BlueStar

What BlueStar does

BlueStar (蓝色星际) is a Beijing-headquartered video surveillance and security solutions provider with origins in the security industry going back to approximately 2000 and formal incorporation in 2008. The company designs and manufactures an integrated product portfolio spanning front-end cameras (HD network cameras, intelligent network cameras with embedded video analytics, and high-speed dome/PTZ cameras), recording and storage hardware (DVRs, NVRs, hybrid HDVRs, intelligent DVRs, and video compression recorders), and back-end management platforms centered on the BlueStar Center network monitoring management system. It also sells complementary security accessories (displays, intercom, access control, alarms) and vertical solutions for smart power, smart IoT, and smart fire safety.

BlueStar serves Chinese institutional clients across banking and finance (its historically strongest vertical, supported by specialized financial audio/video recording systems and a 'financial-grade' brand positioning), public security and Safe City projects, prisons, education campuses, healthcare, chain hotels, and chain internet cafes. Its technology stack combines embedded digital video recording, intelligent video analysis, IoT integration, and cloud services delivered via the Star Cloud (星际云) platform developed in partnership with Microsoft Azure. Its 2023-2024 strategic shift toward Huawei's Kunpeng architecture — manifested in the VM Series intelligent storage all-in-one machine — reflects alignment with domestic compute infrastructure.

The company operates a channel-driven go-to-market, formalized through strategic distribution partnerships (e.g., Beijing Funitaida signed in 2011 as a comprehensive channel partner), supported by direct enterprise sales to large regulated and government clients. Pricing is quote-based and not publicly disclosed. BlueStar is publicly listed, originally on China's NEEQ (ticker 870790) with an additional listing on AIM of the London Stock Exchange, is incorporated in the British Virgin Islands through BlueStar Technologies Co., Ltd., and operates primarily through its Beijing subsidiary, 北京蓝色星际软件技术发展有限公司. Headcount is 101-250 employees.

Name

BlueStar

Legal name

BlueStar Technologies Co., Ltd.

Website

https://bstar.com.cn

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

BlueStar (蓝色星际) is a Beijing-based video surveillance and security solutions provider offering integrated cameras, recorders, and management platforms for banking, public security, and enterprise clients across China.

Ownership category

akta.pro rank

Product category

Video Surveillance Equipment

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Other Computer Related Services (541519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Programming Services (7371)

akta.pro primary industry

CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)

akta.pro secondary industries

Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH), Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

Keywords

• Video surveillance systems
• Network video recorders
• Security cameras
• Video management platform
• Intelligent video analytics

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

BlueStar designs, manufactures, and sells an integrated video surveillance product portfolio including HD/intelligent/high-speed-dome network cameras, embedded digital video recorders (DVR), network video recorders (NVR), hybrid DVRs (HDVR), and the BlueStar Center centralized management platform. The offering is sold primarily as end-to-end security solutions for banking, public security, prisons, education, healthcare, and Safe City customers in China, supplemented by financial-grade recording systems, smart fire safety, smart IoT, and cloud-based surveillance services.

Product overview

BlueStar (蓝色星际) is a comprehensive video surveillance and security technology provider offering an integrated product portfolio spanning network cameras (HD, intelligent, and high-speed dome models), digital video recorders (DVR, NVR, HDVR), video management platforms (BlueStar Center), and complementary security accessories. The company provides end-to-end solutions from front-end cameras to back-end storage and management platforms, along with specialized products for financial recording, fire safety, access control, and smart IoT applications. Their product architecture follows a platform-plus-modules approach with the BlueStar Center management platform as the core, supporting various camera types and recorder systems, complemented by specialized vertical solutions for banking, public security, education, healthcare, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• HD Network Camera (高清网络摄像机) High-definition network cameras for surveillance applications, supporting various resolutions and network connectivity for IP video monitoring systems. Sold to enterprise and government buyers across BlueStar's vertical markets.
• Intelligent Network Camera (智能网络摄像机) Network cameras with built-in intelligent video analysis capabilities for advanced surveillance and automated monitoring features. Sold to enterprise security customers seeking analytics-driven detection.
• High-Speed Dome Network Camera (高速球型网络摄像机) PTZ (pan-tilt-zoom) network cameras with high-speed rotation capabilities for wide-area coverage in surveillance deployments such as Safe City and perimeter applications.
• Network Video Recorder (NVR) (网络视频硬盘录像机) Embedded network video recorders for IP camera systems, supporting multi-channel HD video recording and network-based video management. Targeted at enterprise IP surveillance deployments.
• Hybrid Digital Video Recorder HDVR (混合型数字硬盘录像机) Hybrid recorders supporting both analog and IP camera inputs, enabling migration from traditional to network-based surveillance systems for enterprise customers with mixed camera estates.
• Intelligent Digital Video Recorder (智能硬盘录像机) DVRs with integrated intelligent video analysis features for enhanced security monitoring and automated threat detection in enterprise surveillance deployments.
• Video Compression Recorder (视频压缩录像机) Digital video recorders with advanced video compression algorithms for efficient storage and bandwidth utilization, with VAE video active enhancement and dual-stream playback capabilities.
• Financial Recording System (理财录音录像系统) Specialized audio/video synchronous recording systems designed for financial-industry compliance, wealth-management counter recording, and documentation requirements. Targeted at banks and financial institutions.
• Video Server (视频服务器) Video encoding and streaming servers for transmitting surveillance video over networks with encoding and transcoding capabilities, used to integrate cameras into IP-based surveillance systems.
• BlueStar Center Network Monitoring Center Management System / BlueStar Center Platform (网络监控中心管理系统) Centralized video management platform (BlueStar Center) that integrates multiple subsystems—video surveillance, alarm, and access control—into a single management console for large-scale enterprise and government deployments.
• Star Cloud (星际云) Cloud Video Surveillance Service Cloud-based video surveillance service built on Microsoft Azure, providing cloud video, cloud storage, cloud management, and cloud analysis for BlueStar customers.
• VM Series Intelligent Storage All-in-One Machine (蓝色星际VM系列智能存储一体机) Intelligent storage all-in-one machine for surveillance and security workloads, based on Huawei Kunpeng architecture and co-developed with Huawei for financial and broader industry customers.
• Smart Fire Safety Solution (智慧消防) Intelligent fire detection and alarm systems integrated with video surveillance for comprehensive fire safety management in enterprise and public-safety deployments.
• Smart IoT Solution (智慧物联) IoT-enabled security solutions connecting sensors and devices for comprehensive environmental monitoring, extending BlueStar's offering beyond video surveillance.
• Smart Power Management Solution (智慧用电) Intelligent electrical monitoring solutions for safety management and energy optimization in enterprise facilities.
• BlueStar G5 Series Products Fifth-generation (G5) embedded digital storage product family launched in 2012, including Digital DVR, Hybrid DVR, Network Video HDD Recorder, and HD-SDI DVR with dual-stream playback, USB 3.0, VAE video enhancement, and dual gigabit network ports.

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dahua Technology: Second-largest Chinese video surveillance company with comparable product portfolio spanning cameras, recorders, and integrated security platforms. Most direct large-scale competitor to BlueStar in domestic Chinese accounts.
• Hanwha Vision: South Korea-based global surveillance solutions provider (formerly Samsung Wisenet) offering IP cameras, recorders, and VMS. Comparable product portfolio targeting commercial and government segments.
• Axis Communications: Swedish global leader in network video and surveillance hardware with a broad portfolio of IP cameras, audio, and access control. Comparable product category though serving primarily Western enterprise markets.
• Hikvision: China's largest video surveillance and IoT solutions provider. Directly competes with BlueStar in network cameras, DVRs/NVRs, and VMS platforms, but at vastly larger scale and with global reach.
• Bosch Security and Safety Systems: Global security solutions provider offering video surveillance, intrusion detection, access control, and integrated platforms. Comparable end-to-end security systems portfolio though operating at much larger scale globally.
• Honeywell Security: Global incumbent in commercial security with video surveillance, access control, and integrated security management platforms. Comparable in integrated security offerings though part of a much larger diversified industrial conglomerate.

Direct peers

• Tiandy Technologies: China-based video surveillance product company with cameras, recorders, and AI video analytics. Competes head-to-head with BlueStar in mid-tier Chinese commercial and public-sector projects.
• Avigilon (Motorola Solutions): North American video surveillance and access control specialist owned by Motorola Solutions. Comparable in offering network cameras, NVRs, and a VMS platform (ACC) targeting commercial and enterprise customers.
• Uniview (UNV): Chinese video surveillance specialist offering IP cameras, NVRs, and VMS for SMB and enterprise customers. Closely matches BlueStar's product mix and target market in China.

Emerging players

• Infinova: Mid-sized surveillance product company with comparable cameras, NVRs, and integrated security platforms. Smaller-scale competitor positioned similarly to BlueStar in the Chinese and international mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueStar