Asociación Armonía

What Asociación Armonía does

Asociación Armonía (Asociación Civil Armonía) is a Bolivian non-profit civil association founded in 1996, focused on bird conservation and the protection of natural habitats. The organization operates multiple nature reserves across Bolivia spanning departments including Beni, Santa Cruz, Cochabamba, and Potosí, and has established itself as a principal actor in the country's avian conservation landscape. Its work centers on habitat protection, community-based conservation, and species recovery — most notably for the Blue-throated Macaw, for which it established the Laney Rickman Reserve as a population stronghold. The organization employs approximately 17 staff and has developed specialized conservation techniques including custom nestbox protocols that have produced 164 fledged chicks.

Armonía maintains a biodiversity database with over 60,000 data points and engages a network of more than 150 scientific experts to identify and protect 97 Key Biodiversity Areas across Bolivia. Its programs are supported by a portfolio of international institutional funders — including the Bezos Earth Fund, the Dutch Postcode Lottery, and Loro Parque Fundación — alongside individual donations, memberships, and ecotourism revenue from its reserve network. The organization has secured first-of-kind regulatory designations, including Bolivia's first Private Natural Heritage Reserve (RPPN) in nine years at Barba Azul in 2020, signaling both political capital and operational track record.

The organization's business model is multi-revenue: institutional grants and foundation funding cover program operations and reserve acquisition, while ecotourism at reserves (e.g., Barba Azul, Laney Rickman) generates a more diversified revenue stream from individual visitors. Armonía is positioned within multi-country conservation initiatives such as the Conserva Aves Initiative — aimed at protecting one million hectares across the Americas — and Nature's Heartbeat, a four-year program running 2024–2028 funded by the Dutch Postcode Lottery.

Name

Asociación Armonía

Legal name

Asociación Civil Armonía

Website

https://armoniabolivia.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación Armonía is a Bolivian non-profit founded in 1996 that conserves birds and habitats through multiple nature reserves. It generates revenue from institutional grants, ecotourism, and individual donations while leading protected area designations across Bolivia.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), National Park & Protected Area Tours (THAJAIAA), Biodiversity Conservation & Habitat Banking (AFAMAMAC)

Keywords

• Bird conservation programs
• Ecotourism lodging services
• Wildlife reserve management
• Habitat restoration services
• Community-based conservation

Headquarters

HQ city

Bolivia

HQ country

Bolivia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ecotourism Revenue: Revenue from visitor stays at Red-fronted Macaw Lodge (US$200/person/night) and Barba Azul Lodge (US$600/person for 3-night stay). Proceeds support conservation programs and local communities.
2. Donations and Membership: Voluntary donations from supporters worldwide, membership programs, and fundraising campaigns. The organization relies heavily on international donor funding for conservation activities.
3. Foundation and NGO Grants: Major funding from Bezos Earth Fund, Dutch Postcode Lottery, and other international conservation organizations for specific programs like Conserva Aves, Nature's Heartbeat, and KBA network development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asociación Armonía is a non-profit conservation organization that protects Bolivia's endangered bird species and habitats through the operation of nature reserves (Barba Azul Nature Reserve, Laney Rickman Reserve, and Red-fronted Macaw Reserve), artificial nestbox breeding programs for the Critically Endangered Blue-throated Macaw, community-based ecotourism at its lodges, and species-specific conservation programs. Revenue is generated from ecotourism stays, voluntary donations, memberships, and grants from international conservation organizations.

Product overview

Asociación Armonía is a Bolivian bird conservation NGO founded in 1996. Rather than a unified software product, it operates a portfolio of conservation programs and reserves focused on protecting Bolivia's bird species and habitats. Core offerings include: the Blue-throated Macaw Nestbox Program (with 128 artificial nestboxes at the Laney Rickman Reserve), management of three reserves (Barba Azul Nature Reserve at 11,000 hectares, Laney Rickman Reserve at 50 hectares, and Red-fronted Macaw Reserve), the Birds of Bolivia Field Guide publication, the Key Biodiversity Areas (KBA) program (97 sites identified), and the Nature's Heartbeat program. Additional species-specific programs cover Horned Curassow, Palkachupa Cotinga, Masked Antpitta, and Polylepis forests. The organization also operates community-based ecotourism at its reserves, with proceeds supporting conservation and local communities. The Conserva Aves initiative, implemented in partnership with FUNDESNAP and international organizations, has created subnational protected areas covering nearly 1,000,000 hectares.

Differentiator

Problem solved

Functional benefit

Products and services

• Red-fronted Macaw Lodge Ecotourism Stays
• Barba Azul Lodge Ecotourism Package
• Birds of Bolivia Field Guide

Quantifiable outcome

• 19 Blue-throated Macaw chicks fledged in 2025 from 32 eggs (79% survival rate), contributing to nearly 1 in 4 wild individuals being born in program nestboxes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered major and core.

• IUCN Netherlands National CommitteemajorStrategic or Co-development Partner · 1 May 2026Co-leader of Nature's Heartbeat program - a 4-year initiative strengthening local organizations and Indigenous communities in KBA protection across 5 countries, funded by Dutch Postcode Lottery.
• A Rocha GhanamajorStrategic or Co-development Partner · 1 May 2026Nature's Heartbeat program partner working on KBA conservation approaches in West Africa, contributing to global knowledge sharing.
• Ecotrust Environmental Conservation Fund (Uganda)majorStrategic or Co-development Partner · 1 May 2026Nature's Heartbeat program partner contributing to East African conservation efforts and cross-regional learning.
• NTFP-EP (Indonesia and Philippines)majorStrategic or Co-development Partner · 1 May 2026Non-Timber Forest Products Exchange Program partner in Nature's Heartbeat, focusing on sustainable forest product livelihoods in Southeast Asia.
• American Bird ConservancycoreStrategic or Co-development Partner · 1 December 2025Leading partner in Conserva Aves Initiative, a hemispheric coalition creating subnational protected areas across Latin America. American Bird Conservancy leads the initiative together with Audubon, BirdLife, Birds Canada, and RedLAC, with support from Bezos Earth Fund.
• National Audubon SocietycoreStrategic or Co-development Partner · 1 December 2025Co-leader of Conserva Aves Initiative, promoting creation of subnational protected areas adapted to each territory across nine Latin American countries, aiming for 2+ million hectares protected.
• BirdLife InternationalcoreStrategic or Co-development Partner · 1 December 2025Conservation partner in Conserva Aves Initiative and KBA network development. Provides technical coordination for Bolivia's Key Biodiversity Areas identification and updates.
• Birds CanadacoreStrategic or Co-development Partner · 1 December 2025Partner in Conserva Aves Initiative contributing to hemispheric conservation strategy from Mexico to Chile.
• RedLACcoreStrategic or Co-development Partner · 1 December 2025Network of Latin American civil society organizations for the environment, co-leading Conserva Aves Initiative focused on subnational protected area creation.
• FUNDESNAPcoreStrategic or Co-development Partner · 1 December 2025Implementation partner for Conserva Aves Initiative in Bolivia, leading on-the-ground protected area creation and community engagement efforts.
• Fundación CERAImajorImplementation/ SI/ Consulting Partner · 1 December 2025Provided technical operational support for Serranía de Sunsas protected area declaration process, supporting community governance and institutional coordination.
• Noel Kempff Mercado Natural History MuseummajorStrategic or Co-development Partner · 1 February 2025Conducted two monitoring campaigns at Serranía de Sunsas, recording 176 bird species belonging to 22 orders, 43 families, and 148 genera for protected area assessment.
• Center for Studies in Theoretical and Applied Biology (BIOTA)majorStrategic or Co-development Partner · 1 October 2024Leading Caine Canyon Red-fronted Macaw conservation efforts with continuous monthly monitoring since October 2024, including community protected area proposal development.
• Torotoro National ParkmajorStrategic or Co-development Partner · 1 October 2024Adjacent to Cuñurani Community Protected Area proposal area, serving as regional conservation framework for Red-fronted Macaw protection.
• Cornell Lab of OrnithologymajorStrategic or Co-development Partner · 1 January 2016Supported Blue-throated Macaw Conservation Program and rainy-season roosting site research, including funding for field expeditions and monitoring.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BirdLife International: Global partnership of conservation organizations with shared focus on threatened birds, Key Biodiversity Areas, and site-based protection. Armonía serves as BirdLife's implementation partner in Bolivia, making it both a collaborator and structurally comparable peer.
• American Bird Conservancy: Hemispheric bird conservation organization that leads the Conserva Aves Initiative alongside Armonía. Directly comparable as a funder, convener, and protected-area creator across the Americas, though ABC operates at much larger scale and breadth.
• The Nature Conservancy: Global conservation organization using land purchase, easements, and partnerships to protect habitat. Broader scope but comparable in deploying philanthropic and grant capital into durable protected-area outcomes.
• National Audubon Society: Large US-based bird conservation organization and co-leader of Conserva Aves. Comparable focus on bird habitat protection and KBA-aligned conservation, though operating at substantially larger scale and primarily within the United States.

Direct peers

• Rainforest Trust: Conservation NGO that creates and strengthens protected areas in biodiversity hotspots through purchase, designation, and community partnerships. Closely comparable operating model of converting philanthropic capital into legally-protected habitat.
• World Land Trust: International conservation NGO that funds land purchase and protected-area creation for threatened species and habitats. Direct peer in model (donor-funded land conservation), portfolio overlap in Bolivia via partner support to Armonía, and shared use of reserve-based interventions.
• Fundación Jocotoco (Jocotoco Antpitta Foundation): Ecuadorian bird conservation NGO that operates private nature reserves protecting Critically Endangered species and runs community-based ecotourism. Highly comparable mission, reserve-based model, and Andean country focus.
• ProAves (Fundación ProAves): Colombia-based bird and biodiversity conservation NGO running a network of nature reserves, ecotourism lodges, and species recovery programs. Closely analogous operating model combining reserves, community-based tourism, and species-specific conservation.

Emerging players

• Re:wild: Global conservation organization co-founded by Kristine Tompkins focused on species and habitat recovery, including protected-area creation across Latin America. Comparable in mission and Latin American footprint, though newer and differently structured.

Regional players

• Asociación Armonía (regional LATAM peers - Guyra Paraguay): Leading Paraguayan bird and biodiversity conservation NGO, BirdLife partner, running reserves, community programs, and ecotourism. Closest regional structural analog in a neighboring country, though operating under different political and ecological conditions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmp9ViKLUhAMzWkcl40Cx-Q
• Facebookfacebook.com/armoniabolivia
• LinkedInlinkedin.com/company/asociacionarmonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Armonía