Applecore PDM

What Applecore PDM does

Applecore PDM Ltd is a UK private limited company headquartered in Park Gate, Southampton (Hampshire), providing end-to-end architectural, planning, and project management services for property developers, landlords, and homeowners. The firm operates across three core verticals: HMO and co-living conversions (its specialist focus), residential extensions and home improvements (loft, garage, basement, single/double-storey extensions, new builds), and commercial and public-sector developments. Underlying technology is service-oriented rather than product-software oriented — comprising 3D visualisations and renders produced during concept design, an interactive colour-coded project portfolio map (Leaflet/OpenStreetMap-based) displaying 1,000+ completed UK projects, and a Client Portal (in phased rollout) intended to give clients 24/7 access to project documentation, schedule/milestone tracking, direct team communication, and financial tracking.

The business model is professional-services-led with a sales-led go-to-market. Customers book consultations through the website (free 20-minute phone calls, £150 HMO Property Checks, paid HMO Planning Consultation Zoom calls) with secure Stripe payment processing, after which fixed-fee quotes are issued for the full scope of design, planning applications, building regulations, and optional contract administration (5% staged payments). Revenue streams are therefore predominantly one-off fixed-fee project work plus smaller professional-services consultation and application fees; there is no recurring SaaS component. Customer segments are horizontally spread across residential owners, HMO landlords/developers (the largest named cohort at 300+ across Hampshire, Sussex, Surrey and Dorset), and commercial/public-sector clients, with no disclosed enterprise-anchor dependencies.

Distribution relies on SEO-optimised website content, the interactive project map as a top-of-funnel portfolio asset, WhatsApp/phone direct contact, and Google reviews (5.0 across 41 reviews) for trust. Two partnerships materially extend the offering: Fareham Building Control provides streamlined approvals, and National Digital Surveyors enables UK-wide survey coverage beyond the core South-East region. A sister company, Applecore Property Services — described as one of the largest HMO management companies in the South — closes the loop into ongoing lettings/management for HMO clients. The firm has no disclosed external funding, is privately held by founders Sam Appleton (MCIAT architectural technologist) and Carianne Wells (planning consultant), and operates with a team of approximately 8.

Name

Applecore PDM

Legal name

Applecore PDM Ltd

Website

https://applecorepdm.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Applecore PDM is a UK architectural and planning consultancy delivering fixed-fee design, planning, and project management services across HMO conversions, residential extensions, and commercial developments for landlords, homeowners, and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Park Gate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Architectural Services - Fixed Fee: Fixed-fee architectural services agreed upfront for residential extensions, HMO conversions, and commercial projects. Includes design, planning applications, building regulations, and optional project management.
2. Consultation Services: Paid consultations including HMO Property Check (£150 for 45 minutes) and HMO Planning Consultation Zoom calls. Free 20-minute telephone consultation available.
3. Project Management Services: Optional on-site project management services overseeing construction and ensuring quality. Includes contract administration with staged payments (5% installments).
4. Planning and Regulatory Applications: Fees for planning applications, building regulations submissions, HMO licensing drawings, party wall awards, and compliance documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Applecore PDM provides end-to-end architectural, planning, and project management services for residential, HMO/co-living, and commercial/public-sector property developments across the UK. Core deliverables include concept design, planning permission and building regulations submissions, 3D visualizations, and optional on-site contract administration with staged payments. Offerings are sold on a fixed-fee basis with paid consultations (e.g., HMO Property Check at £150 for 45 minutes) booked online.

Product overview

Applecore PDM is a property development and management company offering a unified service covering planning, design, and project management for property developers, landlords, and homeowners. The core offering consists of three main service lines: HMO & Co-Living Services (specialist conversions and space design for multi-occupancy properties), Residential Extensions & Conversions (extensions, loft/garage conversions, new builds), and Commercial & Public Sector Services (large-scale commercial and public projects). A Client Portal platform feature is under development to provide clients with project documentation access, timeline tracking, and communication tools. The company also has a sister company, Applecore Property Services, that handles lettings and property management for co-living properties.

Differentiator

Problem solved

Functional benefit

Brands

• Applecore Property Services: Sister company that handles lettings and property management services for co-living properties, described as one of the largest HMO management companies in the South

Products and services

• HMO & Co-Living Services

Quantifiable outcome

• 514 residential projects completed
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fareham Building ControlcoreImplementation/ SI/ Consulting PartnerStrategic partnership enabling faster, more efficient building control services for clients. Ensures streamlined processes and expert guidance throughout development projects. This partnership is highlighted as a key differentiator for the company's service offering.
• Applecore Property ServicescoreStrategic or Co-development PartnerSister company that handles lettings and property management services for co-living properties. One of the largest HMO management companies in the South. Provides end-to-end solution from development through to property management.
• National Digital SurveyorsminorChannel Partner/ Reseller/ DistributorPartnership with national digital surveyors enables the company to offer nationwide coverage for property surveys and assessments, complementing their regional presence in Hampshire, Sussex, Surrey, and Dorset.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Urbanist Architecture: UK architecture practice with strong focus on HMO, co-living, and residential developments, particularly in southern regions. Comparable offering but with a different geographic weighting in portfolio work.

Emerging players

• Monograph: A practice operations platform for architecture firms offering project dashboards, time tracking, and financial monitoring. Overlaps with Applecore's developing client portal as enabling technology for the architecture sector.
• Projekt (architecture platform): A project-management and client-portal platform purpose-built for architecture and design firms, directly comparable to Applecore's launching Client Portal feature in terms of capability and target buyer.

Direct peers

• Acanthus Architecture: A UK architectural practice specializing in HMO conversions, residential extensions, and planning applications across southern England. Directly comparable in service mix, customer base (landlords and homeowners), and regional focus.
• Planning By Design: UK architecture and planning firm focused on residential extensions, HMO conversions, and co-living projects with fixed-fee offerings. Closely matches Applecore PDM's core service lines and target customer segments.
• DTA Architects: UK architectural firm providing residential extensions, loft conversions, and HMO design across southern England. Comparable in scope, customer base, and fixed-fee service model.
• HMO Architects: A specialized UK practice focused on HMO and co-living conversions, planning applications, and landlord-focused services. Directly competes for the same landlord/developer customer base in the HMO segment.

Broad incumbents

• Sheppard Robson: Major UK architecture firm with broad sector coverage including residential, commercial, healthcare, and public sector. Comparable architectural services capability but at enterprise scale versus Applecore's small practice.
• Allies and Morrison: Large, established UK architectural practice offering architectural services across residential, commercial, and public-sector projects. Comparable as an architectural services peer but operates at much larger scale and broader portfolio.

Others

• Applecore Property Services: Sister company of Applecore PDM providing lettings and HMO property management services. Highly relevant as an ecosystem partner / sister brand rather than a competitor, sharing the same customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/applecore-pdm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applecore PDM