Roost

What Roost does

Roost (legal entity JoinRoost, Inc.) is a private US fintech that builds a cloud-based cash security deposit management platform for multifamily, student housing, and single-family rental operators. The platform is organized as five integrated modules — Security Deposits (collection, escrow banking, interest tracking, 1099 issuance), Refund Automation (digital and check refunds, roommate splits, audit trails), Balance Recovery (pre-collections outreach and payment plans), Help & Disputes (first-line resident support), and UnclaimedAssist (escheatment and unclaimed property compliance) — all sharing a SmartCompliance engine that codifies rules across 50+ state and local jurisdictions. Native two-way integrations with Yardi, RealPage, Entrata, and AppFolio allow Roost to operate behind the scenes while the customer's PMS remains the system of record, supported by a regulated financial infrastructure stack (Wells Fargo for FDIC-insured banking, Plaid for account aggregation and identity verification, Payouts Network and Dash Solutions for payments). Roost monetizes through a per-unit, per-month SaaS subscription with custom enterprise pricing and a 500-unit minimum, sells sales-led into regional portfolios and NMHC-ranked national operators, and extends to a resident-facing app with credit-building, savings tools, and a Lemonade renters insurance referral. The company is SOC 2 Type II certified (claimed unique among deposit automation providers) and compliant with PCI DSS, CCPA, GDPR, CFPB, and FCRA. The company was founded in 2021, is headquartered in Vancouver, Washington, and operates a wholly-owned subsidiary, Henelee, LLC, through which services are delivered.

Name

Roost

Legal name

JoinRoost, Inc.

Website

https://joinroost.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Roost is a US fintech that automates the cash security deposit lifecycle — collection, escrow, refund, recovery, and unclaimed property compliance — for multifamily, student housing, and single-family rental operators via PMS-integrated SaaS priced per unit per month.

Ownership category

akta.pro rank

Product category

Multifamily Property Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Security deposit management
• Multifamily property software
• Deposit compliance automation
• Refund automation software
• Rental payment processing

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Security Deposit Management SaaS: Subscription-based SaaS pricing on a per unit per month basis. Pricing is customized based on portfolio size and product mix (full deposit management vs. refund-only options). Minimum 500 units required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Roost provides a cloud-based security deposit management platform that automates the full cash deposit lifecycle for multifamily, student, and single-family rental operators. The platform handles deposit collection, escrow/interest management, automated refunds (including roommate splits), balance recovery, unclaimed property compliance, and first-line resident support, with two-way sync into property management systems and a SmartCompliance engine managing 50+ state and local rules.

Product overview

Roost is a modular deposit management platform designed for multifamily, student housing, and single-family property operators. The platform comprises five integrated modules: Security Deposits (full deposit lifecycle management including collection, escrow, and interest), Refund Automation (automated refund processing with multiple payout options), Balance Recovery (automated move-out charge recovery before collections), Help & Disputes (first-line resident support), and Unclaimed Property/UnclaimedAssist (compliance automation for escheatment). These modules share a unified compliance engine (SmartCompliance) and native integrations with property management systems (Yardi, RealPage, Entrata, AppFolio). The resident-facing Roost App and financial wellness features (Roost Credit, Interest Rewards) create a complete deposit-to-refund ecosystem. Pricing is per-unit, per-month with a 500-unit minimum.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Deposits Automated collection, escrow banking, and interest management for cash security deposits. Manages payments, FBO/escrow account holding, interest accrual, 1099 issuance, and jurisdictional compliance for property operators.
• Refund Automation Automates cash security deposit refunds with multiple payment options (ACH, instant debit card, check), electronic consent capture, split refunds for roommates, and complete audit trails for property operators.
• Balance Recovery Automated recovery of move-out charges before accounts reach collections. Includes branded SMS/email notifications, payment plans, split payments among roommates, and automatic ledger posting for property operators.
• Help & Disputes First-line resident support service handling refund status inquiries, detailed questions, disputes, and replacement refunds. Optional SLA for response and resolution times for property operators.
• UnclaimedAssist Automated unclaimed property compliance including multi-channel resident outreach (email, SMS, mail, voicemail), identity verification, due diligence, and state escheatment filing for property operators.

Quantifiable outcome

• 80% reduction in admin time spent on security deposit management
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• YardicoreTechnology or IntegrationProperty management system integration enabling two-way sync of deposit data, refunds, and ledger entries. Allows properties to use Roost while keeping Yardi as the system of record with no change management required.
• EntratacoreTechnology or IntegrationProperty management system integration for automated deposit management and refund processing. Seamless data sync between Roost and Entrata for refund processing and uncashed check management.
• RealPagecoreTechnology or IntegrationProperty management system integration enabling automated security deposit management workflows. RealPage users can automate deposit collection and refund processing through Roost.
• Plaid Inc.coreTechnology or IntegrationThird-party service provider for bank account aggregation and identity verification. Roost uses Plaid to access account and transaction information from financial institutions on behalf of users.
• Wells FargocoreTechnology or IntegrationBanking partner providing FDIC-insured account services for Roost's deposit management platform. Includes FDIC pass-through insurance for customer funds.
• LemonademinorGTM or Marketing PartnerRenters insurance partner offering coverage starting at $5/month. Roost refers residents to Lemonade for renter insurance through the resident app and website.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Entrata: Multifamily PMS platform with native payments, screening, and resident services. Entrata is a Roost integration partner and a broad incumbent whose platform investments directly overlap Roost's deposit and refund automation use cases.
• Yardi: Leading multifamily PMS with a deep payments and resident services ecosystem. Yardi is a core Roost integration partner but also a broad incumbent with the customer reach and R&D scale to compete in deposit automation, refund processing, and unclaimed property workflows.
• RealPage: Dominant multifamily property management software platform with an integrated payments and resident services suite. RealPage is both a critical PMS integration partner for Roost and a broad incumbent that could bundle native deposit and refund functionality, competing directly with Roost at large operators.
• AppFolio: Property management software serving residential portfolios with integrated payment processing. AppFolio is a Roost integration partner and a broad incumbent competing for the same mid-to-large operator wallet share.

Direct peers

• LeaseLock: Deposit alternative platform offering surety-based coverage in lieu of cash deposits for multifamily operators. LeaseLock directly addresses the same operator pain points as Roost but via deposit replacement rather than deposit automation.
• RentDynamics: Resident payments, billing, and engagement platform serving multifamily operators. RentDynamics competes directly with Roost on resident payment rails and deposit/refund workflows, with similar PMS partnerships.
• Payrix: Embedded payments platform purpose-built for property management, including rent, deposit, and disbursement flows. Payrix is a direct competitor in payment and deposit processing for multifamily operators with comparable PMS integration strategy.
• Zego: Resident experience and financial services platform for property managers covering payments, utilities, and deposits. Zego is a direct competitor in resident financial services and deposit-adjacent workflows.
• Jetty: Resident financial products platform offering deposit alternatives, renters insurance, and lease guarantees. Jetty is a direct competitor in reshaping the security deposit experience for both operators and residents.
• Obligo: Deposit alternatives platform that eliminates or insures security deposits through billing or surety products. Obligo competes for the same operator budgets as Roost by shifting the model away from traditional cash deposits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joinroost
• Xx.com/joinroost
• Facebookfacebook.com/joinroost

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roost