Aqua Marina Yachts

What Aqua Marina Yachts does

Aqua Marina Yachts is a privately held Israeli yacht dealership, brokerage, charter, and maintenance company founded in 1995 and headquartered at Herzliya Marina. The company operates as the exclusive Israel importer for ten international yacht brands spanning British, Italian, French, American, and Turkish manufacturers — including Princess, Pardo, Beneteau, Malibu, Axis, Cobalt, Monterey, Sea Fox, Privilege, and Skipper-BSK — covering luxury motor yachts, wake/surf boats, sport boats, fishing boats, and catamarans.

The company generates revenue across four distinct streams: new yacht sales (one-time transactions ranging from tens of thousands to millions of euros/shekels depending on vessel), pre-owned yacht brokerage with comprehensive inspection and reconditioning services, luxury yacht charter services for Mediterranean and exotic global destinations (with professional crew including captain, steward, and chef), and technical maintenance services (engine treatments, propellers, batteries). Distribution is direct-to-consumer through field sales representatives stationed at Israeli marinas and the central Herzliya office, supplemented by digital marketing across website, Instagram, Facebook, and YouTube.

Ownership is concentrated among a co-founding group led by CEO and Co-owner Lawrence Nathan, with no identified venture capital, private equity, or institutional backing. The company operates with approximately 9 employees, including specialized roles in charter management, sales/field operations, and technical services. While the business has operated continuously for over 30 years and maintains an international charter footprint, no revenue, headcount growth, M&A, or funding data is publicly disclosed.

Name

Aqua Marina Yachts

Legal name

Aqua Marina

Website

https://aquamarina.co.il

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Aqua Marina Yachts is Israel's exclusive importer of ten international yacht brands, founded in 1995 and headquartered at Herzliya Marina. It serves affluent Israeli consumers through new yacht sales, pre-owned brokerage, luxury charter services, and technical maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Yacht Sales: Sale of new yachts from exclusive international brands including PRINCESS, PARDO, BENETEAU, MALIBU, AXIS, COBALT, MONTEREY, SEAFOX, PRIVILEGE, and SKIPPER. Revenue generated from direct sales with prices ranging from tens of thousands to millions of shekels/euros depending on vessel size and specifications.
2. Pre-Owned Yacht Sales: Brokerage and sale of second-hand/pre-owned yachts. The company performs comprehensive inspections, alignment, and professional maintenance on all trade-in yachts before resale.
3. Yacht Charter Services: Luxury yacht rentals for private vacations worldwide, including Mediterranean and exotic destinations. Vessels come with professional crew including captain, steward/stewardess, and private chef. Services include water sports equipment and personalized attractions.
4. Maintenance and Technical Services: Technical division providing engine treatments, propeller sales, boat license equipment, battery sales, and ongoing yacht maintenance services. Price lists available for Malibu, Indmar, Mercury, Ford, and Volvo treatments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aqua Marina Yachts is the exclusive Israeli importer and official representative for ten international yacht brands (PRINCESS, PARDO, BENETEAU, MALIBU, AXIS, COBALT, MONTEREY, SEAFOX, PRIVILEGE, SKIPPER-BSK), selling new motor yachts, sailing yachts, catamarans, wake/surf boats, and fishing boats. Beyond new yacht sales, the company offers pre-owned yacht brokerage with comprehensive inspection and alignment, luxury yacht charter services worldwide with full professional crew, and an in-house technical division providing engine treatments, propeller sales, equipment, and ongoing maintenance.

Product overview

Aqua Marina Yachts is a yacht dealership and charter company operating as Israel's leading yacht sales and rental service since 1995. The company operates as a multi-brand portfolio offering new and pre-owned yachts across ten international brands: PRINCESS (British luxury motor yachts), PARDO (Italian yachts), BENETEAU (French cruisers), MALIBU and AXIS (American wake/surf boats), COBALT and MONTEREY (American sport boats), SEAFOX (American fishing boats), PRIVILEGE (French catamarans), and SKIPPER-BSK (Turkish handcrafted powerboats). Beyond sales, the company offers yacht charter services worldwide and technical maintenance services. The product architecture consists of multiple brand portfolios organized by boat type (motor yachts, wake/surf boats, fishing boats, sailing/catamarans) with supporting services for sales, charter, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• PRINCESS: Luxury motor yachts from the English shipyard Princess, available in Israel through Aqua Marina's exclusive import.
• PARDO
• BENETEAU
• MALIBU
• AXIS
• COBALT
• MONTEREY
• PRIVILEGE
• SEAFOX
• SKIPPER-BSK
• PURA VIDA
• LEGASEA
• LOVE T

Products and services

• PRINCESS Yachts British luxury motor yachts available through Aqua Marina as the official Israeli representative, including X Class, Y Class, F Class, S Class, and V Class flybridge yachts for affluent private buyers.
• PARDO Yachts

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• PRINCESS YachtscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for British luxury yacht manufacturer Princess Yachts, offering their full range including X Class, Y Class, F Class, S Class, and V Class models.
• BENETEAUcoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for French boat builder Beneteau, offering Flyer, Antares, Gran Turismo, and Swift Trawler lines.
• MALIBU BoatscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for Malibu Boats, the world's largest manufacturer of watersports wake, ski, and surf boats, offering M Series, LSV Series, MXZ Series, LX Series, and Crossover & Ski Series.
• COBALT BoatscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for American luxury boat manufacturer Cobalt Boats, offering Sterndrive Class, Surf Class, and Outboard Class.
• PARDO YachtscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for Italian yacht builder Cantiere del Pardo, offering Walkaround, Endurance, and GT model lines.
• PRIVILEGE MarinecoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for French catamaran manufacturer Privilege, offering Signature Series luxury cruising catamarans.
• AXIS WakeboatscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for Axis Wakeboats, a brand from the Malibu Boats lineage, offering A Series and T Series wake boats.
• MONTEREY BoatscoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for American boat manufacturer Monterey Boats, offering Elite Series, Super Sports, M Series, and Sport Boats.
• SEAFOX Boat CompanycoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for Sea Fox Boat Company, offering center consoles, bay boats, side consoles, and dual consoles powered by Yamaha outboards.
• SKIPPER-BSK MarinecoreChannel Partner/ Reseller/ DistributorOfficial representative in Israel for SKIPPER-BSK Marine, offering handcrafted powerboats built with premium materials including carbon fiber and ORCA tube fabrics.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Camper & Nicholsons: International yacht brokerage and charter house with a heritage spanning over a century. Comparable as a multi-brand yacht sales and luxury charter operator with Mediterranean presence.
• Fraser Yachts: Global superyacht broker and charter house offering sales, charter, and management. Comparable as a multi-brand luxury yacht sales and charter provider with international Mediterranean footprint.
• HMY Yacht Sales: Long-established US multi-brand yacht dealer representing Viking, Princess, and other major brands. Comparable as a multi-decade, multi-brand luxury yacht dealer with sales, brokerage, and service operations.
• Denison Yachting: Multi-brand US yacht dealership and brokerage operating exclusive representation for numerous international brands across motor yachts, sport boats, and sailing yachts. Directly comparable as a multi-brand yacht dealer with sales, brokerage, and charter services.
• IYC (International Yacht Collection): International yacht brokerage and charter firm focused on motor yacht sales and luxury charters. Comparable as a multi-brand yacht sales and charter operator serving HNW clients across global destinations.
• Worth Avenue Yachts: US yacht brokerage and charter firm representing multiple premium brands. Comparable as a multi-brand yacht sales and luxury charter provider with strong HNW client focus.
• Northrop & Johnson: Global yacht brokerage and charter firm specializing in luxury motor yachts and sailing yachts. Comparable as a multi-brand yacht sales, brokerage, and charter provider serving HNW clientele.
• Burgess: International yacht brokerage and charter company with a strong superyacht focus. Comparable as a multi-brand luxury yacht sales, charter, and management provider with Mediterranean operations.
• Galati Yacht Sales: US family-owned yacht dealer with multiple locations carrying brands like Viking, Princess, and Hatteras. Directly comparable as a multi-brand dealer with sales, brokerage, and service across decades.

Broad incumbents

• MarineMax: Large US publicly-traded boat retailer with a portfolio of premium brands and full-service marinas. Comparable as a multi-brand boat retailer but operates at materially greater scale and geographic breadth than Aqua Marina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/aquamarinayachts
• Facebookfacebook.com/AquaMarinaIsrael
• Instagraminstagram.com/aquamarinayachts
• LinkedInlinkedin.com/company/aqua-marina-yachts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Marina Yachts