JUST Egg
JUST Egg, a brand of Just Food Company, manufactures plant-based egg substitutes and related food products from mung bean protein for retail consumers, foodservice/QSR operators, and industrial food manufacturers across the United States, Canada, and Germany.
- Company typePrivate
- Founded2011
- HeadquartersAlameda, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What JUST Egg does
JUST Egg is a plant-based food manufacturing brand operated by Just Food Company, a privately held corporation headquartered at 1250 53rd St, Emeryville, California, with 101-250 employees. Its flagship offering is a liquid egg substitute built on a mung bean protein base, combined with gellan gum, potassium citrate, tetrasodium pyrophosphate, and natural colorants (carrot and turmeric extractives) to replicate the functional and visual properties of chicken eggs. Each 3-tablespoon serving delivers 5g of protein at 60 calories with zero cholesterol, and the formulation is free from the top nine allergens. The portfolio has expanded beyond the pourable egg into pre-cooked Just Egg Folded patties, pre-packaged Just Egg Burritos, Just Meat (a plant-based whole-muscle alternative), Just Protein (a protein-dense plant powder), and a condiments line including Just Mayo and Just Ranch. Positioning emphasizes non-GMO inputs, no animal products, no bird flu exposure, and an 80% reduction in land, water, and CO2 emissions versus conventional egg production.
The business operates a multi-channel go-to-market spanning branded retail (grocery and company e-commerce), direct foodservice/QSR distribution (3,300+ points of distribution in North America), and industrial/B2B ingredient supply (9,000+ distribution points), with a stated target of appealing to the 91% of foodservice buyers who are not vegan or vegetarian. Revenue mechanics combine one-time retail purchases, transaction-based foodservice supply, and bulk industrial ingredient sales; specific pricing is not publicly disclosed. Anchor enterprise evidence is limited but includes Peet's Coffee, where Just Egg in breakfast sandwiches reportedly exceeded first-year sales forecast by 3x in the first month. Geographic coverage spans the United States, Canada, and Germany. Marketing combines influencer/athlete ambassadors (Scott Jurek, Chris Paul, Lindsey Vonn, JB Smoove), an extensive recipe content platform, email, and social media. The company is private with no parent, no public ticker, and no disclosed revenue.
JUST Egg firmographics
Firmographics- Name
- JUST Egg
- Legal name
- Just Food Company
- Website
- https://ju.st
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JUST Egg, a brand of Just Food Company, manufactures plant-based egg substitutes and related food products from mung bean protein for retail consumers, foodservice/QSR operators, and industrial food manufacturers across the United States, Canada, and Germany.
- Ownership category
- akta.pro rank
JUST Egg industry classification
Industry- Product category
- Plant-based food products
- NAICS
- Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Egg Alternatives Manufacturing (AFAKAGAC)
- akta.pro secondary industries
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Value-Added Egg Products (Hard-Boiled, Omelets, Egg Mixes) Wholesale (AFAIAEAH), Frozen Prepared Meat & Seafood Meals (AFANAFAC)
Keywords
Where JUST Egg is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JUST Egg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Retail Product Sales: Consumer retail sales through grocery stores and online purchasing for home use
- Foodservice Distribution: B2B sales to restaurants, QSR chains, and hospitality businesses including Peet's Coffee and other foodservice operators
- Industrial Ingredients: Bulk ingredient sales to food manufacturers and industrial food service providers with 9,000+ distribution points
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
JUST Egg product offering
Product offeringCore offering
JUST Egg manufactures and sells plant-based food products, with its flagship offering being Just Egg — a pourable, mung bean protein-based liquid egg substitute designed for scrambles, omelettes, baking, and breakfast preparation. The portfolio extends to pre-cooked Just Egg Folded patties, Just Meat (plant-based meat), Just Protein powder, and the Just Condiments line including Just Mayo and Just Ranch, sold through retail, foodservice, and industrial channels.
Product overview
Just Food Company (JUST Egg parent) operates as a multi-product plant-based food company with a portfolio spanning egg alternatives, meat alternatives, protein supplements, and condiments. The core offering is Just Egg, available in both pourable liquid form (mung bean protein-based) and pre-cooked folded patty format. The product line extends to Just Meat (plant-based whole muscle meat), Just Protein (protein powder), and the Just Condiments line including Just Mayo and Just Ranch. The products are designed for both retail consumer use and foodservice/restaurant applications, with specific sell sheets and distribution networks for commercial kitchens. All products emphasize plant-based, non-GMO, cholesterol-free positioning with environmental benefits including reduced land, water, and CO2 emissions compared to animal proteins.
Differentiator
Problem solved
Functional benefit
Products and services
- Just Egg Plant-based liquid egg replacement made from mung bean protein, designed as a pourable alternative for scrambles, omelettes, French toast, and baking. Provides 60 calories, 5g protein, and zero cholesterol per 3-tablespoon serving. Targeted at retail consumers and foodservice operators seeking a plant-based egg alternative.
- Just Egg Folded Pre-cooked, frozen plant-based folded egg patty designed for quick preparation in toasters, air fryers, microwaves, or skillets. Used in sandwiches, burritos, and breakfast items at foodservice and retail.
- Just Meat Plant-based meat alternative designed to replicate the texture of whole muscle meat, suitable for stir-fry, pasta, BBQ, salads, soups, sandwiches, and casseroles.
- Just Protein Plant-based protein powder positioned as the most protein-dense option in the company's product line.
- Just Mayo Plant-based mayonnaise alternative used in recipes including sandwiches and baked goods.
- Just Ranch Plant-based ranch dressing used as a salad dressing, dip for vegetables, and recipe ingredient.
- Just Egg Burritos Pre-packaged plant-based breakfast burritos featuring Just Egg as the primary ingredient.
Quantifiable outcome
- 80% less land, water, and CO2 emitted vs. animal proteins
- +2 more outcomes
Companies that use JUST Egg
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
JUST Egg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JUST Egg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peet's CoffeecorePeet's Coffee implemented Just Egg in their breakfast sandwich menu. The product exceeded first-year sales forecast by 3x in the first month, generating high appeal with younger customers and driving new customers to the business. This partnership demonstrates successful foodservice integration of plant-based eggs in a premium coffee chain.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
JUST Egg competitors and assessment
Company assessmentEmerging players
- Good Karma Foods: Emerging player in plant-based dairy (flaxmilk, yogurts, sour cream); comparable allergen-free, plant-based positioning and retail CPG model.
- Simple Mills: Emerging player in better-for-you baked goods and crackers; comparable premium natural-channel positioning and ingredient-focused brand story.
- Daiya Foods: Emerging player in plant-based cheese, pizza, and desserts; comparable plant-based CPG portfolio, foodservice penetration, and allergen-friendly messaging.
- Ripple Foods: Emerging player in plant-based dairy (pea-protein milks, yogurts); comparable sustainability narrative and retail DSD strategy.
- Follow Your Heart: Emerging player in plant-based dairy and condiments (Vegenaise, dairy-free cheese); directly comparable to Just Mayo and the condiment line.
Broad incumbents
- Califia Farms: Broad incumbent in plant-based beverages, creamers, and condiments; comparable retail and foodservice distribution model targeting mainstream consumers.
- Oatly: Broad incumbent in plant-based dairy with strong foodservice and retail penetration; comparable GTM motion (DTC, retail, foodservice) and similar sustainability and ingredient-story positioning.
- Tyson Foods (Plant-Based / Jimmy Dean): Broad incumbent in protein manufacturing with a plant-based and breakfast-sandwich portfolio that competes for the same foodservice breakfast menu slots as Just Egg Folded.
Direct peers
- Impossible Foods: Direct peer in plant-based protein with deep foodservice (Burger King, etc.) and retail presence; competes with Just Meat and indirectly with JUST Egg for plant-based menu real estate.
- Beyond Meat: Direct peer in plant-based protein — Beyond Meat leads in plant-based meat alternatives sold through retail and foodservice, competing for the same retailer shelf space and QSR menu slots as JUST Egg and Just Meat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
JUST Egg social profiles
Digital presenceJUST Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
JUST Egg leadership team
Management profileNumber of profiles
JUST Egg funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JUST Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JUST Egg
What does JUST Egg do?
JUST Egg manufactures and sells plant-based food products, with its flagship offering being Just Egg — a pourable, mung bean protein-based liquid egg substitute designed for scrambles, omelettes, baking, and breakfast preparation. The portfolio extends to pre-cooked Just Egg Folded patties, Just Meat (plant-based meat), Just Protein powder, and the Just Condiments line including Just Mayo and Just Ranch, sold through retail, foodservice, and industrial channels.
Is JUST Egg a public or private company?
JUST Egg is a private company. It is classified as venture growth investor backed and is currently operating.
When was JUST Egg founded?
JUST Egg was founded in 2011. It employs 101 to 250 people.
Where is JUST Egg based?
JUST Egg is headquartered in Alameda, United States, in the North America region.
How does JUST Egg make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice Distribution and industrial Ingredients.
Who are JUST Egg's main competitors?
Emerging players on record are Good Karma Foods, Simple Mills, Daiya Foods, Ripple Foods and Follow Your Heart. Broad incumbents are Califia Farms, Oatly and Tyson Foods (Plant-Based / Jimmy Dean). Direct peers are Impossible Foods and Beyond Meat.
Does JUST Egg have an API?
No public API is recorded for JUST Egg.
What industry is JUST Egg in?
JUST Egg's product category is Plant-based food products. Its primary akta.pro industry code is AFAKAGAC, Plant-Based Egg Alternatives Manufacturing, with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311 and its SIC code is 2030.