Artemio

What Artemio does

Artemio SA is a privately held Belgian Société Anonyme founded circa 1999, headquartered in Braine-le-Comte, Belgium, that designs, manufactures (or imports), and distributes creative hobby and leisure craft materials across the European market. The company's product portfolio spans six primary categories: Home Décoration, Creative Stationery (Papeterie Créative), Kids' Crafts (Petits Artistes), Jewelry (Bijoux), Events (Événements), and Techniques. Core proprietary tools include the Happy Cut and Mini Happy Cut manual die-cutting and embossing machines, the Peg Loom weaving loom, and the Lucy wood beads range, supported by branded die-cutting and embossing matrices that create a consumable ecosystem around the proprietary machines. The company also publishes seasonal and thematic collections such as Collection Marée Haute (maritime theme), Collection Céleste (celestial theme), and Collection Woofy Christmas, and operates the Artemio Design sub-brand targeting trend-focused consumers and the Artemio Academy for educational workshops.

The company operates a hybrid go-to-market combining product-led growth via an extensive content hub (tutorials, video guides, downloadable PDFs, project ideas) with multi-channel distribution. Revenue is generated through direct-to-consumer e-commerce at artemio.be, a dedicated B2B/wholesale channel supplying craft retailers, hobby shops, and specialty stores, and a separate e-commerce site (artemiodesign.be) under the Artemio Design sub-brand. Catalog-based browsing and seasonal flipbook catalogs support both consumer and retailer engagement. The business model is one-time transactional product sales with no subscription, SaaS, or recurring contract layer disclosed.

The customer base is horizontally segmented into individual hobbyist crafters (B2C persona) and business/wholesale buyers (B2B business units), with no named enterprise customers or large-anchor accounts disclosed in the source data. Marketing is content-driven across the website, email newsletter, YouTube, and Artemio Academy workshops. The company employs approximately 63 people, has no disclosed funding rounds, no parent company, no disclosed revenue, and no M&A activity in the available data, operating as an independently owned Belgian private company serving primarily Belgium and Western Europe.

Name

Artemio

Legal name

Artemio SA

Website

https://artemio.be

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Artemio SA is a Belgian creative hobby materials designer and distributor serving European hobbyist crafters and B2B retailers with proprietary tools (Happy Cut, Peg Loom), branded consumables, seasonal collections, and an extensive tutorial content library across e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Arts and Crafts Supplies

NAICS

Stationery Product Manufacturing (32223), Converted Paper Product Manufacturing (3222), Jewelry and Silverware Manufacturing (339910)

SIC

Pens, Pencils & Other Artists' Materials (3950), Cutlery, Handtools & General Hardware (3420), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

akta.pro secondary industries

Art & Drafting Supplies Retail (CRALABAG), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Colored, Art & Premium Paper Manufacturing (IMAMAEAG), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Creative hobby materials
• Die-cutting machines
• Embossing tools
• Craft supplies
• Jewelry making

Headquarters

HQ city

Braine-le-Comte

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of creative crafting materials through their own online store (artemio.be). Products include tools, materials, beads, papers, and crafting supplies. Both retail (B2C) and business (B2B) channels.
2. B2B Wholesale: Wholesale distribution to craft retailers, hobby shops, and specialty stores through dedicated B2B page and catalog distribution.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Artemio designs, manufactures and imports creative hobby materials for individual crafters and B2B retailers. The core product portfolio spans die-cutting and embossing machines (Happy Cut and Mini Happy Cut), proprietary die matrices, weaving tools, wood beads, decorative papers, and themed craft collections covering jewelry making, paper crafts, home décor, and seasonal events. The company also operates the Artemio Design sub-brand for trend-focused consumers and Artemio Academy for workshops and tutorials.

Product overview

Artemio is a European designer and manufacturer/importer of creative hobby materials operating for over 25 years. The company offers a comprehensive portfolio of craft products organized across six main categories: Home Décoration, Creative Stationery, Kids' Crafts, Jewelry, Events, and Techniques. Core product lines include the Happy Cut and Mini Happy Cut die-cutting and embossing machines, the Peg Loom weaving tool, and the Lucy wooden beads range. Artemio also publishes seasonal collections such as Collection Céleste (celestial theme), Collection Marée Haute (maritime theme), and Collection Woofy Christmas. The company operates sub-brands including Artemio Design (trendy European-style materials) and Artemio Academy (educational workshops and tutorials), and distributes product catalogs and tutorials to support craft enthusiasts. The company is based in Belgium and primarily serves the Belgian and European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Artemio Design: Concepteur de matériel de loisirs créatifs (designer of creative leisure materials) with trend detection and European-style colorful product lines.
• Artemio Academy

Products and services

• Happy Cut Manual die-cutting and embossing machine for paper and various materials, used for cardmaking, scrapbooking, and home decoration projects. Operates with a hand crank and accepts Artemio's own dies as well as third-party dies.
• Mini Happy Cut Compact version of the Happy Cut machine for die-cutting and embossing on a smaller scale.
• Peg Loom Weaving loom tool used for creating woven craft projects including wall decorations and home décor items.
• Zig Posterman Markers Waterproof markers suitable for various surfaces including wood, paper, plastic, glass, metal, chalkboards, and whiteboards. Used for decorating keychains and window signs.
• Lucy Wood Beads Range

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brother ScanNCut: Brother's ScanNCut line offers app-connected electronic cutting machines targeted at hobbyist crafters. Comparable to Artemio's Happy Cut on product category and target customer, with a stronger digital ecosystem.
• Fiskars: Fiskars is a broad consumer durables brand with a deep crafting portfolio including cutting tools, paper trimmers, and DIY supplies. Comparable to Artemio on crafting tools/cutting instruments but with vastly larger scale and category breadth.
• Cricut: Cricut dominates the consumer die-cutting category with its app-connected electronic cutting machines and Design Space software. Comparable to Artemio in target market (hobbyist crafters) and product category, but with a broader digital ecosystem and global scale.

Direct peers

• Darice: Darice is a large US-based wholesaler and manufacturer of craft supplies including die-cutting tools, beads, and DIY materials. Comparable to Artemio's B2B/wholesale channel and broad craft supplies portfolio.
• Sizzix: Sizzix is a leading manufacturer of manual and electric die-cutting and embossing machines, plus proprietary dies and folders. Most directly comparable to Artemio on the Happy Cut product line and consumables ecosystem.
• DMC (Threads & Craft): DMC sells threads, embroidery materials, and creative craft supplies globally with a strong European heritage. Comparable to Artemio on European brand positioning, broad craft portfolio (threads/embroidery vs paper/beads), and content-driven customer engagement.
• Stampin' Up!: Stampin' Up! sells stamping, paper crafting, and die-cutting supplies through a demonstrator-based direct sales model. Comparable to Artemio on craft tools, paper crafting supplies, and content/tutorial-driven customer engagement.
• Creativ Company: Creativ Company is a European craft supplies brand offering scrapbooking, paper crafts, and hobby materials. Most directly comparable to Artemio on European geographic footprint, multi-category craft portfolio, and B2B distribution model.
• Ranger Industries: Ranger Industries manufactures inks, stamping tools, embossing powders, and mixed-media craft supplies. Comparable to Artemio on stamping, embossing, and paper craft consumables sold to hobbyists via B2B/retail channels.
• docrafts (Create & Craft): docrafts/Create & Craft sells craft kits, die-cutting tools, and paper craft supplies in the UK/Europe via TV shopping and digital channels. Comparable to Artemio on craft tools, paper craft consumables, and content-driven (TV/video) customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artemio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artemio