Feria ARCO

What Feria ARCO does

IFEMA MADRID is a major convention and exhibition center headquartered in Madrid, Spain, operating a multi-venue platform that hosts trade fairs, congresses, concerts, shows, and live entertainment events. Its portfolio spans flagship events including ARCO (contemporary art fair), MOMAD (fashion/footwear/accessories), Mercedes Benz Fashion Week Madrid, MADRING (Spanish Formula 1 Grand Prix circuit and ticketing), MADRIDJOYA and Bisutex (jewelry/accessories), ESTAMPA (art/antiques), FIAA (automotive), The District Show (sustainability), ESS+ Powered by SICUR Colombia (security), and a live entertainment slate under IFEMA MADRID LIVE (WAH Madrid, MADHORROR, Cantajuego, Blackworks Festival, Medusa Winter Festival). The underlying technology stack combines large-scale physical venue infrastructure with event management, ticketing, and a website-based event recommender, supplemented by digital services Liveconnect (attendee networking) and Expo Zone (exhibitor services).

The business model is event-driven and dual-sided: B2B revenue comes from exhibitor booth and space rentals (multi-year contracts, quote-based pricing), event sponsorship and advertising, and venue services/hospitality (catering, parking, transport), while B2C revenue comes from direct ticket sales for live entertainment and motorsport events via the IFEMA MADRID website. Customers span fashion and beauty professionals, congress and convention organizers, security industry firms, motorsport fans and automotive sponsors, entertainment consumers, and luxury/lifestyle professionals. Strategic mobility and travel partnerships (Uber exclusive pick-up points, Iberia 15% flight discount) extend the venue's value proposition. The organization holds ISO 9001, 20121, 14001, 50001, and 27001 certifications alongside AENOR ICT Accessibility, Madrid Excelente, EFR, and Voluntare credentials, and operates sub-brands IFEMA MADRID LIVE, MADRING, Madrid Turismo, and IFEMA MADRID LAB.

Name

Feria ARCO

Legal name

IFEMA MADRID

Website

https://arco.ifema.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IFEMA MADRID is a major Madrid-based convention and exhibition center that hosts trade fairs, congresses, concerts, and live entertainment events — including ARCO, Mercedes Benz Fashion Week Madrid, and the MADRING Spanish F1 Grand Prix — selling booth space to B2B exhibitors and tickets to B2C attendees across multiple verticals.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Collectibles & Hobby Shows (MPAGAFAN)

Keywords

• Contemporary art fair
• Art exhibition services
• Trade fair venue
• Convention services
• Event management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor booth and space rental: IFEMA MADRID charges businesses and organizations to exhibit at trade fairs and congresses held at its venue. This includes booth space, services, and access to professional audiences.
2. Ticket sales for live events: IFEMA MADRID sells tickets directly to consumers for concerts, shows, and entertainment events held at its venue, including the IFEMA MADRID LIVE entertainment series.
3. Event sponsorship and advertising: Brands and organizations sponsor events and fairs at IFEMA MADRID, purchasing advertising and promotional placements across the venue and event programming.
4. Venue services and hospitality: IFEMA MADRID offers catering, parking, transport, and other hospitality services to event organizers and attendees as part of the venue experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Feria ARCO is a contemporary art fair held at the IFEMA MADRID exhibition center that brings together international galleries, artists, collectors, curators, and art professionals for the exhibition and trade of contemporary artworks. The fair features curated program sections including FOCUS, Opening, Forty, Nunca el mismo Sol, and Best Curation Practices. It is organized and operated by IFEMA MADRID as one of its flagship annual events, alongside a broader portfolio of over 70 trade fairs, congresses, concerts, and live entertainment events.

Product overview

IFEMA MADRID is a convention and exhibition center that operates as a multi-venue platform hosting trade fairs, congresses, concerts, shows, and entertainment events. The portfolio includes fashion fairs (MOMAD, Mercedes Benz Fashion Week Madrid), automotive events (Fiaa, MADRING F1), sustainability events (The District Show), jewelry and accessories shows (MADRIDJOYA, Bisutex, ESTAMPA), entertainment events (WAH Madrid, MADHORROR, IFEMA MADRID LIVE), and security events (ESS+ SICUR Colombia). Services include Liveconnect for networking, Expo Zone for exhibitors, and venue rental for conventions, congresses, concerts, shows, and public examinations.

Differentiator

Problem solved

Functional benefit

Brands

• IFEMA MADRID LIVE: Live events division featuring concerts, shows, and entertainment experiences
• MADRING
• Madrid Turismo
• IFEMA MADRID LAB

Products and services

• Feria ARCO (Contemporary Art Fair)
• MOMAD International fashion trade fair for the fashion, footwear, and accessories industry, providing exhibitor booth space and professional visitor access at IFEMA MADRID.
• MADRIDJOYA International jewelry and watch trade fair offering exhibitor booth space to jewelry brands, manufacturers, and professional buyers at IFEMA MADRID.
• Bisutex International fashion accessories trade fair offering exhibitor booth space to fashion accessories brands and professional buyers at IFEMA MADRID.
• Fiaa International automotive industry trade fair providing exhibitor booth space for automotive manufacturers, suppliers, and industry professionals at IFEMA MADRID.
• MADRING Formula 1 motor racing circuit and event operated by IFEMA MADRID, providing motorsport event hosting and ticketing services.
• WAH Madrid Live entertainment show and event offering dinner-show experience at IFEMA MADRID's venue.
• MADHORROR Horror and fantastic film festival offering screenings, programming, and event services at IFEMA MADRID.
• Mercedes Benz Fashion Week Madrid International fashion week event featuring runway shows, designer presentations, and fashion industry networking at IFEMA MADRID.
• The District Show Sustainability-focused real estate and property trade fair offering exhibitor booth space to real estate developers, investors, and property professionals at IFEMA MADRID.
• ESTAMPA International contemporary art and antiques fair offering exhibitor booth space to art galleries and professional buyers at IFEMA MADRID.
• IFEMA MADRID LIVE Entertainment, broadcast, and live content platform operated by IFEMA MADRID providing event streaming and entertainment services.
• Liveconnect Professional networking and matchmaking platform for event participants, exhibitors, and professional visitors operated by IFEMA MADRID.
• Expo Zone Exhibitor services platform and portal providing booth management, exhibitor resources, and trade fair support services operated by IFEMA MADRID.
• Cantajuego Family entertainment show and event offering children's music and entertainment programming at IFEMA MADRID.
• ESS+ SICUR Colombia International security trade fair held in Colombia providing exhibitor booth space to security companies and industry professionals.
• Blackworks Festival Music festival offering live music programming and event services at IFEMA MADRID.
• Medusa Winter Festival Winter music festival offering live music programming and entertainment services at IFEMA MADRID.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• IberiaminorGTM or Marketing PartnerIberia has partnered with IFEMA MADRID to offer trade fair and congress attendees a 15% discount on flights to Madrid when purchased via iberia.com. This partnership facilitates travel to IFEMA MADRID events and serves as a co-marketing arrangement.
• UbercoreStrategic or Co-development PartnerIFEMA MADRID has a strategic collaboration with Uber to improve mobility at events. Exclusive Uber pick-up points have been established in the north and south areas of the venue, with signage to guide users. This partnership provides safe and convenient transport alternatives for event attendees.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• GL Events: GL Events is a French event services group operating exhibition venues and managing trade fairs, congresses, and live events globally — competing with IFEMA MADRID for international event organizer relationships and venue management contracts.
• Messe Frankfurt: Messe Frankfurt operates one of the world's largest trade fair portfolios with venues in Frankfurt and globally; it competes with IFEMA MADRID for international trade fair organizers and exhibitors across multiple verticals including consumer goods, textiles, and technology.
• Messe München: Messe München (Munich Trade Fair) is a major German venue operator hosting flagship events including BAU and ISPO, with a comparable portfolio strategy of B2B trade fairs plus consumer-facing exhibitions across multiple verticals.
• ExCeL London: ExCeL London is a major UK convention and exhibition venue hosting trade shows, congresses, and live events — directly comparable in venue-based multi-event operations to IFEMA MADRID.
• Fira de Barcelona: Fira de Barcelona is one of Europe's largest convention and exhibition venues, operating multiple trade fair campuses in Barcelona and hosting major international fairs — directly competing with IFEMA MADRID for Spanish and European exhibition market share.
• Koelnmesse: Koelnmesse operates the Cologne trade fair complex hosting events such as gamescom, imm cologne, and Anuga — comparable in operating model and international trade fair strategy to IFEMA MADRID.
• Fiera Milano: Fiera Milano is Italy's leading exhibition center, hosting major B2B trade fairs and consumer exhibitions including fashion, design, and lifestyle events — directly comparable to IFEMA MADRID's portfolio across MOMAD, MBFW, and jewelry fairs.

Regional players

• Fira de Valencia: Fira de Valencia is a Spanish regional exhibition venue that competes with IFEMA MADRID for domestic Spanish trade fair bookings and exhibitors across industries including furniture, ceramics, and automotive.

Broad incumbents

• Reed Exhibitions: Reed Exhibitions is one of the world's largest trade show organizers, operating events across 30+ countries — a broad incumbent that competes with IFEMA MADRID-organized events for exhibitor marketing budgets and industry sponsorship.
• Informa (Informa Markets): Informa Markets organizes hundreds of B2B trade shows and exhibitions worldwide, including major fashion, jewelry, and security events — competing for the same exhibitor base as IFEMA MADRID's trade fair portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IFEMA
• YouTubeyoutube.com/channel/UCeEnAhiS3oUvbXvVwGDBJtw
• Facebookfacebook.com/IFEMA
• LinkedInlinkedin.com/company/feriaarco
• Instagraminstagram.com/ifema_madrid
• TikToktiktok.com/@ifemadrid

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feria ARCO