Uniti Wireless
Uniti Wireless is an Australian retail internet service provider reselling tiered fibre broadband plans on the Opticomm wholesale network, serving residential households, SMBs, building managers, and build-to-rent property operators across Australia.
- Company typePrivate
- Founded2014
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Uniti Wireless does
Uniti Wireless (operating publicly as Uniti Internet) is an Australian retail internet service provider that resells fibre broadband on the Opticomm wholesale network. The company was founded in 2014 and is headquartered in Adelaide, Australia, with a corporate operating entity of Uniti Retail Pty Ltd (ABN 71 154 074 218). It serves residential households, SMBs, building managers of multi-dwelling developments, and build-to-rent property operators exclusively within Australia. The firm trades publicly on the ASX under the symbol UWL, though source material also describes the underlying retail entity as privately held, reflecting the layered corporate history of the Uniti group.
The product portfolio centres on tiered fibre internet plans — The 25, The 50, The 100, The 100+, The 500, The 500+, The 750, The 1000, and The 1000+ — at promotional prices ranging from A$55.14 to A$155.14 per month, all delivered over Opticomm's wholesale fibre footprint in Australian new housing estates. Every plan is unmetered, with no peak/off-peak differentiation and available on month-to-month, 12-month, or 24-month terms. Add-on modules include home phone plans and Wi-Fi 6 / Wi-Fi 7 routers, and two B2B2C service lines — a Building Management Program and a Build-to-Rent offering — target property-level bulk deployments.
The business model is straightforward subscription recurring revenue on a direct-to-consumer basis, acquired via a digital-first channel mix: a website with address-availability checking and a two-step signup, dedicated phone sales and support lines, an email support channel, a self-serve customer portal at my.unitiinternet.com, and a WeChat presence targeting Chinese-speaking Australian customers. Headcount sits at 101–250 employees. The 2018–2019 period saw a A$5M Future Jobs Fund raise followed by four acquisitions — FuzeNet, Fone Dynamics (A$8.4M), Call Dynamics (A$2M), and The Local Broadband Network Company (A$100M) — that materially expanded the group's footprint before the entity consolidated into its current Opticomm-aligned retail form.
Uniti Wireless firmographics
Firmographics- Name
- Uniti Wireless
- Legal name
- Uniti Retail Pty Ltd
- Website
- https://unitiwireless.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uniti Wireless is an Australian retail internet service provider reselling tiered fibre broadband plans on the Opticomm wholesale network, serving residential households, SMBs, building managers, and build-to-rent property operators across Australia.
- Ownership category
- akta.pro rank
Uniti Wireless industry classification
Industry- Product category
- Internet Services
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industry
- Multi-Dwelling Unit (MDU) / In-Building Fiber Operators (HDAIACAH)
Keywords
Where Uniti Wireless is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Uniti Wireless business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Internet Subscription Services: Monthly recurring subscription revenue from residential and business internet plans. Plans offered on no lock-in, 12-month, or 24-month terms with add-on phone services available. Revenue generated through tiered plan pricing ranging from $55 to $155 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The 25 - Entry-level fibre plan |
| Subscription | Monthly | The 50 - Mid-tier fibre plan |
| Subscription | Monthly | The 100 - High-speed fibre plan |
| Subscription | Monthly | The 100+ to The 1000+ - Premium fibre tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Uniti Wireless product offering
Product offeringCore offering
Uniti Internet is an Australian retail internet service provider operating exclusively on Opticomm's wholesale fibre network. It sells tiered fibre internet plans (25 Mbps to 1000+ Mbps) with unlimited data, flexible contract terms (no lock-in, 12- or 24-month), and add-on home phone and Wi-Fi 6/Wi-Fi 7 services to residential customers, businesses, building managers, and build-to-rent property operators across Australia.
Product overview
Uniti Internet is an Australian internet service provider operating on the Opticomm fiber network. The company offers a portfolio of fiber internet plans (The 25, The 50, The 100) with unlimited data and flexible contract options (month-to-month, 12 or 24 months). Additional offerings include phone plan add-ons, Wi-Fi 6 & Wi-Fi 7 add-ons, business plans, building management programs, and build-to-rent services. The product line is organized as core internet plans supplemented by add-on modules (phone, Wi-Fi technology) and specialized services for property developers and building managers.
Differentiator
Problem solved
Functional benefit
Brands
- Opticomm: Fibre internet network brand operated by Uniti, offering various speed tiers from 25Mbps to 1000+ Mbps.
Companies that use Uniti Wireless
Customer profileSegments4 records
Ideal customer profiles3 records
Uniti Wireless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uniti Wireless partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpticommcoreUniti Internet operates exclusively on the Opticomm wholesale fibre network infrastructure. Opticomm is a major Australian fibre network provider serving new housing developments and estates. All Uniti plans (The 25 through The 1000+) are delivered via Opticomm's network infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Uniti Wireless competitors and assessment
Company assessmentDirect peers
- Superloop: ASX-listed Australian provider delivering fibre broadband to residential and business customers plus wholesale network services; comparable in targeting the same segments via digital onboarding and tiered fibre plans.
- Aussie Broadband: ASX-listed Australian retail broadband ISP offering residential and business fibre, nbn, and wireless plans with comparable unlimited-data positioning and direct-to-consumer focus — Uniti's closest like-for-like competitor.
- Dodo Services: Australian retail telco (Vocus-owned) selling broadband, mobile, and energy plans to residential customers with a value-led, digital-first proposition; directly comparable to Uniti in price-sensitive broadband positioning.
- MyRepublic Australia: Digital-first Australian fibre and nbn reseller targeting residential customers with gamer-oriented and unlimited plans; operates with a similar asset-light reseller model and competes on price and digital onboarding.
Broad incumbents
- iiNet (TPG Telecom): Established Australian consumer ISP now owned by TPG Telecom, serving residential and small business customers with fibre and nbn plans; comparable in customer base and product positioning though part of a much larger parent.
- Optus (Singtel Optus): Singapore Telecommunications-owned Australian carrier competing in residential fibre and mobile; comparable in product (unlimited fibre plans) but vastly larger, with owned network infrastructure across HFC, fibre, and 5G.
- TPG Telecom: One of Australia's largest telcos (post-Vodafone Hutchison merger) offering fixed-line broadband, mobile, and bundled services; competes head-to-head with Uniti on fibre plans but operates at much greater scale across multiple network technologies.
Others
- Opticomm: Wholesale fibre network operator and Uniti's exclusive infrastructure partner; included as a critical upstream counterparty rather than direct competitor — illustrates Uniti's structural wholesale dependency.
- Telstra:
Emerging players
- Launtel: Australian independent ISP offering flexible no-contract nbn and fibre plans with a tech-savvy customer focus; a smaller niche peer overlapping with Uniti's contract flexibility and customer-experience differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Uniti Wireless social profiles
Digital presenceUniti Wireless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniti Wireless leadership team
Management profileNumber of profiles
Profiles2 records
Uniti Wireless funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniti Wireless M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniti Wireless
What does Uniti Wireless do?
Uniti Internet is an Australian retail internet service provider operating exclusively on Opticomm's wholesale fibre network. It sells tiered fibre internet plans (25 Mbps to 1000+ Mbps) with unlimited data, flexible contract terms (no lock-in, 12- or 24-month), and add-on home phone and Wi-Fi 6/Wi-Fi 7 services to residential customers, businesses, building managers, and build-to-rent property operators across Australia.
Is Uniti Wireless a public or private company?
Uniti Wireless is a private company. It is classified as public and is currently operating.
When was Uniti Wireless founded?
Uniti Wireless was founded in 2014. It employs 101 to 250 people.
Where is Uniti Wireless based?
Uniti Wireless is headquartered in Adelaide, Australia, in the Oceania region.
How does Uniti Wireless make money?
One revenue line is on record: internet Subscription Services.
Who are Uniti Wireless's main competitors?
Direct peers on record are Superloop, Aussie Broadband, Dodo Services and MyRepublic Australia. Broad incumbents are iiNet (TPG Telecom), Optus (Singtel Optus) and TPG Telecom. Others are Opticomm and Telstra. Launtel is listed as an emerging player.
Does Uniti Wireless have an API?
No public API is recorded for Uniti Wireless.
What industry is Uniti Wireless in?
Uniti Wireless's product category is Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAH, Multi-Dwelling Unit (MDU) / In-Building Fiber Operators. Its NAICS code is 517111 and its SIC code is 4813.