DEVAR (MyWebAR - canva for Augmented Reality)

What DEVAR (MyWebAR - canva for Augmented Reality) does

DEVAR Entertainment LLC, operating as MyWebAR, is a private SaaS company founded in 2015 that provides a no-code, browser-based platform for creating and publishing augmented reality experiences. The platform is built on proprietary computer vision technology (backed by 11 patents) and the Three.js rendering engine, supporting six AR tracking modes — flat image, curved image, world/spatial, face filters, multiscene, and 3D object tracking — that run directly in web browsers on Android 4.4+, iOS 11+, Windows, macOS, and Chrome OS without requiring app downloads. A PRO Editor with custom JavaScript/Three.js code support and an AI Codewriter (beta) serve professional developers alongside the primary drag-and-drop experience designed for non-technical users.

The company monetizes through tiered SaaS subscriptions (free, individual, pro/ultimate on monthly billing), annual education plans ($59/educator, $499/institution with 30–300 students and 10 educator licenses), and quote-based enterprise multi-year agreements that include white-label AR campaigns. Distribution is omnichannel: self-serve sign-up via mywebar.com, direct enterprise sales, community-led creator content on YouTube/Instagram/TikTok, and an exclusive distribution partnership with Daiwabo Information System covering ~19,000 resellers across Japan. The platform serves marketing/brands, retail/e-commerce, enterprise training, education (K-12 and higher ed), creators/artists, tourism, and museums — with named customers including Volvo, Duke University, Yale University, University of Sydney, and Virginia Tech, and a 2026 platform integration that absorbed 5,000+ creators and 12,000+ projects from Estonian competitor ARTAR.

Name

DEVAR (MyWebAR - canva for Augmented Reality)

Legal name

DEVAR Entertainment LLC

Website

https://mywebar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DEVAR (MyWebAR) is a no-code, browser-based SaaS platform that lets brands, educators, and creators build and publish augmented reality experiences without app downloads, using proprietary computer vision and AI-assisted content generation across marketing, retail, education, and enterprise use cases.

Ownership category

akta.pro rank

Product category

WebAR Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Rendering, Graphics & Simulation Middleware (MPAFAFAB), Real-Time Rendering & Game Engine Tooling (MPAHADAB)

Keywords

• No-code augmented reality
• WebAR creation platform
• Augmented reality software
• Computer vision technology
• AR content authoring

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (SaaS): Tiered subscription plans for Individual, Business, and Enterprise users offering different levels of scans, storage, projects, and feature access. Plans include a free tier with limited capabilities and paid tiers for professional and enterprise use.
2. Enterprise Custom / White-Label Licensing: Custom enterprise agreements including white-label AR campaigns, dedicated support, and tailored solutions for large organizations. Pricing is quote-based.
3. Education Institution Plans: Dedicated pricing for educational institutions with higher scan limits, student management, and educator licensing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

DEVAR operates MyWebAR, a SaaS no-code platform that enables brands, businesses, educators, and creators to build, publish, and distribute web-based augmented reality experiences directly in browsers without app downloads. The platform combines drag-and-drop scene creation with six proprietary computer vision tracking modes (flat, curved, spatial, face, multiscene, and 3D object), AI-assisted content generation (text-to-3D, AI Codewriter), and a PRO Editor for advanced Three.js customization.

Differentiator

Problem solved

Functional benefit

Products and services

• MyWebAR Platform
• MyWebAR Education

Quantifiable outcome

• AI reduces AR content creation time by up to 70%
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• ARTAR (Estonia)coreStrategic or Co-development Partner · 1 May 2026Strategic platform integration agreement under which ARTAR winds down independent operations and transitions its users and projects to MyWebAR. ARTAR brings 5,000+ AR creators and 12,000+ projects to the MyWebAR ecosystem. All ARTAR commercial projects will continue to be supported through the end of current subscription terms. The agreement reflects ongoing consolidation in the AR platform market, with customers prioritizing platforms with predictable support and clear product lifecycle.
• Daiwabo Information System Co., Ltd. (DIS)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive distributor agreement for MyWebAR in Japan. DIS delivers the platform nationwide through approximately 19,000 sales partners via a community-based sales network with 96 sales bases throughout Japan. DIS is targeting digitalization and business transformation for Japanese companies. DIS also hosted MyWebAR workshops as a special sponsor at NIKKEI STEAM 2025, the largest STEAM event in Japan.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 8th Wall (Niantic): The most directly comparable WebAR creation platform, offering browser-based AR authoring with similar tracking modes (image, world, face, spatial). DEVAR is explicitly running migration campaigns targeting 8th Wall users, and both compete for the same enterprise, agency, and developer segments.
• Zappar: WebAR platform providing no-code and SDK-based AR creation for marketing, packaging, and education. Competes head-to-head with MyWebAR in browser-based AR campaigns, QR-code publishing, and creative agency workflows across the UK, US, and global markets.
• Blippar: Long-standing WebAR platform offering AR creation tools, AR advertising, and AR packaging experiences. Directly competes with MyWebAR in browser-native AR marketing campaigns and brand activations for enterprise and agency clients.
• Onirix: WebAR studio and SaaS platform providing image, surface, and world tracking for AR marketing and enterprise use cases. Closely mirrors MyWebAR's browser-based, no-code positioning for brands, agencies, and industrial clients.

Emerging players

• ARway: AR wayfinding and spatial computing platform with a no-code creation studio and SDK. Overlaps with MyWebAR's spatial tracking and location-based AR capabilities, particularly in retail, museums, and venue navigation.

Broad incumbents

• Adobe Aero: Adobe's no-code AR authoring tool for designers and creatives, positioned within the Creative Cloud ecosystem. Comparable to MyWebAR's drag-and-drop AR creation for marketing, retail, and creative professionals, but bundled into Adobe's broader creative platform.
• Unity: Real-time 3D platform with AR Foundation for cross-platform AR development. Competes with MyWebAR at the developer/professional tier for AR experiences, particularly in enterprise training, gaming, and interactive entertainment — but requires substantially more technical skill.
• Niantic (Lightship): Parent of 8th Wall, operating the Lightship AR development platform with strong geospatial AR mapping capabilities. Represents the largest WebAR competitive threat and the most direct rival for enterprise and AR developer mindshare.
• Apple (ARKit / RealityKit / Reality Composer Pro): Apple's native AR development framework and authoring tool for iOS. Represents a broad incumbent alternative to WebAR for creators willing to develop native apps, and increasingly a threat if Apple expands AR creation features within Vision Pro and iOS.

Others

• Sketchfab: 3D model marketplace and viewer that is already integrated into MyWebAR via the built-in Sketchfab plugin. Relevant as an enabling ecosystem partner supplying 3D content to DEVAR's creator base rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MyWebAR
• Instagraminstagram.com/mywebar
• Xx.com/MyWebAR_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVAR (MyWebAR - canva for Augmented Reality)