ASEAMETRICS

What ASEAMETRICS does

ASEAMETRICS is a privately held HR technology firm headquartered in Makati City, Philippines, formerly operating as HR Avatar Philippines before a 2021 rebrand. The company sells an integrated portfolio of HR technology solutions covering the full talent and workforce lifecycle: pre-employment and leadership assessment (HR Avatar, TalentMatch, TalentTrack), high-stakes online examination management (HiStakes), organizational design and scenario modeling (ADGILE OrgDesign), competency frameworks (CompetencyDesign), HR technology stack consulting (HRTechDesign), learning and capability academies (SkillsImpact, SkillsTech, integrated with LinkedIn Learning, Udemy, and Disprz), people analytics (PeopleAnalytics), HR program monitoring and evaluation (M&EnSight), and an HR management system tailored for government agencies and local government units (ASEA Prime-HRM).

The underlying technology stack combines proprietary psychometric and AI-driven assessment engines with a curated partner ecosystem of global platforms. AI capabilities include predictive analytics for attrition and performance forecasting, an AI-driven virtual interviewer, automated end-to-end screening workflows, AI-assisted proctoring with anomaly detection, and recommendation engines for candidate screening and interview question selection. A 'Virtual Interviewer (VI) / Live Interview (LI)' capability supports multimodal analysis of candidate communication during virtual interviews, and the platform supports structured candidate data ingestion across CVs, tests, interviews, and references.

ASEAMETRICS generates revenue through two streams: subscription-based licensing of its technology platforms, and consulting and professional services for HR transformation, implementation, organizational design, and advisory engagements. The company operates a sales-led, consulting-led go-to-market targeting large enterprise customers, government agencies, local government units, and educational institutions, primarily in the Philippines. Named customers include UCPB GEN (banking), PLDT (telecommunications), and the Department of Trade and Industry (government); thought-leadership webinars such as the DARE to Transform series, EXAMNEXT 2026, and Psychology of AI events drive demand generation.

Name

ASEAMETRICS

Legal name

ASEAMETRICS

Website

https://aseametrics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

ASEAMETRICS is a Philippine-based, privately held HR technology firm that sells an integrated suite of assessment, organizational design, learning, people analytics, and government HR management platforms to enterprise, government, and education clients, primarily in the Philippines.

Ownership category

akta.pro rank

Product category

HR Technology Solutions

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311), Computer Systems Design and Related Services (54151)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG), Workforce Analytics & HR Metrics Advisory (BPACAJAK)

Keywords

• HR technology solutions
• Talent assessment
• Organizational design
• Workforce analytics
• Learning management

Headquarters

HQ city

New Alabang Height Village

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. HR Technology Solutions: Revenue from licensing and providing access to proprietary HR technology platforms including assessment tools, learning management systems, and analytics solutions. The company operates on a subscription-based model for ongoing technology access.
2. Consulting and Professional Services: Revenue generated from HR consulting engagements, implementation services, organizational design projects, and workforce transformation advisory services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ASEAMETRICS provides an integrated suite of proprietary HR technology platforms covering talent assessment, organizational design, competency frameworks, learning and development, government HR systems, people analytics, and high-stakes examination delivery. The company combines these technology products with HR consulting and implementation services to deliver end-to-end workforce transformation solutions for enterprise and government clients. Its flagship assessment platform HR Avatar anchors the offering, complemented by consulting-led deployment and integrations with global learning and analytics partners.

Product overview

ASEAMETRICS is an HR technology solutions provider offering a comprehensive portfolio of interconnected HR technology products and consulting services. The product suite includes assessment tools (HR Avatar, TalentTrack, TalentMatch), organizational design solutions (ADGILE OrgDesign), competency frameworks (CompetencyDesign), HR technology consulting (HRTechDesign), examination platforms (HiStakes), learning and development solutions (SkillsImpact, SkillsTech), government HR systems (ASEAMETRICS Prime-HRM), and analytics platforms (PeopleAnalytics, M&EnSight). The company positions itself as a systems integrator combining technology platforms with expertise in talent management to deliver comprehensive HR transformation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HR Avatar: E-Testing and assessment platform for talent acquisition and evaluation.
• ADGILE OrgDesign
• CompetencyDesign
• HRTechDesign
• TalenTrack
• TalentMatch
• HiSTakes
• SkillsImpact
• SkillsTech
• ASEA Prime-HRM
• M&EnSight
• PeopleAnalytics

Products and services

• HR Avatar
• TalentMatch
• TalentTrack
• HiStakes
• ADGILE OrgDesign
• CompetencyDesign
• HRTechDesign
• SkillsTech
• SkillsImpact
• ASEAMETRICS Prime-HRM
• PeopleAnalytics
• M&EnSight

Quantifiable outcome

• 25% increase in retention and 8% improvement in engagement within six months (referenced client case study using People Analytics framework)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered supporting and core.

• HopeChat VPsupportingStrategic or Co-development Partner · 8 January 2022Mental health and employee well-being partnership providing text and video counseling services, 24/7 self-service booking, and QR code access to professional psychological support. Joint initiative to address employee mental health concerns in the workplace.
• DisprzcoreTechnology or IntegrationLearning Experience Platform (LXP) partnership providing AI-based personalized learning solutions for leadership development and skills training programs.
• LinkedIn LearningcoreTechnology or IntegrationPartnership providing access to LinkedIn's extensive learning content library for corporate training and development programs.
• ExcelSoftsupportingTechnology or IntegrationTechnology integration partner for educational technology solutions and academic assessment platforms.
• OrgVuesupportingTechnology or IntegrationOrganizational design and workforce planning technology partner for analytics and scenario modeling solutions.
• One ModelsupportingTechnology or IntegrationPeople analytics technology partner providing workforce data modeling and analytics capabilities.
• UdemycoreTechnology or IntegrationE-learning partnership offering Udemy for Business and Udemy for Government platforms with 4,000+ courses for corporate and public sector workforce development.
• Civil Service Institute (CSI)supportingGTM or Marketing PartnerPartnership for conducting leadership development webinars for government sector HR professionals, including programs on remote team leadership during pandemic.
• ESM, LLCsupportingTechnology or IntegrationStrategy execution and management partnership providing tools for organizational strategy implementation and performance management.
• WITHIII Leadership CentersupportingStrategic or Co-development PartnerOrganizational development solutions partnership providing mindset change and leadership development programs based on Arbinger methodology.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eightfold AI: Talent intelligence platform using AI for skills matching, workforce planning, and people analytics — competes with ASEAMETRICS's PeopleAnalytics, ADGILE OrgDesign, and SkillsTech offerings at the enterprise tier.

Direct peers

• Plum: AI-powered pre-employment talent assessment and psychometric evaluation platform — directly comparable to ASEAMETRICS's TalentMatch and HR Avatar assessment products.
• iCIMS: Talent acquisition platform with assessments, ATS, and candidate matching — overlapping TalentMatch and HR Avatar use cases for enterprise hiring workflows.
• HireVue: AI-driven pre-employment assessments, video interviewing, and remote proctoring — directly comparable to HR Avatar's virtual interview, TalentMatch psychometric, and HiStakes proctoring capabilities.
• Harver: Pre-employment assessment and matching platform for high-volume hiring, with similar AI-driven candidate fit evaluation to TalentMatch and HR Avatar.
• Cornerstone OnDemand: Cloud-based talent management suite spanning learning, performance, recruiting, and succession — closely overlapping ASEAMETRICS's SkillsTech/SkillsImpact and competency offerings, and competing for the same enterprise HR buyer.

Broad incumbents

• Workday: Broad HCM suite including HCM Core, Recruiting, Learning, and People Analytics — overlaps the full ASEAMETRICS stack but at enterprise scale and price points well above the Philippine mid-market target.
• BambooHR: Cloud HRIS and talent management platform for SMB and mid-market — competes with the more accessible end of the ASEAMETRICS suite, especially the Prime-HRM government/local-government offering.
• SAP SuccessFactors: Enterprise HCM covering talent management, learning, and workforce analytics — competes broadly for the same enterprise HR transformation budgets, particularly with multinationals operating in the Philippines.

Regional players

• Assessment Systems International: Philippine-headquartered psychometric assessment and HR solutions provider with deep local market presence in talent assessment — the most direct regional competitor to HR Avatar and TalentMatch within the Philippines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/aseametrics
• YouTubeyoutube.com/channel/UCCtZnv9ARSfgAB-Tf7Oz7rQ
• Facebookfacebook.com/AseametricsHR
• Instagraminstagram.com/aseametrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEAMETRICS