Arbtrack Australia
Arbtrack Australia is a privately held Registered Training Organisation (RTO 41047) founded in 2014 that delivers specialised vocational training and assessment to the arboriculture and electricity supply industries across Australia, serving individuals, arborists, powerline vegetation workers, and enterprise clients.
- Company typePrivate
- Founded2014
- HeadquartersHallam, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Arbtrack Australia does
Arbtrack Australia is a privately held Registered Training Organisation (RTO 41047) founded in 2014 and headquartered in Hallam, Victoria. The company delivers specialised vocational training and assessment to two adjacent industries: the arboriculture (amenity tree) sector and the electricity supply industry (ESI) powerline clearance sector, with a workforce of 5 employees led by CEO Lee Merrifield. Its customer base spans individual trainees seeking nationally recognised qualifications, trade-level arborists (climbing, EWP, crane specialists), powerline vegetation control workers operating near live electrical apparatus, and enterprise clients such as councils, utilities, emergency services, and resort operators requiring group training.
The core product portfolio includes two nationally recognised qualifications — the UET20321 Certificate II in ESI Vegetation Control and the AHC30824 Certificate III in Arboriculture — alongside High Risk Work Licence training for EWP operations above 11 metres, short courses in chainsaw operation (Levels 1 & 2), chipper operation, climbing, and worksite traffic management, plus a recurring calendar of annual, triennial, and climbing refresher programmes. Training is delivered through three modalities: classroom and practical training at the Hallam training facility and a secondary Ballarat location; on-site private training with trainers travelling nationally (including a dedicated South Australian presence); and online/blended theory delivery via the third-party aXcelerate learning management system, which provides a 10-day access window for theory-based reaccreditation.
Arbtrack operates a fee-for-service revenue model with course fees quoted on inquiry (one explicitly disclosed price is $600 per person for EWP Over 11m), supplemented by certificate reissuance fees and revenue from reassessment. The go-to-market is sales-led and direct: the website drives phone and email inquiries, while enterprise clients (utilities, fire brigades, resorts, contractors) book private on-site group training. Customer reach is national through mobile training capability, but distribution is concentrated in Victoria with documented expansion into South Australia. The competitive position is anchored in RTO regulatory status, trainer credentials (industry-experienced assessors recognised as sector leaders), and recurring compliance-driven refresher demand from the ESI vegetation control workforce.
Arbtrack Australia firmographics
Firmographics- Name
- Arbtrack Australia
- Legal name
- Arbtrack Australia
- Website
- https://arbtrack.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arbtrack Australia is a privately held Registered Training Organisation (RTO 41047) founded in 2014 that delivers specialised vocational training and assessment to the arboriculture and electricity supply industries across Australia, serving individuals, arborists, powerline vegetation workers, and enterprise clients.
- Ownership category
- akta.pro rank
Arbtrack Australia industry classification
Industry- Product category
- Vocational Education and Training
- NAICS
- Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)
- akta.pro secondary industry
- Agriculture & Food Production (EDABALAA)
Keywords
Where Arbtrack Australia is headquartered
LocationHeadquarters
- HQ city
- Hallam
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Arbtrack Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Course Fees - Public Training: Fee-for-service vocational education and training delivered at Arbtrack's training facility in Hallam VIC. Students pay per course or qualification with pricing quoted upon inquiry. Courses range from half-day refreshers to 18-month qualifications.
- Private/On-site Training: Training delivered at client locations (employer premises, worksites) with trainers traveling to deliver tailored training packages. Additional travel costs may apply for regional or interstate delivery.
- Online Training Subscriptions: Online and blended training delivered via aXcelerate platform. Students access theory training remotely with practical assessments conducted face-to-face. Online training validity is 10 days from access date.
- Certificate Reissuance: Fees apply for reissuing lost certificates. Reassessment opportunities provided at no charge for initial unsuccessful attempts, with additional fees for subsequent training needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Elevated Work Platform (EWP) Over 11m License |
| Other | Pay-as-you-go | Standard Course Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Arbtrack Australia product offering
Product offeringCore offering
Arbtrack Australia is a Registered Training Organisation (RTO 41047) that delivers specialized vocational training and assessment for the arboriculture and electricity supply industries. It offers nationally recognized qualifications (Certificate II in ESI Vegetation Control, Certificate III in Arboriculture), High Risk Work Licence courses (EWP Over 11m), short courses (chainsaw, chipper, climbing, traffic management), and recurring refresher/reaccreditation programs. Training is delivered at their Hallam VIC facility, on-site at client premises, and online via the aXcelerate LMS platform.
Product overview
ArbTrack Australia is a Registered Training Organisation (RTO 41047) offering a portfolio of vocational training products across two industries: arboriculture (tree care) and electricity supply industry (ESI/powerline clearance). The core product portfolio includes nationally recognized qualifications (Certificate II in ESI Vegetation Control, Certificate III in Arboriculture), high-risk work licensing (EWP Over 11m), and short courses (chainsaw operation, chipper operation, climbing, worksite traffic management). Training is delivered through multiple modalities: classroom-based training at their Hallam facility, practical face-to-face training, private on-site delivery, and online/blended learning via the aXcelerate platform. The company also offers reaccreditation and refresher training programs (annual, triennial, climbing refreshers) to help workers maintain their credentials. All training complies with the Australian Qualifications Framework (AQF) and relevant industry standards.
Differentiator
Problem solved
Functional benefit
Products and services
- UET20321 Certificate II in ESI - Vegetation Control A nationally recognized qualification providing skills and knowledge to work in the electricity supply industry (ESI) or vegetation control industry as a Powerline Vegetation Control Worker, covering vegetation control work at and above ground level near live electrical apparatus.
- AHC30824 Certificate III in Arboriculture A trade-level qualification covering arboriculture activities including climbing arborist, EWP arborist, crane specialist, environmental arborist, and arborist works coordinator roles, with focus on tree shaping, canopy management, tree health, and tree dismantling.
- Elevated Work Platform (EWP) Over 11m (WP) Licensing High Risk Work Licence training for operating boom-type elevating work platforms with boom length 11 metres or more, meeting WorkSafe Victoria requirements for those aged 18+ who are Victorian residents. Priced at $600 per person.
- Chainsaw Level 1 + 2 Two-level chainsaw training covering basic operation, maintenance, safety, and legislation (Level 1) and basic felling of small trees in low-risk settings (Level 2), with Statement of Attainment upon completion.
- Chipper Operation Training on operating a mobile chipper/mulcher (FWPHAR2208), covering safe operation procedures and equipment handling.
- Climbing Training Intensive climbing course for candidates covering safety requirements, pre-operational checks, tools and equipment, and safe ascension/descension from trees of low-risk nature, including rescue procedures from trees near live electrical apparatus.
- Climbing Refreshers Reaccreditation training for climbing arborists, focusing on rescue from within a tree near live electrical apparatus (UETDRVC010). Available upon request.
- Worksite Traffic Management Training for managing traffic through worksites, covering Stop-Slow bat usage, traffic management plans, hazard and emergency handling, and workplace communications, leading to Statement of Attainment and competency card.
- Worksite Traffic Management Reaccreditation Reaccreditation training for those who have previously completed Worksite Traffic Management training and hold a prior Statement of Attainment.
- Annual Refreshers Monthly annual refresher training covering EWP rescue procedures, controlled descent escape, CPR, first aid in ESI environment, and Safe Approach Distances for vegetation work.
- Triennial Refreshers Refresher training covering Safe to Approach SWER, VESI Frameworks (Safety/Enviro), Manual Handling, incident scene safety, and access authority procedures.
- Private Training On-site training and assessment services where ArbTrack trainers travel locally, regionally, or interstate to deliver training tailored to client needs. Travel costs may apply for regional or interstate engagements.
- Online Training (aXcelerate) Online and blended training delivery via the aXcelerate LMS platform, offering theory-based training for qualifying students including Safe Approach Distances, VESI Safety, VESI Environmental, SWER, Manual Handling, and other units. Includes 10-day access window and 2 assessment attempts.
Quantifiable outcome
- Certificates typically issued within 30 business days, often much sooner
- +2 more outcomes
Companies that use Arbtrack Australia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Arbtrack Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Arbtrack Australia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Arbtrack Australia competitors and assessment
Company assessmentDirect peers
- Energy Skills Australia: Energy Skills Australia is the industry skills council for the electricity supply industry, supporting ESI training and workforce development. It overlaps with Arbtrack's UET20321 Certificate II in ESI Vegetation Control program and influences ESI training standards across Australia.
- Skill Hire: Skill Hire is an Australian RTO offering vocational and safety training programs across multiple industries, including arboriculture and related trades. Both organisations target similar individual and employer customers seeking nationally recognised qualifications.
- All Onsite Training & Safety: All Onsite Training & Safety is an Australian RTO delivering on-site safety and equipment training to employers, closely mirroring Arbtrack's mobile private training model. Both compete for the same enterprise customers needing multi-employee compliance cycles delivered at the worksite.
- V-Train Australia: V-Train is an Australian RTO offering vocational training including EWP, chainsaw, and safety courses similar to Arbtrack. It targets overlapping industry segments (construction, arboriculture, utilities) with both facility-based and on-site delivery models comparable to Arbtrack's channel mix.
- Total Equipment Training: Total Equipment Training is an Australian RTO specialising in EWP and high-risk work licensing (over 11m), directly overlapping with Arbtrack's EWP Over 11m (WP) course offering. Both target similar enterprise customers seeking WorkSafe-compliant operator licensing.
Broad incumbents
- TAFE (Technical and Further Education): TAFE is Australia's largest public vocational training provider, offering arboriculture, ESI, EWP, and workplace safety courses across multiple states. It competes with Arbtrack for both individual students and employer-sponsored enrolments, often with subsidised tuition that pressures Arbtrack's fee-for-service pricing.
- Skillpath Australia: Skillpath is a broader corporate training provider offering workplace safety and compliance training across multiple industries. While less specialist than Arbtrack, it competes for the same enterprise training budgets, particularly for general workplace safety and refresher programs.
Others
- Arboriculture Australia: Arboriculture Australia is the peak industry body for arborists in Australia and supports training, certification, and professional development for arborists. While not a direct RTO competitor, it shapes training standards and channels demand between arborists and RTOs like Arbtrack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arbtrack Australia social profiles
Digital presenceArbtrack Australia compliance and trust
Trust signalCompliance1 record
Arbtrack Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbtrack Australia leadership team
Management profileNumber of profiles
Profiles9 records
Arbtrack Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbtrack Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbtrack Australia
What does Arbtrack Australia do?
Arbtrack Australia is a Registered Training Organisation (RTO 41047) that delivers specialized vocational training and assessment for the arboriculture and electricity supply industries. It offers nationally recognized qualifications (Certificate II in ESI Vegetation Control, Certificate III in Arboriculture), High Risk Work Licence courses (EWP Over 11m), short courses (chainsaw, chipper, climbing, traffic management), and recurring refresher/reaccreditation programs. Training is delivered at their Hallam VIC facility, on-site at client premises, and online via the aXcelerate LMS platform.
Is Arbtrack Australia a public or private company?
Arbtrack Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arbtrack Australia founded?
Arbtrack Australia was founded in 2014. It employs 1 to 10 people.
Where is Arbtrack Australia based?
Arbtrack Australia is headquartered in Hallam, Australia, in the Oceania region.
How does Arbtrack Australia make money?
Four revenue lines are on record. Course Fees - Public Training is the primary driver. The others are private/On-site Training, online Training Subscriptions and certificate Reissuance.
Who are Arbtrack Australia's main competitors?
Direct peers on record are Energy Skills Australia, Skill Hire, All Onsite Training & Safety, V-Train Australia and Total Equipment Training. Broad incumbents are TAFE (Technical and Further Education) and Skillpath Australia. Arboriculture Australia is listed as an others.
Does Arbtrack Australia have an API?
No public API is recorded for Arbtrack Australia.
What industry is Arbtrack Australia in?
Arbtrack Australia's product category is Vocational Education and Training. Its primary akta.pro industry code is EDANAIAM, Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC), with a secondary code of EDABALAA, Agriculture & Food Production. Its NAICS code is 6115 and its SIC code is 8200.