What Apothical does

Apothical is a French pharmacy network headquartered in Aix-en-Provence, operating under the banner "Votre enseigne nature & santé" (Your nature & health brand). The entity is structured as a SAS (Société par Actions Simplifiée) with share capital of €19,018 and approximately 84 employees, functioning as a coordination and brand umbrella for a network of pharmacies across France. Member pharmacies offer traditional medication dispensing alongside a parapharmacy assortment covering dermatology, dietary supplements, herbal medicine, aromatherapy, dental hygiene, body care, beauty, and hair care, sourced from major brands at competitive price positioning. The network differentiates via a "naturality and personalization" brand identity and in-pharmacy events featuring brands such as Caudalie, La Roche-Posay, Avène, Clarins, and Filorga.

The service portfolio extends beyond retail into clinical services: vaccination, COVID-19 antigen testing, teleconsultation, teledermatology, and structured pharmaceutical consultations (dietary follow-up, AVK monitoring, opioid support, asthma, diabetes, prevention assessments). The digital layer includes a mobile application (iOS and Android) supporting remote prescription sending, Click & Collect, instant messaging with pharmacists, prescription renewal, and medication reminders; a website with e-commerce and pharmacy locator; online appointment booking; and a weekly-updated epidemic mapping tool tracking COVID-19, flu, gastroenteritis, varicelle, and pollen levels by French region. Content channels include a health-advice blog, the "Panser Ensemble" podcast, and active Facebook, Instagram, and LinkedIn presences.

The revenue model is primarily retail and service-based at the consumer level: one-time medication and parapharmacy product sales, professional service fees for vaccinations, testing, and teleconsultations, and ancillary revenue from gift cards, a loyalty program, and seasonal promotions (e.g., the 2026 Advent Calendar partnership with multiple premium laboratories). Pricing is pay-as-you-go retail with no publicly disclosed price list; customers are directed to local pharmacies or the app for specifics. Go-to-market is community-led and event-driven, leveraging physical pharmacy locations supplemented by digital channels, with B2C end consumer segments spanning the general public, young parents, expectant mothers, chronic condition patients, and preventive health seekers. No institutional investors, parent company, M&A activity, or funding rounds are disclosed; the entity appears founder/management-owned and operates independently within the regulated French pharmacy sector.

Name

Apothical

Legal name

APOTHICAL

Website

https://apothical.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Apothical is a French pharmacy network (SAS, headquartered in Aix-en-Provence) that operates member pharmacies under a "nature & health" banner, offering prescription and parapharmacy products, clinical services (vaccination, teleconsultation, teledermatology), and a mobile app for prescription management, serving general consumer and chronic patient segments across France.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Retail pharmacy services
• Parapharmacy products
• Vaccination services
• Teleconsultation services
• Medication dispensing

Headquarters

HQ city

AIX EN PROVENCE, France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parapharmacy Product Sales: Sale of parapharmacy products including cosmetics, dietary supplements, health and beauty products from major brands. The company emphasizes offering products from grandes marques au meilleur prix (top brands at the best prices).
2. Pharmacy Services: Revenue from health services including vaccination, Covid testing, teleconsultation, dermatology consultations, and various pharmaceutical appointments and consultations.
3. Medication Sales: Traditional pharmacy revenue from prescription and over-the-counter medications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apothical operates a network of independent pharmacies in France under the "nature & santé" banner, selling parapharmacy products (cosmetics, dietary supplements, aromatherapy, dermatology, herbal medicine, body and hair care) from major brands at competitive prices, along with prescription and OTC medications. It also delivers clinical pharmacy services in-store and via teleconsultation, including vaccination, COVID-19 antigen testing, teledermatology, and pharmaceutical follow-up consultations for chronic conditions and preventive care.

Product overview

Apothical is a French pharmacy network/association based in Aix-en-Provence operating under the slogan 'Votre enseigne nature & santé' (Your natural & health brand). The network offers a comprehensive range of parapharmacy products including dermatology, dietary supplements, herbal medicine, aromatherapy, natural products, dental hygiene, body care, beauty, and hair care categories. Beyond retail products, Apothical provides diverse health services such as vaccination, COVID-19 testing, teleconsultation, teledermatology, and various pharmaceutical consultations (dietary, AVK monitoring, prevention, opioid support, asthma, diabetes). The digital ecosystem includes a mobile application with features for remote prescription submission, instant messaging with pharmacists, click & collect, and medication reminders, along with epidemic tracking maps updated weekly. The network also operates a loyalty program and gift card service.

Differentiator

Problem solved

Functional benefit

Products and services

• Parapharmacy Products Cosmetics, dietary supplements, aromatherapy, dermatology, herbal medicine, body care, hair care, dental hygiene, and natural health products from major brands, offered at competitive prices through Apothical pharmacies and website.
• Medications Prescription and over-the-counter medications dispensed through the Apothical pharmacy network.
• Vaccination Services In-pharmacy vaccination services (including booster shots) administered by authorized Apothical pharmacists.
• COVID-19 Antigen Testing Rapid antigen testing for COVID-19 provided in Apothical pharmacies.
• Teleconsultation Remote medical consultations delivered in-pharmacy using equipped booths, enabling prescription issuance and medication pickup at Apothical locations.
• Teledermatology Remote dermatology consultations with specialist physicians available via Apothical pharmacies.
• Pharmaceutical Follow-up Consultations Pharmacist-led follow-up consultations covering dietary support, AVK (anticoagulant) monitoring, prevention assessments, opioid support, asthma management, diabetes care, and pharmaceutical interviews.
• Apothical Mobile Application Mobile app for prescription sending, Click & Collect, instant messaging with pharmacists, prescription renewal, and medication reminders.
• Online Appointment Booking Digital booking platform for scheduling pharmacy appointments including vaccination, COVID-19 testing, dietary follow-up, and other pharmaceutical consultations.
• Click & Collect Online ordering of pharmacy and parapharmacy products with in-pharmacy pickup at the customer's chosen Apothical location.
• Epidemic Maps Weekly-updated geographic epidemic maps covering COVID-19, flu, gastroenteritis, varicella (chickenpox), and pollen levels across French regions.
• Pharmacy Locator Geolocation-based tool to find the nearest Apothical pharmacy in France.
• Loyalty Program (Programme de fidélité Apothical) Customer loyalty program offering rewards and benefits to repeat Apothical customers, accessible via the dedicated loyalty account portal.
• Gift Card (Carte cadeau) Physical/digital gift cards redeemable at Apothical pharmacies for products and services.
• Advent Calendar 2026 (Calendrier de l'avent 2026) Seasonal advent calendar bundling 24 premium natural-skincare and wellness products from partner laboratories, sold as a single retail unit for the 2026 holiday season.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Qare (HealthHero France): French teleconsultation platform offering video medical consultations that can be initiated from a pharmacy booth — overlaps with Apothical's in-pharmacy teleconsultation service line.
• Doctolib: France's dominant digital health platform for appointment booking, teleconsultation, and patient records. Adjacent rather than direct — competes for the teleconsultation and appointment-booking workload that Apothical pharmacies also host.

Direct peers

• Boticinal: French branded pharmacy network competing on convenience, price, and digital services (Click & Collect, teleconsultation) — overlaps directly with Apothical's omnichannel and competitive pricing strategy.
• Wellpharma: French network of affiliated pharmacies positioning on health advice, parapharmacy, and digital services. Comparable as a groupement-style competitor with similar omnichannel ambitions.
• GIPHAR: One of the largest French groupements de pharmaciens d'officines, aggregating independent pharmacies under a shared brand, procurement, and services platform — the same structural model as Apothical.
• Pharmacie Lafayette: Leading French pharmacy network operating under the Lafayette banner with a price-leadership positioning on parapharmacy and OTC. Closest analog to Apothical's 'best price on top brands' angle and comparable network-of-independents model across France.
• Parashop: Established French discount parapharmacy chain (now part of the Acheel group) focused on price-led assortment across beauty, wellness, and OTC — directly competes with Apothical's parapharmacy value proposition.
• Pharmavie: French pharmacy network affiliated with Servaire's broader retail group; offers parapharmacy, digital tools, and loyalty programs to a base of independent French pharmacies comparable to Apothical.
• Giropharm: French pharmacy groupement offering branding, marketing, and digital tools to a network of affiliated independent pharmacies — directly comparable in operating model and customer offering to Apothical.
• Alphega Pharmacy: European pharmacy banner network (backed by Alliance Healthcare) operating in France among other markets — competes for affiliation of French independent pharmacies on branding, purchasing, and digital tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApothicalPharmacies
• LinkedInlinkedin.com/company/gpo-groupement-de-pharmaciens-d-officines
• Instagraminstagram.com/apothicalpharmacies/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apothical