Daltile

What Daltile does

Daltile (legal name: Dal-Tile Corporation), founded in 1947 and headquartered in Dallas, Texas, is the largest tile manufacturer and marketer in the United States. The company produces ceramic tile, porcelain tile, natural stone (granite, marble, limestone, slate, travertine, stacked stone, natural quartzite), quartz surfaces under the ONE Quartz Surfaces line, and large-format porcelain slabs under the Panoramic Porcelain Surfaces brand. Manufacturing relies on digital imaging and precision printing to replicate natural materials, combined with high-temperature kiln firing; 80 collections are made in the USA. Proprietary technologies include StepWise slip-resistance (50% more slip-resistant than standard tile), RevealSync3D synchronized print-and-texture, DEFEND with Microban antimicrobial protection, ColorBody Porcelain, TruEdge rectified edges, FlexFit size solutions for large panels, RevoTile click-lock floating installation, and Panoramic Porcelain Surfaces with invisible seam technology up to 64x127 inches.

Daltile monetizes through one-time product sales of tile and stone, countertops and slabs, and ProSeries LVT, priced per unit/box via quote-based dealer and showroom transactions. Go-to-market is multi-channel: over 250 company-owned sales service centers, independent flooring retailers, the Elite Statements Dealer Program for top-performing partners, a National Accounts program for high-volume builders, dedicated trade-professional tracks for architects, designers, and contractors, four design-studio showrooms (Dallas, Miami, Philadelphia, Manhattan), and a direct-to-consumer e-commerce site with AI-powered Stylizer design tools and complimentary showroom design services. Key customer segments are residential consumers, commercial/contract specifiers, trade professionals, home builders (KB Home, AR Homes, Epcon Communities), and tile dealers/retailers, with named accounts spanning home building, hospitality, and residential remodeling.

The company operates as a wholly-owned subsidiary of Mohawk Industries (NYSE: MHK, ~$11B in annual revenue), alongside the American Olean and Marazzi tile brands. Strategic positioning rests on 75+ years of category leadership, 21 consecutive Dealers' Choice Awards, the #1 ranking across every category in the RECO Market Intelligence Report (2021 and 2022), Builder Magazine #1 Tile Brand Most Used recognition, and an annual Daltile Trend Report that frames design authority across the tile category.

Name

Daltile

Legal name

Dal-Tile Corporation

Website

https://daltile.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Daltile is the largest U.S. tile manufacturer and marketer, producing ceramic, porcelain, natural stone, quartz, and large-format porcelain surfaces. It sells through 250+ company-owned sales centers, independent dealers, trade-professional programs, four design showrooms, and direct e-commerce to residential, commercial, builder, and trade customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile and Stone Product Sales: Daltile generates revenue primarily through the manufacture and sale of ceramic tile, porcelain tile, natural stone products, and quartz surfaces. Products are sold through company-owned sales service centers and independent flooring retailers across the United States.
2. Countertop/Slab Sales: Large format porcelain slabs, quartz surfaces, and natural stone slabs sold for countertops, islands, vanities, and other surfaces through company showrooms and dealers.
3. LVT (Luxury Vinyl Tile) Sales: Residential and commercial grade vinyl tile products including locking tile and glue-down options for flooring applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Daltile manufactures and distributes ceramic tile, porcelain tile, natural stone (granite, marble, limestone, slate, travertine), quartz surfaces (ONE Quartz Surfaces), large-format porcelain slabs (Panoramic Porcelain Surfaces), and luxury vinyl tile (ProSeries LVT). The company serves both residential and commercial markets through company-owned sales service centers, independent retailers, design studios, and trade professional programs. Products are enhanced by proprietary technologies including StepWise slip-resistance, RevealSync3D texture, and DEFEND antimicrobial protection.

Product overview

Daltile is the nation's largest tile manufacturer and marketer, offering a comprehensive portfolio of ceramic tile, porcelain tile, natural stone (granite, marble, limestone, slate, travertine), quartz surfaces (ONE Quartz Surfaces), and large-format porcelain slabs (Panoramic Porcelain Surfaces). The product ecosystem includes proprietary technologies (DEFEND with Microban antimicrobial protection, StepWise slip-resistance, RevealSync3D synchronized texture), design tools (Stylizer AI room visualizer, Mosaic Design Tool, Pattern Tool), the ProExchange trade professional platform, and the Elite Statements dealer program. Specialty offerings include RevoTile floating floors, Xteriors outdoor products, and mosaic collections. Products are distributed through over 250 company-owned sales service centers and independent flooring retailers, with 80 collections proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• ONE Quartz Surfaces: Large format quartz slab product line for countertops
• Panoramic Porcelain Surfaces
• DEFEND with Microban
• RevoTile
• Xteriors
• ProSeries LVT

Products and services

• Ceramic and Porcelain Tile Daltile's foundational product line including floor tile, wall tile, subway tile, and large format porcelain tiles available in multiple looks (wood, stone, marble, concrete, metallic, fabric). Sold to residential consumers, commercial contractors, home builders, and trade professionals.
• ONE Quartz Surfaces Large format quartz slab collection available in marble look, stone look, monochromatic look, and concrete look options, sized at 136 x 79 inches and customizable. Used for countertops, islands, and vanities.
• Panoramic Porcelain Surfaces Award-winning large format porcelain slabs including Elemental Selection, Industrial Selection, and Metallic Selection, with FlexFit size solutions for seamless indoor/outdoor applications. Used for countertops, walls, and seamless surfaces.
• Natural Stone Natural stone products including granite, marble, limestone, slate, travertine, stacked stone, and natural quartzite, available as tile, slab, and mosaic formats for residential and commercial applications.
• ProSeries LVT Luxury vinyl tile available in residential and commercial grades with locking tile and glue down options, featuring 11 plank sizes and 50+ colors in wood look designs.
• RevoTile Revolutionary floating floor porcelain click tile that installs 2 times faster than regular tile, winner of the 2020 Dealers' Choice Award.
• Xteriors Outdoor tile collection featuring 2CM TREAD porcelain pavers, outdoor wall tile, cladding, pool tile, and outdoor countertops designed to withstand extreme weather conditions.
• Iridescent Isles Metallic Tile Collection Metallic subway tile collection featuring reactive glaze, ocean-inspired colors, and Graniglia glaze texture technique, used for kitchen backsplashes, wet bars, fireplace surrounds, and hospitality venues.
• Daltile 2025 Tile and Stone Collections Ten new tile and stone collections including Artefino, Artsy, Contempee, Haddonstone, Luminique, Merchant, Panoramic Duet, Remedy, Sand and Stone, and Vanserra, many incorporating RevealSync3D and StepWise technologies.
• American Olean 2025 Tile Collections Three new Made-in-the-USA tile collections: Constant (stone-inspired), Studio Haven (Zellige-style), and Theoretical Evolved (concrete-look with enhanced slip resistance), under the American Olean brand owned by Dal-Tile.
• Stone Attaché Collection ColorBody porcelain stone look collection with six commanding series featuring distinctive visuals and TruEdge rectified technology.
• Free Design Services Complimentary design consultation services available at Daltile Showrooms in Dallas, Miami, Philadelphia, and Manhattan to assist with inspiration, product selection, and project planning for residential consumers and trade professionals.

Quantifiable outcome

• StepWise technology makes tile 50% more slip-resistant than standard tile
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Schluter SystemsminorGTM or Marketing Partner · 13 October 2025Daltile partnered with Schluter Systems for Fall Trade Pro Week 2025 (October 13-17, 2025), featuring a giveaway for four trade professionals and their plus ones to attend Oktoberfest 2026 in Munich, Germany. The partnership provides marketing engagement with trade professionals and incentivizes program participation.
• MicrobancoreTechnology or IntegrationDaltile integrates Microban's antimicrobial technologies into its DEFEND product line, providing 24/7 protection against bacteria, mold, and odors on tile surfaces. Microban offers over 70% consumer brand recognition in the flooring segment, helping Daltile drive higher sales growth and improve profit margins through value-added product differentiation. DEFEND powered by Microban represents a primary implementation of this partnership.
• Habitat for HumanityminorOthersDaltile supports Habitat for Humanity as a national corporate partner, contributing to the organization's home building and renovation efforts. This partnership demonstrates corporate social responsibility and community engagement.
• ASID FoundationminorOthersDaltile is a proud supporter of the ASID Foundation, which advances the interior design profession and supports educational initiatives. The partnership aligns Daltile with the professional design community.
• American Cancer SocietyminorOthersDaltile supports the American Cancer Society's fundraising and awareness efforts as part of its corporate philanthropy program.
• Susan G. Komen FoundationminorOthersDaltile supports breast cancer research and awareness through its partnership with the Susan G. Komen Foundation.
• Gary Sinise FoundationminorOthersDaltile supports the Gary Sinise Foundation, which serves veterans and first responders, as part of its corporate giving program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TileBar: TileBar is a digitally-native tile and stone retailer selling direct to consumers and trade professionals. Comparable to Daltile's product mix but focused on e-commerce and design-led DTC, representing an emerging channel that could erode traditional dealer relationships over time.

Direct peers

• Emser Tile: Emser Tile is a large U.S. tile and natural stone distributor serving residential and commercial customers through a national network of branches. Directly comparable to Daltile in product offering (ceramic, porcelain, natural stone) and in serving builders, designers, and dealers with showroom support.
• American Olean: American Olean is a wholly-owned subsidiary of Dal-Tile Corporation and a sister brand to Daltile, offering ceramic and porcelain tile with an emphasis on U.S. manufacturing. Direct peer competing in overlapping builder, dealer, and commercial channels under the same corporate parent.
• Marazzi: Marazzi is a Mohawk Industries-owned ceramic and porcelain tile brand, often grouped with Daltile and American Olean under Mohawk's tile segment. Directly comparable as a tile manufacturer with overlapping U.S. distribution and similar product technologies targeting residential and commercial projects.
• Bedrosians Tile & Stone: Bedrosians is a U.S. tile, stone, and hardscape distributor with showrooms nationwide, founded in 1948. Comparable to Daltile as a long-established competitor serving residential and commercial projects across dealer and builder channels.
• Crossville Inc. Crossville is a U.S.-based manufacturer of porcelain tile and natural stone with a strong commercial specification presence. Comparable to Daltile in tile category, U.S. production, and architectural/specification channel focus.
• Florida Tile: Florida Tile is a U.S. ceramic and porcelain tile manufacturer with a strong commercial and residential presence. Comparable to Daltile in product category, U.S. manufacturing footprint, and customer base spanning dealers and builders.
• MSI (M S International): MSI is a major U.S. importer and distributor of flooring, countertops, and hardscaping products including porcelain and ceramic tile, natural stone, and quartz. Directly comparable to Daltile in serving dealers, builders, and commercial customers with a similar product mix and nationwide distribution.

Broad incumbents

• Shaw Industries: Shaw Industries is a major U.S. flooring manufacturer (carpet, hardwood, LVT, tile, stone) and a Berkshire Hathaway subsidiary. Broad incumbent with a tile/stone portfolio competing against Daltile across builder, dealer, and commercial channels.
• Mohawk Industries: Mohawk Industries (NYSE: MHK) is Daltile's publicly-traded parent company and one of the world's largest flooring manufacturers. Broader incumbent that owns Daltile alongside carpet, LVT, wood, and laminate businesses; Daltile sits within Mohawk's ceramic tile segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/daltile
• YouTubeyoutube.com/user/DaltileProducts
• Facebookfacebook.com/daltile
• LinkedInlinkedin.com/company/3827923
• Instagraminstagram.com/daltile
• Pinterestpinterest.com/daltile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daltile