Aquality Construction - Custom In-Ground Swimming Pools and Spas
Aquality Pools & Spas is a family-owned custom in-ground concrete swimming pool and spa builder founded in 1985 and headquartered in Broomfield, Colorado, serving affluent residential homeowners, HOAs, and commercial clients across the Denver Metro and Colorado Front Range with high-end new construction, renovations, and recurring maintenance services.
- Company typePrivate
- Founded1985
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aquality Construction - Custom In-Ground Swimming Pools and Spas does
Aquality Pools & Spas, LTD (operating as Aquality Construction) is a family-owned custom in-ground swimming pool and spa builder founded in 1985 and headquartered in Broomfield, Colorado. The company designs, builds, and renovates custom shotcrete/gunite concrete pools, spas, and water features for the Greater Denver Metro and Colorado Front Range markets, with a primary customer base of affluent residential homeowners and secondary segments including custom home builders, HOAs, country clubs, and municipal aquatic facilities. Aquality distinguishes itself through in-house construction (avoiding subcontractors), deep credentialing (APSP CBP, International Watershape Institute Master Builder, Shotcrete Nozzleman), and exclusive use of fully automated Pentair control systems with smartphone-managed IntelliTouch, IntelliChem, and IntelliChlor technology, including rare movable-floor pool installations.
The business operates three primary revenue streams: one-time custom construction projects ranging from $75,000 to over $750,000 (spas, plunge pools, standard pools, deep pools, infinity/zero edge pools, and movable floor pools), recurring year-round maintenance and service contracts with priority response for existing customers, and major renovation projects including shell modification, retile, replaster, and equipment upgrades. Pricing is tiered by project type and complexity, with design development fees of approximately $1,200 waived upon construction commitment. The go-to-market motion is consultative, long-cycle (6+ months from consultation to completion), and primarily relationship-driven through direct sales, referrals from architects/landscape architects/custom builders, and earned media coverage in regional luxury home publications.
The company has approximately 12 employees and serves the entire State of Colorado from its Broomfield headquarters, with field crews operating along the Front Range. Leadership is concentrated in the Dempsey family: Joe Dempsey Sr. (President/Founder, 40+ years industry experience), Joe Dempsey Jr. (CEO/Co-Owner, 300+ hours continuing education), and Lori Dempsey (Co-Founder, retired). The firm has no external institutional shareholders and is funded entirely through operating cash flow. Key supplier partnerships include Pentair Pool and Spa (primary technology), Coverstar (automatic covers), Carecraft, and specialty finish and equipment suppliers.
Aquality Construction - Custom In-Ground Swimming Pools and Spas firmographics
Firmographics- Name
- Aquality Construction - Custom In-Ground Swimming Pools and Spas
- Legal name
- Aquality Pools & Spas, LTD
- Website
- https://aqualityconstruction.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aquality Pools & Spas is a family-owned custom in-ground concrete swimming pool and spa builder founded in 1985 and headquartered in Broomfield, Colorado, serving affluent residential homeowners, HOAs, and commercial clients across the Denver Metro and Colorado Front Range with high-end new construction, renovations, and recurring maintenance services.
- Ownership category
- akta.pro rank
Aquality Construction - Custom In-Ground Swimming Pools and Spas industry classification
Industry- Product category
- Custom Swimming Pool Construction Services
- NAICS
- Residential Building Construction (2361), Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)
- SIC
- Heavy Construction Other Than Bldg Const - Contractors (1600)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Testing & Chemical Balancing (HSAIALAB), Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)
Keywords
Where Aquality Construction - Custom In-Ground Swimming Pools and Spas is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aquality Construction - Custom In-Ground Swimming Pools and Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Pool and Spa Construction: Design and construction of custom in-ground concrete (shotcrete/gunite) swimming pools, spas, and water features. Projects range from $75,000 to $750,000+ depending on complexity and features. Revenue is one-time project-based.
- Maintenance and Service: Year-round routine maintenance by qualified service technicians with priority service for existing customers. Includes small repairs and service with average response time of less than 24 hours for most client-requested issues.
- Major Renovations: Renovation services including pool/spa shell modification, depth reduction, adding steps/benches/sun-shelves, full retile, full replaster, and equipment upgrades. Projects can be significant in scope including $135,000+ HOA projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Spa Only |
| Unit Pricing | Multi-year contract | Plunge Pool |
| Unit Pricing | Multi-year contract | Standard Pool |
| Unit Pricing | Multi-year contract | Deep Pool |
| Unit Pricing | Multi-year contract | Infinity Edge Pool |
| Unit Pricing | Multi-year contract | Zero Edge Pool |
| Unit Pricing | Multi-year contract | Movable Floor Pool |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Aquality Construction - Custom In-Ground Swimming Pools and Spas product offering
Product offeringCore offering
Aquality Construction designs, builds, and restores custom in-ground concrete (shotcrete/gunite) swimming pools, spas, and water features for affluent residential and select commercial clients in the Greater Denver Metro area and Colorado Front Range. All construction is performed in-house by their own crews (no subcontractors), with specialization in fully automated Pentair systems enabling smartphone control of filtration, heating, sanitation, lighting, and water features. The company also provides major renovations (shell modification, retile, replaster, equipment upgrades) and year-round recurring maintenance services.
Product overview
Aquality Construction is a custom in-ground swimming pool and spa construction company serving the Greater Denver Metro area of Colorado. The company designs and builds quality custom concrete (shotcrete/gunite) swimming pools, spas, and water features, with specialization in fully automated systems. Their core offerings include custom swimming pools with various finishes (plaster, tile, quartz), spas and hot tubs, major renovations, and year-round maintenance services. Add-on modules and features include Pentair automation systems (IntelliTouch with ScreenLogic for smartphone control), IntelliChem automated chemical management, CoverStar automatic pool covers, eco-friendly equipment (variable speed pumps, high-efficiency heaters, LED lighting), and commercial pool construction for public aquatic facilities. The company builds all pools in-house with full control over quality and schedule.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom In-Ground Swimming Pools Custom-designed, in-house-built in-ground concrete (shotcrete/gunite) swimming pools featuring infinity/negative edge designs, automated systems, and premium finishes including plaster, color quartz, mosaic inlays, ceramic tile, and glass tile. Priced by tier from $125,000 (Plunge Pool) to $750,000+ (Movable Floor Pool).
- Spas and Hot Tubs Custom shotcrete spa and hot tub construction including therapy spas, jetted spas, swim spas, and bubbling warm soaking spas. Can be designed flush with or raised from the pool, with options for tile mosaics, custom lighting, and therapeutic jets. Spa-only projects start at $75,000.
- Major Pool and Spa Renovations Comprehensive renovation services including pool/spa shell modification, depth reduction, addition of steps, benches, or sun-shelves, full retile and replaster, and energy-efficient equipment upgrades. Recent example: Devil's Thumb HOA $135,000 pool remodel including deck replacement, rewiring, new vacuum/fill lines, tile, recessed steps, skimmers, coping, and grab-rail anchors.
- Pool and Spa Maintenance and Service Year-round routine maintenance by qualified service technicians with minimum 6-month training period, including weekly visits, off-season preventative maintenance, small repairs, and an average response time of less than 24 hours for existing client-requested issues. Operates on a recurring subscription basis with priority service for existing customers.
- Commercial Pool Construction Large-scale commercial pool construction including public aquatic facilities with features such as body slides, tube slides, zero-entry shallow pools, sun shelves, spray grounds, and Junior Olympic lap pools. Delivered for HOAs, country clubs, municipalities, and community developers.
- Pool Automation Systems (Pentair IntelliTouch with ScreenLogic) Centralized automated control of filtration, heating, sanitation, lighting, water features, and pool/spa covers via smartphone, tablet, or in-home remote controls. Built on Pentair's IntelliTouch with ScreenLogic platform; allows remote monitoring and adjustment by both homeowners and Aquality service technicians.
- Eco-Friendly Pool Equipment Energy-efficient pool equipment package including variable speed pumps (saving 30-90% in utility costs), 96% efficient gas heaters, LED color-changing lighting (up to 80% less energy than traditional lighting), automatic chlorine generators, and high-performance filters. Branded under Pentair's Eco Select eco-friendly product line.
- Automatic Pool Covers (CoverStar Eclipse) CoverStar Eclipse solid swimming pool and spa covers that block 100% of sunlight, keep debris out, hold heat and chemicals in. Below-deck installation with weatherproof, push-button convenience.
Quantifiable outcome
- Variable speed pumps can save 30% to 90% in utility costs annually
- +4 more outcomes
Companies that use Aquality Construction - Custom In-Ground Swimming Pools and Spas
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Aquality Construction - Custom In-Ground Swimming Pools and Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Aquality Construction - Custom In-Ground Swimming Pools and Spas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CarecraftcoreCarecraft partner - likely related to installation and service certification or preferred contractor network for pool equipment and systems.
- Pentair Pool and SpacorePrimary technology partner providing IntelliTouch automation systems, IntelliChem chemical controllers, IntelliChlor salt systems, IntelliFlo variable speed pumps, IntelliBrite LED lighting, and Clean & Clear filters. Aquality received Pentair Pool Awards 2024 Advancing Technology Award.
- CoverstarcoreProvider of Eclipse automatic swimming pool and spa covers with weatherproof, push-button convenience. Features solid cover material blocking 100% of sunlight and keeping debris out while retaining heat.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Aquality Construction - Custom In-Ground Swimming Pools and Spas competitors and assessment
Company assessmentDirect peers
- River Pools & Spas: Custom fiberglass and gunite pool builder serving the Mid-Atlantic and Southeast with in-house construction crews. Comparable to Aquality in custom design-build, renovation, and service offerings.
- California Pools & Landscape: Custom pool and landscape design-build firm with design centers across the Southwest. Comparable to Aquality in luxury custom pools, full in-house design-build model, and high-end residential segment.
- Claffey Pools: Texas-based custom pool builder emphasizing in-house construction, automation, and energy-efficient equipment. Comparable to Aquality in process, certifications, and premium residential positioning.
- Shasta Pools: Long-established Arizona-based custom pool builder offering design, construction, renovation, and service. Comparable to Aquality in custom residential pool work, certifications, and recurring maintenance offerings.
- Premier Pools & Spas: Large network of custom in-ground pool builders across multiple U.S. states. Directly comparable to Aquality in custom gunite/shotcrete construction, automation, and luxury residential focus.
Emerging players
- Thursday Pools: Manufacturer/installer of fiberglass pools including the movable floor pool technology (H.E.L.P. Pools) — overlaps with Aquality's movable floor capability but primarily sells/installs fiberglass rather than gunite.
Others
- Coverstar: Automatic pool cover supplier used by Aquality (Eclipse system). Not a competitor, but a key component supplier whose technology is integrated into Aquality's premium pool builds.
- Pentair: Core equipment/automation supplier for Aquality (IntelliTouch, IntelliChem, IntelliChlor, pumps, lighting). Important ecosystem partner, not a direct competitor, but its roadmap shapes Aquality's product capabilities.
Broad incumbents
- Anthony & Sylvan Pools: Long-established national pool builder offering new construction, renovation, and service. Overlaps with Aquality on gunite/shotcrete custom residential pools but serves a much broader geographic footprint.
- Blue Haven Pools & Spas: National franchise network of custom pool builders. Comparable to Aquality in residential custom pools, but operates at much larger scale across many U.S. markets and often uses franchise/regional crews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aquality Construction - Custom In-Ground Swimming Pools and Spas social profiles
Digital presenceAquality Construction - Custom In-Ground Swimming Pools and Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquality Construction - Custom In-Ground Swimming Pools and Spas leadership team
Management profileNumber of profiles
Profiles7 records
Aquality Construction - Custom In-Ground Swimming Pools and Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquality Construction - Custom In-Ground Swimming Pools and Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquality Construction - Custom In-Ground Swimming Pools and Spas
What does Aquality Construction - Custom In-Ground Swimming Pools and Spas do?
Aquality Construction designs, builds, and restores custom in-ground concrete (shotcrete/gunite) swimming pools, spas, and water features for affluent residential and select commercial clients in the Greater Denver Metro area and Colorado Front Range. All construction is performed in-house by their own crews (no subcontractors), with specialization in fully automated Pentair systems enabling smartphone control of filtration, heating, sanitation, lighting, and water features. The company also provides major renovations (shell modification, retile, replaster, equipment upgrades) and year-round recurring maintenance services.
Is Aquality Construction - Custom In-Ground Swimming Pools and Spas a public or private company?
Aquality Construction - Custom In-Ground Swimming Pools and Spas is a private company. It is classified as family owned and is currently operating.
When was Aquality Construction - Custom In-Ground Swimming Pools and Spas founded?
Aquality Construction - Custom In-Ground Swimming Pools and Spas was founded in 1985. It employs 11 to 50 people.
Where is Aquality Construction - Custom In-Ground Swimming Pools and Spas based?
Aquality Construction - Custom In-Ground Swimming Pools and Spas is headquartered in Broomfield, United States, in the North America region.
How does Aquality Construction - Custom In-Ground Swimming Pools and Spas make money?
Three revenue lines are on record. Custom Pool and Spa Construction is the primary driver. The others are maintenance and Service and major Renovations.
Who are Aquality Construction - Custom In-Ground Swimming Pools and Spas's main competitors?
Direct peers on record are River Pools & Spas, California Pools & Landscape, Claffey Pools, Shasta Pools and Premier Pools & Spas. Thursday Pools is listed as an emerging player. Others are Coverstar and Pentair. Broad incumbents are Anthony & Sylvan Pools and Blue Haven Pools & Spas.
Does Aquality Construction - Custom In-Ground Swimming Pools and Spas have an API?
No public API is recorded for Aquality Construction - Custom In-Ground Swimming Pools and Spas.
What industry is Aquality Construction - Custom In-Ground Swimming Pools and Spas in?
Aquality Construction - Custom In-Ground Swimming Pools and Spas's product category is Custom Swimming Pool Construction Services. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 2361 and its SIC code is 1600.