A Monique Affair

What A Monique Affair does

A Monique Affair is a privately held, founder-owned wedding and event planning company headquartered in Oakland, California, founded in 1999 by Chanda Daniels. The company provides full-service wedding planning, design, and production services for couples in the San Francisco Bay Area, Napa Valley, and select Los Angeles engagements, with an explicit focus on colorful, inclusive celebrations serving LGBTQ+ and culturally diverse clients since inception. Its service portfolio is organized into three tiers: Wedding Day Direction (average $8,500), Wedding Planning and Production (average $15,000), and custom-priced Milestone Events for corporate, non-profit, and social occasions. The company deliberately caps the number of accepted engagements at 25 per year to preserve service quality, and operates with a specialized team model covering planning, concierge, transportation coordination, and production functions.

The business model is professional services revenue earned per engagement, with no recurring contracts, subscription, or technology layer. Go-to-market is consultative and sales-led: prospective clients submit a website contact form, are screened on a virtual call, and meet with the founder personally before contracting. Marketing relies on Instagram, a content/blog presence, earned media features, and inbound referrals from a curated network of venue and creative partners including Auberge properties, UC Botanical Garden, Berkeley City Club, The Fig House, and photographers and florists such as Vivian Chen, Studio XIII, and Everbloom Floral. There is no proprietary software, app, or AI tooling; the offering is wholly human-expertise-based, with 25+ years of founder experience and 45+ combined team years as the primary deliverable.

In 2019 the founder launched a separate brand, Chanda Daniels Planning & Design, focused on multi-day wedding celebrations, signaling modest brand extension but no broader corporate restructuring. The company has not raised institutional capital; the only disclosed funding event is a $10,000 Comcast RISE award in November 2021. Operating scale is intentionally constrained by the 25-event annual cap, with a documented track record of 400+ weddings across the team's combined career.

Name

A Monique Affair

Legal name

A Monique Affair

Website

https://amoniqueaffair.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

A Monique Affair is an Oakland-based wedding and event planning firm founded in 1999 by Chanda Daniels, serving couples in the San Francisco Bay Area, Napa Valley, and Los Angeles. It offers full-service wedding planning, day-of coordination, and milestone event production, capped at 25 engagements per year with an inclusive, LGBTQ+-affirming brand identity.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Day-Of / Month-Of Wedding Coordination (HSACABAC), Partial Wedding Planning (HSACABAB), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning services
• Event production
• Wedding coordination
• Luxury wedding planning
• Event design services

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Planning and Production Services: Full-service wedding planning and event production. Clients work with the planning team from the beginning of the planning process through wedding day execution. Includes design concepts, creative partner curation, day-of coordination, and full event production.
2. Wedding Day Direction: Coordination and direction services provided three months prior to wedding and on wedding day. Targets clients who are organized and have planned most details but need experienced support on the day itself.
3. Corporate and Non-Profit Events: Milestone event planning including corporate events, non-profit fundraisers, and social celebrations. Custom proposals based on event objectives and desired ROI.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

A Monique Affair is a collective of wedding and event planners and producers offering three distinct service packages: Wedding Day Direction for coordination three months prior to and on the wedding day (average investment $8,500), Wedding Planning and Production for full-service design and planning from inception through execution (average investment $15,000), and Milestone Events for corporate, non-profit, and milestone celebrations with custom proposals. The firm serves clients in the San Francisco Bay Area, Napa Valley, and select destination locations, accepting only 25 weddings and events per year to ensure a high-touch, team-based delivery model.

Product overview

A Monique Affair is a collective of wedding and event planners offering three distinct service packages: Wedding Day Direction for coordination and day-of support (average investment $8,500), Wedding Planning and Production for full-service planning from inception through execution (average investment $15,000), and Milestone Events for corporate and non-profit celebrations. The company specializes in colorful, unique weddings and events in the San Francisco Bay Area, working with a team-based approach that includes dedicated planners, concierge staff, and transportation coordinators.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Day Direction Coordination and direction services delivered three months prior to and on the wedding day for organized couples who have planned most details but need experienced support on the day itself; average investment is $8,500.
• Wedding Planning and Production Comprehensive full-service wedding planning and design from the beginning of the planning process through wedding day execution, including design concepts, creative partner curation, planning team management, and on-day production; average investment is $15,000.
• Milestone Events Planning and production for corporate events, non-profit fundraisers, and social milestone celebrations, with custom proposals aligned to strategic goals and desired return on investment.

Quantifiable outcome

• Largest guest count accommodated: 500 guests
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, preferred and minor.

• Olema House Point ReyescoreStrategic or Co-development PartnerKey venue partner for wedding celebrations. Located in Point Reyes, California, the venue offers garden views, cozy accommodations, and mix of indoor and outdoor spaces suitable for wedding weekends.
• UC Botanical Garden at BerkeleycoreStrategic or Co-development PartnerFeatured venue partner for intimate weddings and ceremonies. Mather Redwood Grove & Amphitheater provides stunning outdoor ceremony setting surrounded by redwoods.
• Stanly Ranch AubergecoreStrategic or Co-development PartnerLuxury wedding venue partner in Napa Valley. Auberge property offering modern wine country aesthetic with exceptional food, amenities, and staff for destination weddings.
• Solage AubergecoreStrategic or Co-development PartnerNapa Valley resort venue partner offering multiple event spaces including Aurora Ballroom and Solstice Lawn for wedding celebrations.
• The Fig House (Los Angeles)coreStrategic or Co-development PartnerLos Angeles venue partner for intimate ceremonies and celebrations. Lush courtyard garden serves as ceremony and reception space.
• Vivian Chen PhotographypreferredTechnology or IntegrationRecommended photography partner with 30 years of combined experience in Bay Area weddings. Specializes in redwood and garden ceremony photography.
• Studio XIII PhotographypreferredTechnology or IntegrationFeatured photographer for C&L wedding at Olema House. Part of the trusted creative partner network.
• Sweetness and Light Floral DesignpreferredTechnology or IntegrationRecommended florist partner featured in wedding portfolio. Creates floral arrangements for wedding celebrations.
• 24 Carrots Catering & EventspreferredTechnology or IntegrationRecommended catering partner for Bay Area and Los Angeles events. Featured in multiple wedding celebrations.
• André Wells (Events by Andrew Wells)preferredGTM or Marketing PartnerMiami-based event planner who refers clients to A Monique Affair for West Coast events. Example: Nicole & Hassan were referred for their Los Angeles wedding leg.
• Hella Bees (Oakland)minorStrategic or Co-development PartnerDowntown Oakland venue partner for intimate weddings and events. Starting rental fee of $10,000 including full bar package. Capacity up to 100 guests.
• The Terrace Room (Oakland)coreStrategic or Co-development PartnerFeatured Oakland wedding venue with Art Deco charm and panoramic waterfront views overlooking Lake Merritt.
• Berkeley City ClubcoreStrategic or Co-development PartnerHistoric venue from 1929 with Gothic-Moorish architecture. Features Venetian Ballroom, light-filled Terrace, and intimate Member's Lounge.
• Heart of Gold DJspreferredTechnology or IntegrationRecommended entertainment partner for Bay Area weddings. Provides DJ services for receptions and events.
• Everbloom Floral DesignpreferredTechnology or IntegrationRecommended florist partner for Los Angeles and Bay Area events. Featured in N&H and Nicole & Hassan weddings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lisa Vorce Events: California-based luxury wedding planner producing high-profile multi-day destination weddings. Comparable boutique team structure, premium tier pricing, and shared vendor network with Bay Area/L.A. planners.
• Rafanelli Events: Boston-based luxury wedding planning and design firm. Comparable boutique premium model serving high-end couples across full-service planning, design, and production.
• Shannon Leahy Events: San Francisco-based full-service wedding planning and design firm serving Bay Area and destination couples. Comparable scale (small team), premium positioning, and overlapping creative partner network with AMA.
• Jove Meyer Events: NYC-based luxury wedding and event planner with comparable full-service boutique model and emphasis on inclusive, design-forward celebrations. Comparable client type and price point.
• Mindy Weiss Party Consultants: Industry-leading luxury wedding and party planner based in Los Angeles. Comparable high-touch full-service model, premium pricing, and established relationships with A-list venues and creative partners across California.
• André Wells Events: Miami-based luxury wedding and event planner explicitly referenced by AMA as a referral partner. Comparable full-service model, premium pricing, and multi-day destination wedding specialization.
• Laurie Arons Events: Bay Area luxury wedding and event planner offering full-service design, planning, and production for high-end weddings in Northern California. Comparable boutique scale, similar premium pricing, and overlapping geography (SF/Napa).

Broad incumbents

• The Knot Marketplace: Dominant wedding planning marketplace and vendor directory where couples source planners like AMA. Not a direct competitor but represents the broader consumer-facing channel through which wedding planners are discovered and compared.
• Colin Cowie Lifestyle: Established luxury event and wedding planner with national brand and broader lifestyle/event portfolio. Operates at a larger scale than AMA but competes for the same high-net-worth wedding and event spend.

Regional players

• Bella Vida Events: California-based wedding and event planning company serving Southern California. Comparable service tiers and pricing model; geographic overlap on LA destination events but distinct primary footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amoniqueaffair
• Facebookfacebook.com/AMoniqueAffair
• LinkedInlinkedin.com/company/a-monique-affair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Monique Affair