Y Media Labs
Y Media Labs is a digital product and innovation agency that designs and develops mobile apps, web platforms, and digital experiences for enterprise and startup clients, and now operates within the Code and Theory Network of Stagwell Group.
- Company typePrivate
- Founded2009
- HeadquartersRedwood City, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Y Media Labs does
Y Media Labs (YML) is a digital product and innovation agency that designs and develops mobile applications, web platforms, and digital experiences for enterprise and startup clients. The company operates with a balanced mix of creative and engineering talent and focuses on helping clients navigate changing consumer behaviors, emerging technologies, and AI across the full consumer journey. Founded in 2009 and headquartered in Redwood City, California, YML employed between 251 and 500 staff as of the latest available data.
In June 2023, YML was acquired by Code and Theory, a technology-first creative agency within Stagwell Group (NASDAQ: STGW), and now operates as part of the Code and Theory Network. The combined network is structured around a 50% creative and 50% engineering talent balance and claims a global footprint with the capability to serve clients across the entire consumer journey. Through this integration, YML gains access to Stagwell's broader portfolio of agencies, enterprise distribution channels, and resources to scale against large consultancies.
The company's business model is services-based: revenue is generated through digital product design, development, and innovation engagements rather than through a licensed product or platform. Pricing and contract structures are not publicly disclosed. The customer base is described as horizontal, targeting large enterprises navigating changing consumer behaviors and emerging technologies, though no specific customer logos, segment splits, or revenue concentration data have been disclosed. Leadership is anchored by founders Sumit Mehra (CTO) and Ashish Toshniwal (CEO), with senior functional leadership across finance, operations, creative, product, engineering, and AI.
Y Media Labs firmographics
Firmographics- Name
- Y Media Labs
- Website
- https://yml.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Y Media Labs is a digital product and innovation agency that designs and develops mobile apps, web platforms, and digital experiences for enterprise and startup clients, and now operates within the Code and Theory Network of Stagwell Group.
- Ownership category
- akta.pro rank
Y Media Labs industry classification
Industry- Product category
- Digital Product Design Services
- NAICS
- Media Representatives (54184), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)
Keywords
Where Y Media Labs is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Y Media Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Y Media Labs product offering
Product offeringCore offering
Y Media Labs is a digital product and innovation agency that designs and develops mobile applications, web platforms, and digital experiences for enterprise and startup clients. Following its June 2023 acquisition by Code and Theory, YML operates within the Code and Theory Network, combining 50% creative and 50% engineering talent to help businesses navigate changing consumer behaviors, emerging technologies, and AI across the consumer journey.
Product overview
Y Media Labs operates as a digital product and innovation agency offering end-to-end design and development services. Following its acquisition by Code and Theory in June 2023, YML now operates as part of the Code and Theory Network, a technology-first creative agency within Stagwell Group. The combined entity leverages 50% creative and 50% engineering staff to help businesses navigate changing consumer behaviors, emerging technologies, and AI integration across the consumer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Product Design and Innovation Services
Companies that use Y Media Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Y Media Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Y Media Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Code and TheoryflagshipYML has joined Code and Theory as of June 2023. Code and Theory is a technology-first creative agency part of Stagwell Group. The acquisition expands Code and Theory's global capabilities with YML's digital product and innovation expertise. Code and Theory Network balances 50% creative and 50% engineers at scale.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Y Media Labs competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency that designs, builds, and transforms digital products and services for enterprise clients across industries — comparable service offering and enterprise client focus to YML.
- Work & Co: Digital product agency that designs and engineers digital products (apps, websites, platforms) for major brands such as Google, Facebook, and IKEA — direct competitor to YML in the enterprise product build space.
- Code and Theory: YML's parent company and the lead brand of the Code and Theory Network; a technology-first creative agency within Stagwell Group offering the same digital product design and engineering services. Now operationally intertwined with YML.
- R/GA: Long-established digital product and innovation agency known for combining design and engineering to build connected products and brand experiences for global enterprise clients — a close peer to YML's design-plus-engineering model.
- AKQA: Design and innovation agency within WPP that builds digital products, services, and brand experiences for global brands — directly comparable agency peer to YML within the holding-company agency ecosystem.
- IDEO: Global design and innovation firm specializing in human-centered design, product strategy, and digital experience work for enterprises — overlapping with YML's digital product and innovation mandate.
- Frog (Capgemini Invent): Global design and strategy firm (part of Capgemini Invent) that designs products, services, and digital experiences for enterprise clients — comparable in offering and target market to YML.
- Method (GlobalLogic): Global experience design and engineering agency (now part of GlobalLogic/Hitachi) that partners with enterprise brands on digital products and platforms — directly comparable digital product studio peer to YML.
Emerging players
- Ustwo: Independent digital product studio known for app design and digital products with a strong design-engineering hybrid model — comparable to YML in craft and approach, though typically smaller and more selective in engagements.
Broad incumbents
- Globant: Large digital transformation and product engineering services firm that builds digital products and platforms at scale for global enterprises — broader scope and scale than YML but overlapping enterprise digital product offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Y Media Labs social profiles
Digital presenceY Media Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Y Media Labs leadership team
Management profileNumber of profiles
Profiles11 records
Y Media Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Y Media Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Y Media Labs
What does Y Media Labs do?
Y Media Labs is a digital product and innovation agency that designs and develops mobile applications, web platforms, and digital experiences for enterprise and startup clients. Following its June 2023 acquisition by Code and Theory, YML operates within the Code and Theory Network, combining 50% creative and 50% engineering talent to help businesses navigate changing consumer behaviors, emerging technologies, and AI across the consumer journey.
Is Y Media Labs a public or private company?
Y Media Labs is a private company. It is classified as corporate owned and is currently acquired.
When was Y Media Labs founded?
Y Media Labs was founded in 2009. It employs 251 to 500 people.
Where is Y Media Labs based?
Y Media Labs is headquartered in Redwood City, United States, in the North America region.
Who are Y Media Labs's main competitors?
Direct peers on record are Huge, Work & Co, Code and Theory, R/GA, AKQA, IDEO, Frog (Capgemini Invent) and Method (GlobalLogic). Ustwo is listed as an emerging player. Globant is listed as a broad incumbent.
Does Y Media Labs have an API?
No public API is recorded for Y Media Labs.
What industry is Y Media Labs in?
Y Media Labs's product category is Digital Product Design Services. Its primary akta.pro industry code is MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation). Its NAICS code is 54184 and its SIC code is 7370.