Exhale Enterprises

What Exhale Enterprises does

Exhale Enterprises, LLC is a privately held, New York-based wellness operator founded in 2001 by Annbeth Eschbach and Fred DeVito. The company runs full-service spa and boutique fitness studios embedded within luxury hotel properties across the U.S. and Caribbean — including Virgin Hotels NYC, Thompson Central Park, Ocean Casino Resort Atlantic City, Loews Atlanta, Battery Wharf Boston, Park Hyatt Beaver Creek, and Hamilton Princess Bermuda, with Conrad Nashville announced as coming soon. Its service mix combines spa therapies (custom facials, massages, body treatments, and recovery amenities such as sauna, hammam, halo-salt therapy, and hot/cold therapy circuits) with proprietary fitness classes (Barre, Yoga, Cardio, HIIT) under the proprietary Core Fusion program developed and refined over two decades.

The company's core technology is the exhale Everywhere virtual platform, which delivers 500+ on-demand and weekly live-streamed barre, cardio, yoga, and HIIT classes to subscribers via web and mobile app, extending the brand's reach beyond its physical hotel footprint. The company also maintains branded mobile apps on iOS and Android for booking and membership management, and was integrated into the World of Hyatt loyalty program in 2019.

Exhale's business model blends recurring subscription revenue (month-to-month memberships and exhale Everywhere digital subscriptions) with à la carte services (individual spa treatments, fitness classes, recovery day passes), gift cards, retail (apparel, props, skincare), and group/corporate bookings for weddings, bridal parties, retreats, and corporate outings. Pricing carries a 20% service charge remitted to service providers, and a new 5% facilities fee takes effect January 1, 2026. The customer base is primarily long-tail individual consumers — both hotel guests and local members — with no disclosed revenue or external funding beyond a 2013 transaction.

Name

Exhale Enterprises

Legal name

Exhale Enterprises, LLC

Website

https://exhalespa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Exhale Enterprises operates luxury, hotel-embedded wellness spas and boutique fitness studios across the U.S. and Caribbean, offering spa therapies, proprietary barre/yoga/HIIT classes, and recovery amenities, supplemented by the exhale Everywhere virtual fitness subscription platform serving individual consumers and hotel guests.

Ownership category

akta.pro rank

Product category

Wellness Spa and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Wellness spa services
• Boutique fitness classes
• Luxury spa treatments
• Barre yoga studio
• Spa fitness membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Spa Services: Individual spa treatments including facials, massages, body treatments, and recovery experiences. Priced per service with 20% service charge added at checkout.
2. Fitness Classes: In-studio fitness classes including Barre, Yoga, Cardio, and HIIT. Classes booked individually or included with membership.
3. Membership Subscriptions: Month-to-month membership options providing access to fitness classes, spa services, and recovery amenities with exclusive member benefits and savings.
4. exhale Everywhere Digital Subscription: Virtual fitness subscription offering unlimited access to 500+ on-demand and live-stream workouts. Subscription-based model for remote access.
5. Gift Cards: Gift cards redeemable for spa treatments, fitness classes, recovery day passes, and boutique purchases on apparel, props, and skincare products.
6. Group Events and Corporate Bookings: Private group bookings for weddings, bridal parties, bachelorettes, retreats, and corporate outings. Includes spa buyouts, private fitness classes, and recovery experiences tailored to group needs.
7. Retail Products: Boutique sales of apparel, props, and skincare products at spa locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Exhale Enterprises operates luxury wellness spas embedded within premium hotel properties across the U.S. and Caribbean, offering integrated spa therapies (facials, massages, body treatments) and fitness classes (Barre, Yoga, Cardio, HIIT). The company extends its brand through the exhale Everywhere virtual fitness platform, which provides 500+ on-demand and live-streamed workout classes via subscription, alongside in-person recovery amenities such as sauna, hammam, halo-salt therapy, and hot/cold therapy circuits.

Product overview

Exhale Enterprises operates exhale Spa as a total well-being experience combining luxury spa treatments and boutique fitness classes. The core offering consists of in-person spa services (facials, massages, body treatments, recovery amenities including sauna, hammam, salt therapy, and hot/cold therapy) and fitness classes (Barre, Yoga, Cardio, HIIT). The product portfolio is unified through the exhale Everywhere virtual platform, which provides 500+ on-demand and live-streamed fitness classes, complementing the in-person locations at luxury hotels across the U.S. and Caribbean. Additional offerings include gift cards, month-to-month memberships, and group/event booking services.

Differentiator

Problem solved

Functional benefit

Brands

• exhale Everywhere: Virtual fitness platform offering unlimited access to 500+ barre, cardio, yoga, and HIIT workouts with interactive weekly live-stream fitness classes

Products and services

• exhale Spa (In-Person) A luxury wellness spa offering spa therapies (facials, massages, body treatments) and fitness classes (Barre, Yoga, Cardio, HIIT) at hotel locations across the U.S. and Caribbean for individual consumers, hotel guests, and group events.
• exhale Everywhere A virtual fitness subscription platform offering unlimited access to 500+ on-demand and live-streamed barre, cardio, yoga, and HIIT workout classes for at-home users worldwide.
• Spa Treatments Individual spa services including custom facials, massages, body treatments, plus recovery amenities such as sauna, hammam, halo-salt therapy, heated pools, and hot/cold therapy circuits, available at all in-person locations.
• Fitness Classes In-studio boutique fitness classes including Barre, Yoga (Power, Flow, Chill), Cardio, and HIIT, along with personal training programs, available at exhale's in-person spa and fitness studio locations.
• Gift Cards Gift cards available for purchase online and in boutiques, redeemable for spa treatments, fitness classes, recovery day passes, and well-being boutique purchases on apparel, props, and skincare products.
• Events and Group Bookings Group booking services for weddings, bridal parties, bachelorettes, retreats, and corporate outings, including private fitness classes, spa buyouts, and customized wellness experiences for groups of 5-50+.
• Well-Being Boutique Retail Retail sales of apparel, props, and skincare products at spa location boutiques, complementing in-person spa and fitness services.

Quantifiable outcome

• 20+ years of program development and refinement for fitness classes
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Virgin HotelscoreStrategic or Co-development PartnerFull-service exhale spa and fitness facility integrated into Virgin Hotels NYC property at 1227 Broadway. exhale operates the wellness amenities enhancing guest experience and hotel loyalty.
• Thompson Central ParkcoreStrategic or Co-development PartnerFull-service exhale spa and fitness facility at Thompson Central Park hotel in New York (119 West 56th Street). Partnership provides premium wellness amenities for hotel guests.
• Ocean Casino ResortcoreStrategic or Co-development PartnerFull-service exhale spa at Ocean Casino Resort Atlantic City (500 Boardwalk). Partnership brings luxury wellness services to the casino resort property.
• Park Hyatt Beaver Creek Resort and SpacoreStrategic or Co-development PartnerFull-service exhale spa at Park Hyatt Beaver Creek Resort and Spa in Colorado (136 E Thomas Pl). Luxury mountain resort wellness partnership.
• Loews Atlanta HotelcoreStrategic or Co-development PartnerFull-service exhale spa and fitness amenities at Loews Atlanta Hotel in Midtown Atlanta. Partnership serves both hotel guests and local members.
• Hamilton Princess Hotel & Beach ClubcoreStrategic or Co-development PartnerFull-service exhale spa at Hamilton Princess Hotel & Beach Club in Bermuda. International luxury resort partnership extending brand presence to the Caribbean.
• Battery Wharf HotelcoreStrategic or Co-development PartnerFull-service exhale spa at Battery Wharf Hotel in Boston (2 Battery Wharf). Waterfront luxury hotel wellness partnership.
• Conrad NashvilleminorStrategic or Co-development PartnerUpcoming exhale spa location at Conrad Nashville hotel. Coming soon partnership expanding presence to Nashville market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SoulCycle: Premium boutique indoor cycling and fitness brand offering high-intensity classes to an affluent urban consumer base that overlaps with exhale's target market for barre, yoga, and HIIT classes.
• Pure Barre: Largest U.S. barre franchise offering group barre classes to a predominantly female, premium-segment audience — directly competitive with exhale's signature Core Fusion barre program.
• Equinox: Operates a global network of luxury fitness clubs with integrated spa services, group classes (including barre, yoga, HIIT), and recovery amenities — directly comparable to exhale's premium integrated wellness model and affluent target consumer.

Emerging players

• Remedy Place: Social wellness club concept focused on recovery, contrast therapy, and group experiences for a high-end consumer; competes for the same premium recovery/wellness share of wallet as exhale's recovery amenities.
• The Well: Membership-based integrative wellness club combining fitness classes, spa treatments, and recovery amenities for an affluent urban clientele — emerging direct competitor in the integrated wellness category.

Broad incumbents

• Aman Spa: Ultra-luxury hotel and resort brand with integrated spa and wellness programming at the very top of the price ladder; competes in the same luxury hospitality and hotel-embedded wellness segment.
• Six Senses Hotels Resorts Spas: Global luxury hotel and resort operator with an integrated wellness and spa offering (Six Senses Spa) embedded in premium properties — comparable hotel-embedded wellness model but at much larger international scale.
• Canyon Ranch: Pioneering destination wellness resort brand offering integrated fitness, spa, and recovery programming in luxury hotel/resort settings — closely aligned with exhale's holistic wellness positioning.
• Peloton: Large digital fitness platform with extensive on-demand and live-stream class library — the most direct comparable to exhale's exhale Everywhere virtual subscription product and competing for the same at-home premium consumer.
• Mandarin Oriental Spa: Operates luxury hotel-embedded spas inside Mandarin Oriental properties worldwide; competes for the same hotel-guest wellness spend and overlapping luxury hospitality partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ExhaleSpa
• Instagraminstagram.com/exhale.fitspalife
• TikToktiktok.com/@exhale.fitspalife
• Xx.com/exhalespa
• LinkedInlinkedin.com/company/exhalespa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exhale Enterprises