Armadale Soccer Club

What Armadale Soccer Club does

Armadale Soccer Club is a community non-profit football club based at 748 Armadale Road, Forrestdale, Western Australia, operating continuously since 1972 under the governance of a volunteer committee led by Senior President Chris Bates. The club delivers a complete player development pathway, from the ASC FUNdamentals program for children aged 5–10, through structured junior development squads (Learning to Train, Development, Academy tiers), into NPL WA senior men's teams (U18, U20, First Team), alongside women's, amateur and Masters 35+ teams, and a Health & Recovery education resource. It is recognised as a 2 Star Club Changer by Football Australia.

The business model is a community non-profit with four revenue streams: (1) annual player registration fees processed via the Football Australia Play Football platform and the club's own registration systems; (2) the Club 72 sponsorship program, a multi-tier annual partnership scheme with 30+ local business sponsors including Spinifex Sheds, Compass Forklifts, New Homes WA, Burman Builders and Woolf Plumbing; (3) social memberships for supporters and community members; and (4) merchandise and apparel sales through a dedicated Macron club shop. GTM is community-led (grassroots word-of-mouth and local pathways) combined with direct-to-consumer online registration.

The technology stack is non-proprietary and entirely off-the-shelf: a WordPress website built and maintained by Nimbu Creative, Football Australia's Play Football platform for player registration, the Squadi platform for fixtures and ladder tracking, and Macron's club shop for e-commerce. There is no disclosed use of AI, data assets, or custom-built software. Operational scale is modest at 11 staff supported by an extensive volunteer committee, with all activity concentrated in the Western Australian market under Football West governance.

Name

Armadale Soccer Club

Legal name

Armadale Soccer Club

Website

https://armadalesc.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Armadale Soccer Club is a community non-profit football club in Forrestdale, Western Australia, founded in 1972, offering a complete player pathway from junior beginners (age 5) through to senior National Premier Leagues WA teams, plus women's, amateur and Masters 35+ programs.

Ownership category

akta.pro rank

Product category

Community Soccer Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community soccer club
• Youth football programs
• Amateur football teams
• National premier leagues
• Football development pathway

Headquarters

HQ city

Forrestdale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Revenue from player registrations for various programs including juniors, seniors, women's, amateurs, and masters teams. Registration fees are collected with refund policy in place for exceptional circumstances.
2. Sponsorship Revenue: Club 72 sponsorship program with multiple tiers offering brand visibility, match day exposure, networking opportunities, and community engagement for sponsors including Spinifex Sheds, Compass Forklifts, New Homes WA, and 30+ other businesses.
3. Social Membership: Membership offerings for supporters and community members to engage with the club beyond player participation.
4. Merchandise and Shop: Club merchandise sales through Macron online shop for jerseys and club apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Armadale Soccer Club is a community-based football club that provides a complete player development pathway from entry-level programs for children as young as 5 years through to senior National Premier Leagues (NPL) WA competition. The club fields men's NPL teams, women's teams, amateur and masters 35+ sides, and structured junior squads across four developmental stages, supported by coaching staff, a home ground at Alfred Skeet Reserve, and community engagement initiatives.

Product overview

Armadale Soccer Club is a community football organization offering a unified program portfolio spanning entry-level junior soccer through to elite National Premier Leagues (NPL) competition. The club's core offerings include the ASC FUNdamentals Program for young children (ages 5-10), Junior Development Squads with four progressive levels (Fundamental, Learning to Train, Development, and Academy), NPL Men's teams, Women's teams, and Amateurs & Masters 35+ programs. Additional services include holiday Shop & Drop Clinics, health and recovery educational resources, and the Club 72 sponsorship program. The club operates from Alfred Skeet Reserve in Forrestdale, WA, and maintains a structured player pathway designed to develop talent from beginners through to competitive senior footballers.

Differentiator

Problem solved

Functional benefit

Products and services

• ASC FUNdamentals Program An introductory football program for children turning 5 to 10 years old, held on Saturday mornings at Alfred Skeet Reserve, focused on building confidence, coordination, and core football skills in a fun, engaging environment.
• Junior Development Squads A structured four-level junior pathway from age 5 to 18, comprising Fundamental stage, Learning to Train, Development stage, and Academy Level, providing progressive football development for young players.
• Shop & Drop Clinic A holiday soccer clinic for players aged 8 to 12 years, led by Academy Coaches at Alfred Skeet Reserve, providing intensive football engagement during school holidays.
• NPL Men's Teams Senior men's teams fielded in the National Premier Leagues WA competition at Under 18s, Under 20s, and First Team levels, providing elite-level competitive football in Western Australia's premier league.
• Women's Team Women's football teams providing a participation pathway from junior girls program through to adult fixtures, with both competitive and social playing opportunities.
• Amateurs & Masters 35+ Social soccer teams for amateur players and Masters athletes aged 35 and over, providing less intensive football participation focused on fitness, camaraderie, and continued involvement in the sport.
• Health & Recovery Resources Educational resources on sports injuries and recovery, including information on conditions such as Sever's Disease and load management guidelines for players and parents.
• Club 72 Sponsorship Program A multi-tier sponsorship offering for local businesses providing brand visibility, match-day exposure, networking opportunities, and community engagement in connection with the club.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Spinifex ShedsminorGTM or Marketing PartnerLocal sponsor providing support to the club with brand visibility through club channels and facilities.
• Compass ForkliftsminorGTM or Marketing PartnerEquipment supplier sponsor offering brand recognition and community support.
• New Homes WAminorGTM or Marketing PartnerHome builder sponsor with major logo placement on club materials and website.
• Macro (Macron)coreGTM or Marketing PartnerOfficial kit supplier providing club merchandise and apparel through dedicated Macron club shop. Macron is a leading sportswear and teamwear brand.
• House and LandminorGTM or Marketing PartnerProperty sponsor supporting the club with brand exposure.
• Burman BuildersminorGTM or Marketing PartnerBuilding contractor sponsor providing community support.
• FlexcominorGTM or Marketing PartnerIndustrial products sponsor with branding on club materials.
• JadcominorGTM or Marketing PartnerSponsor providing financial support for club operations.
• LendMeminorGTM or Marketing PartnerLending services sponsor with community engagement.
• Lifepath PsychologyminorGTM or Marketing PartnerMental health services sponsor supporting club and community.
• Woolf PlumbingminorGTM or Marketing PartnerPlumbing services sponsor with local community focus.
• Nimbu CreativecoreGTM or Marketing PartnerWebsite development partner responsible for club website design and maintenance.
• Football WestcoreStrategic or Co-development PartnerGoverning body for football in Western Australia. Club participates in NPL WA competitions under Football West jurisdiction and follows their code of conduct standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sorrento FC: Northern corridor Perth community soccer club fielding NPL WA and junior teams — directly comparable volunteer-governed, sponsorship-funded operating model.
• Balcatta FC: Perth-based community football club in NPL WA with integrated player development programs — analogous scale and player-pathway structure.
• ECU Joondalup SC: NPL WA club affiliated with Edith Cowan University with a strong junior academy and senior pathway — comparable integrated development model.
• Inglewood United FC: NPL WA community football club running senior men's, women's and junior programs under Football West governance — directly comparable competition and scale.
• Cockburn City SC: NPL WA community club based in Cockburn, immediately adjacent to Armadale's south-east Perth catchment — direct competitor for junior sign-ups, sponsors and NPL senior talent.
• Stirling Lions SC: NPL WA community club with historical participation in national competitions — comparable tier, governance and sponsorship-led operating model.
• Floreat Athena FC: NPL WA community club operating senior, women's and junior programs — relevant comparable for community-led sponsorship and grassroots player acquisition strategies.
• Bayswater City SC: NPL WA community soccer club with comparable pathway structure (juniors → NPL senior), sponsored by local Perth businesses using a similar multi-tier sponsorship model.
• Perth Soccer Club: Long-established Perth-based community soccer club competing in NPL WA with senior men's, women's and junior pathways — the most directly comparable peer in terms of competition tier, governance model and player development structure.

Broad incumbents

• Perth Glory FC: Western Australia's flagship professional football club running an NPL pathway program. Not a direct competitor at community level but offers the same Football West ecosystem and competes for elite junior talent and major sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ArmadaleSC
• Facebookfacebook.com/armadalesoccerclub
• Instagraminstagram.com/armadalesoccerclubinc
• LinkedInlinkedin.com/company/armadale-soccer-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armadale Soccer Club