Guri App Mobilidade
Guri App Mobilidade is a Brazilian ride-hailing platform headquartered in Passo Fundo, RS, operating across Rio Grande do Sul, Santa Catarina, and Paraná. It connects passengers with driver partners via mobile apps across four service lines: standard rides, women-only rides, corporate transport, and premium sedans.
- Company typePrivate
- Founded-
- HeadquartersPasso Fundo, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Guri App Mobilidade does
Guri App Mobilidade is a Brazilian ride-hailing technology company headquartered in Passo Fundo, Rio Grande do Sul, operating across three Southern Brazilian states (Rio Grande do Sul, Santa Catarina, and Paraná). Founded in 2019 and structured as GURI APP MOBILIDADE LTDA, the company runs a dual-sided mobile mobility platform connecting individual passengers with independent driver partners through separate consumer and driver applications distributed via Google Play and Apple App Store. The platform incorporates GPS-based ride matching, multi-state document verification for driver onboarding (civil police, federal police, and state court certificates), an anti-fraud payment system, and supports PIX, cash, credit card, and in-app balance payment methods. LGPD-compliant with an appointed Data Protection Officer, the platform is functionally a regional, mobile-first ride-hailing marketplace.
Guri App Mobilidade firmographics
Firmographics- Name
- Guri App Mobilidade
- Legal name
- GURI APP MOBILIDADE LTDA
- Website
- https://appguri.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guri App Mobilidade is a Brazilian ride-hailing platform headquartered in Passo Fundo, RS, operating across Rio Grande do Sul, Santa Catarina, and Paraná. It connects passengers with driver partners via mobile apps across four service lines: standard rides, women-only rides, corporate transport, and premium sedans.
- Ownership category
- akta.pro rank
Guri App Mobilidade industry classification
Industry- Product category
- Urban Ride-Hailing Services
- NAICS
- Taxi and Limousine Service (4853)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Premium Ride-Hailing (Executive / Black Car) (THADADAD), Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
Keywords
Where Guri App Mobilidade is headquartered
LocationHeadquarters
- HQ city
- Passo Fundo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Guri App Mobilidade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Ride Commission: The company takes a commission on each ride completed through the platform. Drivers receive daily payments with a fixed commission rate deducted from each transaction.
- Corporate Transportation Contracts: B2B service providing transportation solutions for corporate clients including employee transportation, client shuttles, and product delivery under exclusive contractual arrangements.
- Executive Partner Fees: Revenue from franchise-style Executive Partners who invest capital (5-20+ thousand reais) to represent the Guri brand in their cities.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Guri App Mobilidade product offering
Product offeringCore offering
Guri App Mobilidade operates a two-sided mobile ride-hailing marketplace connecting independent driver partners with passengers across Southern Brazil. The platform offers four service tiers — standard rides (Guri), women-only rides (Guria), premium sedan service (Guri Executivo), and corporate transportation (Guri Empresas) — supported by driver background verification, anti-fraud payment processing, GPS-based ride matching, and multi-payment options including PIX, cash, credit card, and app balance.
Product overview
Guri App Mobilidade is a Brazilian urban mobility company operating across Rio Grande do Sul, Santa Catarina, and Paraná. The company offers a multi-service platform with four distinct transportation products: Guri (standard urban mobility), Guria (women-only driver/passenger option), Guri Empresas (corporate transportation), and Guri Executivo (premium sedan service). The ecosystem includes passenger and driver mobile applications with payment options including Pix, cash, credit card, and balance recharge, along with an Executive Partner (Sócio Executivo) franchise program for regional expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Guri: Standard urban mobility option with efficient popular cars in accordance with municipal law.
- Guria
- Guri Executivo
- Guri Empresas
Products and services
- Guri
Quantifiable outcome
- 100+ corporate partner companies registered
- +1 more outcomes
Companies that use Guri App Mobilidade
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Guri App Mobilidade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Guri App Mobilidade partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Guri App Mobilidade competitors and assessment
Company assessmentDirect peers
- InDriver: InDriver is a ride-hailing platform with significant Latin American presence that uses a negotiation-based pricing model. It competes with Guri for the same Southern Brazilian driver and passenger pool and offers a differentiated take on ride-hailing economics relevant to comparison.
- 99 (99App, formerly 99 Táxis): 99 is Brazil's homegrown ride-hailing super-app operating nationwide, including Southern Brazil. It is the most direct competitor to Guri, offering passenger rides, drivers, and increasingly delivery – closely aligned in product category, target customers, and business model.
- Cabify: Cabify operates premium and standard ride-hailing services across several Latin American countries, including Brazil. It is directly comparable to Guri on product (multi-tier rides, B2B corporate accounts) and on its positioning around quality, safety, and corporate clients rather than lowest price.
Broad incumbents
- Uber: Uber is the global ride-hailing incumbent with deep operations across Brazil, including tier-2 cities in the South. It competes with Guri on the same passenger and driver audiences and benefits from vastly greater capital, brand, and network effects, making it the dominant benchmark for any Brazilian mobility platform.
- Localiza (mobility & car subscription): Localiza is Brazil's largest car rental and mobility company, with adjacent car subscription and corporate fleet offerings. While not a direct ride-hailing competitor, its corporate mobility and subscription products overlap with Guri Empresas and the broader Brazilian mobility stack Guri operates within.
Others
- Easy Taxi (now inDriver partner / legacy): Easy Taxi was a Latin American taxi-aggregator app that historically competed with Uber and 99 by working closely with licensed taxi drivers – a model closely aligned with Guri's "popular cars in accordance with municipal law" positioning. It is a useful historical reference peer for licensed-taxi e-hailing in Brazil.
- Loggi: Loggi is a Brazilian delivery and same-day logistics platform that operates in the broader urban mobility space and has overlap with Guri Empresas' product and small-package delivery offering. It is a relevant adjacent peer for the B2B delivery component of Guri's platform.
Emerging players
- Lady Driver: Lady Driver is a Brazilian app offering women-only rides and women-driver matching, mirroring Guri's Guria product. It is comparable because it competes for the same female-passenger segment and signals the kind of niche positioning a regional player can pursue against Uber and 99.
- Will Drive (Dirige Aí / Wappa): Wappa and similar Brazilian driver-focused platforms compete for the same driver-partner audience as Guri, often with daily payouts and commission-based economics. They are relevant peers for understanding how regional mobility players position around driver supply in Brazil.
Regional players
- Beat (formerly Beat): Beat was a Latin American ride-hailing app focused on selected markets with strong driver economics. Although its Brazil footprint is limited, it is comparable to Guri as a regional player attempting to compete with global incumbents on driver treatment and local service quality.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guri App Mobilidade social profiles
Digital presenceGuri App Mobilidade compliance and trust
Trust signalCompliance1 record
Guri App Mobilidade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guri App Mobilidade leadership team
Management profileNumber of profiles
Guri App Mobilidade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guri App Mobilidade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guri App Mobilidade
What does Guri App Mobilidade do?
Guri App Mobilidade operates a two-sided mobile ride-hailing marketplace connecting independent driver partners with passengers across Southern Brazil. The platform offers four service tiers — standard rides (Guri), women-only rides (Guria), premium sedan service (Guri Executivo), and corporate transportation (Guri Empresas) — supported by driver background verification, anti-fraud payment processing, GPS-based ride matching, and multi-payment options including PIX, cash, credit card, and app balance.
Is Guri App Mobilidade a public or private company?
Guri App Mobilidade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guri App Mobilidade founded?
Guri App Mobilidade was founded in -1. It employs 1 to 10 people.
Where is Guri App Mobilidade based?
Guri App Mobilidade is headquartered in Passo Fundo, Brazil, in the Latin America region.
How does Guri App Mobilidade make money?
Three revenue lines are on record. Ride Commission is the primary driver. The others are corporate Transportation Contracts and executive Partner Fees.
Who are Guri App Mobilidade's main competitors?
Direct peers on record are InDriver, 99 (99App, formerly 99 Táxis) and Cabify. Broad incumbents are Uber and Localiza (mobility & car subscription). Others are Easy Taxi (now inDriver partner / legacy) and Loggi. Emerging players are Lady Driver and Will Drive (Dirige Aí / Wappa). Beat (formerly Beat) is listed as a regional player.
Does Guri App Mobilidade have an API?
No public API is recorded for Guri App Mobilidade.
What industry is Guri App Mobilidade in?
Guri App Mobilidade's product category is Urban Ride-Hailing Services. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of THADADAD, Premium Ride-Hailing (Executive / Black Car). Its NAICS code is 4853.