Armagh City Hotel

What Armagh City Hotel does

Armagh City Hotel is a privately held, 101-bedroom full-service hotel located at 2 Friary Road in Armagh, Northern Ireland, operating as a flagship property within the McKeever Hotels collection of seven Northern Ireland hotels. The property offers five room categories (Classic, Superior, Family, Super Sleeper and Accessible), six food and beverage outlets (Friary Restaurant, Callan Bar, Sunday Carvery, Afternoon Tea, The Deli and daily Breakfast), an on-site Health & Fitness Club with 140+ classes, the Basalt Day Spa, and substantial conference and banqueting facilities including the Fisher Suite that seats up to 1,200 theatre-style.

The hotel operates a multi-vertical revenue model spanning room revenue, F&B, fitness memberships and day passes (£10), weddings (minimum 120 guests), banqueting and gala dinners from £42.50 per person, golf break packages with County Armagh Golf Club from £120 per person, and ticketed entertainment events distributed via EventBrite and TicketMaster. Pricing spans £89 per person for New Year's Eve dinner up to £299 per couple for the NYE Gold Package, with dynamic seasonal packages for summer, family, Christmas and advance-purchase B&B.

Go-to-market is direct-to-consumer first (own website, phone, walk-in, gift voucher portal) with corporate and wedding sales handled by dedicated teams via dedicated email channels, supplemented by strategic partnerships with ticketing platforms (EventBrite, TicketMaster), ResDiary for restaurant bookings, County Armagh Golf Club, Armagh Rugby Club / Senior Football team, Armagh Planetarium, Navan Centre & Fort, and Donna Fox Tours NI. Underlying technology is a standard hotel property management and direct booking system integrated with third-party reservation and ticketing platforms; no proprietary tech IP or AI/ML capability is disclosed.

Name

Armagh City Hotel

Legal name

Armagh City Hotel

Website

https://armaghcityhotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Armagh City Hotel is a privately held 101-bedroom full-service hotel in Northern Ireland's oldest city, operating within the McKeever Hotels group. It serves leisure tourists, families, couples, corporate MICE and wedding guests via rooms, six F&B outlets, a fitness club, spa, banqueting and golf packages.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hotel accommodation services
• Conference banqueting facilities
• Wedding venue packages
• Health fitness club
• Hospitality food beverage

Headquarters

HQ city

Armagh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Room Revenue: Core revenue from 101 spacious bedrooms across multiple room types including Classic Rooms, Superior Rooms, Family Rooms, Super Sleeper Rooms, and Accessible Rooms. Revenue generated through direct bookings, phone reservations, and third-party OTAs.
2. Food & Beverage: Multiple dining outlets including Friary Restaurant, Callan Bar, The Deli, and Sunday Carvery. Revenue from à la carte dining, afternoon tea service (£25 per person), banquet events, and private dining.
3. Health & Fitness Club: Membership plans for gym access, swimming pool, sauna, and steam rooms. Day passes available at £10 per person. Over 140 fitness classes available. Home to Armagh Senior Football team for community engagement.
4. Conference & Banqueting: Meeting rooms, conference facilities, and banquet services. Fisher Suite seats up to 1200 theatre style. Gala dinner packages from £42.50 per person. Wedding packages with minimum 120 guests.
5. Events & Entertainment: Ticketed events including tribute shows, concerts, comedy, and themed parties. Tickets sold through EventBrite and TicketMaster. Packages combine event tickets with accommodation and dining.
6. Golf Breaks: Partnership with County Armagh Golf Club for golf break packages. One-night breaks from £120 per person sharing, two-night breaks from £210 per person sharing. Includes accommodation, breakfast, dining credit, and golf.
7. Spa Services: Basalt Day Spa offering wellness and day spa treatments. Gift vouchers available for hotel-wide use excluding spa.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Armagh City Hotel is a 101-bedroom hotel located in Armagh city centre offering accommodation across multiple room categories alongside multiple food and beverage outlets, a day spa, a health and fitness club, and dedicated conference, banqueting, and wedding event facilities serving leisure guests, business groups, and local residents.

Product overview

Armagh City Hotel is a 101-bedroom hotel property in Armagh, Northern Ireland, operating as part of the McKeever Hotels group. The hotel offers a unified accommodation and hospitality platform comprising five distinct room categories (Classic Rooms, Superior Rooms, Family Rooms, Super Sleeper Rooms, and Accessible Rooms), six dining venues (Friary Restaurant, Callan Bar, Sunday Carvery, Afternoon Tea service, The Deli, and Breakfast Service), a health and fitness facility (Health & Fitness Club with pool, gym, and 140+ classes), Basalt Day Spa for wellness treatments, comprehensive conference and meeting facilities for up to 1200 delegates, banqueting services for events including weddings, and golf break packages partnering with County Armagh Golf Club. The hotel also operates seasonal event programming including entertainment shows, Christmas celebrations, and special occasion dining. Online booking is facilitated through the hotel's direct booking system, with integrated third-party platforms for restaurant reservations (ResDiary) and event ticketing (EventBrite, TicketMaster).

Differentiator

Problem solved

Functional benefit

Brands

• Basalt Day Spa: Wellness and day spa services offered at the hotel

Products and services

• Hotel Accommodation

Quantifiable outcome

• 101 spacious bedrooms
• +3 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• County Armagh Golf ClubcoreStrategic or Co-development PartnerPartnership with County Armagh Golf Club (established 1893) for exclusive Golf Break packages. The private parkland course is located directly behind the hotel. Packages include accommodation, breakfast, dining credit, and golf rounds. This partnership provides a key differentiator for golfing visitors to the hotel.
• Armagh Rugby ClubcoreStrategic or Co-development PartnerThe Health & Fitness Club is home to members of the All-Ireland Senior Football Championship-winning Armagh Senior Football team. The club uses hotel facilities for training, creating a prestigious association and community connection.
• Armagh PlanetariumminorGTM or Marketing PartnerIncluded in Family Break packages as a featured attraction. Provides Family Pass to Armagh Planetarium or Navan Centre & Fort as part of hotel stay packages.
• Navan Centre & FortminorGTM or Marketing PartnerFeatured attraction included in Family Break packages. Provides Family Pass to Armagh Planetarium or Navan Centre & Fort as part of hotel stay packages.
• Donna Fox Tours NIminorGTM or Marketing PartnerPartnership for Afternoon Tea & Walking Tour Armagh experience. Donna Fox Tours provides guided heritage walking tours of Armagh combined with hotel's afternoon tea service.
• McKeever HotelscoreOthersParent company and hotel group. Armagh City Hotel is part of the McKeever Hotels Collection which includes Dillons Hotel, Adair Arms Hotel, Corr's Corner Hotel, Dunadry Hotel & Gardens, Lodge Hotel, and Dunsilly Hotel. Group provides centralized booking, marketing, and operational support.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lough Erne Resort: Premier Northern Ireland resort in Enniskillen with similar leisure, spa, golf, conference, and wedding proposition but higher-end positioning in a different sub-region—useful pricing benchmark for upper-tier packages.
• The Merchant Hotel Belfast: Luxury Belfast hotel with multiple restaurants, conferencing, and event programming—competes for the high-end wedding and corporate share within the same catchment as Armagh.
• Slieve Russell Hotel Golf & Country Club: Cross-border (Cavan) full-service property pairing accommodation with golf and conferences—comparable to Armagh's golf break package and event-driven leisure model.
• Galgorm Resort: Northern Ireland spa/resort property offering accommodation, multiple F&B outlets, conference, and extensive spa facilities—benchmarks the spa/leisure mix Armagh is building with Basalt Day Spa.
• Culloden Hotel & Spa: Belfast-based full-service hotel competing for the same Northern Ireland corporate, wedding, and leisure markets with comparable conference and banqueting capacity.

Direct peers

• Adair Arms Hotel: Ballymena-based McKeever Hotels property with rooms, restaurant, bar, wedding, and conference offerings—shares group-level branding, booking engine, and operational playbook.
• Corr's Corner Hotel: McKeever Hotels group property in Newtownabbey offering rooms, dining, conference, weddings, and leisure—directly comparable product mix and same group-level GTM motion as Armagh City Hotel.
• Dunsilly Hotel: McKeever Hotels group property in Antrim providing the same rooms/dining/conference/wedding product mix as Armagh City Hotel, completing the in-group peer set.
• Dunadry Hotel & Gardens: Direct McKeever Hotels group sister property in Northern Ireland offering comparable room count, multiple dining outlets, conference facilities, weddings, and leisure amenities. Operates under the same centralized booking, marketing, and operational platform.
• Dillons Hotel: McKeever Hotels group property in Letterbreen sharing the same rooms/dining/events/leisure stack, demonstrating the comparable unit economics across the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/armaghcityhotel
• YouTubeyoutube.com/@dunadrydevelopmentcompany
• Facebookfacebook.com/ArmaghCityHotel
• Instagraminstagram.com/thearmaghcityhotel
• LinkedInlinkedin.com/company/armagh-city-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armagh City Hotel