What NUDESTIX does

NUDESTIX is a Toronto-based, privately held cosmetics brand founded in 2015 by sisters Ally and Taylor Frankel with their chemical engineer mother Jenny Frankel. The company develops and sells clean, vegan, cruelty-free multi-tasking makeup products — primarily in stick and pencil formats — designed for on-the-go application across face, lips, and eyes. The portfolio spans five sub-brands: Nudies (all-over face color sticks), STAX (magnetic stackable cream-to-powder blush compacts), Nudeskin (skincare including SPF and serums), Nudebody (body care balms and crèmes), and Nudeglow (lip care with peptide-infused formulas), totaling more than 125 SKUs priced between $11 and $250.

The brand's underlying technology centers on cream-to-powder and gel hybrid cosmetic formulations optimized for multi-use application, with proprietary features including the STAX magnetic stackable compact system and the Shade Finder quiz tool developed with Inference Beauty. All products are Leaping Bunny certified and free from sulfates, phthalates, parabens, gluten, and synthetic fragrances, with skincare-active ingredients such as peptides, ceramides, niacinamide, and squalane incorporated across categories. The brand has earned Allure Best of Beauty recognition in 2023 across multiple products.

NUDESTIX operates as a direct-to-consumer brand through its own e-commerce storefronts (nudestix.com, nudestix.ca) with international shipping limited to the US, Canada, and UK. Revenue is generated via one-time product purchases and a Subscribe & Save subscription option, with payment flexibility offered through Klarna, Afterpay, Stripe, PayPal, Apple Pay, and major credit cards. The company retains a small employee base of 11-50, is family-owned without a disclosed parent company, and supplements its D2C motion with loyalty (Bae Rewards), affiliate (Nude Love Club), and Pro Artist community programs, alongside social media and content marketing across Instagram, YouTube, Facebook, TikTok, and a branded blog.

Name

NUDESTIX

Legal name

NUDESTIX Inc.

Website

https://nudestix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NUDESTIX is a Toronto-based, family-owned direct-to-consumer cosmetics brand selling clean, vegan, multi-tasking nude makeup sticks, skincare, and body care products to individual consumers in the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Clean beauty cosmetics
• Multi-tasking makeup sticks
• Vegan nude makeup
• Cruelty-free skincare color
• Direct-to-consumer beauty

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce storefront. Products include multi-tasking sticks, kits, skincare, and body care. Prices range from $11-$250 with subscription options (Subscribe & Save) available.
2. Subscription Model: Subscribe & Save option offering recurring product delivery with potential discounts for repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NUDESTIX designs, manufactures, and sells cruelty-free, vegan multi-tasking cosmetics and skincare products directly to consumers through its e-commerce storefronts. The portfolio includes face color sticks, magnetic stackable blush compacts, lip products, mineral SPF tinted moisturizers, skincare serums, and body care, all built around clean ingredient formulations and on-the-go stick/pencil formats usable across cheeks, eyes, and lips.

Product overview

NUDESTIX is a cruelty-free, vegan cosmetics brand specializing in multi-tasking nude makeup products. The portfolio is organized into several sub-brands: Nudies (all-over face color sticks including blush, glow, bronze, and bloom), STAX (cream-to-powder blush balms with magnetic stackable compacts), Nudeskin (skincare-focused products including SPF, serums, moisturizers, and concealers), Nudebody (body care including balms, crèmes, and body oils), and Nudeglow (lip care with peptide-infused formulas). The core product philosophy centers on multi-tasking, minimalist beauty with easy application—many products work across cheeks, eyes, and lips. Products are stick/pencil formats designed for on-the-go use, emphasizing clean ingredients free from sulfates, parabens, phthalates, and synthetic fragrances. The brand also offers curated kits and limited-edition products including advent calendars and collaboration sets.

Differentiator

Problem solved

Functional benefit

Brands

• Nudeskin: Skincare line focusing on skin renewal optimization
• Nudebody
• STAX
• Nudies

Products and services

• Nudies Blush Stick Cream matte blush stick that can be applied to cheeks, eyes, and lips for buildable color, designed for on-the-go application without tools.
• Nudies Glow Stick Glassy glow stick providing shimmer and highlight for all-over face color in the Nudies lineup.
• Nudies Bronze Bronzer Stick Natural matte bronze stick for contouring and creating a sun-kissed glow as part of the Nudies all-over face color line.
• Nudies Bloom Stick Dewy blush balm stick providing sheer color for use on cheeks, eyes, and lips in the Nudies lineup.
• Nudies Matte + Glow Core Stick Dual-ended stick combining a creamy matte blush with a skincare-infused glow core for multi-tasking face color.
• STAX All Over Color Blush Balm Cream-to-powder blurring blush balm sold in a magnetic compact with mirror that stacks with other STAX products for cheeks, eyes, and lips, available in 12 stackable shades.
• STAX Nude Eye Lights Set Limited edition 3-piece set of iridescent eye lights with cloud texture for eyes, lips, and cheeks within the STAX magnetic stackable range.
• STAX Blush Balm Collection Multi-piece STAX collection offering stackable, magnetic-compact blush balms for customizable face color.
• Magnetic Eye Color Pencil Cream waterproof eye shadow pencil for eye color application in pencil format.
• Intense Matte Lip + Cheek Matte Lipstick Pencil Creamy matte lipstick combined with lip liner and cheek color in pencil format for multi-use lip and cheek application.
• Gel Color Lip + Cheek Balm Creamy sheer lip balm that doubles as a lip liner and cheek blush for multi-tasking color.
• Hydrating Peptide Lip Butter Rich avocado and shea butter lip treatment with softening and plumping peptides for lip hydration.
• Nude Glow Peptide Serum 3-in-1 peptide serum offering brightening, hydrating, and texture-smoothing skincare benefits.
• Nudescreen Daily Mineral Veil SPF 30 100% mineral tinted moisturizer with SPF 30 that provides protection against UV rays and blue light from digital devices.
• Nudescreen Blush Tint SPF 30 Natural blush tint with SPF 30 for cheeks, eyes, and lips in the Nudeskin skincare-makeup range.
• Nudefix Cream Concealer Hydrating buildable natural concealer for under-eye and face coverage.
• Blemish Clarifying Gel Moisturizer 3-in-1 clarifying exfoliant, hydrating moisturizer, and blemish soothing product containing 2% Salicylic Acid and 2.5% Niacinamide.
• Citrus-C Mask & Daily Moisturizer Daily moisturizer, hydrating primer, and sleeping mask combination product.
• Cica Cleansing Jelly Milk Cleansing jelly milk with willow bark, green tea, and algae for gentle facial cleansing.
• Tinted Blur Foundation Stick Matte foundation stick providing tinted coverage with a blurring effect.
• Tinted Cover Liquid Foundation Natural, lightweight tinted moisturizer providing buildable foundation coverage.
• Blot & Blur Matte Primer Stick Oil-absorbing matte stick primer for shine control and pore blurring.
• Dewy Barrier Hydrating Stick On-the-go hydration stick for daily skin quenching and barrier support.
• Lash Lengthening Mascara Mascara combining lash treatment and color formulated for sensitive eyes.
• Miracle Body Balm 3-in-1 body moisturizer, skin salve, and protective balm enriched with coconut oil, shea butter, squalane, ceramides, and peptides for dry skin therapy.
• Peptide Body Creme Body creme with 3% AHA complex, coconut oil, and yuzu for skin renewal and brightening.
• Sunshine Oil Body Elixir Body elixir with coconut, argan, and avocado oils for nourishing body care.
• Nude Beach 6-Piece Eye Palette Six-piece nude eye palette kit for creating naturally effortless luminous nude eye looks.
• 5 Minute Easy Nude Face Set Online exclusive curated set that achieves a complete nude makeup look in 5 minutes with customizable shade selection.
• Rosy Pink Glow Kit Two-piece blush and lip kit featuring Nudies Bloom in Cherry Blossom Babe and Hydrating Peptide Lip Butter in Rose Sparkle for rosy glow looks.
• Dirty 30 Blush Kit Collaboration kit with @GLAMZILLA featuring creamy nude shades for cheeks, lips, and eyes with soft blurring finish.
• Nude Love Lip Palette Multi-tasking lip palette for line, color, blush, and gloss application enabling 5-minute nude beauty looks.
• Nude Icons Advent Calendar Limited edition advent calendar featuring 7 curated best-selling products priced at $89 (stated value $195).
• Blend & Buff Foundation Brush Dual-ended travel-friendly makeup brush designed for foundation application and blending.

Quantifiable outcome

• 17% reuse rate on Shade Finder tool

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Inference BeautycoreTechnology or Integration · 15 November 2024Nudestix partnered with Inference Beauty to launch a Shade Finder quiz tool that allows consumers to find their correct makeup shade without needing photos or face scanning. The tool addresses concerns among 70% of customers who were reluctant to use such features and has achieved a 17% reuse rate as consumers use it not only for themselves but also for friends and family.
• Performance Beauty GroupminorOthersMentioned alongside Nudestix as one of the beauty brands that outlined tariff mitigation strategies. Listed as affected by U.S. tariffs on imported beauty products along with Ranavat, Dr. Loretta, and Danger Jones.
• Personal Care Products CouncilminorOthersIndustry association referenced for statistics: beauty industry contributes over $68 billion to U.S. manufacturing and 4.6 million jobs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RMS Beauty: RMS Beauty is a clean beauty brand founded by a celebrity makeup artist specializing in multi-tasking, skin-nourishing color cosmetics with organic ingredients. Comparable to NUDESTIX in its cream-to-powder formulations, nude aesthetic, and clean beauty positioning for minimalist routines.
• Westman Atelier: Westman Atelier is a luxury clean beauty brand founded by makeup artist Gucci Westman, focused on skin-nourishing color cosmetics with clean formulations. Comparable to NUDESTIX in clean beauty credentials and emphasis on creamy, buildable, multi-use formulations for natural looks.
• ILIA Beauty: ILIA Beauty is a clean color cosmetics and skincare brand with a similar multi-tasking product philosophy, vegan and cruelty-free positioning, and skincare-infused color formulations. Both target clean beauty enthusiasts seeking minimalist routines with high-performance, ingredient-conscious products.
• Kosas: Kosas is a clean color cosmetics brand known for skincare-makeup hybrids with active ingredients. Similar to NUDESTIX, it emphasizes multi-tasking formulas, clean ingredient lists, and DTC distribution with strong social media presence targeting millennial and Gen Z consumers.
• Jones Road Beauty: Jones Road Beauty is a clean color cosmetics brand founded by Bobbi Brown emphasizing multi-use, skin-first products with minimal ingredients. Shares NUDESTIX's no-nonsense approach to beauty, cream-based stick formulations, and DTC-led distribution model.
• Honest Beauty: Honest Beauty is a clean beauty brand offering vegan, cruelty-free color cosmetics and skincare. Like NUDESTIX, it emphasizes clean ingredients, multi-tasking formulas, and natural/nude beauty aesthetics, with broader retail distribution alongside DTC.
• Tower 28: Tower 28 is a clean, vegan, hypoallergenic beauty brand focused on sensitive-skin-safe color cosmetics. Like NUDESTIX, it positions around clean formulations, multi-use products, and minimalist application with strong DTC and selective retail distribution.
• Glossier: Glossier is a digitally native beauty brand built around minimalist, skin-first makeup and skincare products sold primarily DTC. It shares NUDESTIX's emphasis on effortless, natural beauty looks and a community-driven social media marketing approach targeting younger consumers.

Broad incumbents

• Fenty Beauty: Fenty Beauty is a global color cosmetics powerhouse known for inclusive shade ranges and high-impact products. As a broad incumbent, it competes with NUDESTIX in the face makeup category but at significantly larger scale and broader distribution including retail partnerships.
• Rare Beauty: Rare Beauty is a celebrity-founded (Selena Gomez) color cosmetics brand with strong DTC and retail presence, focusing on accessible, everyday beauty and mental health messaging. While larger in scale, it competes with NUDESTIX in the same multi-use, natural-look color cosmetics category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NUDESTIXInc
• Facebookfacebook.com/timeline
• Instagraminstagram.com/nudestix/?hl=en
• TikToktiktok.com/@nudestix?lang=en
• Xx.com/nudestix
• LinkedInlinkedin.com/company/nudestix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUDESTIX