Nature Nate's
Nature Nate's is a US-based, privately held honey company (51-100 employees, McKinney, TX) selling raw, organic, Manuka, single-serve, flavored, and spread products direct-to-consumer online and through US retail to health-conscious consumers and food enthusiasts.
- Company typePrivate
- Founded1972
- HeadquartersMckinney, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nature Nate's does
Nature Nate's (d/b/a Nate's Honey) is a US-based, privately held honey company headquartered in McKinney, Texas, founded in 1972 and operating with 51-100 employees. The company's core business is the sourcing, blending, and distribution of 100% pure raw and unfiltered honey, supported by a Purity Guarantee that relies on internal and third-party testing rather than disclosed proprietary technology. Its product portfolio spans multiple honey formats and adjacent categories: Classic and Organic Raw & Unfiltered Honey, UMF-Certified Manuka Honey, single-serve Honey Minis, a Flavored Honey line (Brunch, Boards, Drinks), Manuka Honey Lozenges (MGO-83), and All-Natural Spreads (almond butter, fruit spreads) sweetened with the company's own honey. The ChefsBest Excellence Award for taste is a primary third-party validation cited across the brand.
The company generates revenue through one-time product sales via two channels: a direct-to-consumer e-commerce site (nateshoney.com) and US retail distribution accessed through a store finder. It targets three consumer personas — health-conscious consumers, food enthusiasts/home cooks, and on-the-go consumers — through a horizontal segmentation approach. Marketing is primarily organic, with active presences on Instagram, Facebook, Pinterest, YouTube, and TikTok, supplemented by a categorized recipe library and blog, press and media relations, and the 'Honey Gives Hope' social impact initiative. The company is founder-led and bootstrapped, with no disclosed funding rounds, institutional investors, M&A activity, or international operations.
Nature Nate's firmographics
Firmographics- Name
- Nature Nate's
- Legal name
- Nature Nate's
- Website
- https://naturenates.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nature Nate's is a US-based, privately held honey company (51-100 employees, McKinney, TX) selling raw, organic, Manuka, single-serve, flavored, and spread products direct-to-consumer online and through US retail to health-conscious consumers and food enthusiasts.
- Ownership category
- akta.pro rank
Nature Nate's industry classification
Industry- NAICS
- Apiculture (112910), Apiculture (11291)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Honey Production & Extraction (AFAEAHAA)
- akta.pro secondary industries
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where Nature Nate's is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Markets served
Nature Nate's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Honey and Related Product Sales: Direct product sales of honey and honey-related products including raw unfiltered honey, organic honey, Manuka honey, single-serve honey minis, flavored honey varieties, nut butters, and fruit spreads. Revenue is generated through one-time purchase transactions via e-commerce and retail channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Nature Nate's product offering
Product offeringCore offering
Nature Nate's produces and sells 100% pure raw and unfiltered honey products sourced from thousands of hives, with a portfolio spanning classic, organic, UMF-certified Manuka, single-serve, and flavored honey varieties, plus honey-sweetened nut butters and fruit spreads. Every product is backed by a Purity Guarantee validated through comprehensive internal and third-party testing, and the line is sold direct-to-consumer online and through retail store partners.
Product overview
Nature Nate's is a honey company offering a portfolio of honey products and all-natural spreads. The core product line centers on raw and unfiltered honey varieties including Classic Raw & Unfiltered Honey, Organic Raw & Unfiltered Honey, and UMF-Certified Manuka Honey. The company has expanded into adjacent categories including single-serve Honey Minis, Flavored Honey infusions (Honey for Brunch, Honey for Boards, Honey for Drinks), Manuka Honey Lozenges, and All-Natural Spreads (nut butters and fruit spreads). All products emphasize purity testing, natural ingredients without refined sugars or artificial additives, and the company's award-winning flavor (ChefsBest Excellence Award). The products are distributed through retail stores and direct-to-consumer online channels.
Differentiator
Problem solved
Functional benefit
Companies that use Nature Nate's
Customer profileSegments3 records
Ideal customer profiles3 records
Nature Nate's technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature Nate's partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Nature Nate's competitors and assessment
Company assessmentDirect peers
- Wedderspoon: Premium Manuka and raw honey brand. Comparable on premium positioning, Manuka SKU emphasis, and DTC plus specialty retail go-to-market.
- GloryBee: Honey and bee products company with retail and ingredient supply. Comparable as a beekeeping-rooted brand selling honey and adjacent bee-derived products to consumers.
- Dutch Gold Honey: Major U.S. honey packer and private-label supplier. Comparable as a vertically integrated bottler and brand operator with similar retail and foodservice distribution.
- Comvita: New Zealand-listed Manuka honey and wellness brand. Comparable on premium Manuka SKU emphasis, lozenges/adjacent formats, and global retail distribution.
- Barkman Honey: U.S. honey packer offering retail, foodservice, and ingredient honey. Comparable as a domestic honey bottler with multi-channel distribution.
- Burleson's / Local Hive: U.S. honey brand emphasizing U.S.-sourced and raw honey. Directly comparable as a U.S. retail honey brand competing on similar 'pure/domestic' messaging.
- Sioux Honey Association (Sue Bee): One of the largest U.S. honey cooperatives, marketing Sue Bee and other honey brands across retail. Directly comparable as a U.S. mass-market honey packer competing for the same shelf space and shopper wallet share.
- Manuka Health: New Zealand Manuka honey specialist with UMF/MGO-graded products and lozenges. Comparable on Manuka SKU, grading certifications, and adjacent bee-product wellness formats.
Broad incumbents
- McCormick & Company: Large global flavor and packaged food company with honey and syrup products in its portfolio. Comparable as a much larger incumbent that competes for the same household sweetener occasions and shelf real estate.
Regional players
- Hive & Wellness (Tasman Honey): New Zealand-based Manuka honey producer (iwi-owned). Comparable as a vertically integrated Manuka beekeeper-packager, though primarily competing in the New Zealand/Asia markets rather than U.S. shelf.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Nature Nate's social profiles
Digital presenceNature Nate's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Nate's leadership team
Management profileNumber of profiles
Nature Nate's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Nate's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Nate's
What does Nature Nate's do?
Nature Nate's produces and sells 100% pure raw and unfiltered honey products sourced from thousands of hives, with a portfolio spanning classic, organic, UMF-certified Manuka, single-serve, and flavored honey varieties, plus honey-sweetened nut butters and fruit spreads. Every product is backed by a Purity Guarantee validated through comprehensive internal and third-party testing, and the line is sold direct-to-consumer online and through retail store partners.
Is Nature Nate's a public or private company?
Nature Nate's is a private company. It is currently operating.
When was Nature Nate's founded?
Nature Nate's was founded in 1972. It employs 51 to 100 people.
Where is Nature Nate's based?
Nature Nate's is headquartered in Mckinney, United States, in the North America region.
How does Nature Nate's make money?
One revenue line is on record: honey and Related Product Sales.
Who are Nature Nate's's main competitors?
Direct peers on record are Wedderspoon, GloryBee, Dutch Gold Honey, Comvita, Barkman Honey, Burleson's / Local Hive, Sioux Honey Association (Sue Bee) and Manuka Health. McCormick & Company is listed as a broad incumbent. Hive & Wellness (Tasman Honey) is listed as a regional player.
Does Nature Nate's have an API?
No public API is recorded for Nature Nate's.
What industry is Nature Nate's in?
Its primary akta.pro industry code is AFAEAHAA, Honey Production & Extraction, with a secondary code of AFAEAHAL, Honey Packaging, Bottling & Private Labeling. Its NAICS code is 112910 and its SIC code is 2000.