Apotheker Bayer

What Apotheker Bayer does

Apotheker Bayer is a family-owned German pharmacy chain operating six retail locations across the Mainfranken region of Lower Franconia, Bavaria. The business is led in its second generation by brothers Tilman and Tobias Bayer under two trade-register partnerships (Röntgen Apotheke and Schönborn Apotheke), and employs 116 people across Würzburg, Bad Kissingen, Dettelbach, Giebelstadt, Kleinrinderfeld, and Werneck. Beyond standard retail dispensing, the company provides contractual pharmaceutical supply to institutional customers including care homes, hospitals, palliative care teams, hospices, medical practices, and nursing services, with documented medication management, blister packaging (Verblisterung), staff training, and clinical pharmacy integration.

The company operates an in-house compounding laboratory (Rezeptur) producing individualized medications including ophthalmic preparations, nasal sprays, bioidentical hormones, cannabis preparations, spagyric remedies, and substitution therapies. It holds proprietary brands njuskin (skincare using Bad Kissingen Rakoczy mineral water) and Wohl-Pflegeserie (plant-based mucosal care products). The Apotheker Bayer Akademie provides health education lectures and workshops in partnership with Volkshochschule Bad Kissingen und Hammelburg, and the Vision:Apotheke program is a 12-month rotational trainee scheme.

Revenue is generated through retail prescription and OTC dispensing (insurance-reimbursed), institutional B2B contracts (subscription-style recurring supply), custom compounding fees, proprietary product sales via the Venenis platform and in-store, plus premium consulting services such as micronutrient counseling (€89 per session) and skin analysis (€29 per session). The business is differentiated by ISO 9001-2015 certification, Bavarian Training Pharmacy recognition, and 2021 BPhD ranking among Germany's top three training pharmacies. All operations are confined to the Mainfranken region with no disclosed external funding or M&A activity.

Name

Apotheker Bayer

Legal name

Apotheker Bayer (Tilman und Tobias Bayer)

Website

https://apotheker-bayer.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apotheker Bayer is a family-owned German pharmacy chain operating six retail locations in Mainfranken, Bavaria, serving individual patients plus institutional clients (care homes, hospitals, medical practices, palliative teams) with dispensing, custom compounding, proprietary skincare, and health education.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

akta.pro secondary industries

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Retail pharmacy services
• Pharmaceutical compounding
• Institutional pharmaceutical supply
• Medical cannabis therapy
• Bioidentical hormone therapy

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Sale of prescription and over-the-counter medications, health products, and medical devices through six physical pharmacy locations and online ordering platforms.
2. Institutional Pharmaceutical Supply: Contract-based supply of medications and pharmaceutical services to care homes, nursing services, hospitals, and medical practices including regular deliveries, documentation, and quality management.
3. Custom Pharmaceutical Manufacturing: Production of individualized medications including eye preparations, nasal applications, bioidentical hormones, cannabis preparations, and spagyric remedies for specific patient needs.
4. Educational Services and Academy: Training sessions, workshops, lectures, and professional development courses through the Apotheker Bayer Akademie for employees, institutions, and customers.
5. Proprietary Product Sales: Sale of proprietary product lines including njuskin skincare products and Wohl mucous membrane care products manufactured in-house.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Apotheker Bayer operates a network of six retail pharmacies in the Mainfranken region of Germany providing prescription and OTC medication dispensing, custom pharmaceutical compounding (eye drops, nasal sprays, bioidentical hormones, medical cannabis preparations, spagyric remedies), patient-individualized blister packaging, vaccinations, and institutional pharmaceutical supply to care homes, hospitals, palliative care teams, and medical practices. The company also operates the Apotheker Bayer Akademie for healthcare education and sells proprietary product lines including njuskin skincare and Wohl mucosal care products.

Product overview

Apotheker Bayer is a family-owned pharmacy chain operating six locations in Mainfranken, Germany (Bad Kissingen, Dettelbach, Giebelstadt, Kleinrinderfeld, Werneck, and Würzburg). The core offering is pharmaceutical services through these retail pharmacies, supplemented by institutional supply services (nursing homes, physician practices, hospitals, palliative care). Specialized offerings include medical cannabis supply with over 100 strains, bioidentical hormone therapy, custom compounding (eye therapies, nasal sprays, spagyric remedies), and substitution therapy. The company operates the Apotheker Bayer Akademie for educational programs and offers the Vision:Apotheke trainee program. Consumer products include the njuskin skincare line (featuring Bad Kissingen Rakoczy mineral water) and the Wohl mucosal care series (Vagiwohl, Anuwohl, Ocuwohl, Nasewohl).

Differentiator

Problem solved

Functional benefit

Brands

• njuskin: Exclusive skincare line developed at Ludwig Apotheke Bad Kissingen, featuring Bad Kissinger Rakoczy mineral water. Products include facial cream, eye gel, anti-wrinkle serum, and facial tonic. Free from preservatives, conventional emulsifiers, paraffin, silicone oils, and perfume.

Products and services

• Apotheker Bayer Pharmacy Network (Retail Pharmacies) Network of six physical pharmacy locations in Bad Kissingen, Dettelbach, Giebelstadt, Kleinrinderfeld, Werneck, and Würzburg offering prescription and OTC dispensing, health consultations, vaccinations, and blood tests for individual patients and consumers.
• Heimversorgung (Nursing Home Pharmaceutical Supply) Contractual pharmaceutical supply service for stationary and ambulatory care homes, including patient-individualized blister packaging, delivery, staff training, and documentation.
• Arztpraxenversorgung (Physician Practice Supply) Pharmaceutical supply service for medical practices including surgery supply (Sprechstundenbedarf), international drug imports, and formulation services with daily delivery.
• Palliativversorgung (Palliative Care Supply) Specialized pharmaceutical care for palliative and hospice patients, including rapid delivery of medications, individualized formulations (e.g., Fentanyl and Midazolam nasal sprays), and collaboration with palliative care teams.
• Cannabisversorgung (Medical Cannabis Therapy) Medical cannabis consultation, dosing guidance, and preparation with multiple cannabis strains and extracts, supported by multi-year specialist experience and ongoing medical education.
• Bioidentische Hormontherapie (Bioidentical Hormone Compounding) Custom-compounded bioidentical hormone preparations produced using handmade and high-tech methods for individualized hormone therapy in collaboration with gynecological practices.
• Augentherapien (Custom Ophthalmic Preparations) Custom-compounded ophthalmic medications including eye drops with active ingredients such as Acetylcystein, Amphotericin B, Atropin, and Ciclosporin for individualized eye therapy.
• Verblisterung (Patient-Individualized Blister Packaging) Patient-individualized medication blistering and packaging service that pre-sorts solid oral medications into unit-dose blisters for care home residents and home care patients.
• Substitutionstherapie (Opioid Substitution Therapy) Substitution therapy for opioid-dependent individuals including daily witnessed dosing and comprehensive counseling support.
• njuskin Skincare Product Line Exclusive in-house skincare brand featuring Bad Kissingen Rakoczy mineral water, including facial cream, eye gel, anti-wrinkle serum, and facial tonic, sold through company pharmacies and the Venenis online platform.
• Wohl-Pflegeserie (Mucosal Care Product Line) Plant-based mucosal care product line hand-manufactured exclusively at Ludwig Apotheke, including Vagiwohl (vaginal care), Anuwohl (anal care), Ocuwohl (eye and eyelid care), and Nasewohl (nasal care).
• Vitamin D Testing Service Point-of-care vitamin D measurement service with results in approximately 15 minutes and a personal vitamin D passport, available at Schönborn Apotheke.
• Mikronährstoffberatung (Micronutrient Consultation) Individualized micronutrient and dietary supplement consultation with a certified expert, available in-person or online, priced at 89 EUR for approximately 30 minutes.
• Apotheker Bayer Akademie (Educational Services) Educational platform offering lectures, workshops, and seminars on health topics such as essential oils, immune system support, and micronutrient counseling, delivered in Bad Kissingen and online for healthcare professionals, employees, and community members.
• Vision:Apotheke Trainee Program 12-month internal trainee program offering hands-on experience across all six pharmacy locations and service lines, including retail, institutional supply, sterile compounding, and specialized therapies.
• Pharmazeutische Dienstleistungen (Standardized Pharmaceutical Services) Standardized pharmaceutical services including blood pressure risk assessment, inhalation technique training, medication reviews for polymedicated patients, oral oncology support, and organ transplant patient care.
• Impfstoffservice (Vaccine Supply Service) Complete vaccine supply service for institutional customers including individualized inventory management, documented cold chain logistics, and direct delivery to medical practices.

Quantifiable outcome

• One of the three best training pharmacies in Germany (Öffentliche Apotheken) awarded by BPhD e.V. in 2021
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkshochschule (vhs) Bad Kissingen und HammelburgcoreStrategic or Co-development PartnerEducational partnership with local adult education centers (Volkshochschulen) for conducting joint lectures and workshops on health topics at the Apotheker Bayer Akademie location. Vortragsprogramm (lecture program) offered seasonally with registration through vhs.
• Technische Hochschule Würzburg-SchweinfurtminorStrategic or Co-development PartnerUniversity partnership for providing practical internship opportunities for students, including those in Health Management (Management im Gesundheitswesen B.A.) programs. Also accepts bachelor and master thesis students in health sciences.
• Bayerische Landesapothekerkammer (BLAK)coreOthersProfessional regulatory body overseeing pharmacy operations in Bavaria. Company is a certified Bayerische Ausbildungsapotheke (Bavarian Training Pharmacy) and subject to BLak oversight for professional standards.
• VenenisminorChannel Partner/ Reseller/ DistributorOnline ordering platform partner that enables e-commerce sales of pharmacy products including njuskin skincare line. Company orders through Venenis platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Medipolis: German pharmacy network with strong institutional supply and compounding focus. Comparable to Apotheker Bayer as a regional pharmacy operator emphasizing institutional care home supply and specialized pharmaceutical services.

Emerging players

• Vitalsana: German online pharmacy focused on OTC, health products, and pharmacy services. Comparable to Apotheker Bayer as a digital-native competitor in the German pharmacy consumer health market.
• Volksversand Versand-Apotheke: German mail-order pharmacy with broad OTC and consumer health catalog. Comparable to Apotheker Bayer as a competitor for online OTC and consumer health purchases in Germany.
• Apotal: German online pharmacy with discount focus on OTC and consumer health. Comparable to Apotheker Bayer as a competitor for OTC and consumer health revenue, particularly with price-sensitive German consumers.

Broad incumbents

• Redcare Pharmacy (Shop Apotheke): One of the largest German online pharmacies, listed on the Frankfurt Stock Exchange. Comparable to Apotheker Bayer as a competitor in the German OTC/consumer health space, especially for online prescription and OTC ordering.
• DocMorris: Large pan-European online pharmacy with substantial German OTC market share. Comparable to Apotheker Bayer as a competitor for OTC and consumer health revenue, but operates at significantly larger scale and primarily through digital channels.

Direct peers

• Pluspunkt Apotheke: German pharmacy franchise/chain network under the LINDA pharmacy umbrella. Comparable to Apotheker Bayer as a multi-location retail pharmacy competitor targeting German consumers with standardized quality and service offerings.
• Easy Apotheke: Multi-location German pharmacy chain operating both physical stores and online. Comparable to Apotheker Bayer as a brick-and-mortar pharmacy chain competing for retail and institutional customers in the German market.
• Aponeo: Berlin-based online pharmacy selling OTC, prescription, and consumer health products. Comparable to Apotheker Bayer as a competitor in the German pharmacy retail market, particularly for online OTC sales.
• Sanicare: German mail-order pharmacy offering OTC, prescription, and pharmacy services. Comparable to Apotheker Bayer as a competitor serving German consumers through prescription fulfillment and OTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApothekerBayer
• LinkedInlinkedin.com/company/apotheker-bayer
• Instagraminstagram.com/apotheker.bayer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheker Bayer