The Arbinger Institute (Singapore/Malaysia)

What The Arbinger Institute (Singapore/Malaysia) does

The Arbinger Institute, Singapore Pte Ltd (with sister entity Arbinger (Malaysia) Sdn Bhd) operates as the Southeast Asia regional arm of The Arbinger Institute, a global leadership development and organizational transformation firm founded in 1979. The SEA entity is headquartered at 10 Burnfoot Terrace, Singapore, with a regional office in Kuala Lumpur, and runs a ~20-person team. Its core methodology, the Outward Mindset framework, is grounded in 45+ years of research into the psychology of human behavior and motivation, distinguishing between an Inward Mindset (viewing others as objects) and an Outward Mindset (viewing others as people who matter). The firm delivers this through two flagship workshop products: Outward Leadership (a 2-day program with 38 implementation tools for executives) and Outward Performance (a team performance program addressing conflicts, silos, and morale). Supporting offerings include a 20-question Mindset Assessment, internal facilitator certification workshops, a SAML 2.0 SSO-enabled Online Resources subscription portal, and a book franchise headlined by the international bestseller 'Leadership and Self-Deception' (2.5M+ copies sold across 30+ languages).

The business operates a multi-stream revenue model combining professional training services (public workshops at SGD 1,890 and MYR 3,500 per participant), book sales, customized consulting and coaching engagements, corporate licensing of Arbinger-copyrighted content, and recurring online resources subscriptions. Go-to-market blends enterprise field sales (personalized consultations with Arbinger experts), event-driven public workshops and webinars in Singapore and Malaysia, content marketing via blog articles and case studies, and partnerships with complementary firms such as AETOS, ASEAMETRICS and RockBird Media. Customer segments span corporate enterprises, healthcare organizations, federal and state government, and education institutions, with named clients including Microsoft, Shell, Petronas, Coca-Cola, Standard Chartered, Singhealth, Tenaga Nasional Berhad, MPTC, and Singapore's Ministry of Education. Pricing signals include HRDF-claimable Malaysian workshop fees and a goodwill discount for MOE primary, secondary, and junior college educators, indicating localized institutional go-to-market in the region.

Name

The Arbinger Institute (Singapore/Malaysia)

Legal name

The Arbinger Institute, Singapore Pte Ltd / Arbinger (Malaysia) Sdn Bhd

Website

https://arbingersea.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

The Arbinger Institute (Singapore/Malaysia) delivers mindset-based leadership development and organizational transformation workshops, certification programs, and consulting to corporate, healthcare, government, and education clients across Southeast Asia, built on a 45-year proprietary Outward Mindset methodology.

Ownership category

akta.pro rank

Product category

Leadership Development & Organizational Culture Transformation

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Employee Experience, Engagement & Culture Advisory (BPACAJAI), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Leadership development programs
• Organizational culture transformation
• Mindset training services
• Team performance consulting
• Executive coaching services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Training Services: Revenue from delivering structured workshops including 2-day Outward Leadership programs, 2-day Outward Performance Certification, and 1-day masterclasses. Pricing varies by region (SGD 1,890 in Singapore, MYR 3,500 in Malaysia).
2. Book Sales: Sale of international bestselling books including Leadership and Self-Deception (2.5M+ copies sold), The Anatomy of Peace, The Outward Mindset, and supplementary titles like Angels Among Us, The Choice in Teaching and Education, and Choose Well.
3. Consulting and Coaching: Personalized consulting engagements and ongoing coaching services for organizational transformation, including sustainment programs and implementation support.
4. Corporate Licensing: Multi-user licenses and organizational licensing opportunities for internal training, teaching, and dissemination of Arbinger copyrighted materials within client organizations.
5. Online Resources Subscription: Subscription-based access to Arbinger's Online Resources platform featuring video-based training content, accessible via streaming with individual user licenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Arbinger Institute delivers mindset-driven leadership development and organizational culture transformation programs to businesses, governments, and healthcare organizations in Southeast Asia. Its core offerings are the Outward Leadership workshop (multi-day program with 38 implementation tools for leaders) and the Outward Performance program (team performance solution addressing conflicts, silos, and morale). Supporting offerings include a Mindset Assessment tool, facilitator certification workshops, corporate consulting/coaching, an online video-based training subscription, and published bestselling books.

Product overview

The Arbinger Institute is a global leadership development firm offering mindset-driven organizational transformation solutions. The core offerings include Outward Leadership (leadership development program with 38 tools) and Outward Performance (team performance program), both delivered through in-person workshops, public training events, and certification programs. Supporting the training programs are published books including Leadership and Self-Deception, The Outward Mindset, and The Anatomy of Peace. The company also offers Mindset Assessments and a collection of activity tools. All solutions are built on over 45 years of research in the psychology of human behavior and motivation, focusing on shifting organizational culture through individual mindset transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Outward Leadership: Leadership development solution that equips leaders with the mindset and skillset required to lead people-centric, high-performance teams.
• Outward Performance

Products and services

• Outward Leadership

Quantifiable outcome

• 65% greater productivity
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• AETOSminorStrategic or Co-development PartnerAETOS is a leading unified security solutions provider based in Singapore with over 70 years of collective experience in safeguarding key national maritime, aviation, and infrastructure installations. Appointed as SkillsFuture Queen Bee for the security sector, AETOS is committed to supporting organisations in their digitalisation and workforce transformation efforts. AETOS Training Academy (ATA) is an Approved Training Organisation by SkillsFuture Singapore (SSG).
• ASEAMETRICSminorStrategic or Co-development PartnerASEAMETRICS is an HR Consulting firm established to provide solutions to help companies solve talent-related business problems. They are experts in providing technology-based solutions that help companies identify, develop, and manage human resources for business success today and in the future.
• RockBird MediaminorGTM or Marketing PartnerRockbird Media is an international business media company that produces B2B events and offers business solutions. Through digital media and content, in-person and virtual events, engaging online communities and marketplaces, data-driven marketing, they help businesses and professionals learn about latest developments and make connections.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BTS: Consulting and learning firm focused on leadership development, business acumen and culture change using simulations and experiential learning — a closely comparable methodology and client mix to Arbinger.
• Dale Carnegie & Associates: Global training firm with a 100+ year history, delivering leadership, communication and team-performance courses through certified instructors and licensee partners — directly comparable in methodology, delivery model and customer segments.
• Hogan Assessments: Personality and mindset assessment vendor whose tools underpin leadership development and culture change programs — overlaps directly with Arbinger's Mindset Assessment and personality-driven leadership offerings.
• DDI (Development Dimensions International): Leadership development specialist selling assessments, frontline leader programs and enterprise culture transformation to large global clients — overlaps on the leadership-assessment and culture-change value proposition.
• Center for Creative Leadership (CCL): Research-based leadership development organisation offering executive education, coaching and culture programs — comparable to Arbinger's mindset-based transformation methodology and enterprise client base.
• Ken Blanchard Companies: Long-standing leadership development firm anchored by the SLII and 'The One Minute Manager' content franchises; delivers enterprise training, certification programs and digital learning — closely overlapping with Arbinger's Outward Leadership offering.
• FranklinCovey: Global leadership and culture-change firm built on signature content (e.g., 'The 7 Habits of Highly Effective People'), selling enterprise workshops, certifications and digital subscriptions — the same workshop + licensing + digital model Arbinger uses in SEA.

Broad incumbents

• McKinsey & Company (Organizational Practice): Global management consultancy whose Organisational Practice delivers large-scale culture transformation and leadership programs; competes for the same senior-level enterprise transformation mandates as Arbinger.
• Korn Ferry: Global organisational consulting firm with deep leadership development, culture transformation and talent advisory practices; serves the same enterprise buyers but as one of several broader HR consulting services — overlapping on leadership and culture engagements.
• Heidrick & Struggles: Executive search and leadership advisory firm whose Leadership Advisory practice offers culture, team effectiveness and executive coaching — overlaps with Arbinger's leadership and culture transformation work for enterprise clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arbinger-south-east-asia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Arbinger Institute (Singapore/Malaysia)