APPDI - Associação Portuguesa para a Diversidade e Inclusão

What APPDI - Associação Portuguesa para a Diversidade e Inclusão does

APPDI - Associação Portuguesa para a Diversidade e Inclusão is a non-profit association constituted in 2018 and headquartered in Portugal, operating as the designated national coordinator of the Carta Portuguesa para a Diversidade (Portuguese Diversity Charter) within the European Platform of Diversity Charters coordinated by the European Commission's DG Justice & Consumers. Its functional scope spans the full DEI (Diversity, Equity, and Inclusion) value chain for Portuguese organizations: membership and community convening (nearly 600 signatory entities across banking, energy, retail, telecom, insurance, pharma, and public-sector organizations), training and consulting services developed in collaboration with client organizations, and the biennial Selo da Diversidade certification across eight categories, which has run five editions since 2017 with the sixth scheduled for 2027.

The association's product portfolio comprises the Carta Portuguesa para a Diversidade (a voluntary employer commitment document), the Selo da Diversidade certification, fee-based training and consulting (Oferta Formativa & Serviços), six thematic and two cross-cutting working groups, an annual DEI Summit, and a Knowledge Platform. Project-based offerings include Engenheiras Por Um Dia (a Portuguese Government STEM-awareness program reaching 21,000+ female students), Divers@s e Ativ@s (an e-learning program with 525+ enrollments), and Open Care (a 2024 CERV-funded European project addressing care-sector gender stereotypes). No proprietary technology platform is described; the underlying infrastructure is a conventional association website, members-only portal, and standard social media channels.

APPDI's revenue model combines tiered subscription membership fees (€15/year for individuals; six organizational tiers from €50 to €1,350/year scaled by revenue), fee-based training and consulting engagements, and project grants from foundations (Fundação Calouste Gulbenkian, Fundação Bissaya Barreto) and EU programs (CERV, Erasmus+, Active Citizens Fund). The GTM motion is community- and event-led: direct outreach, the DEI Summit, plenaries, thematic tertúlias, and working groups drive both acquisition and retention, with Carta signature as the top-of-funnel conversion mechanism. Government partnerships with CIG, CITE, CICDR, AIMA, and ACM provide structural integration into Portugal's equality-policy apparatus, while participation in the European Diversity Charters Platform extends reach across 24 countries and 17,500+ signatory organizations.

Name

APPDI - Associação Portuguesa para a Diversidade e Inclusão

Legal name

Associação Portuguesa para a Diversidade e Inclusão

Website

https://appdi.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

APPDI is a Portuguese non-profit association founded in 2018 that coordinates the Portuguese Diversity Charter and provides DEI training, consulting, and biennial Selo da Diversidade certification to nearly 600 signatory organizations across private, public, and social-sector employers.

Ownership category

akta.pro rank

Product category

Diversity, Equity and Inclusion Services

NAICS

Business Associations (81391), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Culture & Employee Engagement Training (BPACANAE)

Keywords

• Diversity inclusion consulting
• DEI training programs
• Diversity charter certification
• Workplace inclusion services
• Nonprofit advocacy membership

Headquarters

HQ city

Portugal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: APPDI generates revenue through annual membership fees paid by organizations and individuals. Fees are tiered by organization size (6 escalões from €50 to €1,350/year for organizations, and €15/year for individuals). These fees fund the association's operations, events, and DEI initiatives.
2. Training and consulting services: APPDI offers paid training programs, awareness sessions, DEI projects, and consulting services to organizations. These services are developed in collaboration with client organizations and represent a revenue-generating service line.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

APPDI is a non-profit association that advances Diversity, Equity and Inclusion (DEI) in Portugal by coordinating the Portuguese Diversity Charter, certifying organizations through the Selo da Diversidade, and delivering training, consulting, awareness programs and events (e.g., Engenheiras Por Um Dia, OPEN CARE, Divers@s e Ativ@s, DEI Summit) for member organizations and the wider public.

Product overview

APPDI operates as a non-profit association managing a portfolio of diversity, equity, and inclusion (DEI) initiatives. The core offerings include the Carta Portuguesa para a Diversidade (a voluntary charter document for employers), the Selo da Diversidade (biennial diversity certification), and Oferta Formativa & Serviços (training and consulting). The organization also runs thematic projects such as Engenheiras Por Um Dia (STEM awareness), OPEN CARE (care sector gender stereotypes), and Divers@s e Ativ@s (e-learning). Additional offerings include the annual DEI Summit, a knowledge platform, and working groups for member organizations. The portfolio functions as a unified ecosystem of programs aimed at promoting workplace diversity across Portuguese organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Engenheiras Por Um Dia: STEM career awareness program coordinated by APPDI since 2018, originally created by the Portuguese Government in 2017, targeting female students up to age 18.
• OPEN CARE
• Divers@s e Ativ@s

Products and services

• Carta Portuguesa para a Diversidade (Portuguese Diversity Charter)

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• All 27 EU Diversity Charter organizationscoreStrategic or Co-development Partner · 1 January 2025APPDI is part of the EU-wide commitment of all 27 Diversity Charter organizations, signed on 29 April 2025, representing over 17,500 signatory organizations and 17 million workers across Europe.
• ANS (Project promoter), ItalycoreStrategic or Co-development Partner · 1 January 2024ANS is the project promoter for Open Care, a European initiative to promote education and reduce stereotypes associated with men working in the care sector. APPDI is a Portuguese partner in this Erasmus+ funded project.
• AFEJI, FranceminorStrategic or Co-development Partner · 1 January 2024French partner in the Open Care project, contributing to the cross-national effort on male caregiving and care sector stereotypes.
• Cyprus University of Technology, CyprusminorStrategic or Co-development Partner · 1 January 2024Academic partner in the Open Care project from Cyprus, providing research and educational expertise on care sector diversity.
• Aproximar (Portugal)coreStrategic or Co-development Partner · 1 January 2024Aproximar is the Portuguese partner in the Open Care project alongside APPDI, contributing to national implementation of the project's educational goals.
• European Association for Social Innovation (EASI), RomaniaminorStrategic or Co-development Partner · 1 January 2024Romanian partner in the Open Care project contributing to social innovation approaches to care sector inclusion.
• Agência para a Integração, Migrações e Asilo (AIMA, I.P.)coreStrategic or Co-development Partner · 1 January 2022AIMA, I.P. is a key government partner of APPDI, particularly for migration and asylum integration. AIMA also partners on the Selo da Diversidade certification as an official partner.
• Alto Comissariado para as Migrações (ACM)coreStrategic or Co-development Partner · 1 January 2022Between 2022 and 2023, APPDI worked with ACM on training public administration management cadres to make recruitment and selection processes more inclusive.
• Rede Europeia Anti-Pobreza (EAPN-Portugal)coreStrategic or Co-development Partner · 1 January 2021EAPN-Portugal is a partner in the Divers@s e Ativ@s project, which aimed to promote diversity and non-discrimination in employment. EAPN contributed to the e-learning training content and participated in the project consortium.
• Clube Intercultural EuropeucoreStrategic or Co-development Partner · 1 January 2021The Clube Intercultural Europeu is a partner in the Divers@s e Ativ@s project, contributing to training content on intercultural diversity and inclusion in employment contexts.
• Likestillinggsenteret KUN – Centre for Equality and Diversity (Norway)coreStrategic or Co-development Partner · 1 January 2021KUN Centre for Equality and Diversity (Norway) is an international partner in the Divers@s e Ativ@s project, providing expertise on equality and diversity practices across Europe.
• Comissão para a Cidadania e Igualdade de Género (CIG)coreStrategic or Co-development Partner · 1 January 2018APPDI works in close collaboration with the Portuguese government body CIG, which is responsible for citizenship and gender equality policies. CITE and CICDR are also listed as key government partners.
• Comissão para a Igualdade no Trabalho e no Emprego (CITE)coreStrategic or Co-development Partner · 1 January 2018APPDI collaborates with CITE on equality in employment matters, including the Carers for a Day project co-hosted on the CITE website.
• Comissão para a Igualdade e Contra a Discriminação Racial (CICDR)coreStrategic or Co-development Partner · 1 January 2018APPDI collaborates with CICDR on anti-discrimination and racial equality matters, contributing to national efforts against racism and discrimination.
• Fundação Calouste GulbenkiancoreStrategic or Co-development Partner · 1 January 2018Gulbenkian Foundation co-funded the Divers@s e Ativ@s project as part of the Active Citizens Fund (Cidadãos Ativ@s) consortium alongside the Bissaya Barreto Foundation, providing major project financing.
• Portuguese Government - Enginheiras Por Um DiacoreStrategic or Co-development Partner · 1 January 2017APPDI coordinates the Engenheiras Por Um Dia (Engineers for a Day) program, an initiative created by the Portuguese Government in 2017 to raise awareness of STEM career options for female students up to age 18, reaching over 21,000 students.
• European Platform of Diversity Charters (DG Justice & Consumers, European Commission)coreStrategic or Co-development Partner · 1 January 2016APPDI coordinates the Portuguese Diversity Charter as part of the European Platform of Diversity Charters coordinated by DG Justice & Consumers. The platform includes nearly 600 Portuguese entities and spans 24 European countries with over 17,500 signatory organizations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workplace Pride: Dutch non-profit foundation focused on LGBTQ+ and broader inclusion in the workplace. Comparable to APPDI in its non-profit membership model, working groups, events, and consultancy-style support for member companies in the Netherlands.
• Charta der Vielfalt: German Diversity Charter organization managing the German equivalent of APPDI's Carta Portuguesa para a Diversidade. Closely mirrors APPDI's role as a national charter coordinator, member-based association, and DEI advisory/training provider.
• Charter of Diversity Ireland: Irish national Diversity Charter organization working under the European Platform of Diversity Charters. Mirrors APPDI's role in coordinating charter signatories and providing DEI advisory services in a single European country market.
• Out & Equal: Global non-profit advancing LGBTQ+ workplace inclusion through training, summits, and consulting programs. Comparable to APPDI in its non-profit status, member-driven conferences (Workplace Summit), and corporate training/consulting offerings, with a global rather than national scope.
• Diversity Charter Belgium: Belgian national coordinator of the local Diversity Charter under the European Platform of Diversity Charters. Closely comparable to APPDI as a charter signatory management body and DEI awareness/training provider in a small European country.
• Fondation pour la Diversité: French Diversity Charter organization coordinating the French equivalent of APPDI's charter signatory network. Directly comparable as a national non-profit managing charter sign-ons, member services, training, and DEI advocacy in a single European market.

Broad incumbents

• Stonewall: UK-based LGBTQ+ rights charity operating Workplace Equality Index-style benchmarking, training, and consulting for major employers. Comparable as a larger, established non-profit offering DEI benchmarking, certification, and member services across a single country market.
• Catalyst: Global non-profit providing DEI research, advisory, and member services to large enterprises. Comparable to APPDI in delivering DEI research, benchmarking, and consulting, but operating at much larger scale and broader geographic scope.

Regional players

• Diversity Council Australia: Australian independent not-for-profit offering DEI research, member services, and inclusion resources. Comparable to APPDI in its membership association model and DEI advisory mission, but primarily serving the Australian market.

Others

• ENAR - European Network Against Racism: EU-level anti-racism NGO coalition operating across European member states with national affiliates. Comparable to APPDI in its anti-discrimination mission and EU-level policy engagement, but as an advocacy coalition rather than a workplace DEI advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbw6_cK0rBSnMOnuZhZ6WBw
• Facebookfacebook.com/appdipt
• LinkedInlinkedin.com/company/appdi
• Instagraminstagram.com/appdipt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about APPDI - Associação Portuguesa para a Diversidade e Inclusão