Apt 4 Music

What Apt 4 Music does

Apt 4 Music is a 501(c)(3) nonprofit music education organization headquartered in Point Loma/Liberty Station, San Diego, California, founded in 2020. It offers in-person and online music lessons for all instruments and voice, plus Summer Camps, recording studio access, and a Music 4 Life Blues 4 the Soul Scholarship program. The company serves local San Diego families with children ages 4–12, local musicians, military and veteran families, and event planners, and it operates through a curated instructor roster curated by founders Rice Enright (CEO & Co-founder) and D.J. Villegas (COO & Co-founder).

The platform's core assets are its physical studio facilities, a scalable lesson and camp curriculum, and a community event series (First Fridays), with no notable proprietary technology or platform architecture documented beyond a standard website and online registration. The business model blends multiple revenue streams: ($1) trial lessons, monthly subscriptions, summer camp registrations, an Amazon affiliate store, venue rental and sound services, and tax-deductible donations. Customer segments are diversified across individuals, families, military/veterans, local musicians, and event planners, with partnerships purpose-built to extend reach into the local community.

Pricing is intentionally low to maximize access (e.g., $1 trial lessons), and the model relies on donor and grant funding to subsidize free or reduced-cost programming alongside commercial revenue. Distribution is primarily local San Diego, with affiliate e-commerce providing a global passive channel. The organization is small, with 7 employees, and competes against for-profit music schools and community music programs in Southern California.

Name

Apt 4 Music

Legal name

Apt 4 Music Foundation

Website

https://apt4music.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apt 4 Music is a San Diego-based 501(c)(3) nonprofit offering music lessons, summer camps, recording studio access, and event services for families, children, military/veterans, local musicians, and event planners.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Sound Recording Studios (51224)

akta.pro primary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

akta.pro secondary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

Keywords

• Music education services
• Private music lessons
• Summer music camps
• Recording studio access
• Community music programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Music Lessons: One-on-one coaching with instructors for all ages. First-time students receive a new student assessment. Individual lessons offered for piano, guitar, drums, bass, ukulele, singing, and more.
2. Summer Camps: Week-long music camps for children including Music Maker Camp (Ages 4-7) and Build A Band Camp (Ages 8-12). Programs run from 9am-12pm and 1pm-4pm with lunch hour supervision available.
3. Music Store / Affiliate Sales: Online store offering instruments, accessories, books, and media. Products are linked to Amazon with affiliate links (apt4music-20). Categories include Instruments & Accessories and Books & Media.
4. Venue Rental & Sound Services: Venue rental services with full PA, backline instruments, and experienced sound engineers for private concerts, community gatherings, and special events.
5. Donations: Tax-deductible donations accepted via PayPal/Venmo to support programs and community accessibility. Organization is a 501c3 corporation (EIN 87-2989227).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Apt 4 Music is a nonprofit music education organization that delivers one-on-one and group instruction in piano, guitar, drums, bass, ukulele, and singing to students of all ages and experience levels. Its curriculum extends beyond teaching existing songs into original songwriting, in-studio recording, and live performance through monthly First Friday events and week-long summer camps (Music Maker Camp for ages 4-7 and Build A Band Camp for ages 8-12) at the MAAC at Liberty Station.

Product overview

Apt 4 Music is a music instructional and production organization offering a unified portfolio of music education and community programs. The core offering consists of individual and group music lessons (piano, guitar, drums, bass, ukulele, singing), summer camps (Music Maker Camp for ages 4-7 and Build A Band Camp for ages 8-12), and performance opportunities (First Fridays monthly events). The organization also operates an e-commerce store for instruments, accessories, and educational materials. Additional services include venue rental, sound and gear equipment, talent booking for events, and an artist talent network. Scholarship programs include the Music 4 Life Blues 4 the Soul Scholarship (guitar-focused for military/veterans) and the general Apt 4 Music Foundation Music Scholarship (all instruments/ages).

Differentiator

Problem solved

Functional benefit

Brands

• Music 4 Life Blues 4 the Soul Music Scholarship: Scholarship program honoring combat veteran 1SG Will Witten, providing full year of tuition and guitars to active military, veterans, their families, and children of under-resourced communities.
• Apt 4 Music Foundation Music Scholarship

Products and services

• Individual Lessons One-on-one coaching with instructors for all ages and experience levels, covering piano, electric and acoustic guitar, drums, bass, ukulele, singing, and more; new students begin with a 20-minute trial assessment to match teacher, materials, and scheduling.
• Group Lessons Group-format music instruction designed to build confidence, creativity, and a love of music, with no prior experience required; covers the same instrument and voice areas as individual lessons.
• Music Maker Camp Week-long summer camp for ages 4-7 where young musicians explore piano, drums, guitar, singing, and more while creating an original song together, recording it, and performing live at week's end.
• Build A Band Camp Week-long summer camp for ages 8-12 where students collaborate like a real band by writing an original song, rehearsing together, recording in a studio, and performing live at week's end.
• First Fridays Free monthly live music showcase at the Apt 4 Music facility that lets community members enjoy and participate in an evening of performances, including students and local artists.
• Venue Rental Rental of the Apt 4 Music space for private concerts, community gatherings, and special events, with full PA, backline instruments, and access to an experienced sound engineer.
• Sound and Gear Services Professional sound equipment and gear rental including full PA system and backline instruments, with experienced sound engineering services for events.
• Talent Booking Service connecting event planners with local musicians for performances at community and private events.
• Artist Talent Network Network musicians can join to be considered for gig opportunities through Apt 4 Music for community and private events.
• Music 4 Life Blues 4 the Soul Scholarship Scholarship honoring Army veteran Will Witten, providing one full year of guitar tuition and a guitar to active military, veterans, their families, and children of under-resourced communities.
• Apt 4 Music Foundation Music Scholarship General need-based music scholarship open to all instruments and all ages for individuals who cannot afford lessons but are dedicated to their instrument and committed to consistent attendance, awarded by the Apt 4 Music Board of Directors.
• Apt 4 Music Store Online store curating musical instruments, accessories, books, and educational media, linking purchases through Amazon affiliate links under tag apt4music-20.

Quantifiable outcome

• Students create and release original songs as part of camp programs
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Arts District at Liberty StationminorGTM or Marketing PartnerLocal arts organization directory partner providing visibility and community connection within the Liberty Station arts district where Apt 4 Music is located.
• Point Loma AssemblyminorGTM or Marketing PartnerCommunity organization partner supporting local arts and music initiatives in the Point Loma area.
• Point Loma Optimist ClubminorGTM or Marketing PartnerCommunity service organization supporting youth and music programs in the Point Loma area.
• Songbirds MusicminorGTM or Marketing PartnerLocal music business partner supporting music education and community programs.
• San Diego FoundationminorGTM or Marketing PartnerRegional foundation providing support for community programs and music education initiatives.
• NTC FoundationminorGTM or Marketing PartnerFoundation supporting the National Training Center in Liberty Station, partner in arts and community programming.
• MAAC (Marina Arts Community)coreStrategic or Co-development PartnerPrimary community partner hosting Apt 4 Music's summer camp programs. Located at Liberty Station, MAAC provides the physical space and community framework for the organization's camp operations. Also provides the Lunch Hour program for camp families.
• Bank of Southern CaliforniaminorGTM or Marketing PartnerLocal financial institution supporting community programs.
• House of Blues San DiegominorGTM or Marketing PartnerMusic venue partner in the San Diego area.
• Belly Up ComicsminorGTM or Marketing PartnerLocal San Diego entertainment venue and partner supporting music community events.
• Correia GroupminorGTM or Marketing PartnerLocal business group supporting community initiatives.
• SkateBoards4KidsminorGTM or Marketing PartnerCharitable organization supporting youth through skateboarding, allied community mission.
• Learning Journeys Forum / LEAPminorGTM or Marketing PartnerEducation-focused organization supporting learning initiatives.
• NY Hot Jazz CampminorGTM or Marketing PartnerJazz music education program, allied music education partner.
• Solar LoungeminorGTM or Marketing PartnerLocal venue partner supporting music events.
• Point Loma Summer ConcertsminorGTM or Marketing PartnerCommunity music event series partner in Point Loma.
• EcoLife ConservationminorGTM or Marketing PartnerEnvironmental nonprofit, community partner.
• Keane StudiosminorGTM or Marketing PartnerLocal studio and music production partner.
• Mockingbird ImprovminorGTM or Marketing PartnerImprovisational theater group, creative community partner.
• DKG Gamma ChiminorGTM or Marketing PartnerProfessional women's organization supporting community initiatives.
• Formerly Kings (FKA San Diego)minorGTM or Marketing PartnerLocal music/art collective and community partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apt-4-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apt 4 Music