Arbopark

What Arbopark does

Arbopark operates the largest indoor leisure park of its kind in Switzerland, located in Arbon, Thurgau, on the Saurer Werk 2 site at Lake Constance (legal entity: ArboPark Promotion AG, headquartered in Winterthur). The 6,000 m² venue offers 25+ attractions and serves three primary customer segments: families with children aged 8-15 seeking weather-independent entertainment, corporate clients organizing team-building and group events, and schools running class outings and competitive programs. The park has hosted over 95,000 cumulative visitors and operates Wednesday through Sunday with an on-site bistro and 400 fee-based parking spaces.

The attraction portfolio centers on a 240-meter electric go-kart track (24 karts up to 55 km/h with Parabolica curve and Fly-Over) and an 18-room CUBE Challenges escape facility, augmented by technology-enabled experiences including the Valo Arena Interactive Mixed Reality Playground (60 m², first in Switzerland, accommodating up to 6 players), ValoClimb virtual climbing wall, AR Air Hockey with haptic feedback and computer vision, Smart Darts with augmented reality scoring, the 100-meter DriftPark with 12 electric Crazy Karts, and additional arcade and skill attractions (Pac-Man Battle Royale, Skill Shooters, Karaoke Box, Interactive Mini Golf, Clip'n Climb). Food and beverage operations are delivered through a partnership with Gastronmics.

Revenue is generated from time-based ticketing (2/4/6-hour passes at CHF 19.50-79), premium group packages (Mega Fun from CHF 62.90, Non Plus Ultra from CHF 70, children's birthdays from CHF 41.25), competition formats (Grand Prix Classic CHF 60, Grand Prix Deluxe CHF 220), F&B and catering, and gift vouchers (valid up to 5 years). Distribution combines direct-to-consumer online booking via booking.arbopark.ch with on-site box office sales, an enterprise field sales motion for corporate events (logos include Allianz, PwC, IWC Schaffhausen, Lindt & Sprüngli, Raiffeisen, HSG, Stadler Rail), and a referral/affiliate program offering up to 10% broker commission. The company recently launched the School Trophy competition program (May-July 2026) targeting Swiss schools across three leagues.

Name

Arbopark

Legal name

ArboPark Promotion AG

Website

https://arbopark.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arbopark operates Switzerland's largest indoor leisure park in Arbon on Lake Constance, spanning 6,000 m² with 25+ attractions. It serves families, corporate clients, and schools via time-based ticketing, premium event packages, and technology-enhanced gaming including mixed-reality and AR attractions.

Ownership category

akta.pro rank

Product category

Indoor Leisure Park / Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Indoor leisure park
• Electric go-kart racing
• Escape room challenges
• Corporate team building events
• Mixed reality entertainment

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Core revenue from admission tickets. Two main ticket types: Yellow (without karting) and Red (with 2 kart rides). Duration options of 2, 4, or 6 hours. Also includes Arbo-Abo subscription passes.
2. Food & Beverage: On-site bistro and bar serving snacks, meals including hand-made pizzas from South Tyrol, pasta, and beverages. Catering services for groups and corporate events.
3. Competitions & Upgrades: Additional revenue from competition packages (Grand Prix Classic from CHF 60, Grand Prix Deluxe from CHF 220), extra kart rides, and time extensions.
4. Gift Vouchers: Sale of gift vouchers online (PDF) or physical gift cards in-store. Individual purchases online or bulk corporate orders from 10+ units.
5. Group Events & Corporate Packages: Premium event packages for corporate events, birthday parties, stag/hen parties, school trips. Packages range from CHF 29.75 (School Fun) to CHF 70 (Non Plus Ultra) per person.
6. Aftermarket / Additional Services: Revenue from additional hours (Nachzahl tariff), extra kart rides (CHF 10), head coverings for karting (CHF 2), and photo products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ArboPark operates a 6,000 m² indoor leisure park in Arbon on Lake Constance, Switzerland's largest of its kind, delivering 25+ attractions including electric go-karts (240 m track), a DriftPark with electric Crazy Karts, 18 themed CUBE escape-room challenges, 12 Tricky Boxes, a Valo Arena mixed-reality playground, ValoClimb virtual climbing, AR Air Hockey, Smart Darts, and arcade/social games. Visitors purchase time-based Yellow or Red tickets (2, 4, or 6 hours) for all-inclusive access to attractions, complemented by group/corporate event packages, food & beverage, gift vouchers, and structured competitions.

Product overview

ArboPark is the largest indoor leisure park in Switzerland, located in Arbon on Lake Constance. Spanning over 6,000 m² with 25+ attractions, the venue operates on a ticketed entry model where visitors purchase time-based tickets (2, 4, or 6 hours) granting access to all attractions. The attraction portfolio centers on electric karting (240m track) and the DriftPark, augmented by interactive gaming experiences (CUBE Challenges with 18 themed rooms, Tricky Boxes, Smart Darts, AR Air Hockey), physical activities (Valo Arena mixed reality playground, ValoClimb, Clip'n Climb, PoolBall, Interactive Mini Golf), arcade games (Pac-Man Battle Royale and Roller Ball, Pixel Games, Jet-Pong), and social entertainment (Karaoke Box, Shuffleboard, Tischkicker XXL). Ticketing includes standard entry (Yellow: no karting, Red: 2 kart rides included) and special offers like After Work Fun, KartMania, and Family Tickets. Group/event packages (Mega Fun, Non Plus Ultra, Polterabend, School packages, birthday parties) and Competitions add structured competitive formats around core attractions. The gastro offering includes a bistro with food and beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Entry Tickets (Yellow and Red) Time-based admission tickets valid for 2, 4, or 6 hours granting all-inclusive access to 25+ attractions. Yellow tickets exclude karting; Red tickets include 2 kart rides. Pricing varies by age (child/adult) and duration.
• Mega Fun Package (Group) Premium group package starting from CHF 62.90 per person; includes 3-6 hour tickets with or without karting, quick access, reserved gastro zone, welcome host, and group photo.
• Non Plus Ultra Package (VIP) VIP experience starting from CHF 70 per person (minimum 8 persons) with priority check-in, welcome drink, VIP GameHost, unlimited CUBE Challenges access, exclusive time slots, and competition format.
• School Trophy Competition School competition running May 4 to July 10, 2026 with team competitions across Star, Champ, and Master leagues and a 25% discount vs standard ticket rates; free head coverings for karting included.
• After Work Fun Special Offer Evening entry tickets available from 18:00, starting from CHF 25 for 1 hour without kart rides and CHF 35 with 2 kart rides, with extra-hour and overcharge add-ons.
• KartMania Evening Karting Special Evening karting experience from 18:00 offering 25% longer driving time and unlocked speed levels (up to level 10) for experienced drivers.
• Family Tickets Promotion Family discount tickets available Wednesday and Sunday (daily during school holidays) offering a 50% reduction for children aged 8-15.
• Competitions (Grand Prix Classic and Deluxe, Tricky Boxes, CUBE, Pixel Gaming Floor, Speed Climbing, Interactive Mini Golf) Structured competitive event formats including Grand Prix Classic (from CHF 60) and Grand Prix Deluxe (from CHF 220), plus time-extension and extra-ride add-ons across karting, escape rooms, gaming floor, climbing, and mini golf.
• Bistro / Food & Beverage (Pizza Plausch, Pasta Plausch, Zurich Geschnetzeltes, Asian Buffet) On-site bistro and bar serving drinks, snacks, hand-made pizzas from South Tyrol, pasta, and Zurich-style sliced meat, with banquet/buffet packages (Pizza Plausch CHF 34.50/person, Pasta Plausch CHF 32.50/person, Zurich Geschnetzeltes CHF 42.50/person, Asian Buffet CHF 36.50-39.50/person) and corporate event catering via partner Gastronmics.
• Gift Vouchers Gift vouchers valid for up to 5 years and redeemable for entry, attractions, and gastronomy. Available as PDF online or as physical cards in-store, with bulk corporate orders from 10+ units via the events team.

Quantifiable outcome

• Over 95,000 visitors have experienced Fun & Fun in the park
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• GastronmicsminorStrategic or Co-development PartnerGastronomy partnership for food and beverage services. Gastronmics provides catering services for group events and corporate functions, enabling ArboPark to offer high-quality dining options including pizza, pasta, and other meals alongside local suppliers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dave & Buster's: Major US-based family entertainment center chain combining arcade games, sports entertainment, and food/beverage under one roof. Broadly comparable business model to ArboPark's all-inclusive ticket + F&B + arcade format, but at significantly larger venue scale and US-focused geography.
• Main Event Entertainment: US family entertainment center chain offering bowling, laser tag, gravity ropes, karaoke, arcade games, and dining. Comparable multi-attraction indoor entertainment model to ArboPark, particularly around bowling, karaoke, and group entertainment offerings, though at much larger US venue scale.
• Center Parcs: European resort-integrated leisure park operator with properties across the continent including Switzerland. Comparable family entertainment positioning with indoor activity offerings (swimming, climbing, arcade), though operates a multi-day resort model versus ArboPark's day-visit ticketing.
• Europa-Park: Germany's largest theme park located in Rust, near the Swiss/German/French border. Same broader amusement park industry and regional catchment as ArboPark, but operates as a major outdoor destination theme park with much larger scale and international attendance.
• LEGOLAND Discovery Centre: Global chain of indoor amusement parks operated by Merlin Entertainments. Overlaps with ArboPark's indoor amusement park concept, all-inclusive ticketing model, and family/entertainment positioning, but operates at significantly larger scale and is anchored by an IP-driven theme.

Emerging players

• Sandbox VR: Global chain of immersive virtual reality entertainment venues offering multiplayer VR experiences. Conceptually adjacent to ArboPark's tech-enhanced experiences like Valo Arena and AR Air Hockey, but focuses exclusively on VR rather than the mixed physical/tech model.

Direct peers

• AdventureRooms: Swiss escape room operator with multiple locations across Switzerland offering themed puzzle and challenge rooms. Directly comparable to ArboPark's CUBE Challenges and Tricky Boxes attraction portfolio targeting similar family and corporate group segments.
• Easykart: Indoor electric karting chain operating across Germany and Europe with comparable electric kart fleet and competitive racing format. Directly competes with ArboPark's core 240m Kartbahn and Parabolica attraction on speed, technology, and group experience.
• Locked Rooms: Swiss escape room chain operating in multiple Swiss cities with real-life gaming challenges. Comparable to ArboPark's themed CUBE Challenges rooms and targets similar B2B team-building and DTC group bookings in the Swiss market.
• Superfly: Swiss indoor trampoline and skydiving entertainment center chain operating across Switzerland. Directly comparable as an indoor leisure entertainment venue in the same Swiss market with a similar ticketed entry model and family/corporate audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@arboparkch
• Facebookfacebook.com/61556596647925
• LinkedInlinkedin.com/company/arbopark
• Instagraminstagram.com/arbopark.ch
• TikToktiktok.com/@arbopark.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbopark