MY F.C.

What MY F.C. does

MY F.C., doing business as My Falafel Corner, is a New Zealand-based private company founded in 2015 and headquartered in Auckland with 1–10 employees. The firm operates a single, narrowly scoped digital product: a tiny-links URL redirection service accessible at myfc.co that generates shortened links for the FCorner.com domain. The website presents only a minimal landing page — there is no documented app, no API or SDK offering, no third-party integrations, no pricing structure, and no published product documentation. The firm's firmographic description references enabling connectivity between football coaches, players, parents, and fans; however, the publicly visible product surface is exclusively a URL redirection utility under the My Falafel Corner brand, and no football-related product functionality is disclosed in source data.

The company's revenue mechanics are not documented. No pricing tiers, subscription models, advertising arrangements, or paying customer segments are disclosed; the website contains no commerce flow and no pricing page. Distribution is described as web-based and self-serve, targeted at SMB, individual, and consumer users on a global basis, with access via standard web browser at myfc.co and FCorner.com. There are no disclosed sales, marketing, or partnership channels beyond the website itself. Capital raised to date consists of a single early-stage round of approximately $194,471 recorded in January 2016 (investors undisclosed). Governance is led by founder Sam Jenkins in the CEO and co-founder role, with no additional executive team data. No awards, patents, certifications, regulatory actions, M&A activity, or subsequent funding events are documented in the input.

Name

MY F.C.

Website

https://myfc.co

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

MY F.C. (My Falafel Corner) is an Auckland-based private company that operates a simple web-based tiny-links URL redirection service supporting the FCorner.com domain for individual and SMB users globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure

Distribution channels1 record

Core offering

MY F.C. (My Falafel Corner) operates a tiny links redirection service that provides short URL redirection for the FCorner.com domain. The service is delivered via a web-based interface accessible at myfc.co and is targeted at individuals and small users needing simple link redirection and management.

Product overview

MY F.C. (My Falafel Corner) offers a single core product: a tiny links redirection service for FCorner.com. The offering consists of one unified service rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny Links Redirection

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• BL.INK: BL.INK is an enterprise link management service offering branded short links, analytics, and integrations. It is a direct peer to MY F.C.'s redirect service for customers evaluating managed short-link solutions.
• Short.io: Short.io provides custom domain short links and link management APIs for developers and businesses. It directly competes with MY F.C.'s URL redirection offering, particularly for users seeking self-serve link infrastructure.
• TinyURL: TinyURL is one of the original free URL redirection services, providing short links via a simple web interface. It competes in the exact same product category as MY F.C.'s tiny links service.
• Rebrandly: Rebrandly is a branded link management platform offering custom short domains, link analytics, and team collaboration. It is a direct competitor to MY F.C. in the link redirection / short URL space.
• Bitly: Bitly is the dominant consumer and enterprise URL shortener / link management platform, offering short-link redirection, analytics, and branded links. It is the most direct functional comparable to MY F.C.'s tiny links redirection service.
• ClickMeter: ClickMeter provides link tracking, redirection, and conversion analytics for marketers. It overlaps MY F.C.'s redirect functionality with added measurement features, serving the same SMB-to-mid-market buyer.

Broad incumbents

• Linktree: Linktree is a 'link in bio' platform that aggregates multiple URLs under a single short link, widely used by creators and SMBs. It sits in the broader link-shortening and link-management category that overlaps MY F.C.'s redirect service.
• Branch.io: Branch.io provides deep linking and attribution infrastructure for mobile apps, including URL redirection and link measurement. It operates in a broader ecosystem but competes at the link routing/redirect layer relevant to MY F.C.

Emerging players

• Dub.co: Dub.co is a modern open-core link management platform offering short links with built-in analytics, targeting, and a developer-friendly API. It is an emerging peer targeting the same self-serve redirect market as MY F.C.
• Sniply: Sniply adds a call-to-action overlay to shared shortened links, combining URL redirection with content monetization. It targets the same self-serve SMB/creator segment as MY F.C.'s redirect service.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Customer concentration

• Xx.com/thisismyfc
• Facebookfacebook.com/thisismyfc
• LinkedInlinkedin.com/company/3574884

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY F.C.