Arcana

What Arcana does

Arcana is a single-location hospitality and event space founded in 2021 and located at 2512 Mission Street in San Francisco's Mission District. The venue occupies a remodeled 1920s building with 20-foot ceilings, original wood joists, and oversized skylights, and operates as an integrated platform combining a California seasonal restaurant with Iranian/Persian flavor influences, a natural wine bar, a plant boutique selling kokedama plants, a lounge (Fern Bar), and a programming venue for live music, DJs, comedy, and art exhibitions. The core technology consists of a Squarespace-hosted e-commerce storefront integrated with third-party platforms including Resy for reservations, Luma and Resident Advisor for event listings, and Eventbrite for workshop registration.

The business generates revenue across four streams: on-premise restaurant and bar sales (menu items priced $9-$32, with happy hour and late-night programming Wednesday through Sunday), private event bookings for parties of 6-20 guests using the main bar, Fern Bar lounge, or full venue buyouts, e-commerce retail sales of branded merchandise, candles, apparel, kokedama plants, natural wine packs, and Persian saffron (priced $12-$200), and ticketed/free entertainment events that drive ancillary food and beverage spend. Pricing is uniformly unit-based across all channels with no subscription or recurring model in place.

Customer segments are hybrid and consumer-facing: local Bay Area diners and social guests, private event bookers (corporate and individual), entertainment seekers for cultural programming, and retail customers for specialty artisan products. The company is founder-led by Naz Khorram (Founder & Curator) and Gianmatteo Costanza (Partner & Finances), privately held with no disclosed external funding, and operates with an estimated workforce of 20-30 across leadership, bar, kitchen, and technical production functions. Key partnerships include Often Wander for signature candles, Verdant Spaces for plant curation and design services, and Les Lunes Wines for co-branded apparel.

Name

Arcana

Legal name

Arcana

Website

https://arcanasf.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Arcana operates a single hospitality venue in San Francisco's Mission District that combines a California-Persian restaurant, natural wine bar, plant boutique, and curated entertainment programming, serving local diners, private event bookers, and retail customers.

Ownership category

akta.pro rank

Product category

Hospitality and Event Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Natural wine bar
• California Persian cuisine
• Private event venue
• Plant boutique retail
• Live entertainment venue

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant & Bar: Dining service featuring California cuisine with Persian influences, natural wine bar, and craft beverages. Food menu items range from $9-$32. Bar operates with extended hours including late-night service.
2. Retail Shop: E-commerce sales of branded merchandise including candles ($32-$48), apparel ($35-$40), plants and kokedama ($75-$200), Persian saffron ($12+), and natural wine packs ($100-$150).
3. Private Events: Booking of main bar and lounge (Fern Bar) for private events, workshops, and corporate functions. Inquiry-based sales motion with personalized proposals.
4. Entertainment & Events: Ticketed and free events including live music, DJs, comedy shows, art exhibitions. Entertainment drives beverage and food sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Arcana operates a multi-faceted hospitality and event venue at 2512 Mission Street in San Francisco's Mission District, combining a California seasonal restaurant influenced by Iranian/Persian spices with a natural wine bar and craft beverage program. The venue also functions as a private event space for buyouts, corporate gatherings, and workshops, hosts weekly live entertainment programming (music, DJs, comedy, art, markets), and runs an in-house plant boutique for kokedama and curated greenery. A companion e-commerce shop sells branded merchandise, candles, Persian saffron, plants, and natural wine packs directly to consumers.

Product overview

Arcana is a multi-faceted hospitality and event space in San Francisco's Mission District that operates as an integrated hospitality platform. The core offering is a natural wine bar and restaurant (Arcana Restaurant & Wine Bar) featuring California seasonal cuisine with Iranian/Persian spice influences, complemented by a plant boutique selling specialty kokedama plants. The platform extends through Private Events & Bookings for venue buyouts and celebrations, Entertainment & Events Programming featuring live music, DJs, comedy, and markets, and an E-commerce Online Shop selling Arcana-branded merchandise, candles (Arcana x Often Wander collaboration), Persian saffron, natural wine packs, and specialty plants. The venue space includes the Greenhouse main dining area, the Fern Bar lounge, and hosts a variety of weekly events. The business partners with third-party platforms including Resy for reservations, Luma and Resident Advisor for event ticketing, and Eventbrite for workshop registrations.

Differentiator

Problem solved

Functional benefit

Brands

• The Greenhouse: Main space featuring natural wine bar, restaurant and plant boutique
• Fern Bar

Products and services

• Arcana Restaurant & Wine Bar California seasonal restaurant driven by Iranian/Persian spice influences, paired with a natural wine bar and craft beverage program in the Mission District, San Francisco. Walk-in service with reservations via Resy; menu items range from $9-$32, with happy hour pricing and late-night offerings.
• Private Events & Venue Bookings Booking of the main bar, the Fern Bar lounge, and the full venue for private events, workshops, corporate offsites, celebrations, and buyouts for groups of 6-20. Personalized proposals delivered via inquiry-based sales motion; includes support for private event plant workshops.
• Entertainment & Events Programming Weekly free and ticketed programming of live bands, DJs, comedy shows, art exhibitions, and markets in an intimate Mission District venue. Distributed via Luma (free events) and Resident Advisor (ticketed electronic music events).
• Arcana x Often Wander Candles Hand-poured soy wax scented candles in two signature scents — Palo Santo + Santal ($48) and Fern + Enoki + Oakmoss — developed in collaboration with San Francisco fragrance studio Often Wander. 80+ hour burn time, phthalate-free, made from natural fragrance and essential oils.
• Arcana Persian Saffron Persian saffron sourced from Iran and curated by founder Naz Khorram, sold in 1g bottles (from $12) and 8oz jars. Bulk wholesale ordering available via the [email protected] inbox.
• Kokedama Plants & Plant Boutique Curated Japanese bonsai-style kokedama plants encased in live moss, offered through the online shop and on-site plant boutique. Available in series such as Stone Series and Wood Series including Alocasia Tiny Dancer, Nicholas Diamond Fern, Staghorn Fern, Anthurium, Schefflera Arboricola, Pachira Aquatica, Coffee Plant, Orchid, Plerandra Elegantissima, and Neanthe Bella Palm; priced $75-$200.
• Plant Design Consultation Services Plant design consultation, installation, and maintenance for commercial and residential spaces, delivered through the venue's Plant Curator Anna Trautman and her studio Verdant Spaces.
• Natural Wine Trio Pack Curated three-bottle natural wine selection hand-picked by Arcana's wine curators, priced at $100 sale (regularly $150). Available only via pickup at the Mission Street venue.
• Who's Your Daddy Apparel Branded clothing line celebrating Arcana's wine collaboration with Les Lunes Wines, including the Who's Your Daddy Tiny Tank ($35) and Who's Your Daddy Big Tee ($40).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Often WandercoreStrategic or Co-development PartnerCollaboration with San Francisco-based fragrance and jewelry studio to create signature candles for Arcana. Sarah, founder of Often Wander, worked with founder Naz to develop two signature candle scents inspired by Arcana's spaces and vision: Palo Santo + Santal and Fern + Enoki + Oakmoss. Candles are hand-poured with natural soy wax, 80+ hour burn time.
• Verdant SpacescoreStrategic or Co-development PartnerAnna Trautman, founder of Verdant Spaces, serves as Plant Curator for Arcana, bringing plant design consultation, installations, and maintenance. Verdant Spaces provides the greenery and curation throughout the venue, including kokedama plants and commercial/residential plant design services.
• Les Lunes WinesminorGTM or Marketing PartnerWine collaboration resulting in the 'Who's Your Daddy' branded merchandise line including apparel items celebrating the partnership with Les Lunes Wines.
• Les Lunes WinesminorGTM or Marketing PartnerWine collaboration producing the 'Who's Your Daddy' Tiny Tank and Big Tee merchandise celebrating the collab with Les Lunes Wine.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liholiho Yacht Club: SF restaurant with creative Asian-Hawaiian fusion, distinctive design, and cult following. Similar chef-driven concept with destination dining appeal and community-driven atmosphere.
• True Laurel: SF cocktail bar with refined small-plate dining and acclaimed beverage program. Comparable cocktail-led hospitality with curated food pairings and design-forward space.
• Lazy Bear: SF destination restaurant with communal dining format and elevated tasting experience. Comparable special-occasion positioning and chef-driven identity in the SF market.
• Ruby Wine: SF natural wine bar with rotating small-producer selection and food pairings. Directly comparable natural-wine-forward concept serving a similar customer base.
• Verjus: SF wine bar and restaurant focused on natural wines with a tightly curated food menu. Directly comparable concept pairing a natural wine program with seasonal cuisine in an intimate setting.
• Wildhawk: SF cocktail bar in the Mission District offering small-plates dining with elevated mixology. Comparable neighborhood positioning, intimate scale, and bar-led hospitality model.
• Trick Dog: Mission District SF cocktail bar renowned for rotating themed cocktail menus and vibrant design. Same neighborhood and similar bar/restaurant/event programming model targeting the same clientele.
• Lolinda: SF Argentine restaurant in the Mission District offering elevated Latin cuisine and a rooftop bar. Comparable Mission District destination with full bar/restaurant/event-driven model.
• Bar Agricole: SF restaurant and bar in SoMa with farm-to-table seasonal cuisine and acclaimed cocktail program. Comparable seasonal, design-forward hospitality concept with strong beverage focus.
• El Techo: SF rooftop bar and Latin-American restaurant atop Lolinda. Comparable full-service bar/restaurant concept with destination dining and extended evening operating hours.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/arcanasf
• LinkedInlinkedin.com/company/arcanasf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcana