Brutus Broth
Brutus Broth is a female-founded pet wellness company producing human-grade, fortified bone broth products for dogs and cats, distributed via DTC e-commerce subscriptions, major US retailers (Petco, Target, Chewy, Amazon), and a wholesale program.
- Company typePrivate
- Founded2016
- HeadquartersOwings, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brutus Broth does
Brutus Broth, Inc. is a privately held, female-founded pet wellness company established in 2016 and headquartered in Owings, Maryland. The company produces human-grade bone broth-based nutritional products for dogs and cats, including liquid broth cartons (Beef, Chicken, Pork), powdered "Mega Packs" yielding 130 fl oz per pouch (Hip & Joint, Probiotic, Skin & Coat), shelf-stable goat milk for pets, on-the-go stick packs, biscuits, frozen Brothcicles treats, and accessories. Core products are differentiated through functional fortification with vet-recommended dosages of glucosamine and chondroitin for joint health, microencapsulated canine-specific probiotics (250M CFUs) for gut health, and marine microalgae-derived omega fatty acids for skin and coat — each positioned around distinct consumer health concerns.
The company monetizes through an omnichannel distribution model: direct-to-consumer e-commerce on Shopify with subscription options ($34.98–$35.98/month), retail distribution across major chains including Petco, Target, PetSmart, Chewy, Amazon, Walmart, Whole Foods, and Tractor Supply Co, and a wholesale program through Faire, Vet Cove, and Peeba. Customer segments span primary dog owners (meal toppers, joint support, hydration, picky eating), secondary cat owners (hydration, gut health), B2B pet retailers, and gift buyers. Pricing ranges from $9.99 for single-serve sticks to $35.98/month for subscription boxes, with bundles, gift cards ($10–$250), and a recipe cookbook rounding out the monetization mix.
Brutus Broth is led by Co-Founders Sue Delegan (CEO) and Kim Hehir (President), with a recent executive expansion including a CMO (2023), COO (2023), VP of Brand Marketing, and Director of Specialty Sales (2024) that signals scaling beyond founder-led operations. Scale indicators include 3,000+ 5-star reviews, 200+ animal welfare partners, the 2025 Pet Innovation Award, and Inc.com's 2023 Regionals list of fastest-growing US private companies. Manufacturing is powered by a Niagara Falls hydroelectric facility with FSC-certified sustainable packaging, and the company maintains trade memberships with the Pet Sustainability Coalition, American Pet Products Association, and World Pet Association.
Brutus Broth firmographics
Firmographics- Name
- Brutus Broth
- Legal name
- Brutus Broth, Inc.
- Website
- https://brutusbroth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brutus Broth is a female-founded pet wellness company producing human-grade, fortified bone broth products for dogs and cats, distributed via DTC e-commerce subscriptions, major US retailers (Petco, Target, Chewy, Amazon), and a wholesale program.
- Ownership category
- akta.pro rank
Brutus Broth industry classification
Industry- Product category
- Pet Nutrition and Supplements
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional & Veterinary Diet Pet Food (CRADAFAF)
- akta.pro secondary industries
- Pet Food Toppers, Mixers & Broths (AFADAFAN), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Immune Support Supplements (HLAMALAE)
Keywords
Where Brutus Broth is headquartered
LocationHeadquarters
- HQ city
- Owings
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brutus Broth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly through Shopify website at brutusbroth.com. One-time purchases and subscription options available. Subscription model offers 30% off first order and 10% off subsequent orders.
- Retail Distribution: Products sold through major retail chains including Petco, Target, PetSmart, Amazon, Chewy, Walmart, Whole Foods, Tractor Supply Co, and thousands of additional retailers.
- Wholesale/B2B: Wholesale program for brick-and-mortar retailers through Faire, Vet Cove, and Peeba platforms.
- Subscription Boxes: Functional subscription boxes delivered monthly with four formulations (Hip & Joint, Probiotic, Skin & Coat, Picky Eater) in two sizes. 10% monthly savings with autoship.
- Gift Cards: Digital gift cards sold in denominations from $10 to $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beef Bone Broth 16.9 fl oz |
| Unit Pricing | Pay-as-you-go | Hip & Joint Mega Pack - Beef Bone Broth Powder |
| Subscription | Monthly | Large Dog Subscription Box |
| Subscription | Monthly | Small Dog Subscription Box |
| Unit Pricing | Pay-as-you-go | On the Go Beef Bone Broth Powder |
| Unit Pricing | Pay-as-you-go | Goat Milk for Dogs & Cats |
| Unit Pricing | Pay-as-you-go | Brothcicles Frozen Treats 6-pack |
| Unit Pricing | Pay-as-you-go | Broth Beginners Bundle |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | Beyond the Bowl Recipe Book |
Go-to-market motion4 records
Distribution channels16 records
Marketing channels10 records
Brutus Broth product offering
Product offeringCore offering
Brutus Broth manufactures and sells human-grade, fortified bone broth products for dogs and cats, formulated with functional supplements (glucosamine, chondroitin, probiotics, marine microalgae omegas) targeting hip and joint health, gut health, skin and coat health, and picky eating. The portfolio includes liquid broths, powdered mega packs, single-serve on-the-go sticks, shelf-stable goat milk, biscuits, frozen treats (Brothcicles), accessories, and a monthly subscription box.
Product overview
Brutus Broth is a pet wellness company offering bone broth-based nutritional products for dogs and cats. The core product line consists of liquid bone broths (Beef, Chicken, Pork flavors) and powdered instant broth mega packs, all fortified with functional supplements like glucosamine, chondroitin, probiotics, and omega fatty acids. Products target specific health concerns including hip & joint support, skin & coat health, gut health, and picky eating. The portfolio extends to goat milk products, biscuits, frozen treats (Brothcicles), silicone treat molds, curated bundles, a recipe cookbook, gift cards, and a monthly subscription box service. The brand positions itself as female-founded, family-operated, and human-grade with a mission to share bone broth benefits with pets.
Differentiator
Problem solved
Functional benefit
Brands
- Brutus Brothcicles: All-natural frozen dog treats infused with turkey flavor and superfoods, packaged as popsicle-style treats.
Products and services
- Brutus Bone Broth - Beef
Quantifiable outcome
- 95% of dog owners said their dog enjoyed Brutus Broth (overall enjoyment)
- +4 more outcomes
Companies that use Brutus Broth
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Brutus Broth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Brutus Broth partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered key and core.
- ChewykeyFeatured on Chewy's 9 Health Benefits of Bone Broth article, highlighting product benefits for pet health.
- FairecoreWholesale distribution platform for brick-and-mortar retailers. Approved wholesale partners can access the Brutus Broth Wholesale Catalog through Faire.
- Vet CovecoreWholesale distribution platform serving veterinary clinics and pet health retailers.
- PeebacoreWholesale platform enabling approved retailers to purchase Brutus Broth products.
- Pet Sustainability CoalitionkeyMember of PSC focused on sustainability in the pet industry. Company uses sustainable packaging from FSC-certified resources and eco-friendly manufacturing.
- American Pet Products AssociationkeyTrade association for pet products industry supporting animal welfare initiatives.
- Tory Burch FoundationkeyFemale entrepreneurship foundation supporting women business owners like Brutus Broth's co-founders.
- World Pet AssociationkeyPet industry trade association member supporting industry standards and animal welfare.
- Niagara Falls FacilitykeyManufacturing facility powered by Niagara Falls hydroelectric power, supporting sustainability goals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brutus Broth competitors and assessment
Company assessmentDirect peers
- PetHonesty: Direct-to-consumer pet supplement brand offering functional chews, powders, and toppers targeting joint, skin, gut, and immune health. Highly comparable to Brutus Broth's functional supplement positioning across multiple condition-specific SKUs and similar Amazon/Chewy distribution.
- Zesty Paws: Pet supplement brand specializing in functional soft chews and toppers for joint, skin, gut, and immune support. Directly competes with Brutus Broth's functional health positioning, vet-recommended supplement dosages, and major retail/Amazon distribution.
- Native Pet: Functional pet supplement brand offering bone broth, toppers, and condition-specific supplements (joint, gut, skin) for dogs. Directly competes with Brutus Broth in pet bone broth and supplement toppers with similar vet-backed functional health positioning.
- Stella & Chewy's: Premium raw and freeze-dried pet food brand offering meal toppers and treats with similar functional nutrition focus. Comparable positioning in the premium natural pet food category with overlapping retail distribution channels and similar target customer.
- Open Farm: Premium pet food brand emphasizing transparency, ethically sourced ingredients, and sustainability. Comparable to Brutus Broth's premium positioning, sustainability messaging (FSC packaging, Pet Sustainability Coalition), and major retail distribution at Petco/PetSmart.
- The Farmer's Dog: Direct-to-consumer, human-grade fresh pet food delivery subscription brand targeting premium dog owners with vet-formulated meals. Highly comparable to Brutus Broth's premium positioning, DTC-first GTM, and subscription recurring revenue model in the human-grade pet nutrition category.
- Portland Pet Food Company: Human-grade pet food and treat brand using natural, locally sourced ingredients with a bone broth product line. Directly comparable to Brutus Broth's human-grade bone broth positioning and small-batch premium natural pet food approach.
- Caru Pet Food: Human-grade pet food brand offering broths, stews, and wet food toppers for dogs and cats. Directly comparable to Brutus Broth's human-grade bone broth products with similar whole-food natural ingredient positioning and meal-topper use case.
Broad incumbents
- Blue Buffalo (General Mills): Mass-market premium pet food brand owned by General Mills offering functional diets and natural pet food across all major retail channels. Represents a large incumbent that could expand into fortified bone broth toppers, threatening Brutus Broth's niche positioning.
- Purina Pro Plan (Nestlé): Nestlé's premium functional pet food brand with strong veterinary-channel distribution, probiotic and joint health lines, and massive retail presence. Comparable as a broader incumbent operating in the functional pet nutrition space where Brutus Broth competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brutus Broth social profiles
Digital presenceBrutus Broth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brutus Broth leadership team
Management profileNumber of profiles
Profiles10 records
Brutus Broth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brutus Broth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brutus Broth
What does Brutus Broth do?
Brutus Broth manufactures and sells human-grade, fortified bone broth products for dogs and cats, formulated with functional supplements (glucosamine, chondroitin, probiotics, marine microalgae omegas) targeting hip and joint health, gut health, skin and coat health, and picky eating. The portfolio includes liquid broths, powdered mega packs, single-serve on-the-go sticks, shelf-stable goat milk, biscuits, frozen treats (Brothcicles), accessories, and a monthly subscription box.
Is Brutus Broth a public or private company?
Brutus Broth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brutus Broth founded?
Brutus Broth was founded in 2016. It employs 1 to 10 people.
Where is Brutus Broth based?
Brutus Broth is headquartered in Owings, United States, in the North America region.
How does Brutus Broth make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, wholesale/B2B, subscription Boxes and gift Cards.
Who are Brutus Broth's main competitors?
Direct peers on record are PetHonesty, Zesty Paws, Native Pet, Stella & Chewy's, Open Farm, The Farmer's Dog, Portland Pet Food Company and Caru Pet Food. Broad incumbents are Blue Buffalo (General Mills) and Purina Pro Plan (Nestlé).
Does Brutus Broth have an API?
No public API is recorded for Brutus Broth.
What industry is Brutus Broth in?
Brutus Broth's product category is Pet Nutrition and Supplements. Its primary akta.pro industry code is CRADAFAF, Functional & Veterinary Diet Pet Food, with a secondary code of AFADAFAN, Pet Food Toppers, Mixers & Broths. Its NAICS code is 311111 and its SIC code is 2000.