What Savage Interactive does

Savage Interactive Pty Ltd is an Australian private software company founded in 2011 and headquartered in Hobart, Tasmania. It develops and distributes a suite of three native creative applications exclusively through Apple's App Store: Procreate® for iPad, a complete digital illustration and painting studio; Procreate Dreams™, a motion graphics and animation application; and Procreate® Pocket, the iPhone counterpart of the flagship app. All three products are purpose-built for Apple's iPadOS and iOS, with deep integration into Apple Pencil and the broader Apple hardware ecosystem, and are marketed under the registered Procreate® trademark.

The company generates revenue through one-time purchase pricing for each app, with no subscriptions, in-app purchases, or freemium tiers. Distribution is entirely self-serve through the Apple App Store, giving Savage Interactive global reach without a direct sales force. Go-to-market is product-led and community-led, anchored by the Folio discussion forum, the Beginners Series learning resources, a dedicated education platform (education.procreate.com), and active social channels on Instagram, YouTube, X, and TikTok. The customer base spans creative professionals, hobbyist and aspiring artists, and — increasingly — the education sector, with the explicit value proposition "Art is for everyone."

Customer segments are horizontal and consumer-facing. No enterprise logos or B2B contracts are disclosed; the company maintains no disclosed funding rounds, parent company, or acquisition activity, and appears to be founder-owned and profitably operated. Recent strategic activity in 2026 includes a flagship yearlong partnership with Apple and the Sydney Opera House (the "Illuminating Creativity" projection and a new international children's festival), active engineering hiring, and the formalization of the education vertical.

Name

Savage Interactive

Legal name

Savage Interactive Pty Ltd

Website

https://procreate.art

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Savage Interactive Pty Ltd is an Australian private software company that develops and sells Procreate, Procreate Dreams, and Procreate Pocket — native creative apps for iPad and iPhone — exclusively through Apple's App Store as one-time purchases, serving creative professionals, aspiring artists, and the education sector worldwide.

Ownership category

akta.pro rank

Product category

Digital Art Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile App Development (iOS/Android) (EDAMACAD)

Keywords

• Digital art software
• IPad illustration apps
• Mobile creative tools
• Digital animation software
• IPhone drawing apps

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Procreate for iPad — One-time purchase: Procreate for iPad is sold as a one-time purchase through the Apple App Store. Users pay a single upfront fee to download and use the application indefinitely, with no subscription or recurring charges. This model generates predictable per-unit revenue per new user download.
2. Procreate Pocket — One-time purchase: Procreate Pocket for iPhone is sold as a one-time purchase through the Apple App Store, following the same perpetual license model as Procreate for iPad.
3. Procreate Dreams — One-time purchase: Procreate Dreams animation application is sold as a one-time purchase through the Apple App Store, consistent with Savage Interactive's broader one-time license revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels10 records

Core offering

Savage Interactive develops and sells creative software applications exclusively for Apple's iPad and iPhone platforms. Its product suite includes Procreate (a complete digital art studio for iPad), Procreate Dreams (a 2D animation application for iPad), and Procreate Pocket (a digital painting app for iPhone). All three are distributed as one-time purchase downloads through the Apple App Store.

Product overview

Savage Interactive offers a suite of three creative applications designed for Apple's iOS ecosystem: Procreate for iPad as the flagship complete art studio, Procreate Dreams as an animation and motion graphics tool, and Procreate Pocket for iPhone. The product portfolio forms a cohesive creative toolkit spanning digital painting, illustration, and animation workflows across iPad and iPhone devices.

Differentiator

Problem solved

Functional benefit

Brands

• Procreate: Complete art studio application for iPad
• Procreate Dreams
• Procreate Pocket

Products and services

• Procreate for iPad

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AppleflagshipGTM or Marketing Partner · 6 March 2026Apple and Savage Interactive announced a yearlong collaboration in March 2026 to support Australian art, design, and culture. The collaboration launches with 'Illuminating Creativity,' a projection artwork featuring digital artworks by emerging Australian artists created using Procreate on iPad, displayed on the Sydney Opera House's Bennelong sails from March 25-27. Apple also named Procreate as the supporting technology and serving as the founding partner of a new international children's festival to be presented later in 2026. This represents a high-profile, flagship partnership elevating Procreate's brand visibility in the global creative community.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Canva: Canva is a broad design platform now owning Affinity. While Canva focuses on template-driven design for non-professionals, the Affinity acquisition signals direct competition in the prosumer/professional creative tools space that Procreate occupies.
• Figma: Figma is a collaborative design platform expanding into the broader creative tools ecosystem. While primarily focused on UI/UX design, its expansion into illustration and creative workflows creates competitive overlap with Procreate's professional user base.
• Adobe: Adobe is the dominant incumbent in creative software with Photoshop, Illustrator, Fresco, and Creative Cloud. It competes with Procreate in the iPad illustration space (Adobe Fresco) and across broader creative workflows. Comparable due to overlapping customer base of creative professionals.

Emerging players

• Sketch (Sketch B.V.): Sketch is a design platform originally for macOS, now expanding to iPad for collaborative design work. Competes in adjacent creative tools space, primarily UI/UX design rather than illustration, with growing iPad presence.
• Krita Foundation: Krita is an open-source digital painting application targeting illustrators and concept artists. Competes with Procreate for digital artists, particularly those seeking free alternatives, though its mobile iPad presence is more limited.

Direct peers

• Clip Studio Paint (Celsys): Clip Studio Paint is a direct competitor in digital illustration and animation, available on iPad with subscription and one-time purchase options. Targets the same professional illustrator and animation market as Procreate and Procreate Dreams.
• Affinity (by Canva): Affinity (Photo, Designer, Publisher) is a direct competitor offering professional creative tools with a one-time purchase model — mirroring Procreate's approach. Highly comparable in target market (creative professionals) and pricing philosophy, though primarily desktop-focused.
• Concepts: Concepts is an iPad-native vector design and sketching app directly competing with Procreate for iPad. Targets designers, illustrators, and creative professionals with infinite canvas and precision tools. Same platform, similar target audience.
• ArtRage (Ambient Design): ArtRage is a digital painting application available on iPad with natural media simulation. Direct competitor in the digital art and painting space, particularly for artists seeking realistic brush and texture effects.
• Linearity: Linearity (formerly Vectornator) is an iPad-native design app for vector graphics and illustration. Direct competitor in the mobile creative tools space with focus on designers and creative professionals on Apple devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/procreate
• YouTubeyoutube.com/@Procreate
• Instagraminstagram.com/Procreate
• TikToktiktok.com/@procreate?lang=en
• Facebookfacebook.com/procreate
• LinkedInlinkedin.com/company/savage-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savage Interactive