CONNECT Association

What CONNECT Association does

CONNECT Association is a Swiss non-profit, non-religious, and non-political organization founded in 2019 by Karin Kneubühl Chavez V. and headquartered in Châtel-St-Denis, Fribourg. Its stated mission is to promote emotional and mental health through prevention, reducing isolation and stigma associated with mental health challenges. The organization operates with seven staff supported by more than 40 multidisciplinary volunteers including psychologists, coaches, teachers, engineers, designers, and legal experts.

Its core product is App-CONNECT, a free and ad-free mobile application available in French, German, and English on Google Play (the iOS version was removed in 2024 due to insufficient funds for Apple's annual fee and required updates). The app is built on Firebase for backend services, with Google Analytics for anonymized usage analysis and Google Translate for multilingual support, and offers three primary features: Moodcheck (mood and emotional tracking for self-reflection), Library (curated self-help resources and mini-courses on stress, resilience, and related topics), and an anonymous Forum for peer support (currently noted as unavailable). Planned additions include Chatbot Conny for automated encouragement and the App-CONNECT Academy, a web platform to train volunteer 'helpers' to provide 24/7 chat and forum support.

The organization does not generate commercial revenue. The app is offered free of charge with no premium tier, and all operating costs are funded by donations accepted through PayPal, Raiffeisen bank transfer, SwissDonations.ch, HérosLocaux.ch/Lokalhelden.ch, and Buy me a coffee, with Swiss tax-deductible attestations. Go-to-market is community-led and product-led, relying on organic social channels (Facebook, LinkedIn, YouTube, Instagram, TikTok), professional endorsements from psychologists and educators, and inclusion in the NPG/RSP Mental Health Network Switzerland directory of 400+ organizations. There is no venture capital, private equity, or institutional ownership, and the organization is not yet entered in the Swiss commercial register.

Name

CONNECT Association

Legal name

CONNECT Association

Website

https://app-connect.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CONNECT Association is a Swiss non-profit that builds and maintains App-CONNECT, a free, ad-free mobile app offering mood tracking, self-help content, and (planned) peer support for adults seeking preventive mental wellness across French, German, and English markets.

Ownership category

akta.pro rank

Product category

Mental Health Mobile Application

NAICS

Social Assistance (624), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYMPACAJAL

Health, Wellness & Patient Communities

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

Keywords

• Mental wellness app
• Digital mental health
• Mood tracking software
• Nonprofit health platform
• Emotional resilience tools

Headquarters

HQ city

Châtel-St-Denis

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Donations: CONNECT Association operates as a non-profit organization. The app is entirely free for users, financed entirely by donations. The organization delivers tax-deductible attestations validated by the Swiss tax office. Donations are accepted via PayPal, Raiffeisen bank transfer, SwissDonations.ch, HérosLocaux.ch/Lokalhelden.ch, and Buy me a coffee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CONNECT Association develops and operates App-CONNECT, a free, ad-free mobile application for mental wellness prevention. The app offers emotional tracking (Moodcheck), a self-help content library covering stress management and resilience, and an anonymous peer-support forum, all available in French, German, and English on a 24/7 basis. It is targeted at adults aged 18+ seeking preventive mental fitness tools rather than crisis intervention.

Product overview

App-CONNECT is a single unified mobile application developed by CONNECT Association, a Swiss non-profit organization founded in 2019. The core product consists of the App-CONNECT mobile app offering mental wellness prevention tools including Moodcheck (emotional tracking), Library (self-help resources), and an anonymous Forum for peer support. The app is free, ad-free, and available in French, German, and English. Planned enhancements include Chatbot Conny for automated support and App-CONNECT Academy, a web platform to train volunteer 'helpers' to provide round-the-clock user assistance. The organization operates on a volunteer basis with support from multidisciplinary professionals including psychologists, coaches, and engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• App-CONNECT App-CONNECT is a free, ad-free mobile application available in French, German, and English, designed to prevent emotional crises such as burnout. It offers Moodcheck for emotional tracking, a Library of self-help resources on mental well-being topics, and an anonymous peer-support Forum, available 24/7 to adults aged 18+ seeking preventive mental fitness.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NPG/RSP (Netzwerk Psychische Gesundheit Schweiz)coreStrategic or Co-development PartnerCONNECT Association is listed among 400+ organizations, institutions, and enterprises in the Mental Health Network Switzerland (NPG – RSP – Rete Salute Psichica Svizzera). This is a national initiative for mental health promotion, reduction of mental health problems, and suicide prevention in Switzerland.
• Google (Firebase)coreTechnology or IntegrationGoogle Firebase serves as the data processor for App-CONNECT. Google Analytics (with anonymization function) is integrated for web analysis. Google infrastructure hosts the application.
• SwissDonations.chminorChannel Partner/ Reseller/ DistributorSwiss crowdfunding platform listed as a donation channel for CONNECT Association.
• HérosLocaux.ch / Lokalhelden.chminorChannel Partner/ Reseller/ DistributorSwiss crowdfunding/local fundraising platform listed as a donation channel for CONNECT Association.
• Raiffeisen BankminorChannel Partner/ Reseller/ DistributorSwiss bank providing IBAN account (CH76 8080 8002 1496 9382 1) for donations to CONNECT Association.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment platform providing PayPal.me/connectorg for donations to CONNECT Association.
• Buy me a coffeeminorChannel Partner/ Reseller/ DistributorCrowdfunding/donation platform buymeacoffee.com/connectorg for supporting CONNECT Association.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moodpath: Mental health screening and tracking app originally developed in Germany, offering self-assessment and psychoeducational content. Comparable preventive mental wellness positioning for a European non-clinical audience.
• Wysa: AI-driven mental wellness chatbot app offering mood tracking, self-help techniques, and peer-support style conversations. Comparable to App-CONNECT's planned Chatbot Conny, mood tracking, and self-help library combination.
• 7 Cups: Free, anonymous emotional support platform offering 1-on-1 chat with trained listeners and community forums. Closely comparable to App-CONNECT's free, anonymous, peer-support community model targeting general adults seeking mental wellness.
• Togetherall (formerly Big White Wall): Anonymous, moderated online peer-support community for mental wellness, often provided through employer and university partnerships. Directly mirrors App-CONNECT's anonymous forum and prevention-oriented positioning.
• Sanvello: Mental health app combining mood tracking, self-help content, peer community, and (in some markets) coaching or therapy. Strong parallel to App-CONNECT's combination of Moodcheck, Library, and community features.
• Moodfit: Mental fitness app with mood tracking, courses, and self-help exercises targeting resilience and stress management. Directly comparable to App-CONNECT's Moodcheck and Library mini-courses.
• Wisdo: Peer-support community platform providing guided groups on mental health, life challenges, and wellness topics. Comparable to App-CONNECT's community/forum approach to addressing isolation and emotional challenges.

Broad incumbents

• Headspace: Large, well-funded mental wellness app offering meditation, mood tracking, and educational content. Comparable category but operates at much greater scale with paid B2B (employer, health plan) channels unlike App-CONNECT's donation-led model.
• Calm: Mass-market mental wellness and sleep app with content library and employer/health-plan distribution. Operates in the same wellness category but with a freemium/paid model versus App-CONNECT's free, donation-funded model.

Regional players

• Pro Mente Sana: Swiss non-profit advocacy and service organization for mental health. Comparable as a Swiss mental health peer via the NPG/RSP network and similar non-profit orientation, though focused on advocacy and clinical referrals rather than a digital app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@appconnectorg
• Facebookfacebook.com/association.connect
• LinkedInlinkedin.com/company/appconnectorg
• Instagraminstagram.com/appconnectorg
• TikToktiktok.com/@appconnectorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECT Association