Arco Administradora

What Arco Administradora does

Arco Administradora, doing business as Nobile Hotéis (Nobile Hotels & Resorts), is a Brazilian hotel management and brand-licensing company headquartered in Belo Horizonte, Minas Gerais. It operates an asset-light model in which it administers and/or licenses the Nobile brand to independent hotel operators, with 57+ properties disclosed across Brazil, Argentina, Chile, Paraguay, Uruguay, the United States, and Portugal. The portfolio is segmented across multiple sub-brands covering different price tiers and formats, including Nobile Inn (limited-service/economy), Nobile Suites (midscale), Nobile Grand (upscale), Astron (a co-branded tier), plus partner-branded properties (e.g., BG Hotel, Hotel Sol, Ferraretto Hotel & Spa, Occitano Apart Hotel, Roochelle Convention). Property formats span standard hotels, convention hotels, apart-hotels, residences, and spa properties.

The underlying technology stack is the third-party Sabre SynXis booking and reservation engine, which powers the nobolehoteis.com.br direct booking website and the Nobile Plus loyalty program across the network. The company itself is small at the corporate level (8 employees reported), consistent with an asset-light licensing model where on-property operations are run by independent hotel owners. Two operator engagement models are offered: independent management under a Nobile brand license, or full management by Nobile Hotels & Resorts. Ancillary marketing is conducted through Facebook and Instagram organic social, the Nobile Plus loyalty program, and the direct website.

Revenue is generated through hotel management fees and brand licensing royalties, with end-consumer pricing varying by property and season and not publicly disclosed. The primary customers are individual leisure and business travelers seeking standardized accommodation across multiple destinations, and independent hotel property owners seeking brand recognition, operational frameworks, and access to the SynXis distribution and Nobile Plus loyalty ecosystem. The company supports Casa Ronald McDonald as a corporate social responsibility initiative and works with Digitall Agency as a digital/web infrastructure partner. No public listing, parent company, founder disclosure, funding history, or revenue figures are evidenced in the source data.

Name

Arco Administradora

Legal name

Nobile Hotéis

Website

https://arcohoteis.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arco Administradora (Nobile Hotéis) is a Brazilian hotel management and brand-licensing company operating 57+ properties across Brazil, Argentina, Chile, Paraguay, Uruguay, the USA, and Portugal under multi-tier sub-brands (Nobile Inn, Nobile Suites, Nobile Grand, Astron), serving independent hotel operators and leisure/business travelers.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Traveler Accommodation (7211)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel management services
• Hotel brand licensing
• Hospitality loyalty programs
• Hotel franchise operations
• Lodging reservations platform

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management and Licensing: Revenue generated from managing hotels under the Nobile brand and licensing the brand to independent hotel operators. Hotels can be licensed with independent management or administered directly by Nobile Hotels & Resorts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Arco Administradora operates the Nobile Hotéis brand, providing hotel management services and brand licensing to hotel property owners across Brazil and Latin America. The company manages a multi-tier portfolio of 57+ properties under sub-brands including Nobile Resort, Nobile Suites, Nobile Inn, Nobile Express, and the partner brand Astron, and operates the Nobile Plus loyalty program offering guest benefits and exclusive rates.

Product overview

Nobile Hotéis is a Brazilian hotel management and administration company operating a multi-brand portfolio across Brazil and select international markets (Argentina, Chile, Paraguay, Uruguay, United States, and Portugal). The portfolio consists of independently owned hotels licensed under various Nobile sub-brands (Nobile Inn, Nobile Suítes, Nobile Plus loyalty program, and partner brands like Astron, BG Hotel, Hotel Sol, and others), with hotels administered under independent management or directly managed by Nobile Hotels & Resorts. The company offers a loyalty program (Nobile Plus), online booking capabilities, and business partnership programs for hotel owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Nobile Plus Loyalty Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SynXis (Sabre)coreTechnology or IntegrationSynXis provides the integrated booking and reservation management system powering the Nobile Hotéis website and loyalty program (Nobile Plus). This platform enables online reservations across all properties and member-exclusive rate access.
• Casa Ronald McDonald (Ronald McDonald House Charities)minorOthersNobile Hotéis supports Casa Ronald McDonald charity as part of their corporate social responsibility initiatives. This is a charitable partnership rather than commercial.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Choice Hotels International: Global midscale and economy franchisor (Comfort Inn, Quality Inn, Sleep Inn) actively expanding in Latin America. Comparable as a franchise-focused competitor targeting the same independent-hotel-to-flag conversion opportunity in Brazil.
• Wyndham Hotels & Resorts: World's largest franchisor of hotels with strong presence in Brazil and Latin America (Ramada, Days Inn, Wyndham Trademark). Directly comparable as a franchisor targeting independent hotel owners wanting to convert to a known flag — competing with Nobile's owner-acquisition motion.
• Accor: Global hotel group with deep Brazilian and Latin American presence across economy (ibis), midscale (Mercure, Novotel), and luxury (Fairmont, Sofitel) tiers. Competes with Nobile for the same franchise pipeline and loyalty share in Brazil/LatAm but at significantly larger scale and brand recognition.

Direct peers

• Atlantica Hotels: Largest Brazilian hotel chain operator with multi-brand portfolio (Comfort, Quality, Sleep Inn, Park, etc.) across midscale and economy segments. Directly comparable as a Brazilian asset-light/licensing hotel operator competing for the same independent-hotel owner franchise pipeline.
• Intercity Hotels: Brazilian chain with locations concentrated in business-travel cities across Brazil. Comparable as an asset-light hotel chain targeting business travelers — a core Nobile customer segment.
• Brazilian Hospitality Group (BHG): Operates Brazilian hotel brands such as Slaviero and Nobile's former Astron assets, focused on midscale-to-upscale full-service hotels across Brazil. Directly comparable as a Brazilian multi-brand hotel operator with similar geography and target owner segment.
• Tauá Hotels & Resorts: Brazilian resort-focused hotel operator with both urban and resort-area full-service properties. Comparable in multi-segment (resorts, urban) brand strategy and Brazilian geographic footprint.
• Slaviero Hotéis: Brazilian chain operator serving midscale and upscale business/leisure travel across Brazil. Comparable in both business model (multi-brand management/franchising) and customer segment.
• Bristol Hotels: Brazilian hotel chain with a multi-brand portfolio (Bristol Premium, Bristol Executive, Bristol Easy, etc.) operating primarily in southern Brazil. Comparable as a regional multi-brand operator pursuing franchise/licensed owner relationships.

Others

• Hotelbeds: Leading B2B bedbank and distribution platform. Comparable as an ecosystem participant — Hotelbeds competes with direct-chain distribution (SynXis-based) for room inventory access, making it an alternative channel to Nobile's owner-franchise distribution strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nobilehoteis
• Instagraminstagram.com/nobilehotels
• LinkedInlinkedin.com/company/arco-administradora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arco Administradora