AssetWorks

What AssetWorks does

AssetWorks is a privately held vertical software provider specializing in fleet management and enterprise asset management (EAM) software for commercial, government, and public-sector customers. Founded in 1980 and headquartered in Berwyn, Pennsylvania, the company operates as a subsidiary of Volaris Group under a buy-and-hold ownership model. AssetWorks manages over 14 million assets across more than 1,000 organizations, including all 50 of the largest US cities, with additional operations in Canada and the United Kingdom. Its core platforms are FleetFocus (fleet management for commercial and private fleets) and AssetWorks EAM (enterprise asset management for government and public works), supported by an integrated suite of add-on modules covering fuel management (FuelFocus), EV charge management (FuelFocusEV), GPS/telematics, motor pool management (KeyValet), mobile workforce tools (MobileFocus Enterprise), business intelligence (Asset Analytics Platform), field ticketing, driver behavior monitoring, driver vehicle inspection reports (DVIR), and FMCSA-certified electronic logging devices (ELD).

The company's product architecture combines web-based software with proprietary hardware components such as fuel island controllers and GPS devices, and integrates with third-party telematics platforms (Geotab, Verizon, Samsara) and Esri GIS systems. AssetWorks generates revenue through annual software subscriptions, hardware sales (including via the PartWorks online store), implementation and training professional services, and managed cloud hosting. The go-to-market is consultative enterprise and government field sales, supported by inside sales, with proof-of-concept evaluations as the primary conversion mechanism. Verticals served include commercial/private fleets, federal/state/local government, utilities, oil & gas, construction, higher education, and airlines. Strategic acquisitions (E-ISG Asset Intelligence in 2018; Oasys, SoftChalk, and Lightbulb Analytics in 2021) have expanded both product capabilities and vertical reach, particularly into higher education and UK telematics analytics.

Name

AssetWorks

Legal name

AssetWorks, Inc.

Website

https://assetworks.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AssetWorks is a vertical software provider delivering integrated fleet management and enterprise asset management software plus proprietary hardware to over 1,000 commercial, government, and public-sector organizations across North America and the UK.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), IT Asset Management (ITAM) Platforms (HDAEALAD)

Keywords

• Fleet management software
• Enterprise asset management
• Fuel management systems
• GPS telematics solutions
• Mobile workforce management

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Fleet Management Software Licensing: Annual software licensing and subscription fees for access to FleetFocus, FuelFocus, and related modules. Pricing varies by fleet size and modules selected.
2. Fuel Management Hardware: Sales of hardware components including RF Vehicle Identification Boxes, island controllers, and replacement parts through PartWorks online store.
3. GPS/Telematics Hardware: Sale and deployment of GPS tracking devices, dashcams, and telematics hardware for vehicle and asset tracking.
4. Implementation and Training Services: Professional services including dedicated implementation teams, onsite and virtual training, and deployment support for new customers.
5. Managed Hosting: Cloud hosting services for customers preferring managed infrastructure rather than on-premise deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AssetWorks provides integrated fleet management and enterprise asset management (EAM) software for commercial, government, and public sector organizations. Its platform combines web-based software with proprietary hardware to deliver vehicle tracking, fuel and EV charge management, preventive maintenance, work order processing, GPS/telematics, motor pool management, mobile field operations, and analytics across the full asset lifecycle.

Product overview

AssetWorks is a fleet and enterprise asset management software provider offering a platform-plus-modules architecture. The core products are FleetFocus (fleet management) and AssetWorks EAM (enterprise asset management for government/public works), which integrate with specialized modules including FuelFocus/FuelFocusEV for fuel and EV charge management, AssetWorks GPS for telematics, MobileFocus Enterprise for mobile operations, KeyValet for motor pool management, Asset Analytics Platform for business intelligence with predictive capabilities, Field Ticketing for field service, Driver Behavior Monitoring and DVIR for safety/compliance, and ELD for hours-of-service tracking. The company serves commercial/private fleets, government, utilities, oil & gas, construction, and higher education sectors with over 1,000 customers managing millions of assets.

Differentiator

Problem solved

Functional benefit

Brands

• Field Ticketing: Digital work orders and field operations software for managing field service tickets
• Driver Behavior Monitoring
• DVIR
• Electronic Logging Device (ELD)

Products and services

• FleetFocus

Quantifiable outcome

• Private fleets can reduce fuel costs by up to 15% with automated tracking and controls
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Lightbulb Analytics Ltd.coreStrategic or Co-development Partner · 5 August 2021Acquired by Volaris Group through AssetWorks in August 2021. Lightbulb Analytics provides telematics data analytics solutions that are being integrated with AssetWorks product offerings to enhance fleet operational insights.
• Volaris GroupflagshipStrategic or Co-development PartnerAssetWorks is a portfolio company of Volaris Group, a global leader in vertical market software. As part of the Volaris Group, AssetWorks benefits from access to best practice-sharing, mentoring, and capital for growth while maintaining operational autonomy.
• GeotabcoreTechnology or IntegrationThird-party GPS/telematics integration partner providing customers with interoperability options for Geotab fleet management devices and data within the AssetWorks platform.
• VerizoncoreTechnology or IntegrationThird-party GPS/telematics integration partner offering Verizon fleet telematics integration options for customers using Verizon Connect or related Verizon fleet solutions.
• SamsaracoreTechnology or IntegrationThird-party GPS/telematics integration partner enabling customers with Samsara devices to integrate telematics data into the AssetWorks fleet management platform.
• EsricoreTechnology or IntegrationGIS integration partnership providing spatial asset management, near real-time GIS data synchronization, and infrastructure mapping capabilities. AssetWorks is an Esri partner with GIS asset management solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Leading fleet telematics and GPS tracking platform with extensive ecosystem of integrated software partners. Directly competes with AssetWorks' native telematics offering while also being an integration partner, putting AssetWorks in an asymmetric competitive relationship.
• Verizon Connect: Fleet management and telematics solution from Verizon offering GPS tracking, asset monitoring, and field service management. Competes head-to-head with AssetWorks in commercial and government fleets, and is also an integration partner.
• Trimble Transportation: Provides fleet, transportation, and asset management software for construction, utilities, and government. Highly comparable to AssetWorks' vertical focus on heavy equipment fleets and asset-intensive industries.
• Samsara: Cloud-native fleet management and telematics platform serving commercial and public-sector fleets with GPS tracking, dashcams, and IoT sensors. Directly competes with AssetWorks FleetFocus and AssetWorks GPS, especially in mid-market and enterprise commercial fleets.
• Chevin Fleet Solutions: Fleet management software serving enterprise, government, and rental fleets worldwide. Direct competitor to FleetFocus with comparable functionality in maintenance, fuel, and asset management.

Others

• Holman Enterprise Fleet Management: Large commercial fleet management services provider offering fleet leasing, maintenance, and telematics. Adjacent peer that bundles fleet services that overlap with AssetWorks' fleet management software value proposition.
• Element Fleet Management: Global fleet management services company providing vehicle acquisition, financing, and lifecycle management. Adjacent to AssetWorks' customer base of commercial fleet operators but operates in services rather than software.

Emerging players

• Fleetio: Modern cloud-based fleet maintenance and management platform targeting mid-market and enterprise fleets. Competes with FleetFocus on maintenance and asset management but is a younger SaaS-native competitor without the deep government and hardware heritage.

Broad incumbents

• Infor EAM: Enterprise asset management solution from Infor targeting manufacturing, government, healthcare, and hospitality. A broad incumbent competitor to AssetWorks EAM with deeper ERP integration but less fleet specialization.
• IBM Maximo Application Suite: Enterprise asset management platform from IBM widely deployed across utilities, government, and asset-intensive industries. Competes directly with AssetWorks EAM in public sector and large enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/assetworks
• LinkedInlinkedin.com/company/assetworks-inc
• Xx.com/assetworks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssetWorks