ARTAR

What ARTAR does

ARTAR OÜ is an Estonia-registered developer of a no-code Web AR platform that enables users to create browser-based augmented reality experiences without app installation or user sign-ins. The technology stack rests on a proprietary 3D editor and graphics engine developed over a two-year period, supporting multiple tracking modalities including QR codes, images, objects, planar surfaces (SLAM), device orientation, and geoposition (GPS). The platform comprises three core offerings: the Web AR Builder (self-serve AR project creation), the AR Metaverse (persistent AR worlds anchored to physical locations), and a Development Studio service for custom enterprise AR solutions such as product configurators, AR menus, and animated displays.

ARTAR monetizes through a tiered one-time project fee structure (Base €250 through Meta €5,000+) for custom development work, supplemented by a €340/year AR Hosting subscription, €390 one-time White-Label licensing, and individually priced Partner and Enterprise tiers with on-client-server data storage. The go-to-market combines product-led growth via the self-serve builder, direct enterprise sales for complex engagements, and a channel Partner Program that enables agencies and studios to resell AR under their own brands. Named customers include Volvo (S90 AR visualization at Australian bus stops), the Road Department of Australia (road safety awareness campaigns), MYD Productions (Kazakhstan advertising operator), DIVO VODA (Ekoniya Holding bottled water), and Cosmo Shop (retail).

The company is currently winding down operations and transitioning to MyWebAR, with new account registration suspended on the platform. Headcount stands at 16 employees, no funding rounds are disclosed, and ownership appears founder-controlled with no institutional investors named despite an 'open for investment' posture on the website. The operational wind-down and brand transition signal the end of the ARTAR brand as a standalone going concern.

Name

ARTAR

Legal name

ARTAR OÜ

Website

https://artar-webar.com

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

11–50 employees

Short description

ARTAR OÜ is an Estonian no-code Web AR platform enabling browser-based augmented reality without app installation. It serves marketing agencies, design studios, and enterprise brands including Volvo and Australia's Road Department, but is currently winding down operations and transitioning to MyWebAR.

Ownership category

akta.pro rank

Product category

Web AR Software Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Web augmented reality
• No-code AR platform
• Browser-based AR
• AR development studio
• AR metaverse software

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AR Project Development Services: One-time project development fees for custom AR solutions across five service tiers (Base €250 to Meta €5000+). Services include AR scene creation, content preparation, animation, testing, and deployment. No subscription fee for maintenance and billing for AR project views.
2. AR Hosting Subscription: Annual subscription for AR hosting at €340/year providing unlimited projects within 1 GiB storage. No ongoing fees for project maintenance or views.
3. White-Label License: One-time fee of €390 for unlimited project hosting on client domain without ARTAR branding. AR hosting not included.
4. Partner Program: Program for partners with unlimited domains, ability to transfer project statistics to clients, and priority technical support. Pricing negotiated individually.
5. Enterprise Solutions: Custom enterprise solutions with data stored on client's server. Individual pricing and conditions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

ARTAR develops browser-based Web AR technology delivered through a no-code Web AR Builder, an AR Metaverse platform for creating spatial AR worlds, and a custom AR Solutions/Development Studio that builds bespoke AR experiences for businesses. Core functions include transferring media files to AR layers, supporting multiple tracking modalities (QR, image, object, plane, GPS), live AR streaming, hologram effects, shared multi-user viewing, and white-label hosting on client domains. The platform runs entirely in-browser with no app installation or user sign-in required.

Product overview

ARTAR offers a Web AR platform consisting of three main offerings: the Web AR Builder (no-code AR development environment), the AR Metaverse (for creating AR worlds and spaces), and custom AR Solutions/Development Studio services. Additional paid tiers include White Label (branding removal), AR Hosting, and a Partners Program. The platform works entirely in-browser without app installation, using various tracking technologies including markers, planes, and spatial tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Web AR Builder Browser-based no-code augmented reality development environment that lets users create AR projects without programming knowledge by uploading media, 3D models, and videos and configuring interactions. Supports QR, image, object, plane/SLAM, and GPS tracking modalities.
• AR Metaverse Platform for creating AR worlds and metaverse spaces anchored to physical locations, enabling interactive experiences with buildings, monuments, exhibitions, and advertising.
• AR Solutions / Development Studio Bespoke AR development service that creates complex augmented reality projects including product configurators, AR menus, animated displays, and branded AR experiences for businesses across five service tiers (Base €250 to Meta €5000+).
• White-Label Service allowing AR projects to be hosted on a client's own domain without ARTAR branding, completely hiding the underlying platform vendor. Priced as a one-time €390 license.
• AR Hosting Annual hosting subscription for unlimited AR projects within 1 GiB storage priced at €340/year, with no ongoing fees for maintenance or AR project views.
• Partners Program Partner program offering unlimited domains, ability to transfer project statistics to clients, ability to build own Metaverses, priority technical support, training, and functionality improvements upon request. Priced under individually negotiated agreements.

Quantifiable outcome

• 42,000+ scans in one season for AR menu at Italian bar

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Marketing, Design, Production, Animation, Video Editing and 3D Modelling StudioscoreStrategic or Co-development PartnerARTAR works with a network of creative studios and agencies who use their tools to create AR solutions for their clients. These partners include marketing agencies, design studios, production companies, animation studios, video editing studios, and 3D modelling studios.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adobe Aero: Adobe's AR authoring app for designers and creative professionals to build spatial AR experiences. Comparable to ARTAR in targeting creative studios and design-led use cases, but backed by Adobe's broader creative ecosystem and significantly larger distribution.
• Spark AR (Meta): Meta's AR effect creation platform primarily for Instagram and Facebook camera effects. While not browser-based, it competes for the same creator and agency audience that ARTAR serves and represents the kind of well-resourced incumbent ARTAR must differentiate against.
• Apple ARKit: Apple's native iOS AR development framework supporting world, image, object, and face tracking. It is a broad incumbent in the AR tooling category; ARTAR's no-code browser layer implicitly competes with ARKit-powered apps for the same brand and agency AR budgets.
• Google ARCore: Google's cross-platform AR SDK with motion tracking, environmental understanding, and light estimation. As a broad incumbent enabling AR experiences on Android and beyond, it shapes the technical baseline against which smaller Web AR platforms like ARTAR must position.

Direct peers

• Blippar: Web-based AR content creation and publishing platform with no-code tools and enterprise AR solutions across marketing, packaging, and education. Overlaps with ARTAR in browser-delivered AR, agency enablement, and brand/enterprise use cases such as product visualization and print-to-AR.
• Zappar: Web AR creation platform with a no-code studio, marker/QR/image tracking, and hosted AR experiences plus enterprise tooling. Directly comparable to ARTAR in target customers (agencies, brands, SMBs), pricing model (subscriptions + project tooling), and breadth of tracking modalities.
• MyWebAR: The successor platform to which ARTAR is migrating its users and operations. MyWebAR offers a similar no-code Web AR builder with browser-based deployment, QR/marker tracking, and AR hosting, making it the closest direct peer and effectively the absorbing entity in ARTAR's transition.
• Wikitude: AR SDK and creation suite (now part of Qualcomm) offering image, object, scene, and geo tracking with both SDK and studio tooling. Comparable to ARTAR's tracking breadth and use-case range across marketing, print, and location-based AR, though it skews more developer-led than ARTAR's no-code stance.
• 8th Wall: Cloud-based WebAR development platform (now owned by Niantic) that lets developers and creators build browser-based AR experiences with image, world, and face tracking. It targets the same agency and brand customers as ARTAR with a more developer-oriented but increasingly no-code toolset.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/artar_webar
• YouTubeyoutube.com/channel/UCJB7vRlBANe4M639joFbzoQ
• Facebookfb.me/artar.web.ar
• LinkedInlinkedin.com/company/artar-webar
• Instagraminstagram.com/artar_webar
• TikToktiktok.com/@artar_webar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTAR