Archie's Colombia

What Archie's Colombia does

Archie's Colombia, operated by Archie's Company S.A.S (NIT 901.977.424-0, constituted in Cali in 2025), is a multi-city Italian-cuisine restaurant chain serving Colombian consumers across 27+ physical locations in Bogotá, Medellín, Cartagena, Barranquilla, Bucaramanga, and Pereira. The company's core offering is a casual full-service Italian menu (pizzas, pastas, lasagnas, appetizers, desserts, and cocktails) delivered through four primary channels: dine-in restaurants, customer pickup, proprietary home delivery via the pedidos.archies.co ordering platform and call center, and third-party delivery through Rappi and Didi aggregators. Supporting revenue streams include physical and digital gift cards (Bonos de Regalo in $50K/$100K/$150K COP denominations), corporate event experiences (Show del Chef team-building for groups of 6+, Piccoli celebrations), and birthday celebration packages with complimentary desserts above a $40K COP minimum purchase.

The underlying technology stack is a conventional restaurant point-of-sale and ordering platform with a proprietary real-time order tracking feature (Rastreador de Archies), tokenized payment-gateway integration compliant with Colombian financial regulations, off-site customer-data backup infrastructure governed by Colombian Law 1581 of 2012, and Cluvi platform integration for table reservations. There is no disclosed AI/ML capability; the technology layer is functional integration rather than differentiated data or model infrastructure. Distribution is multi-channel and omnichannel: dine-in plus pickup plus proprietary delivery plus Rappi/Didi plus corporate sales, supported by TikTok/Instagram/Facebook organic social, email marketing, and co-marketing with Banco Falabella (40% Wednesday / 20% daily discount), Claro Club, and El Tiempo/Club Vivamos. The go-to-market motion is overwhelmingly direct-to-consumer retail with a minor B2B corporate-event overlay and no enterprise anchors. Legal representative is Eugenio León Hurtado Acevedo; the firm is privately held with no disclosed parent, subsidiaries, funding rounds, or external investors.

Name

Archie's Colombia

Legal name

Archie´s Company S.A.S

Website

https://archies.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Archie's Colombia operates a 27+ location Italian-cuisine restaurant chain across six Colombian cities, serving families and individuals through dine-in, pickup, proprietary delivery, and Rappi/Didi aggregator channels, with gift cards and corporate event experiences as supplementary revenue streams.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Italian restaurant chain
• Pizza delivery service
• Casual dining restaurants
• Home food delivery
• Corporate event catering

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales - Dine-in: Revenue from customers dining in at restaurant locations across Colombia, including à la carte menu items (pizzas, pastas, lasagnas, appetizers, cocktails) and promotional combo deals.
2. Home Delivery: Revenue from proprietary delivery orders placed via website (pedidos.archies.co) or call center, with a standard $7,000 delivery charge for covered zones.
3. Pickup Orders: Revenue from customers ordering ahead via website or phone and collecting from restaurant locations.
4. Third-Party Aggregator Sales: Revenue from orders placed through Rappi and Didi delivery platforms. These orders are processed through third-party aggregators and delivered to customers.
5. Gift Cards (Bonos de Regalo): Sale of physical and digital gift cards in denominations of $50,000, $100,000, and $150,000 COP. Valid for 1 year from activation. Redeemable at any Archies location nationwide.
6. Corporate Events and Experiences: Revenue from private events including 'Show del Chef' team-building experiences (for groups of 6+), 'Experiencia Piccoli' celebrations, and birthday party packages.
7. Loyalty and Partnership Promotions: Participates in co-marketing promotions with Banco Falabella, Claro Club, and El Tiempo subscribers, driving customer acquisition through discount partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Archie's Colombia operates a chain of Italian-style restaurants serving pizzas, pastas, lasagnas, appetizers, cocktails, and desserts through 27+ dine-in locations across six Colombian cities. The company offers multiple service modes including in-restaurant dining, customer pickup, and home delivery via its own ordering platform (pedidos.archies.co), call center, and third-party aggregators (Rappi, Didi Food), supplemented by gift cards, table reservations, and corporate/private event experiences (Show del Chef, Experiencia Piccoli).

Product overview

Archie's Colombia is a pizza and Italian food restaurant chain operated by Archie\'s Company S.A.S., offering a unified dine-in and delivery service model across multiple Colombian cities. The core product is the Archies Ordering Platform (pedidos.archies.co), a web-based food ordering system enabling customers to order pizzas, lasagnas, pastas, and other menu items for home delivery. Supporting the core offering, Archies provides several product extensions: a Promociones program featuring time-limited deals and combo offers; Bonos de Regalo physical and digital gift cards in fixed denominations; a table reservation service (Reserva una Mesa) with complimentary appetizer promotions; the Experiencia Piccoli premium event sub-brand; and the Show del Chef interactive group dining experience. The ordering platform and these supplementary products collectively form a modular portfolio centered on the restaurant\'s food service operations.

Differentiator

Problem solved

Functional benefit

Brands

• Piccoli: A specialized experience offering by Archies Colombia for events, celebrations, and private dining experiences.

Products and services

• Pizzas (Menu Category)

Quantifiable outcome

• 27+ restaurant locations across Colombia serving dine-in, pickup, and delivery customers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Michelob UltraminorGTM or Marketing Partner · 11 June 2026Beer brand featured in promotional combos including Pizza Súper + 4 Michelob Ultra Lata ($59,900) and promotional beer giveaways (4 Michelob Ultra per $200,000 purchase). Available dine-in only.
• AperolminorGTM or Marketing Partner · 11 June 2026Aperol Spritz cocktail featured in 3x$50,000 promotion (June 11-July 31, 2026). Includes 'Acierta el Marcador' game promotion where customers can win free Aperol Spritz by correctly predicting match scores.
• Coca-ColacoreGTM or Marketing Partner · 1 May 2026Beverage brand featured prominently in promotional combos. Multiple promotions include Coca-Cola products (400ml, 1.5L) as part of pizza and lasagna combo deals. Includes Coca-Cola Original, Zero, and Quatro varieties.
• Banco FalabellacoreGTM or Marketing Partner · 1 January 2026Co-marketing partnership offering Banco Falabella credit and debit cardholders exclusive discounts: 40% off on Wednesdays for dine-in/takeout, 20% off daily for dine-in. Valid through December 31, 2026. Validates customer BIN and requires Falabella MasterCard payment.
• Claro ClubminorGTM or Marketing Partner · 1 January 2026Claro Club subscribers receive 20% discount on Archies menu. Discount codes available through Claro platform. Valid dine-in only at national locations through December 31, 2026.
• El Tiempo / Club Vivamos El TiempominorGTM or Marketing Partner · 1 January 2026El Tiempo newspaper subscribers receive 20% discount on all Archies menu items and beverages. Membership card or ID required. Valid dine-in and takeout nationwide through December 31, 2026.
• RappicoreChannel Partner/ Reseller/ Distributor · 1 January 2026Third-party food delivery platform partner. Archies products available for delivery via Rappi app in covered zones. Delivery fee and additional charges apply. Some promotions excluded from Rappi orders.
• Didi FoodcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Third-party food delivery platform partner. Archies products available for delivery via Didi app in covered zones. Delivery fee and additional charges apply. Some promotions excluded from Didi orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crepes & Waffles: Iconic Colombian full-service restaurant chain with multiple locations across major cities. Comparable full-service Colombian dining concept but broader menu beyond Italian.
• McDonald's Colombia: Global QSR leader in Colombia with dine-in, drive-thru, and delivery. Sets baseline for competitive pricing and aggregator dynamics in the Colombian fast-food market.
• Frisby: Major Colombian chicken-focused casual dining chain. Comparable Colombian multi-city restaurant operations and delivery partnerships.
• El Corral (Hamburguesas El Corral): Colombian heritage casual dining chain with dine-in and delivery across major cities. Comparable Colombian multi-city casual dining and aggregator integration.

Direct peers

• Domino's Pizza Colombia: Delivery-focused pizza chain present in major Colombian cities. Directly competes for home-delivery pizza occasions, with strong aggregator and digital ordering presence.
• Jeno's Pizza: Colombian heritage pizza chain with dine-in and delivery locations. Overlaps with Archie's on casual family pizza dining and broad Colombian city footprint.
• Telepizza Colombia: European-origin pizza delivery brand active in Colombia. Competes primarily on delivery price-and-convenience versus Archie's dine-in-plus-delivery hybrid.
• Pizza Hut Colombia: Operates dine-in, pickup, and delivery pizza restaurants across Colombia. Same product category (pizza, pasta) and dine-in format as Archie's, with comparable mid-market positioning.
• Papa John's Colombia: International pizza franchise operating in Colombia with dine-in and delivery. Competes for the same family and group pizza occasions.

Regional players

• Andrés Carnes de Res: Iconic Colombian experiential dining brand centered around Bogotá with destination dining/experience format. Comparable as a Colombian experiential dining concept competing for celebration and group occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/archiesco
• Instagraminstagram.com/archiesco
• TikToktiktok.com/@archiescol
• LinkedInlinkedin.com/company/archie's-colombia-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archie's Colombia