ClickMeter
ClickMeter is a Rome-based marketing link management and conversion tracking platform founded in 2012, serving 1.5M+ customers from SMB marketers to enterprises like Toyota and Oracle via freemium self-serve and enterprise sales.
- Company typePrivate
- Founded2012
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClickMeter does
ClickMeter is a marketing link management and conversion tracking platform founded in 2012 and headquartered in Rome, Italy. The company operates with a lean team of 11–50 employees and is privately held, providing marketers with tools to take control of marketing links and maximize conversion rates. Its core product surface spans branded link shortening, QR code generation, link-in-bio galleries, custom domain management, real-time click analytics, and conversion attribution, all hosted on AWS with a REST API capable of generating over one million links per minute and supporting enterprise security standards including SOC 2 Type 2, GDPR, HIPAA, and CCPA.
The closely related platform operating in this product surface serves more than 1.5 million customers and processes approximately 3 billion clicks per month across 50 million created links, with a user base spanning individual creators, SMB marketing teams, agencies, SMS marketers, brick-and-mortar businesses, developers, and large enterprises such as Toyota, Oracle, Cisco, Volvo, Paramount, Canal+, and Sequoia. The go-to-market combines a freemium, product-led self-serve motion for SMBs and individuals with enterprise direct sales for large organizations requiring SSO, audit logs, unlimited custom domains, and team-based role permissions. Revenue mechanics are subscription-based on tiered paid plans, supplemented by enterprise contracts anchored on security, compliance, and collaboration features. The platform monetizes both a long tail of low-ARPU self-serve users and a smaller base of high-ARPU enterprise accounts, with deep integrations into HubSpot, ActiveCampaign, Hootsuite, Bird, and Zapier extending distribution inside customer martech stacks.
ClickMeter firmographics
Firmographics- Name
- ClickMeter
- Legal name
- Rebrandly
- Website
- https://clickmeter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickMeter is a Rome-based marketing link management and conversion tracking platform founded in 2012, serving 1.5M+ customers from SMB marketers to enterprises like Toyota and Oracle via freemium self-serve and enterprise sales.
- Ownership category
- akta.pro rank
Where ClickMeter is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Markets served
ClickMeter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Rebrandly offers a freemium model with a free plan that includes branded short links, link tracking, custom domains, and basic analytics. Paid plans start at affordable monthly rates for teams needing additional users, more links, API access, and integrations with marketing tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with core features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ClickMeter product offering
Product offeringCore offering
ClickMeter is a marketing link management and tracking platform that helps marketers take control of their marketing links and maximize conversion rates. The platform provides branded link shortening, QR code generation, conversion tracking, custom analytics reports, team collaboration workspaces, AI-powered link optimization, and a high-throughput REST API for programmatic link management.
Product overview
Rebrandly is a smart link management platform offering a unified portfolio of products centered around branded link shortening. The core platform includes Smart Links (branded URL shortener), QR Codes, Link in Bio, Custom Domains, and Collaborate Workspaces. The platform provides comprehensive tracking through Custom Reports, Conversion Tracking, and Webhooks. Additional capabilities include AI Optimization for automated content generation, Social Sharing and SMS Links for multi-channel distribution, and an Enterprise-grade API for developers. The platform serves over 1.5 million customers including enterprise clients like Toyota, Oracle, and Sony, and processes 3 billion clicks per month across 50 million links created.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Links
Quantifiable outcome
- 39% boost in click-through rates with branded links
- +6 more outcomes
Companies that use ClickMeter
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles7 records
ClickMeter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature11 records
ClickMeter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HubSpotcoreHubSpot integration allows users to share branded links directly from the HubSpot platform for marketing campaign tracking and management.
- ActiveCampaigncoreIntegration with ActiveCampaign enables users to incorporate branded links into email marketing campaigns with tracking capabilities.
- HootsuitecoreHootsuite integration allows social media managers to manage and share branded links directly through the Hootsuite dashboard.
- BirdcoreBird integration enables SMS marketers to create and track branded links within SMS campaigns.
- ZapiercoreZapier integration allows Rebrandly to connect with thousands of applications for automated workflows. Zapier also recognized Rebrandly as the #1 link shortener in 2025.
- AWScoreRebrandly infrastructure is built on AWS, providing enterprise-grade reliability with 99.99% uptime SLA.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
ClickMeter competitors and assessment
Company assessmentDirect peers
- Sniply: Sniply allows adding custom call-to-action overlays on any shared link, competing in the link monetization and engagement space. Direct competitor in link engagement and conversion-oriented features that complement shortened URLs.
- Bitly: Bitly is the largest URL shortener and link management platform, serving both consumers and enterprises with branded links, analytics, and QR codes. The most direct competitor to Rebrandly across all major product lines and the natural share leader in the category.
- BL.INK: BL.INK is an enterprise-grade branded link management platform with custom domains, deep analytics, and team collaboration. Closest direct competitor in the enterprise segment, with overlap in compliance posture and team-oriented features.
- Short.io: Short.io is a branded URL shortener focused on custom domains, link analytics, and API-driven link management for marketers and agencies. Direct competitor in the branded link space with similar enterprise and developer focus areas.
- TinyURL: TinyURL is one of the original URL shorteners with broad consumer adoption and a free tier. Direct competitor in basic URL shortening, though with less differentiation in branded links and enterprise features compared to Rebrandly.
- Branch: Branch provides mobile deep linking and attribution, with overlap in cross-channel link management and analytics. Direct competitor in mobile attribution and link routing for app-first businesses, particularly in performance marketing.
- Linktree: Linktree is the dominant link in bio platform for creators and influencers, recently expanding into broader link management. Direct competitor in the link in bio category and increasingly in the broader branded link space for the creator economy.
Broad incumbents
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with link management features such as OneLink. Broader incumbent with overlapping capabilities, primarily focused on mobile attribution at a much larger scale than Rebrandly.
Emerging players
- Dub.co: Dub.co is a modern open-source link management platform with branded short links, analytics, and conversion tracking. Emerging competitor with developer-friendly positioning and a younger product set than Rebrandly, gaining traction in the startup and developer community.
- Beacons: Beacons is a creator economy platform with link in bio, storefront, and email marketing. Emerging player in the creator link management category, with direct overlap on Rebrandly's Link in Bio product for influencers and creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickMeter social profiles
Digital presenceClickMeter compliance and trust
Trust signalCompliance4 records
ClickMeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickMeter leadership team
Management profileNumber of profiles
Profiles3 records
ClickMeter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickMeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickMeter
What does ClickMeter do?
ClickMeter is a marketing link management and tracking platform that helps marketers take control of their marketing links and maximize conversion rates. The platform provides branded link shortening, QR code generation, conversion tracking, custom analytics reports, team collaboration workspaces, AI-powered link optimization, and a high-throughput REST API for programmatic link management.
Is ClickMeter a public or private company?
ClickMeter is a private company. It is classified as unknown and is currently operating.
When was ClickMeter founded?
ClickMeter was founded in 2012. It employs 11 to 50 people.
Where is ClickMeter based?
ClickMeter is headquartered in Rome, Italy, in the Europe region.
How does ClickMeter make money?
One revenue line is on record: subscription Plans.
Who are ClickMeter's main competitors?
Direct peers on record are Sniply, Bitly, BL.INK, Short.io, TinyURL, Branch and Linktree. AppsFlyer is listed as a broad incumbent. Emerging players are Dub.co and Beacons.
Does ClickMeter have an API?
Yes. Rebrandly offers a REST API that allows developers to programmatically create, manage, and track branded links. The platform is capable of generating over a million links per minute. Over 100,000 developers currently use the Rebrandly API. The API supports link management, QR code generation, analytics retrieval, and domain management. Developer documentation is at developers.rebrandly.com.