The Terrace Room

What The Terrace Room does

The Terrace Room is an independently owned, all-inclusive private event venue located within the historic 1927 Lake Merritt Hotel building at 1800 Madison Street in downtown Oakland, California. The venue operates three distinct event spaces — the full Terrace Room (up to 190 seated guests with dance floor), the Madison Room (up to 90 plated or 70 buffet), and the Lakeside Room (up to 60 guests) — and packages venue rental with in-house upscale Californian catering, full bar service, staffing, setup/teardown, tables, Chiavari chairs, linens, glassware, and flatware into a single price. The business serves a horizontal mix of customer segments including wedding couples (primary), corporate event clients, social-event hosts (Mitzvahs, birthdays, baby showers, anniversaries), and non-profit organizations across the Oakland and San Francisco Bay Area.

Revenue is generated almost entirely through one-time event bookings priced via quote rather than publicly disclosed rates, with supplementary corkage fees for outside wine. The go-to-market motion is sales-led and direct-to-consumer: prospective clients schedule in-person or Matterport virtual tours through Acuity Scheduling, negotiate via email or phone with Catering Manager Candi Zamora, and execute contracts through Dropbox Sign. Marketing is concentrated on the venue's own website plus organic social (Instagram, Facebook, TikTok) and discovery through wedding marketplaces (WeddingWire, The Knot, Yelp), supported by a curated preferred-vendor network of more than 30 photographers, DJs, florists, planners, and bakers. The venue has 13 employees, has received the East Bay Express "Best Wedding Venue" award and the 2023 WeddingWire Couples' Choice Award, and operates with no disclosed funding, parent company, or institutional ownership.

Name

The Terrace Room

Legal name

The Terrace Room

Website

https://theterraceroom.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Terrace Room is a privately held, all-inclusive event venue in Oakland, California, operating three event spaces within the historic 1927 Lake Merritt Hotel. It serves wedding couples, corporate clients, and social-event hosts across the San Francisco Bay Area with bundled venue rental, in-house catering, and full-service event staffing.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

akta.pro secondary industry

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Wedding venue rental
• Event venue services
• In-house catering
• Private event space
• Oakland event hosting

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: Private venue rental fees for events including The Terrace Room (full venue up to 190 guests), The Lakeside Room (up to 60 guests), and The Madison Room (up to 90 guests for plated, up to 70 for buffet). Pricing varies by room size and day of week.
2. In-House Catering: Full-service catering included in venue rental with upscale Californian cuisine. Includes food, beverages, alcohol, staff, linens, glassware, flatware. Clients can bring their own dessert/cake for a corkage fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Terrace Room is an all-inclusive event venue operating inside the historic 1927 Lake Merritt Hotel in Oakland, California, offering private access to three event spaces (full venue up to 190 guests, Lakeside Room up to 60, Madison Room up to 90 plated/70 buffet) bundled with in-house Californian catering, beverages, alcohol, staff, tables, Chiavari chairs, linens, glassware, flatware, and an in-house PA system. It specializes in weddings while also hosting corporate events, Mitzvahs, holiday parties, brunches, fundraisers, baby showers, and other celebrations.

Product overview

The Terrace Room is an all-inclusive event venue operating from a historic 1927 Art Deco building in Oakland, California. The venue operates a three-tier space model: the main Terrace Room (full venue, up to 190 guests), the Lakeside Room (up to 60 guests), and the Madison Room (up to 90 guests for plated, 70 for buffet). In-house catering provides upscale Californian cuisine as part of an all-inclusive package that encompasses venue access, setup/teardown, tables, chairs, linens, glassware, flatware, beverages, alcohol, and staff. The venue specializes in weddings but also hosts Mitzvahs, corporate events, holiday parties, baby showers, fundraisers, and other celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Terrace Room (Full Venue) Private-access full-venue rental accommodating up to 190 persons for a seated meal with dance floor. Includes the entire dining room, lobby, and bar with floor-to-ceiling windows, Art Deco architectural details, grand piano, and spacious dance floor. Targets couples and event hosts planning large weddings, galas, and corporate celebrations.
• The Lakeside Room Mid-sized event space accommodating up to 60 guests. Available for brunch on weekends, lunch Monday through Friday, and dinner and micro-weddings Monday through Thursday. Targets smaller gatherings, micro-weddings, and brunch events.
• The Madison Room Intermediate event space accommodating up to 90 guests for plated meals or up to 70 guests for buffet service. Available for brunch on weekends, lunch Monday through Friday, and dinner and micro-weddings Monday through Thursday. Targets medium-sized gatherings and corporate events.
• In-House Catering Full-service catering by an in-house culinary team providing upscale Californian cuisine. The all-inclusive package includes food, beverages, alcohol, glassware, flatware, and staff. Multiple menu options are offered at varying price ranges to accommodate different budgets and guest counts. Outside dessert/cake is permitted; outside wine/sparkling wine permitted with a corkage fee.
• Event Services (Linens, Setup, Staff) All-inclusive venue services included with every rental covering private venue access, ceremony setup, tables, Chiavari chairs, glassware, flatware, champagne-colored tablecloths with black or champagne napkins, in-house PA system, and full staff support for setup and teardown of provided items.
• Catering Packages All-inclusive and affordable venue packages with varying price ranges to accommodate different budgets and guest counts, including Catering Packages, Private Brunch Menu, and Holiday Menus. Viewable through hosted online flipbook links.

Quantifiable outcome

• Capacity for up to 190 seated guests with dance floor
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

38 partnerships are on record, tiered minor.

• Zoe Larkin PhotographyminorChannel Partner/ Reseller/ DistributorPreferred photography vendor familiar with The Terrace Room space and style. WeddingWire Couples' Choice Award winner 2023.
• Jade Lin PhotographyminorChannel Partner/ Reseller/ DistributorPreferred photography vendor with experience at The Terrace Room.
• C Wagner PhotographyminorChannel Partner/ Reseller/ DistributorPreferred photography vendor who created venue spotlight blog feature for The Terrace Room.
• Nightingale PhotographyminorChannel Partner/ Reseller/ DistributorFeatured on The Terrace Room website homepage. Preferred vendor familiar with venue aesthetics.
• Angela Jazmin StudiominorChannel Partner/ Reseller/ DistributorFeatured photography vendor on The Terrace Room website and gallery.
• Konnor Kraft PhotographyminorChannel Partner/ Reseller/ DistributorPreferred photography vendor with extensive gallery presence on venue website.
• Adam's Point of ViewminorChannel Partner/ Reseller/ DistributorPreferred photography vendor on venue's recommended list.
• Christer Dabu PhotographyminorChannel Partner/ Reseller/ DistributorPreferred photography vendor on venue's recommended list.
• DJ EternalminorChannel Partner/ Reseller/ DistributorPreferred DJ/entertainment vendor from The Uplifters collective.
• The UpliftersminorChannel Partner/ Reseller/ DistributorPreferred DJ/entertainment collective recommending DJ Eternal and other talent.
• Morningstar EntertainmentminorChannel Partner/ Reseller/ DistributorPreferred entertainment vendor on venue's recommended list.
• Heart of Gold DJsminorChannel Partner/ Reseller/ DistributorPreferred DJ vendor on venue's recommended list.
• Chemistry DJsminorChannel Partner/ Reseller/ DistributorPreferred DJ vendor on venue's recommended list.
• Fox SoundsminorChannel Partner/ Reseller/ DistributorPreferred DJ/entertainment vendor on venue's recommended list.
• Breath of Fresh AirminorChannel Partner/ Reseller/ DistributorFeatured event planner on venue homepage with videography from Tangerine Weddings. Preferred vendor familiar with venue style.
• Bella Dia EventsminorChannel Partner/ Reseller/ DistributorPreferred event planning vendor on venue's recommended list.
• Castle Ever After EventsminorChannel Partner/ Reseller/ DistributorPreferred event planning vendor on venue's recommended list.
• Magic by Maria EventsminorChannel Partner/ Reseller/ DistributorPreferred event planning vendor on venue's recommended list.
• Magnetic Magnificent EventsminorChannel Partner/ Reseller/ DistributorPreferred event planning vendor on venue's recommended list.
• A Monique AffairminorChannel Partner/ Reseller/ DistributorPreferred event planning vendor on venue's recommended list.
• The Wedding CoachminorChannel Partner/ Reseller/ DistributorPreferred event planning and officiant vendor on venue's recommended list.
• Sunrose FloralminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Katharina StuartminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Vo Floral DesignminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Greenery Ala JCapminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Floralisa WeddingsminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Crimson Horticultural RaritiesminorChannel Partner/ Reseller/ DistributorPreferred floral design vendor on venue's recommended list.
• Angel CakesminorChannel Partner/ Reseller/ DistributorPreferred bakery vendor on venue's recommended list.
• Glass Slipper GourmetminorChannel Partner/ Reseller/ DistributorPreferred bakery vendor on venue's recommended list.
• Ma Petite MaisonminorChannel Partner/ Reseller/ DistributorPreferred bakery vendor on venue's recommended list.
• Le Gateau ElegantminorChannel Partner/ Reseller/ DistributorPreferred bakery vendor on venue's recommended list.
• Miss Neeta's Ice Cream ParlorminorChannel Partner/ Reseller/ DistributorPreferred ice cream/dessert vendor on venue's recommended list.
• Tangerine WeddingsminorChannel Partner/ Reseller/ DistributorFeatured videographer on venue homepage. Preferred vendor familiar with venue aesthetics.
• The Uncommon WeddingsminorChannel Partner/ Reseller/ DistributorPreferred videographer with real wedding video featured on venue gallery page.
• Anemotion FilmsminorChannel Partner/ Reseller/ DistributorPreferred videographer on venue's recommended list.
• Wedding Coach CeremoniesminorChannel Partner/ Reseller/ DistributorPreferred officiant vendor on venue's recommended list.
• Marin ValetminorChannel Partner/ Reseller/ DistributorPreferred valet parking vendor on venue's recommended list.
• LitPicsminorChannel Partner/ Reseller/ DistributorPreferred photo/video booth vendor on venue's recommended list.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Beaulieu Garden: Napa Valley luxury wedding and event venue with scenic surroundings, in-house catering, and full-service event execution. Comparable premium positioning and all-inclusive service model in Northern California.
• The Brazilian Room (Tilden Regional Park): East Bay historic event venue operated by East Bay Regional Parks with panoramic views, indoor/outdoor space, and full catering services. Direct geographic competitor in the East Bay event-venue market.
• Berkeley City Club: Historic Berkeley event venue with in-house catering, ballroom space, and panoramic views. Direct geographic and product peer for The Terrace Room's historic-view, all-inclusive wedding and corporate event positioning.
• Wedgewood Weddings: Operates a national chain of all-inclusive wedding and event venues with in-house catering, similar bundled service model, and comparable capacity tiers. The Terrace Room is effectively an independent, single-property version of this concept in the Oakland market.
• The Bridges Golf Club: Bay Area wedding and corporate event venue with scenic views and in-house catering. Comparable in serving weddings and corporate clients with full-service event packages and large guest capacity.
• The Holly Farm: Carmel-area California wedding and event venue with on-site catering, multiple event spaces, and full-service event coordination. Comparable product offering targeting weddings and milestone celebrations.
• Grand Island Mansion: Northern California wedding and event estate with historic architecture, multiple indoor/outdoor spaces, and in-house catering. Comparable in the historic-venue, large-capacity, full-service event category.
• The Club at Pasadera: Bay Area private club hosting weddings, corporate events, and social celebrations with in-house catering and scenic views. Comparable in full-service event hosting with premium positioning.

Broad incumbents

• Cavallo Point Lodge: Luxury Bay Area lodge and event venue with multiple indoor/outdoor event spaces, in-house catering, and panoramic views. A broader incumbent in the Bay Area luxury event space with adjacent lodging.
• Hotel Nia (Menlo Park): Bay Area corporate and social event venue with full catering, multiple event rooms, and views. Comparable in serving corporate and social events with bundled food and beverage offerings, though anchored in lodging operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theterraceroom
• Instagraminstagram.com/terraceroomevents/?hl=en
• TikToktiktok.com/@theterraceroom
• LinkedInlinkedin.com/company/the-terrace-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Terrace Room