CleanCloud

What CleanCloud does

CleanCloud is a vertical SaaS platform purpose-built for laundromats, dry cleaners, alterations, and shoe cleaning businesses. Founded in 2014 and headquartered in London with operational offices in the United States (Delray Beach, FL) and Mexico, the company delivers an all-in-one cloud-based management suite spanning point of sale, pickup-and-delivery logistics, route optimization, marketing automation, payroll (powered by Gusto), integrated payment processing (CleanCloud Pay), and proprietary terminal hardware (CleanCounter). The platform supports native mobile apps for iOS and Android, integrates with 20+ third-party systems (QuickBooks, Xero, Stripe, DoorDash, Uber, Routific, Tookan, OnFleet, MetalProgetti, QuickSort, plus commercial equipment vendors), and operates in 70+ countries with 15+ language localizations.

The product surface has expanded from core POS into AI-augmented workflows including an AI Voice Receptionist for autonomous call handling, an AI Agent for website-based customer support using a customizable Knowledge Base, and AI image generation inside the native Website Builder. The platform is delivered via a three-tier subscription model (Standard at $89/month, Professional at $109/month, Grow at $169/month, billed annually) with a 14-day credit-card-free trial supporting product-led growth, supplemented by an enterprise sales motion for multi-location operators.

CleanCloud generates revenue primarily through SaaS subscriptions, with secondary streams from payment processing economics on $950M+ in cumulative transaction value processed, and usage-based SMS/communication credits. The company is privately held and appears founder-led by co-founders John Buni and David Griffith-Jones, with no disclosed institutional funding rounds. Customer evidence includes 5,000+ active locations, named accounts across North America, Europe, the Middle East, and Africa, a Capterra/GetApp #1 reviewed status for ten consecutive years with a 5.0 rating, and G2 seasonal leader designations.

Name

CleanCloud

Legal name

CleanCloud

Website

https://cleancloudapp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanCloud is a vertical SaaS platform providing point-of-sale, pickup-and-delivery, payments, payroll, and marketing automation for laundromats, dry cleaners, alterations, and shoe cleaning businesses across 70+ countries, serving 5,000+ locations on tiered subscriptions.

Ownership category

akta.pro rank

Product category

Laundry Management Software

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)

akta.pro secondary industries

Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), 24/7 & Unattended (Automated) Laundromats (HSAJAAAD), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

Keywords

• Laundry management software
• Dry cleaning POS
• Pickup and delivery software
• Laundromat automation
• Cloud-based point of sale

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans (Standard, Professional, Grow) priced by order volume and feature access. Each tier includes unlimited stations, staff accounts, and customers, with differentiated capabilities around route optimization, driver app, API access, and automated assembly.
2. Payment Processing: Integrated payment processing through CleanCloud Pay with competitive transparent rates, generating transaction-based revenue from card payments processed at point-of-sale and online checkout.
3. SMS and Communication Credits: Optional SMS credit packages for automated customer notifications and marketing campaigns, providing a consumption-based revenue stream alongside the base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CleanCloud provides a cloud-based, all-in-one laundry management platform featuring Point of Sale, Pickup and Delivery, integrated payments (CleanCloud Pay), payroll, marketing automation, website building, and AI-powered customer service for laundromats, dry cleaners, alterations, and shoe cleaning businesses. The platform operates across PC, Mac, iPad, iOS, and Android with real-time synchronization and serves over 5,000 locations in 70+ countries, complemented by purpose-built hardware (CleanCounter terminal).

Product overview

CleanCloud is an all-in-one laundry management platform offering a unified ecosystem of products for laundromats, dry cleaners, alterations, and shoe cleaning businesses. The core platform centers on Point of Sale for front-counter operations, complemented by Pickup and Delivery for logistics management. Additional modules include Website Builder for web presence, CleanCounter as purpose-built hardware, Marketing for multi-channel campaigns, Payroll (powered by Gusto), Payments via CleanCloud Pay, and operational tools (Wash and Fold, Assembly, Reporting, Multi-Store, Plant). The platform also includes AI Voice Receptionist for automated call handling and AI Agent for website chatbots.

Differentiator

Problem solved

Functional benefit

Products and services

• Point of Sale Full-featured cloud POS system for laundromats and dry cleaners with barcode scanning, digital waivers, automated SMS/Email/Push/WhatsApp communication, and detailed item tracking including damage, stains, colors, and care instructions.
• Pickup and Delivery Complete pickup and delivery management system with customer app, driver app, route optimization, live GPS tracking, delivery proof (photos/signatures), in-app chat, recurring order scheduling, subscriptions, and DoorDash/Uber integrations.
• CleanCounter Terminal Proprietary all-in-one front-counter terminal hardware combining touchscreen, integrated card reader, and receipt printer, designed specifically for laundry operations.
• Website Builder Native drag-and-drop website builder integrated with POS for live pricing sync, online booking, SEO optimization, Google/Meta tracking integration, and integrated AI image generation.
• Wash and Fold Order tracking and workflow management module for wash and fold operations, allowing assignment of orders to washers and dryers with real-time activity monitoring.
• Assembly Garment sorting and assembly management module with support for assisted assembly (barcode scanning) and automated assembly via MetalProgetti and QuickSort conveyor integrations.
• Reporting Real-time analytics and business intelligence dashboard module providing visibility into staff performance, sales metrics, and store comparisons across time periods.
• Payroll Integrated payroll management add-on powered by Gusto, enabling staff clock-in/out, W-2 and 1099 processing, next-day direct deposits, and automatic tax filing for US businesses.
• Marketing Multi-channel marketing automation add-on including SMS, email, and push notifications with hyper-targeted rules based on customer behavior, automated flows, branded email templates, and AI image generation.
• Branded App White-label mobile app with store branding enabling customers to place orders, track progress, and message drivers directly from their phones.
• Multi-Store Centralized management module for multiple laundry locations with synchronized pricing, promotions, customer databases, and consolidated reporting.
• Plant Mode Central cleaning facility module for managing laundry workflows across multiple retail locations from a single plant operation with barcode tracking.
• CleanCloud Pay (Payments) Integrated payment processing offering (CleanCloud Pay) with in-store, online, and in-app payment capabilities featuring competitive transparent rates and zero hidden fees.
• AI Voice Receptionist AI-powered virtual receptionist that autonomously handles incoming customer calls for laundromats and dry cleaners, managing inquiries and taking orders without human intervention using a customized Knowledge Base.
• AI Agent for Customer Support AI Agent that autonomously handles customer FAQs on laundry operator websites using a customized Knowledge Base, deployed on Grow and Grow Plus plans.

Quantifiable outcome

• 30% average increase in revenue for laundromats using CleanCloud for over one year
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability7 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core.

• LaundryCares Foundation (powered by Adyen Giving)coreGTM or Marketing Partner · 9 January 2026Partnership enabling charitable donations at checkout on CleanCloud Pay terminals, allowing laundry customers to contribute to the LaundryCares Foundation which supports free laundry services, literacy programs, and disaster relief for families in need. 100% of customer donations go directly to the foundation. Now live across all in-store terminals.
• Coin Laundry Association (CLA)coreGTM or Marketing Partner · 1 January 2026CleanCloud joined CLA's Strategic Corporate Ally program as a Premier sponsor for 2026. The sponsorship supports CLA's advocacy efforts, educational resources, and the LaundryCares Foundation which provides community services like library corners at laundromats. The program is in its fourth year and helps laundry operators navigate industry changes.
• MetalProgetticoreTechnology or IntegrationIntegration with MetalProgetti conveyor belt assembly systems for automated garment sorting and assembly in laundry plants and central cleaning facilities.
• QuickSort / GMScoreTechnology or IntegrationIntegration with QuickSort/GMS automated assembly systems for high-volume laundry plant operations.
• DoorDashcoreTechnology or IntegrationNative integration enabling laundry operators to offer delivery through DoorDash's logistics network, expanding reach without requiring additional vehicles or drivers.
• GustocoreTechnology or IntegrationIntegration powering CleanCloud Payroll for US businesses, enabling staff time tracking, payroll processing, direct deposits, and automatic tax filing within the CleanCloud platform.
• AdyencoreTechnology or IntegrationAdyen powers the charitable giving infrastructure (Adyen Giving) behind the LaundryCares Foundation checkout donation feature in CleanCloud Pay terminals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): Square is a horizontal SMB POS and payments platform that competes for the same laundromat customers at the broader SMB level; while not vertical-specific, it represents the alternative default for small operators evaluating software.
• Lightspeed Commerce: Lightspeed provides cloud-based POS for retail and restaurant SMBs, overlapping with CleanCloud in the SMB software budget but lacking vertical laundry-specific features like barcode garment tracking and assembly workflows.
• Speed Queen (Alliance Laundry Systems): Speed Queen is the leading commercial laundry equipment manufacturer, increasingly bundling software, payment, and machine-monitoring solutions - competing for the same laundromat operator wallet from the equipment side.

Others

• Toast: Toast is a vertical SaaS POS for restaurants - the closest public-market comparable for CleanCloud's vertical-SaaS-for-service-SMBs business model, useful as a reference for unit economics and scale dynamics.
• ServiceTitan: ServiceTitan is a vertical SaaS platform for trades (HVAC, plumbing, electrical) - a comparable vertical SaaS scaling model with a similar all-in-one product strategy (operations + payments + marketing) for a service SMB vertical.

Direct peers

• SPOT Business Systems: SPOT is a long-standing POS and business management software provider focused on dry cleaners, offering garment tracking, assembly, and route optimization - directly comparable to CleanCloud's dry cleaning vertical.
• Cents: Cents is a vertical SaaS POS platform purpose-built for laundromats, offering pickup-and-delivery, customer management, and payments - the closest head-to-head competitor to CleanCloud in the self-service laundromat segment.
• KioSoft Technologies: KioSoft provides payment, loyalty, and management solutions specifically for the laundromat industry, including unattended equipment payments and POS - a direct comparable in laundry payment and store management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CleanCloudApp
• YouTubeyoutube.com/channel/UC7qs7HWI_dd42hwHXV-Jn8g
• Facebookfacebook.com/groups/151508350110336
• LinkedInlinkedin.com/company/cleancloudapp
• Instagraminstagram.com/cleancloudapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanCloud