Magnet Media

What Magnet Media does

Magnet Media, Inc. is a privately held, New York-based strategic content agency founded in 2000 by Megan Cunningham. The company specializes in producing and distributing digital content, primarily video, podcasts, strategy, and event content, for enterprise clients in the financial services and technology sectors. Its service portfolio consists of four core offerings: Video Production (branded storytelling, product explainers, short-form content, documentaries), Strategy (brand positioning, content strategy, executive thought-leadership platforms), Podcasts (end-to-end audio and video podcast development and production), and Events (event content capture, executive interviews, recap films). A separate community program, The State of the Story, connects senior marketing leaders through events, trend reports, and VIP CMO dinners.

The agency's underlying operating model is its proprietary THINK/MAKE/REACH methodology, which integrates strategic planning, world-class creative production, and data-driven distribution into a single engagement. This is delivered by a New York-based team of 51-100 employees working as a custom professional services organization rather than a software platform, with no API, SDK, or productized technology offering. Revenue is generated through project-based and retainer engagements, quoted and scoped per client; pricing is not publicly disclosed.

Magnet Media's client base spans 200+ enterprise finance and tech companies, including Google, Adobe, Goldman Sachs, JPMorgan Chase, Microsoft, LinkedIn, Airbnb, IBM, BlackRock, TIAA, Equitable, CitiGroup, PBS, YouTube, HarperCollins, and MIT Tech Press. Long-tenured relationships such as the JPMorgan Chase 'Women On The Move' podcast (5+ seasons) anchor recurring revenue. Distribution and business development are conducted through direct enterprise field sales, supported by content marketing, the State of the Story community, earned media, and CEO-level visibility via the Forbes Agency Council. The company holds no external institutional investment and operates independently with no disclosed subsidiaries.

Name

Magnet Media

Legal name

Magnet Media, Inc.

Website

https://magnetmediafilms.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnet Media is a New York-based strategic content agency founded in 2000 that produces video, podcasts, strategy, and event content for enterprise clients in the financial services and technology sectors, using its integrated THINK/MAKE/REACH methodology to serve 200+ companies including Google, Goldman Sachs, and JPMorgan Chase.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Creative and Strategy: Magnet Media generates revenue through custom creative services including video production, podcast development, content strategy, and event content services. These are project-based and retainer engagements with enterprise clients in finance and technology sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Magnet Media is a strategic content partner for enterprise finance and technology companies that produces branded video, podcasts, and event content while providing content strategy services. The agency unifies strategy, world-class creative production, and data-driven distribution through its proprietary THINK/MAKE/REACH framework to help enterprise brands build thought leadership and drive measurable business results.

Product overview

Magnet Media is a Strategic Content Partner for Enterprise Finance and Tech that unifies strategy, production, and distribution into a single system. Their offering consists of four core professional services: Video Production (cinematic brand storytelling, explainers, short-form content, documentaries), Strategy (brand positioning, content strategy, thought-leadership platforms), Podcasts (audio and video podcast development and production), and Events (event content capture and experiential storytelling). They also operate 'The State of the Story,' a community program featuring events, reports, and networking for senior marketers. The company transforms content into a growth engine for brands by aligning strategy, world-class creative development, and data-driven distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Full-service video studio producing branded storytelling, product explainers, short-form content, thought leadership videos, customer stories, event coverage, and documentary work designed to inform, inspire, and perform across every channel. Intended for enterprise finance and tech brands seeking cinematic, platform-ready video content.
• Strategy Strategic consulting practice that defines brand positioning, content strategy, and executive thought-leadership platforms grounded in data and audience insights to drive measurable business impact. Designed for enterprise brands that need a strategic foundation before content production.
• Podcasts Award-winning podcast studio that concepts, develops, and produces fully integrated audio and video podcast experiences from strategy and show development through production, promotional assets, and distribution. Built for enterprise brands launching or scaling thought-leadership podcasts.
• Events Event content strategy and capture services including onsite capture, executive interviews, recap films, experiential moments, and real-time storytelling that transform live experiences into multi-format assets. Aimed at enterprise brands running conferences, summits, and branded live experiences.
• The State of the Story A community and events platform connecting top business leaders and global creatives to master the transition from advertising to brand storytelling, featuring monthly gatherings, trend reports, and VIP speaker events. Serves as a thought leadership and relationship engine for senior marketers and Magnet Media's enterprise prospects.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and notable.

• PBS Digital StudioscoreStrategic or Co-development PartnerProduced digital original series including 'Bongo Bongo' (exploring etymology of English words) and 'Food Buzz' (covering food blogosphere trends, science, and psychology) for PBS YouTube network. Deep creative collaboration on branded content.
• HarperCollinsnotableStrategic or Co-development PartnerPartnered with HarperCollins publishing imprint HarperOne to develop live virtual event for Viola Davis's memoir release 'Finding Me'. Content production and event strategy collaboration.
• Forbes Agency CouncilnotableGTM or Marketing PartnerCEO Megan Cunningham is an exclusive member of Forbes Agency Council, contributing expert panel insights on creative brand impressions and marketing strategies.
• Save VenicenotableStrategic or Co-development PartnerNonprofit partnership creating documentary 'A Love Letter to Venice' for preservation of art, architecture, and cultural heritage sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mekanism: Creative agency producing branded content, video, and storytelling for enterprise clients with a similar integrated strategy-plus-production model to Magnet Media.
• Lemonlight: Video production agency producing branded video content for brands and agencies, with comparable enterprise focus and similar scale. Directly competes with Magnet Media in the corporate video production category.
• Wyzowl: B2B video production agency specializing in explainer videos, animated content, and brand storytelling for enterprise technology and financial clients — directly overlapping Magnet's core verticals.
• D Sibling: Independent creative agency producing video, brand storytelling, and content strategy for enterprise clients. Comparable boutique scale and enterprise-focused service model to Magnet Media.
• Giant Spoon: Full-service agency combining media, creative, and content production for enterprise brands. Comparable in integrating strategy with execution and serving large enterprise clients in tech and adjacent sectors.
• Column Five: Content creation agency producing branded content, infographics, video, and reports for enterprise B2B brands. Comparable as a mid-sized, content-led creative agency serving similar Fortune 500 segments.
• Casual Films: Global corporate video production agency serving enterprise clients with branded storytelling, similar in offering mix (video, strategy, events) and target market to Magnet Media.
• Bluehouse Group: Boutique content and creative agency offering video, strategy, and branded storytelling services for B2B enterprise clients — overlapping Magnet's offering mix and target customer profile.
• Pulse Creative: Boutique creative agency producing branded video, thought leadership content, and digital storytelling for enterprise B2B brands — closely comparable in service mix and customer type.

Broad incumbents

• Hero Digital: Larger digital experience agency offering content production alongside broader customer experience services. A broader incumbent operating in adjacent creative services territory with overlap on enterprise video and content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magnet-media
• Instagraminstagram.com/magnetmediainc
• Xx.com/magnetmediainc
• Facebookfacebook.com/magnetmediainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnet Media