription drug coverage), Medicare Supplement (Medigap) policies for costs not covered by Original Medicare, and Medicare Part D prescription drug coverage. Targeted at seniors and Medicare-eligible individuals.
- Supplemental Insurance Products Range of supplemental insurance products including Life Insurance (financial protection for beneficiaries), Dental Insurance (routine and major dental care), Vision Insurance (eye exams, glasses, contacts), Critical Illness Insurance (lump-sum benefits for specified illnesses such as heart attack, stroke, or cancer), and Accident Insurance (benefits for accidental injuries). Adds financial protection beyond basic health coverage.
Companies that use Apollo Health Insurance
Customer profileSegments5 records
Ideal customer profiles4 records
Apollo Health Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apollo Health Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Insurance Carriers (Unnamed)coreApollo maintains premier relationships with almost all major insurance carriers, allowing them to offer customers a wide variety of coverage options. As a broker, Apollo sells and enrolls customers in policies from these carrier partners, earning commissions on each sale. Specific carrier names are not disclosed on the website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Apollo Health Insurance competitors and assessment
Company assessmentDirect peers
- HealthMarkets: Multi-carrier health insurance brokerage selling individual, family, Medicare, and small-group plans across the U.S. Closely comparable to Apollo in product breadth, multi-state licensing, and free-advisor service model.
- SelectQuote: Direct-to-consumer insurance marketplace best known for final-expense life insurance and increasingly Medicare. Competes with Apollo on Medicare Advantage and supplemental lines via a national call-center-led model.
- GoHealth: Health insurance marketplace specializing in Medicare plans, leveraging a tech-enabled platform with licensed agents. Direct competitor for Apollo's Medicare Advantage, Supplement, and Part D product lines.
- QuoteWizard (LendingTree Insurance): Insurance comparison platform (now part of LendingTree) generating consumer leads across multiple lines including health. Comparable to Apollo as a customer-acquisition and quoting funnel for health insurance shoppers.
- eHealth: Online health insurance marketplace and broker selling individual, family, Medicare, and small-business plans from major carriers. Direct competitor to Apollo with a tech-enabled platform rather than a phone-led brokerage model.
- Benefytt Technologies: Insurance marketplace operator (formerly Health Insurance Innovations) selling individual, family, and Medicare products through digital and partner channels. Comparable to Apollo's online quote-and-enroll motion with broader distribution partnerships.
Broad incumbents
- Cigna Group: Large diversified health services and insurance carrier with individual, Medicare, and group plans. Comparable to Apollo as a product counterparty and competitor for individual and Medicare market share.
- UnitedHealth Group (UnitedHealthcare): Largest U.S. health insurer offering individual, group, Medicare, and supplemental plans directly. Apollo distributes some UnitedHealthcare products and competes with its direct-to-consumer channels.
- Elevance Health (Anthem Blue Cross Blue Shield): Major U.S. health carrier offering individual, group, and Medicare plans. Apollo's carrier relationships include Anthem affiliates, and Anthem's direct channels compete with Apollo's broker-led enrollment.
Emerging players
- Healthcare.com: Digital health insurance comparison and enrollment platform focused on ACA and individual market plans. Comparable to Apollo on the individual/ACA side but with a younger brand and tech-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Apollo Health Insurance social profiles
Digital presenceApollo Health Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Health Insurance leadership team
Management profileNumber of profiles
Apollo Health Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Health Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Health Insurance
What does Apollo Health Insurance do?
Apollo Health Insurance is a licensed insurance brokerage that helps individuals, families, seniors (Medicare beneficiaries), and businesses find and enroll in health insurance plans from major carriers. Services are provided free of charge to customers, and the company earns revenue through commissions paid by insurance carriers. The product portfolio spans individual/family plans, ACA Marketplace plans, short-term and health-share coverage, group health insurance for employers of all sizes (including ICHRA), Medicare Advantage/Supplement/Part D, and supplemental insurance (life, dental, vision, critical illness, accident).
Is Apollo Health Insurance a public or private company?
Apollo Health Insurance is a private company. It is classified as unknown and is currently operating.
When was Apollo Health Insurance founded?
Apollo Health Insurance was founded in -1. It employs 51 to 100 people.
Where is Apollo Health Insurance based?
Apollo Health Insurance is headquartered in Lee's Summit, United States, in the North America region.
How does Apollo Health Insurance make money?
One revenue line is on record: insurance Broker Commissions.
Who are Apollo Health Insurance's main competitors?
Direct peers on record are HealthMarkets, SelectQuote, GoHealth, QuoteWizard (LendingTree Insurance), eHealth and Benefytt Technologies. Broad incumbents are Cigna Group, UnitedHealth Group (UnitedHealthcare) and Elevance Health (Anthem Blue Cross Blue Shield). Healthcare.com is listed as an emerging player.
Does Apollo Health Insurance have an API?
No public API is recorded for Apollo Health Insurance.
What industry is Apollo Health Insurance in?
Apollo Health Insurance's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans, with a secondary code of FSAIAEAB, Off-Exchange Individual Major Medical Plans. Its NAICS code is 5242 and its SIC code is 6411.