The Ready State

What The Ready State does

The Ready State is a digital mobility training and pain-relief platform founded in 2008 in San Rafael, California, by Dr. Kelly Starrett (Doctor of Physical Therapy and performance coach) and Juliet Starrett (former CEO of San Francisco CrossFit and 3x World Champion whitewater paddler). The company sells subscription access to the Mobility Coach mobile app (iOS/Android), which delivers 1,500+ guided mobility video sessions and a MobilityRx pain-relief prescription system that maps user-selected pain locations to personalized video protocols, alongside a 12-week coached program called The Starrett System. It also operates professional certification courses (TRS 101 and TRS 102) accredited for CEU credits by NASM, AFAA, ACSM, and ACE, in-person training at the SUPERCUBE facility, condition-specific Pain Protocol courses, an e-commerce store for branded mobility tools (Voodoo Bands, Leopard Rollers) and apparel, and a back catalog of four books including three New York Times bestsellers.

The business serves four primary customer segments: elite and everyday athletes seeking performance optimization; individuals dealing with chronic pain or recovering from injury; coaches, physical therapists, and clinicians seeking professional certification; and general consumers (desk workers, active agers) wanting better everyday movement. Credibility is reinforced by official mobility partner status with NFL, NBA, NHL, MLB, US Olympic Team, and US Military special operations units, though these appear positioned as endorsements and consulting relationships rather than disclosed revenue contracts. The platform is supported by a content marketing engine comprising The Ready State Podcast (2M+ downloads, featuring guests such as Dr. Andrew Huberman) and The Ambush newsletter (200K+ subscribers), which feed top-of-funnel demand into the subscription, course, and product funnels.

The revenue model blends recurring subscription (Mobility Coach at $21.99/month or $229.99/year), multi-week coached program fees (Starrett System pricing not publicly disclosed), one-time professional and pain protocol course purchases, physical product and apparel e-commerce, book royalties and direct sales, and in-person event revenue. Go-to-market is product-led growth combined with community-led acquisition: a 7-day free trial, freemium mobility assessment, content-driven top-of-funnel, and a certified coach directory support both D2C conversion and professional network expansion. The company is privately held, founder-owned with no disclosed institutional investment, subsidiaries, or M&A activity, and operates with 11–50 employees globally via digital distribution and physical shipping from its US headquarters.

Name

The Ready State

Legal name

The Ready State

Website

https://thereadystate.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ready State is a digital mobility training and pain-relief platform founded in 2008 by Dr. Kelly Starrett and Juliet Starrett. It offers subscription video coaching, professional certification courses, physical mobility tools, and bestselling books to athletes, people in pain, coaches, and movement professionals.

Ownership category

akta.pro rank

Product category

Digital Mobility Training & Performance Platform

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Home Health Physical Therapy & Mobile PT (HSADAIAO), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Mobility training platform
• Pain relief protocols
• Athletic performance coaching
• Movement education courses
• Digital fitness subscription

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Mobility Coach Subscription: Monthly and annual subscription for the Mobility Coach app providing guided mobility sessions, pain protocols, and live Q&A access.
2. The Starrett System Program: 12-week strength, mobility, and lifestyle program with live coaching calls, community access, and nutrition guidance.
3. Physical Products: Sales of mobility tools (rollers, bands, kits), apparel, and physical therapy equipment through e-commerce store.
4. Professional Certifications: TRS 101 and 102 courses for movement professionals, including CEU credits and specialist certification.
5. Pain Protocol Courses: Targeted pain relief programs (Runner's Knee, Tennis Elbow, Achilles Pain, etc.) sold as one-time purchases.
6. SUPERCUBE Live Events: In-person hands-on training sessions at the SUPERCUBE location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Ready State sells a digital mobility training and pain-relief platform centered on the Mobility Coach mobile app, which delivers 1,500+ guided video sessions and the MobilityRx personalized pain-relief prescription system. The company also offers The Starrett System 12-week strength and mobility program, professional certification courses (TRS 101 and TRS 102), targeted Pain Protocol courses, in-person SUPERCUBE training, and a line of physical mobility tools, apparel, and books.

Product overview

The Ready State is a mobility and performance education platform built around Dr. Kelly Starrett's methodology. The core offering consists of Mobility Coach (a digital app with 1,500+ guided video sessions and personalized MobilityRx pain-relief prescriptions) and The Starrett System (a 12-week in-person/coached strength and mobility program). Supporting products include professional certification courses (101, 102, SUPERCUBE), Pain Protocols for self-treatment, the TRS Podcast (2M+ downloads), and The Ambush newsletter (200K+ subscribers). Physical products include mobility equipment/gear (rollers, bands, tool kits) and branded books (including 3 NYT bestsellers). The ecosystem is unified by Starrett's science-backed approach bridging rehabilitation and peak performance.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility Coach: Subscription-based mobile application offering 1,500+ guided mobility and pain-relief video sessions with personalized routines and live Q&A sessions with Dr. Kelly Starrett.
• The Starrett System
• TRS 101 & 102
• The SUPERCUBE
• The Ambush

Products and services

• Mobility Coach App Digital mobility training subscription app with 1,500+ guided video sessions, daily 5-30 minute flows, and the MobilityRx personalized pain-relief prescription system for individual consumers seeking pain relief and performance improvement.
• The Starrett System 12-week comprehensive strength, mobility, and lifestyle design program co-led by Kelly and Juliet Starrett, featuring progressive strength and conditioning, live weekly coaching calls, daily mobility exercises, habit tracking, nutrition guidance, recovery protocols, private community, and elite guest experts.
• Movement & Mobility 101 (TRS 101) Self-paced video certification course covering core principles of movement and mobility methodology for coaches, trainers, physical therapists, and clinicians seeking TRS certification and CEU credits.
• Movement & Mobility 102 (TRS 102) Advanced 6-week certification course with live Q&A calls that builds on 101 curriculum with deeper methodology training and practical application for movement professionals, including CEU credits.
• The SUPERCUBE In-Person Training Immersive in-person hands-on training experience at the SUPERCUBE facility with movement assessment and correction practice led by Dr. Kelly Starrett, including networking with top coaches and practitioners.
• Pain Protocol Courses Step-by-step video guides for self-treatment of specific pain areas including knees, back, shoulders, neck, Runner's Knee, Tennis Elbow, Achilles Pain, and surgery recovery protocols designed by Dr. Kelly Starrett.
• Mobility Tools and Gear Physical therapy and mobility equipment including foam rollers (Leopard Roller), TRS Voodoo Floss Band, TRS Wide Voodoo Band, stretching straps, and mobility tool kits (TRS Basic Kit, Basic Leopard Mobility Tool Kit, The HookUp).
• Books Physical therapy and movement optimization books including Becoming a Supple Leopard, Ready to Run, Built to Move, and Deskbound (three New York Times bestsellers and one Wall Street Journal bestseller).
• TRS Apparel Brand apparel including shirts, trucker hats, and workout gear featuring TRS branding.

Quantifiable outcome

• 100K+ members coached and 100K+ athletes worldwide trust the methods
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and important.

• Switch It Up DesignsminorOthersWebsite development and design partner responsible for The Ambush newsletter editing and general website maintenance.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorDistribution platform for Mobility Coach iOS app through Apple App Store with in-app purchase functionality
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorDistribution platform for Mobility Coach Android app through Google Play Store with in-app purchase functionality
• EverFit (Starrett System App)coreTechnology or IntegrationTechnology platform powering the Starrett System 12-week program with health data synchronization and exercise tracking capabilities
• CEU Accreditation Bodies (NASM, AFAA, ACSM, ACE)importantStrategic or Co-development PartnerContinuing education accreditation partnerships enabling coaches and fitness professionals to earn CEU credits through TRS professional courses

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MyFitnessPal: Large-scale health and wellness tracking platform with subscription tier. Adjacent consumer wellness/category overlap with TRS's audience and freemium-to-paid subscription motion.
• Peloton: Connected fitness platform with subscription content spanning strength, mobility, yoga, and recovery. Overlaps with TRS in subscription-based digital fitness content and lifestyle/wellness positioning.
• Apple Fitness+: Subscription fitness and wellness service from Apple with mobility, strength, and recovery workouts. Broad incumbent competing for the same consumer wellness subscription dollars, with materially larger reach and platform control.
• Whoop: Recovery, strain, and sleep tracking platform with subscription-based wearable and app. Overlapping audience in performance-oriented athletes with comparable subscription model and breadth of wellness content.

Direct peers

• Hyperice: Recovery and mobility technology company with hardware (Vyper, Hypervolt) plus the Hyperice App. Serves the same elite athlete and prosumer segments as TRS, with explicit partnerships across NFL, NBA, MLB, and elite sports.
• Therabody: Recovery and mobility brand combining hardware (Theragun, Wave Roller) with educational content and app-based programming. Comparable product mix of mobility tools, content, and digital pain-relief/recovery programming for athletes and everyday users.
• Pliability (formerly RomWod): Direct competitor in the digital mobility and flexibility training space, offering video-based daily mobility routines for athletes and general consumers via subscription app. Closely comparable to Mobility Coach in content type, target audience, and subscription model.
• GMB Fitness (Gold Medal Bodies): Online fitness education platform offering mobility, flexibility, and bodyweight strength programs via subscription. Comparable direct-to-consumer digital fitness/mobility model with recurring subscription pricing.

Emerging players

• Down Dog: App-based fitness content generator with AI-driven customization for yoga, barre, HIIT, and mobility workouts. Comparable digital mobility/fitness subscription model with a dynamic content generation approach that TRS does not yet employ.

Regional players

• CrossFit (CrossFit Health): Founded by the same community as TRS (Dr. Kelly Starrett co-founded San Francisco CrossFit, one of the first 50 affiliates). Comparable fitness methodology ecosystem with affiliated gyms and certification programs, overlapping significantly in audience and methodology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLB67wXqPqtMdTRaoN5HvHy7EHLBw68XCo
• Facebookfacebook.com/thereadystate
• Pinterestpinterest.com/thereadystate
• LinkedInlinkedin.com/company/the-ready-state
• Xx.com/thereadystate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ready State