Archetipo Agency

What Archetipo Agency does

Archetipo Agency S.r.l. is a Rome-headquartered B2B digital marketing and communications agency founded in 2020 with approximately 17 employees and active recruitment across SEO, advertising, design, development, content, and sales functions. The firm delivers an integrated services portfolio organized into six core offerings — Search Engine Optimization (including technical SEO, SEO copywriting, and link building), Digital Advertising (Google, Meta, TikTok, LinkedIn, and Microsoft), Digital Communication (content marketing, social media, marketing automation, and email), Digital Intelligence (strategy, web analytics, tag management, CRO, and sentiment analysis), Visual Design (brand identity, UX/UI, and visual creativity), and Digital Marketing Training. Its proprietary product, Amplifika AI, is a generative AI solution that creates and optimizes SEO content for eCommerce product pages using structured data and integrates with platforms including Salesforce Commerce Cloud, Shopify, and Nopcommerce.

The agency operates a sales-led B2B professional services model with custom retainer and project-based engagements, acquiring clients through direct website inquiry, conference participation (Netcomm Forum, WMF), and case-study-driven referrals. Documented customers span mid-to-large enterprises across eCommerce, Travel, Pharma, Education, Finance, Food, B2B, and non-profit verticals — including Scarpamondo, Lonely Planet Italia, UniMarconi, Forexchange, EPC Editore, GEMA Business School, ClickUfficio, Gnosis, Planext, Etipack, YouHodler, MainPadel, and CBM Italia Onlus. The technology stack spans GA4, Matomo, Piwik PRO, Adobe Analytics, Hotjar, Clarity, HubSpot, and SALESmanago. The company is privately held (Archetipo Agency S.r.l., P.IVA 15737131001) with no disclosed external funding; it is led by CEO Simone Rinzivillo, who represents the firm at industry events. Marketing-led thought leadership is delivered through the InAgency podcast on YouTube and Spotify and through active SEO/content marketing of the agency's own brand.

Name

Archetipo Agency

Legal name

Archetipo Agency S.r.l.

Website

https://archetipo.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rome-based B2B digital marketing agency serving mid-to-large Italian enterprises across eCommerce, Travel, Pharma, Education, Finance, Food, and B2B sectors with integrated SEO, advertising, communication, analytics, and visual design services, plus proprietary Amplifika AI for eCommerce content.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital marketing services
• Search engine optimization
• Digital advertising management
• Marketing automation consulting
• Generative AI content

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing digital marketing consulting and execution services to businesses. Services include SEO, Digital Advertising, Digital Communication, Digital Intelligence, Visual Design, and Training. Work is delivered by multidisciplinary teams and likely structured as project-based engagements or ongoing retainers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Archetipo Agency is a B2B digital marketing and communication agency that plans and executes integrated multi-channel digital strategies for mid-to-large Italian and European enterprises. Its offering is structured around six service pillars — SEO, Digital Advertising (Google, Meta, TikTok, LinkedIn, Microsoft), Digital Communication (content, social, marketing automation, email), Digital Intelligence (analytics, tag management, CRO, sentiment analysis), Visual Design, and corporate training — supplemented by Amplifika AI, a proprietary generative AI engine that automatically creates and optimizes SEO-ready product content for e-commerce catalogs.

Product overview

Archetipo Agency is a digital marketing and communication agency based in Rome, Italy, operating as a service-based agency rather than a software product company. The agency offers an integrated suite of digital marketing services organized into six core service areas: SEO (including SEO Tech, SEO Copywriting, and Link Building sub-services), Digital Advertising (Google Ads, Meta Ads, TikTok Ads, LinkedIn Advertising, Microsoft Advertising), Digital Communication (Content Marketing, Social Media Marketing, Marketing Automation, Email Marketing), Digital Intelligence (Digital Marketing Strategy, Web Analytics, Tag Management, CRO, Sentiment Analysis), Visual Design (Brand Identity, Web Design UX/UI, Creatività Visiva), and Formazione (Digital Marketing Training). The agency also developed Amplifika AI, a proprietary generative AI solution for e-commerce content optimization. The services are delivered through integrations with platforms like Google Analytics 4, HubSpot, Shopify, and SALESmanago. The agency serves industries including eCommerce, Travel, Pharma, Education, Finance, Food, B2B, and No-Profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Search Engine Optimization service including technical SEO, content optimization, and link building to improve organic visibility on search engines for business clients.
• Digital Advertising Paid digital advertising campaign management across search, social, and display networks for business clients.
• Digital Communication Digital communication services including content creation, social media management, marketing automation, and email marketing for business clients.
• Digital Intelligence Data analytics and intelligence services including web analytics, tag management, conversion rate optimization, and sentiment analysis for business clients.
• Visual Design Visual design services including brand identity, web design (UX/UI), and creative visual content for digital campaigns aimed at business clients.
• Digital Marketing Training (Formazione) Corporate digital marketing training programs for businesses covering SEO, advertising, analytics, and marketing automation.
• Amplifika AI Proprietary generative AI solution that creates and optimizes SEO content for e-commerce product pages using structured data, reducing time-to-market and improving search visibility for online retailers.

Quantifiable outcome

• +114% increase in Google visits, +64% revenue growth, +73% sales increase for Scarpamondo eCommerce project
• +2 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TSW: Rome-headquartered integrated digital marketing agency offering SEO, advertising, content, and analytics services to mid-market and enterprise Italian clients, directly competing with Archetipo across service lines and geography.
• Webranking: Italian SEO and digital marketing agency specializing in SEO, content, and data-driven marketing for enterprise clients, overlapping significantly with Archetipo's SEO, Digital Advertising, and Digital Intelligence practices.
• Conversion: Italian digital agency with strong focus on SEO, digital advertising, and analytics for eCommerce and B2B clients, overlapping with Archetipo's core service stack and target verticals.
• Boosha: Italian digital marketing agency focused on SEO, performance marketing, and eCommerce, serving similar mid-market and enterprise clients on Shopify and other platforms, comparable to Archetipo's eCommerce practice.
• Stellar Marketing: Italian digital marketing agency providing SEO, advertising, and content services to SMEs and mid-market clients, comparable in service mix and Italian-market focus to Archetipo.
• Different: Italian-rooted, now international digital marketing agency offering SEO, advertising, and integrated campaigns; competes with Archetipo for Italian enterprise mandates and represents what a scaled-up Archetipo could look like.
• Mumblr: Milan-based digital agency offering SEO, digital advertising, and integrated marketing services to Italian brands, providing direct competition for Archetipo in the mid-market segment.
• Wakeup Interactive: Italian digital agency offering integrated marketing, SEO, advertising, and eCommerce solutions; competes with Archetipo for enterprise clients across pharma, retail, and B2B verticals.

Others

• HubSpot (Solutions Partners): HubSpot's certified agency ecosystem includes marketing automation partners that compete for inbound marketing, CRM, and automation mandates — a related but adjacent category where Archetipo is also active as a HubSpot integrator.

Broad incumbents

• Neil Patel Digital: Globally recognized SEO and digital marketing consultancy/agency; competes with Archetipo on SEO and content services but at much larger scale and with a more international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ArchetipoAgency
• Facebookfacebook.com/archetipo.agency
• LinkedInlinkedin.com/company/archetipo-agency
• Instagraminstagram.com/archetipo.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetipo Agency